This document provides tips for managing your personal brand on Twitter. It recommends finding your target audience, being authentic, tagging others to engage with them, retweeting and quote tweeting content you want to boost, asking questions and creating polls to get people's opinions, showing your humanity without oversharing, using humor in a way that fits your personality, incorporating memes and GIFs, using hashtags sparingly, commenting on other people's posts to contribute, and following others to have two-way conversations. The overall message is to be genuine while strategically engaging with others on the platform.

1. Managing Your
Personal Brand
on Twitter

2. Hello!
I’m Michelle Frechette
I want to share with you what I’ve learned.
You can find me at @michelleames

3. 1.
Find Your Audience
Where will you have the greatest
impact? The best opportunities?

4. “
Always make the audience
suffer as much as possible.
~Alfred Hitchcock
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5. 2.
Be Yourself
Who else would you be anyway?

6. “
Be yourself. Unapologetically.
~Kesha
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7. 3.
Tag others
Don’t irritate people, but tag people to
learn from them, include them, or
engage with them for different reasons.

8. “
Tag - you’re it!
~10 year-old me a lot because
I could never run fast and
always got tagged.
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9. 4.
Retweet &
Quote Tweet
Work for a great place? Retweet them.
Follow people sharing great stuff?
Retweet them. (And quote tweet when
you really want to boost the message)

10. “
Sometimes I wish my first word was
“quote” so that on my deathbed my last
words would be “end quote.”
~Steven Wright
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11. 5.
Ask Questions
Create Polls
People LOVE to share their opinions.

12. “
I never met a mirror I didn’t like.
~Most people
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13. 6.
Be Human
You can be raw and human without
oversharing.

14. “
It’s all about humanity, humility and
integrity.
~Debra Wilson
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15. 7.
Be Humorous
But still in your own personality.

16. “
Laughter is an instant vacation.
~Milton Berle
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17. 8.
Use Memes and
GIFs Liberally
It IS the internet after all.

18. “
A meme is just a little joke for a group
of people that care about a certain
thing.
~Anthony Fantano
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19. 9.
Use Hashtags
Sometimes
#AlwaysUseCamelCase
#DontOverdoIt

20. “
I like hashtags because they look like
waffles.
~#Anonymous
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21. 10.
Comment on Other
Peoples’ Posts
Contribute to the conversation.

22. “
No comment.
~No one on Twitter
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23. 11.
Follow Others
It’s a one-sided conversation
otherwise.

24. “
Creme brulée is the ultimate “guy”
dessert. Make it and he’ll follow you
anywhere.
~Ina Garten
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25. Thanks!
Ask me. Tag me. Meme me.
Use me as a resource.
Slack: @michelle
Twitter: @michelleames
Email: michelle@givewp.com
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