Steve Carpenter hosted a workshop on using Facebook for business. He discussed direct response marketing versus branding, differences between Facebook pages and profiles, and tips for content creation and scheduling. Steve also covered Facebook advertising examples like engagement ads, likes ads, and conversion ads. He explained how to target specific audiences in ads and beat Facebook's EdgeRank algorithm. The workshop provided tools and strategies for businesses to utilize Facebook effectively.

1. Facebook For Business
with Steve Carpenter

2. ◇ Management - ”Done for you service”
◇ Consulting - “One on One help”
◇ Workshops - “Let us teach you”
◇ Online Marketing Reporting - “State of the art reporting”
◇ The Business Academy… coming soon!
Facebook, Twitter, Instagram, LinkedIn, Email marketing, Adwords… anything
online.
What do we do?

3. Who do we work with?

4. Introductions
I am Steve Carpenter
I am here because I love to share knowledge.

5. Course Overview
Direct Response vs Branding
Differences, Benefits, Examples
Facebook Pages vs Profiles
Differences, Benefits, Setup
Content
What, When and How
Newsfeed Changes/Updates
Link baiting, Promotional posts & EdgeRank
Questions and Answers
1

6. Course Overview
Facebook Ad Examples.
Likes, Reach, Impressions and Engagement.
Facebook Engagement ads
How to beat Facebook’s EdgeRank
Facebook Likes ads
Benefits building a fan base
Conversion ads
Making Sales and tracking ROI.
Website Retargeting ads
Including and excluding custom audiences
2

7. Direct Response
vs Branding
◇ Businesses of all
sizes
◇ Call to action
◇ Lead capture
◇ Specific goals
◇ ROI
Large Companies with
distribution networks
Delayed response
Hard to track

8. Branding

9. Direct Response

10. THE SCIENCE BEHIND
FACEBOOK VISIBILITY
EDGE RANK

11. “
EDGE RANK
Affinity
Relationship between people and pages
Weight
Amount of comments, likes, links tags, etc
Time Decay
How long ago the post was created

12. “
EDGE RANK
Average is <10%
Fans
Reach

13. “
“What is the best time to post?”
Wednesday 3.14pm

14. YOUR INSIGHTS KNOWS BEST

15. Pages vs
Profiles

21. The what, when and how of content for
your Business page.
Content for your page

22. “
“You are not just your brand
on Social Media…
You are your industry.”

23. Engaging photos

24. Team Stories

25. Community

26. Humour

27. Questions

28. Product/Service Education
(Not too
promotional...)

29. Building trust
and goodwill

30. 3 quick tips to get
more engagement
instantly!

31. Post Frequency

32. Post weight

33. Ask for it

34. Bonus Tip: Interest List

35. Scheduling

36. Updates and changes with
Facebook
◇ Link baiting
◇ Promotional posts
◇ People moving away from Facebook
◇ Cross promotion.

37. Facebook Engagement ads
How to beat Facebook’s EdgeRank
Facebook Likes ads
Benefits building a fan base
Conversion ads
Making Sales and tracking ROI.
Website Retargeting ads
Including and excluding custom audiences
Facebook Ads

38. What do they like?
Then break them into “ad-sets” (specific audiences)
◇The more specific we can be here the better!)
Know who your fans are!

40. Ad placements

41. Take home tools

42. Google Alerts

43. Canva/PicMonkey

44. 20% Text Rule
-http://page-analyzer.dk/

45. Any questions?

46. Place your screenshot here
LeadSocial.co.nz/workshop
Steve@LeadSocial.co.nz
Facebook.com/LeadSocialNZ/
Thanks!