Pagebuilders make online fundraising a snap! By making your site more easily able to tell your story, pagebuilders assist in your fundraising!

1. How Pagebuilders are Great
for Online Fundraising
with Michelle Frechette

2. HELLO!
I’m Michelle Frechette
Director of Customer Success at GiveWP
Slides: slideshare.net/michelleames
You can find me on Twitter at @michelleames
2

3. 1.
Online Fundraising

4. “The secret to fundraising
comes down to three magic
words: before, more, and
strategic.”
~Jay Samit, author “Disrupt You”

5. The Beautiful Thing About Online Fundraising
▫ It’s available before
▫ It brings the “more”
▫ It’s strategic - or should be
5

6. Online fundraising can
be ANYTHING you want
it to be!

7. The Beautiful Thing About Online Fundraising
Before
Donation forms are
available online
before any event,
newsletter, social
media, etc.
More
Online giving is
always available.
Create your forms and
they live on the web.
Because they’re ever
present, there’s always
more opportunities to
give!
Strategic
Done right, online
fundraising can
provide multiple ways
for your donors to
engage - and
partnered with
marketing can be
targeted and strategic.

8. Online fundraising paired with
other forms of giving is win/win
▫ Host a gala
▫ Have a car wash
▫ Do a boot drive
▫ Have an auction
AND online giving, too!

9. Out of the Box
Most online fundraising
platforms, like GiveWP for
instance, work amazingly well
right at installation, with lots
of great options for display,
integrations, etc.
The Beautiful Thing About Online Fundraising
With Finesse
When combined with a
pagebuilder, the sky is the
limit, as pagebuilders provide
even more opportunities for
amazing display and
storytelling.

10. And Online Fundraising is Available ANYWHERE there is Internet

11. 2.
Online Fundraising
+ Pagebuilders
= Success

12. “The internet is becoming the
town square for the global
village of tomorrow.”
~Bill Gates

13. The Beautiful Thing About Donors
▫ They’re looking for causes that they align with
▫ The global quality of the internet connects people not
only locally but globally
▫ It’s not a small world...it’s a great big world with small
circles of influence and connection

14. Donors want to hear your story -
it’s the “why” they should give part
of the transaction

15. The Beautiful Thing About Pagebuilders
Before
Although plugins
supply many options,
display was limited to
what the plugin and
theme would allow
More
Pagebuilders have
made the sky the limit
for storytelling
through display
integrations (video,
images, testimonials),
and heartstring
tugging.
Strategic
With a pagebuilder
and the ability to test
layouts, you can safely
provide A/B testing
with different landing
pages - still tied to the
same donation
campaign!

16. Pagebuilders + Google Analytics
will provide data for best
fundraising landing pages
▫ Try different layouts
▫ Different CTAs
▫ Even different stories
Then promote appropriately
to different audiences

17. Layout One
Story reaches out to families
with young children, dog
lovers, and suburban/rural
donors
The Beautiful Thing About Pagebuilders
Layout Two
Story reaches out to empty
nesters, upper middle class,
with discretionary income
who are city dwellers

18. Experiment
▫ Images (your own are always better than stock)
▫ Short videos (no autoplay, show success stories)
▫ Include on bottom of posts
▫ Put link in main navigation
▫ Send out strategic links to segregated lists
▫ And if something isn’t working - change it!
The Beautiful Thing About Pagebuilders

19. Plugins with Pagebuilder
Integrations
Easy and intuitive for anyone
familiar with your site build.
Divi, Elementor, Kadence,
Beaver Builder, etc. Most have
at least some integrations, but
not all.
The Beautiful Thing About Pagebuilders
Plugins without Pagebuilder
Integrations
Good plugins will provide not
only CPTs, but also shortcodes
for using in building pages.
With pagebuilders, this is
easy!

20. 20
Remember the Before?
With online giving
(especially with
text-to-give) your donors
can make a donation
DURING an event, too!

21. “The best time to begin
fundraising was yesterday.
Today is second best.
Tomorrow will work, too, but
you’re missing
opportunities.”
~Michelle Frechette

22. THANKS!
Any questions?
You can find me at:
Slides: slideshare.net/michelleames
Twitter at @michelleames