This document analyzes the social media phenomenon of Facebook. It provides key facts about Facebook's history, growth, and user base. Facebook was created in 2004 by Harvard students and initially only for Harvard users, but has since expanded globally. As of 2007, Facebook had over 42 million active users, making it the second largest social network after MySpace. The document examines Facebook's explosive growth between 2006-2007, its daily active users and loyalty, and its increasing international popularity particularly in English-speaking countries and recently in France.
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
This document analyzes Facebook and social media. It provides key facts about Facebook's history, growth, and international expansion. Specifically, it notes that Facebook was created in 2004, expanded globally in 2006, and now has over 42 million active users, making it the second largest social network. It also discusses Facebook's daily usage patterns and international growth in countries like the UK, Canada, and recently France.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
This document analyzes Facebook and social media. It provides key facts about Facebook's history, growth, and international expansion. Specifically, it notes that Facebook was created in 2004, expanded globally in 2006, and now has over 42 million active users, making it the second largest social network. It also discusses Facebook's daily usage patterns and international growth in countries like the UK, Canada, and recently France.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook - A Case Study in Building Virtual RelationshipsAnnette Vaughan
This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
This document discusses how brands can leverage Facebook to connect with consumers in a social media world. It provides examples of how brands like Oreo, Starbucks, and Disney have built large engaged fan bases on Facebook. It also outlines the various tools Facebook offers for brands to interact with fans, such as pages, posts, tabs, insights, applications, places, and open graph. The overall message is that marketing in today's world is about forming personal relationships with people through social platforms like Facebook.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
The document discusses using social media, particularly Facebook, for businesses. It provides tips for creating a Facebook business page rather than a personal profile to showcase a business. It emphasizes using Facebook to listen to customers, ask questions, drive existing contacts, and sell products. Statistics are given about Facebook usage and the importance of social media for businesses. A case study highlights how Tillamook Dairy uses Facebook to engage customers and gather feedback to inform marketing campaigns.
The National School Boards Association has released a new report on student use of social media tools. The report contains a multitude of findings that have already started an online debate about the role of social networking in the classroom.
Facebook is a social networking service launched in 2004. It has over 500 million active users as of 2010. Users can create personal profiles, add friends, send messages, join groups, and see updates about friends' activities on their News Feed. Some key Facebook features include Chat, Credits, Easter eggs, Live, IPv6 support, Messages and Inbox, Networks, Groups and Like Pages, News Feed, Notifications, potential plans for a Facebook Phone, the Poke feature, apps for smartphones, and Status Updates. Facebook was founded by Mark Zuckerberg and his Harvard classmates.
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
Companion to Using Facebook for Dissemination slideshow: http://www.slideshare.net/DrNICHCY/making-friends-with-facebook-for-project-dissemination
Developed by the National Dissemination Center for Children with Disabilities (NICHCY)
The document discusses Facebook's announcement of Open Graph and how it was portrayed as a potential "Google killer". It summarizes that while Facebook has grown significantly in traffic and users, surpassing 500 million users, Open Graph alone is unlikely to topple Google's dominance in search. Open Graph will integrate Facebook user data and activities with web pages through partnerships with Microsoft's Bing, but search remains Google's stronghold. The document questions whether the hype around Open Graph accurately depicts the relationship between Facebook and Google, and the future of social search.
This document discusses using social media effectively in education. It begins with introductions to social media and concepts like big data, privacy, and popular platforms. It then discusses hashtags as a folksonomy for social media. Specific ways to use social media in education are presented, including dos and don'ts. Facebook is discussed in more detail, including its use of big data and monitoring of fake news. Ways to maintain separate personal and professional identities online are considered.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
Atlanta Showcase: CDC's Social & Interactive Media ToolsCHI*Atlanta
The document summarizes the results of usability testing conducted by the CDC on some of their social and interactive media tools. It provides an overview of three tests: eCards, podcasts, and widgets.
For eCards, the testing found that the card format and email format could be improved to better communicate the message and make it clear who sent the card. For podcasts, improvements were suggested to clarify what a podcast is and simplify navigation between tabs and downloading files. For widgets, users found the data credible but had difficulty identifying when features were added and navigating between them. Overall, the testing provided recommendations to enhance user experience and understanding of these interactive products.
Get Social with StarBuzz Social Web Community StarBuzz Weekly
This document summarizes the social media marketing services of Meena Chopra and StarBuzz Community Network. They offer services including blog creation and posting, optimizing Facebook pages and profiles, growing Twitter followers, video uploads to YouTube, and more. Their reach spans over 8 million people across various platforms. Statistics are provided showing large numbers of fans and followers for main Facebook pages and engagement metrics for videos and other content. A variety of work samples and portfolio items are displayed to showcase their work.
The Digital Doha Summit - Ayman Itani, Mobile Social Case StudiesForum One
Think Media Labs is a digital and social media agency founded by Ayman Itani that helps enterprises in Lebanon, the Gulf and MENA region use internet platforms to engage customers. It provides social media strategy, community building, brand management and training to align business processes with digital and social media goals. Think Media Labs was selected by McDonald's to unify its digital presence across 30 branches in line with global brand requirements. It also built an online community for Harvard Arab Alumni across several countries.
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
This document provides a summary of an event on building an effective social network. It discusses the top social networks like Facebook, Twitter, LinkedIn and YouTube. It outlines how to use social networks on behalf of an organization, focusing on specific goals and monitoring what people say. It also discusses managing content, distinguishing between professional and personal use, and provides recommendations for further resources.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
The document discusses RSS feeds, mashups, and the semantic web as technologies that may help enable Web 3.0. It provides examples of RSS feeds and mashups, explaining how they work and their advantages. It also discusses the semantic web and technologies like RDF and ontologies that aim to make web content more machine-readable and enable advanced search capabilities.
Building Your Practice Profile Through Social Media Connie Crosby
This document summarizes key statistics about social media usage and provides advice on using blogging and other social media platforms to build a professional practice. It notes that LinkedIn has over 120 million members, Twitter sends 200 million tweets per day, Facebook has over 500 million active users, and YouTube receives 2 billion video views from Canadians each month. The document recommends blogging as a cornerstone of a social media plan to highlight expertise, raise your profile, and bring readers from networks to your website. It provides tips on getting started with blogging and expanding to other tools like LinkedIn, Facebook, and Twitter.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
ExpOn 2011 - Dennis Yu - Potential of Facebook to BrazilDOGSCAMP Summit
The document discusses Facebook usage statistics globally and in Brazil. Some key points:
- Facebook has over 750 million active users worldwide, with 70% outside the US.
- Brazil has grown from 11 million to 21 million Facebook users in the last six months, one of the fastest growing populations.
- The average Facebook user visits 40 times per month and 1 in 4 have made a purchase via a brand's Facebook page.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
MSL Germany's Healthcare Survey 2012 - News From the Virtual Waiting RoomMSL Germany
This document summarizes research on social media usage for health topics. It identifies two main user groups - Explorers and Onlookers. Explorers are younger, better educated and actively seek both information and interaction on various platforms. Onlookers are older, seek passive information gathering and control. Both groups use mobile apps and smartphones for health information. The document concludes digital health services have potential if they add value, are relevant and seek dialogue with users.
The National School Boards Association has released a new report on student use of social media tools. The report contains a multitude of findings that have already started an online debate about the role of social networking in the classroom.
Facebook is a social networking service launched in 2004. It has over 500 million active users as of 2010. Users can create personal profiles, add friends, send messages, join groups, and see updates about friends' activities on their News Feed. Some key Facebook features include Chat, Credits, Easter eggs, Live, IPv6 support, Messages and Inbox, Networks, Groups and Like Pages, News Feed, Notifications, potential plans for a Facebook Phone, the Poke feature, apps for smartphones, and Status Updates. Facebook was founded by Mark Zuckerberg and his Harvard classmates.
CADTH Workshop - Keeping Ahead of the Curve: Social Media - April 2012Connie Crosby
Social media planning for health information organizations. Presented as a workshop at the CADTH Symposium 2012 in Ottawa, Canada presented by the Canadian Agency for Drugs and Technology in Health - http://cadth.ca/ Includes discussion of strategy, risks and policy.
Companion to Using Facebook for Dissemination slideshow: http://www.slideshare.net/DrNICHCY/making-friends-with-facebook-for-project-dissemination
Developed by the National Dissemination Center for Children with Disabilities (NICHCY)
The document discusses Facebook's announcement of Open Graph and how it was portrayed as a potential "Google killer". It summarizes that while Facebook has grown significantly in traffic and users, surpassing 500 million users, Open Graph alone is unlikely to topple Google's dominance in search. Open Graph will integrate Facebook user data and activities with web pages through partnerships with Microsoft's Bing, but search remains Google's stronghold. The document questions whether the hype around Open Graph accurately depicts the relationship between Facebook and Google, and the future of social search.
This document discusses using social media effectively in education. It begins with introductions to social media and concepts like big data, privacy, and popular platforms. It then discusses hashtags as a folksonomy for social media. Specific ways to use social media in education are presented, including dos and don'ts. Facebook is discussed in more detail, including its use of big data and monitoring of fake news. Ways to maintain separate personal and professional identities online are considered.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
Atlanta Showcase: CDC's Social & Interactive Media ToolsCHI*Atlanta
The document summarizes the results of usability testing conducted by the CDC on some of their social and interactive media tools. It provides an overview of three tests: eCards, podcasts, and widgets.
For eCards, the testing found that the card format and email format could be improved to better communicate the message and make it clear who sent the card. For podcasts, improvements were suggested to clarify what a podcast is and simplify navigation between tabs and downloading files. For widgets, users found the data credible but had difficulty identifying when features were added and navigating between them. Overall, the testing provided recommendations to enhance user experience and understanding of these interactive products.
Get Social with StarBuzz Social Web Community StarBuzz Weekly
This document summarizes the social media marketing services of Meena Chopra and StarBuzz Community Network. They offer services including blog creation and posting, optimizing Facebook pages and profiles, growing Twitter followers, video uploads to YouTube, and more. Their reach spans over 8 million people across various platforms. Statistics are provided showing large numbers of fans and followers for main Facebook pages and engagement metrics for videos and other content. A variety of work samples and portfolio items are displayed to showcase their work.
The Digital Doha Summit - Ayman Itani, Mobile Social Case StudiesForum One
Think Media Labs is a digital and social media agency founded by Ayman Itani that helps enterprises in Lebanon, the Gulf and MENA region use internet platforms to engage customers. It provides social media strategy, community building, brand management and training to align business processes with digital and social media goals. Think Media Labs was selected by McDonald's to unify its digital presence across 30 branches in line with global brand requirements. It also built an online community for Harvard Arab Alumni across several countries.
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
This document provides a summary of an event on building an effective social network. It discusses the top social networks like Facebook, Twitter, LinkedIn and YouTube. It outlines how to use social networks on behalf of an organization, focusing on specific goals and monitoring what people say. It also discusses managing content, distinguishing between professional and personal use, and provides recommendations for further resources.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
The document discusses RSS feeds, mashups, and the semantic web as technologies that may help enable Web 3.0. It provides examples of RSS feeds and mashups, explaining how they work and their advantages. It also discusses the semantic web and technologies like RDF and ontologies that aim to make web content more machine-readable and enable advanced search capabilities.
Building Your Practice Profile Through Social Media Connie Crosby
This document summarizes key statistics about social media usage and provides advice on using blogging and other social media platforms to build a professional practice. It notes that LinkedIn has over 120 million members, Twitter sends 200 million tweets per day, Facebook has over 500 million active users, and YouTube receives 2 billion video views from Canadians each month. The document recommends blogging as a cornerstone of a social media plan to highlight expertise, raise your profile, and bring readers from networks to your website. It provides tips on getting started with blogging and expanding to other tools like LinkedIn, Facebook, and Twitter.
The document discusses 10 tips for using social media for professional and business development. It provides an overview of popular social media tools like blogs, Facebook, Twitter, LinkedIn and YouTube. It emphasizes setting objectives, knowing your audience, using blogs and profiles effectively, and measuring success. The presentation aims to help professionals strategically use social media for networking and business purposes.
ExpOn 2011 - Dennis Yu - Potential of Facebook to BrazilDOGSCAMP Summit
The document discusses Facebook usage statistics globally and in Brazil. Some key points:
- Facebook has over 750 million active users worldwide, with 70% outside the US.
- Brazil has grown from 11 million to 21 million Facebook users in the last six months, one of the fastest growing populations.
- The average Facebook user visits 40 times per month and 1 in 4 have made a purchase via a brand's Facebook page.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
MSL Germany's Healthcare Survey 2012 - News From the Virtual Waiting RoomMSL Germany
This document summarizes research on social media usage for health topics. It identifies two main user groups - Explorers and Onlookers. Explorers are younger, better educated and actively seek both information and interaction on various platforms. Onlookers are older, seek passive information gathering and control. Both groups use mobile apps and smartphones for health information. The document concludes digital health services have potential if they add value, are relevant and seek dialogue with users.
This document provides guidance on finding and evaluating sources for academic writing. It outlines resources for finding electronic sources such as the library website, EBSCOhost, and Lexis Nexis. It discusses using databases and search engines to search keywords and refine searches. Reference works are described as good starting points but not actual sources. Academic journals, government and academic websites, and nationally recognized news sites are presented as appropriate sources, while books and textbooks are not. The document also covers generating own sources through interviews, surveys, and observation. Criteria for evaluating sources include relevance, reliability, origin, author expertise, bias, claims support, and context. Finally, it distinguishes what does and does not require acknowledgement to avoid plagiar
Este documento evalúa una propuesta presentada en Mindmeister. La propuesta incluye objetivos, justificación, beneficiarios, actividades de aprendizaje, evaluación, requerimientos, cronograma y reflexión. La propuesta recibió una puntuación total de 20/20, indicando que cumplió con todos los aspectos evaluados como objetivos, justificación, beneficiarios, actividades, evaluación, requerimientos, cronograma y reflexión. Los comentarios recomiendan realizar el trabajo de manera correcta y aceptar comentarios y sugerencias.
This document provides information about conveyance and lease deed services, Co-operative Society formation and management, accounting and auditing for societies, and assistance with income tax, sales tax, and service tax e-filing. It lists the contact information for S.B. Mahanvar & Co., a tax and Co-operative Society management consultant firm in Navi Mumbai run by Shiva ji B. Mahanvar, who offers these services.
El documento habla sobre el tatuaje como una forma de expresión corporal y arte que no distingue clase social, raza o género. Explica que el tatuaje se remonta a tiempos neolíticos y fue practicado por diversas culturas que le daban significados rituales o simbólicos. También menciona que hay que pensar bien qué tatuarse debido a que las tintas son permanentes.
This document is a resume for Jagadeesan Shankar, who has over 12 years of experience in accounting and finance roles. He is currently a Supervisor at CMA-CGM Shared Service Centre in Chennai, India, where he manages a team that processes invoices for several regions. Previously, he held leadership roles at other companies where he oversaw accounts receivable, accounts payable, and financial reporting. Shankar has extensive experience in accounting functions, process transitions, and people management.
Done by Group: Wakrag_Methane8
School: Al Wakra Independent School for Girls
Composites Module: Students discover what composite materials are and test them to learn their advantages over pure materials. Finally, at the end of the workshop, they design new composite materials.
This project: Students design cooling sport bench which could used by players in different sports and places such as football playground.
The document discusses optimal foods for health according to naturopathic physician Deborah Ardolf. It defines healthy foods as those that are immune supportive, high in nutrients, and help remove toxins. Top healthy foods include mushrooms, nuts, cruciferous vegetables, ancient grains, legumes, and fruit. Specific foods that provide benefits are discussed, like reishi mushroom reducing inflammation and cancer risk, almonds being high in protein and fiber, and apples containing antioxidants. The document concludes optimal health requires consuming fresh, whole foods and that personalized medical advice tailored to individual needs is best.
This document is a public notice section from a newspaper containing various classified advertisements and public notices. It includes advertisements for pets, firewood, lawn equipment, and public mortgage foreclosure notices. The public notices provide details about scheduled foreclosure property auctions for several residential properties in Olmsted County due to mortgage defaults. They include the names of the original mortgagors and mortgagees, legal descriptions of the properties, amounts owed, and the scheduled dates, times and locations of the foreclosure auctions.
Este documento describe cómo conectarse a MySQL y realizar tareas básicas como crear una base de datos llamada "sakila", ver las bases de datos existentes, usar una base de datos, ver las tablas dentro de una base de datos, y seleccionar datos de una tabla. También menciona la creación de usuarios y la concesión de privilegios a los usuarios.
Este poema de Gabriela Mistral describe un amor del pasado que la poetisa ya no puede olvidar. Aunque intenta escapar de los recuerdos, el amor la persigue y se mantiene vivo en su corazón. La poetisa se entregó por completo a este amor en el pasado y, a pesar del dolor que ahora le causa, no puede dejar de creer en él ni dejar de recordarlo.
Users engage with your app on the move - anytime, anywhere, anyhow. So, why would you test your app within 4 walls? Instead, get the real users perspective of your mobile app!
#Startups #GetFitWithMoolya #testing
Es un Full-Day Workshop de 8 horas de duración con tareas y ejercicios clave de Insights para alimentar con IDEAS tu Plan de Marketing o Estrategia de Innovación.
Ecuador 2. Congreso Latinoamericano de QuemadurasJorge Villegas
Plantea los Desafíos necesarios de tener en cuenta para desarrollar un Servicio de Quemados que llega a ser, en Chile, el Crentro de Referencia Nacional. Se trata fundamentalmente de experiencia en Gestión Clínica.
O documento promove o livro "Lean IT - Uma decisão estratégica" e apresenta conceitos e princípios do Lean pensamento aplicados à TI. Apresenta casos de aplicação de ferramentas Lean como Jidoka, Andon, Heijunka para melhorar incidentes, portfólio de projetos e desenvolvimento de pessoas. Enfatiza a importância de ir ao local onde as coisas acontecem (Gemba) para entender problemas e aplicar soluções.
This document analyzes the social media phenomenon of Facebook. It provides key facts about Facebook's history, growth, and user base. Facebook was created in 2004 by Harvard students and initially only for Harvard users, but has since expanded globally. As of 2007, Facebook had over 42 million active users, making it the second largest social network after MySpace. The document examines Facebook's explosive growth between 2006-2007, its daily active users and loyalty, and its increasing international popularity particularly in English-speaking countries and recently in France.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook was created in 2004 by Mark Zuckerberg and others. It started at Harvard but expanded globally. By 2007 it had over 42 million users, making it the second largest social network after MySpace. The document discusses Facebook's history and growth, how users interact on the platform through features like status updates, photos, and applications. It describes Facebook's strategy of opening its platform to developers, resulting in thousands of applications and a thriving app ecosystem. The summary also mentions Facebook's early competitors like MySpace and Google's response through its OpenSocial platform.
Facebook is a social networking site that allows users to create profiles, connect with friends and share photos, videos, and interests. It started in 2004 for college students and is now widely used. Key features include profiles, photos, groups, events, and applications. Though originally for students, half of users are now outside of college. It has over 50 million active users and growing rapidly. Students are heavily represented but others are joining. Facebook can be addictive due to its constant updates and ability to stay connected with others. Some downsides include overuse and privacy/stalking issues.
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It quickly grew popular at other universities and became a major social network. Facebook allows users to create profiles, share photos and messages, and connect with friends and family. It has over 1 billion active users worldwide and has become an important tool for communication and social interaction.
Facebook Strategies For The Classroom 1203681025112728 4yru
This document discusses using the social media platform Facebook in the classroom. It provides an overview of Facebook, including its history and features. It then discusses opportunities Facebook presents for the classroom, such as promoting conversation and integrating resources. Challenges of using Facebook, like application spam and privacy issues, are also examined. The document concludes with questions to consider for a workshop on this topic.
This presentation explores the potential uses of Facebook for teaching and motivating collaboration between students. Issues of privacy and intellectual property will also be covered, as well as advantages and pitfalls of social networks. I've shared my post-workshop thoughts here: http://theory.isthereason.com/?p=2103
This document discusses using the social media platform Facebook in the classroom. It provides an overview of Facebook, including its history and features. It outlines opportunities Facebook presents for education, such as promoting conversation and integrating resources. It also notes challenges, such as application spam and privacy concerns. The document raises questions about how to best utilize Facebook in the classroom.
Facebook was launched in 2004 for Harvard students and has since expanded to over 845 million users globally. It aims to connect people and make the world more open. Though popular, Facebook faces concerns regarding privacy of user information and how it is collected and used. Competitors include LinkedIn, Twitter, and Google+ but Facebook remains the largest social network in terms of users and revenue.
The document discusses Facebook as a social networking site that was launched in 2004 for Harvard students and has since expanded globally. It provides a brief history and overview of Facebook's mission and founders. Competitors in the social media space like MySpace, LinkedIn, Twitter, and Google+ are also mentioned. The document then covers Facebook's mobile and business strategies, as well as its 2012 IPO. Finally, it addresses some privacy and security concerns that have been raised regarding Facebook.
The document summarizes the growth of Facebook and applications on the platform in July 2007. It notes that Facebook had over 30 million active users and over 100,000 new registrations daily at the time. It also discusses how applications were driving tremendous growth, with 65 million apps installed and an average of 2.5 apps per user. The document provides guidance on developing applications for Facebook by leveraging the social network, sourcing ideas from users, and following successful application types like games and entertainment apps.
Lewis Wimba Presentation Social Networking Facebookguest704e4a62
Facebook is a free social networking website that allows users to create profiles and connect with friends. It began in 2004 as a Harvard student's project and has grown tremendously. Facebook now has over 60 million US users who can share photos, messages, and interests. While popular for socializing, Facebook also raises privacy and addiction concerns for some users.
Mark Zuckerberg created Facebook in 2004 while he was a student at Harvard. He was inspired to create a social networking site after developing Facemash, a site that allowed users to rate other students' photos. Initially only available to Harvard students, Facebook quickly expanded to other universities and then publicly in 2006. By 2018, Facebook had over 2.2 billion active users worldwide. While Facebook allows users to connect and share with friends and family, it also faces criticisms like oversharing, bullying, and relationship problems caused by excessive use.
This document analyzes user activities on social networking sites based on a survey of 326 users. It finds that the most common activities are uploading photos and commenting/posting, while activities vary based on user gender, age, experience level, and which social networks they use. The broad range of content creation reflects users' expectation to participate online and has implications for future business models relying on user-generated content and participation. Further research is needed on reasons for and concerns about user content creation.
Mark Zuckerberg is the founder, CEO, and president of Facebook. He created Facebook in 2004 while attending Harvard University as a way for students to connect. Facebook has since expanded globally and now has over 330 million active users. It allows people to share updates, photos, videos, and connect with friends and family online. Though successful, some improvements could include limiting public profile information and simplifying profile page designs.
1) Mark Zuckerberg created Facebook in 2004 originally for Harvard students to connect through an online community.
2) Facebook has since grown to over 2 billion users worldwide and allows sharing of status updates, photos, links and communicating with friends.
3) A study showed college students use Facebook as a teaching and learning tool to post assignments, share course materials and communicate with classmates and teachers.
This document provides an overview of Facebook, its history, features, and issues related to its use. It discusses how Facebook originated at Harvard and spread to other universities. Key features covered include profiles, photos, groups, events, and notes. Issues addressed are students violating policies, administrators using it to investigate incidents, and matters of free speech and privacy. The goal is to help participants better understand how students are using Facebook both positively and negatively.
Best Practices in Social Media: Implementing a StrategyEric Hodgson
The document discusses best practices for implementing a social media strategy, including creating accounts on Facebook, Twitter, Flickr, and YouTube. It provides guidance on customizing profiles and pages, adding dynamic content, and integrating social media platforms. The document also presents polling results on organizations' social media investments and recommends placing social media callouts on key webpages to drive engagement.
Facebook was founded by Mark Zuckerberg at Harvard and eventually expanded to other universities. It became popular for its profile pages, photo sharing features, groups, and events. While originally a hobby project, Facebook is now a massively successful social network with over 1.5 million photos uploaded daily. It continues expanding its tools and user base, with rumors it may eventually be acquired for billions of dollars.
The document discusses strategies for being creative on social media. It emphasizes that strategy and creative work must collaborate closely like engineers and architects. It also stresses the importance of planning propagation across social channels like Facebook, Twitter and Pinterest. Additionally, it notes that the goal should be to influence what people say about a brand rather than just telling them what to say. A key part of social media campaigns is continuing to create and engage with audiences after launch through reactive, live content. Creativity and community management require a blend of strategic thinking, creative skills, and understanding social behaviors.
A creative strategist defines business objectives simply and refines complex problems. They deliver a clear message of what needs to be done and why by understanding the audience and when and how to effectively deliver the message. A strategist's work is fluid and allows building on ideas that work well. Their role is to bring out the hope, fear and adventure inside organizations to drive strategic objectives forward in a measurable way.
This document discusses the differences between managing, leading, and coaching. It states that leadership accounts for 15% of organizational success, but managing and leading are distinct roles with different focuses. Managing focuses on enabling employee performance, while leading focuses on moving people towards a shared vision. Coaching helps both managers and leaders improve by developing employees' talents and changing roles to enable success. The document emphasizes that coaching, managing, and leading require distinct skill sets and coaching can help integrate these roles to improve organizations.
This document discusses incorporating happiness and human fulfillment into business models. It argues that traditional economics views people as rational actors motivated solely by self-interest (Homo economicus), but that people are actually irrational and motivated by emotions and what makes them feel good (Homo feelgoodonicus). It outlines four pillars of happiness - autonomy, competence, relatedness, and self-esteem - and provides examples of how companies like Zappos, Twitter and Moleskine incorporate these pillars to make customers happy.
The document discusses mindfulness therapy and meditation, outlining the path of mindfulness from healthy lifestyle to self-actualization, research on benefits such as reduced stress and anxiety, and therapeutic interventions like Mindfulness-Based Stress Reduction and Cognitive Therapy which incorporate mindfulness practices and have shown lasting improvements for conditions like depression.
The document discusses finding a job without looking by focusing inward to understand yourself. It emphasizes discovering your authentic self over seeking approval from others. Knowing yourself allows you to understand what you want and avoid living as a "second rate version" trying to impress others. The document provides exercises to reflect on your strengths and interests in order to pursue opportunities aligned with your authentic self. It encourages taking on "huge, foolish projects" that interest you personally.
The document summarizes key points from Daniel Pink's book "A Whole New Mind" which argues that society is shifting from valuing left-brain, logical thinking to also valuing right-brain capabilities for the "Conceptual Age". It discusses six essential right-brain aptitudes needed for the future: Design, Story, Symphony, Empathy, Play, and Meaning. For each aptitude, it provides strategies for cultivating those skills and their importance for the future.
Mihaly Csikszentmihalyi proposes a systems model of creativity that views creativity as emerging from the interaction between an individual, a domain, and a field. [1] The model posits that a creative idea must be novel within a cultural domain, be selected for inclusion by the gatekeepers within that domain's field, and eventually influence the culture at large. [2] Csikszentmihalyi argues that considering only individuals fails to account for the external cultural factors that influence creativity. [3] The systems model provides a framework for understanding how culture, society, and personal background interact to either enable or constrain creative contributions.
1) The document discusses Mihaly Csikszentmihalyi's systems theory of creativity, which views creativity as emerging from the interaction between individuals, domains of knowledge, and fields of experts and influencers.
2) Csikszentmihalyi outlines how creative ideas arise from individuals but must be validated and selected for inclusion by the relevant cultural and social fields.
3) Key aspects of Csikszentmihalyi's systems model include the cultural domain which transmits existing knowledge, the individual practitioner who produces innovations, and the field of gatekeepers who evaluate and select innovations to retain and transmit through the domain.
The document discusses evidence for using omega-3 fatty acids and SAM-e as alternative therapies for mental illness. It summarizes a study finding St. John's Wort effective for mild-to-moderate depression. The document focuses on omega-3 fatty acids, explaining that historical diets had a healthier 1:1-2:1 ratio of omega-6 to omega-3 fatty acids compared to the modern 10:1-30:1 ratio. It suggests restoring the balance with omega-3 fatty acids like ALA, DHA, and EPA could improve conditions like depression, bipolar disorder, and others. The document cautions that evidence is still emerging but some experts argue omega-3s may treat, prevent
This document provides an introduction to mindfulness-based therapies. It defines mindfulness as paying attention to the present moment in a nonjudgmental way. It discusses how mindfulness is not new and has roots in eastern spiritual traditions as well as western existential psychotherapy. It outlines some common mindfulness-based therapies like MBSR, DBT, and ACT. It discusses advantages of mindfulness like developing an observing self and increasing prefrontal cortex activity. It also addresses initial problems with mindfulness practice and provides solutions like containing difficult feelings with a therapist and establishing a regular meditation practice.
1. Family systems theory views families as interconnected systems where each individual's behavior impacts and is impacted by others through circular causality.
2. Within families, typical roles and rules develop that maintain homeostasis and resist change, even if change may be desirable.
3. Examples of relationship patterns that can form within families through circular causality include the distancer-pursuer and overfunctioner-underfunctioner dynamics.
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Facebook analysis and study
1. Facebook: the “social media” revolution
A study and analysis of the phenomenon
Paris, October 3rd 2007
03.10.2007 – Facebook study
2. This work is licensed under the Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license. To view a copy of this
license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a
letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco,
California, 94105, USA.
03.10.2007 – Facebook study 2
3. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 3
4. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 4
5. History
In February 2004, Facebook was created by Mark Zuckerberg (with Dustin
Moskovitz, Chris Hughes and 2 other Harvard students)
Initially, the membership was restricted to students of Harvard University,
and subsequently expanded to other US and Canadian colleges then to
European and Asian colleges (email addresses with .edu)
Since September 11, 2006, it has been available for any email address
globally, but the interface is in English only
On May 24, 2007, Facebook launched the Facebook Platform (f8) which
provides a framework for developers (anyone) to create applications that
interact with core Facebook features
As of Sept. 25th 2007, with 42 million active users, FaceBook is the second
largest social networking site globally after MySpace
Source: Facebook
03.10.2007 – Facebook study 5
6. Things you can do on Facebook
Keep in touch with your old friends and meet new ones
• Private and public messaging options
• Keep tabs on what your friends do via their News feed
• Find former schoolmates using the search feature
• User groups let you discuss with others who share your interests
Keep them informed about what you do
• Update your status
• Share your pictures, blog messages and videos
• Promote events you are organizing or planning to attend
Access a wealth of applications made for all purposes
• Fun, interactive applications
• Applications that let you publish content (photos, videos, notes,…)
• Applications linked to other platforms (Flickr, Pownce, Twitter,…)
Retain your privacy
• Control what strangers and friends may see and read about you
03.10.2007 – Facebook study 6
7. Explosive growth that accelerated in 2006
More than 42 million active users as of Sept. 25th 2007: the second largest
networking site
Growth: 270% between June 2006 and June 2007
The number of active users has doubled since Facebook expanded
registration to include users outside US campuses in Sept. 2006
Facebook is the sixth-most trafficked site in the US
Worldwide Growth of Selected
Social Networking Sites
Age : 15+
Social Total Unique Visitors (000)
Networking
Site Jun-06 Jun-07 % Change
Myspace 66,401 114,147 172%
Facebook 14,083 52,167 270%
Hi5 18,098 28,174 56%
Friendster 14,917 24,675 65%
Orkut 13,588 24,120 78%
Bebo 6,694 18,200 172%
Tagged 1,506 13,167 774%
Sources: Facebook, ComScore Media Metrix, faberNovel
analyses 03.10.2007 – Facebook study 7
8. The evolution of the user base has been
synonymous with an expanded range of uses
A favorite among students (85% market share of 4-year US universities), but half
of Facebook users are now outside of college
Fastest growing demographic: 25-34 years old (+181% between May 2006 and
May 2007)
Since the launch of the Facebook platform in May, almost 4000 applications have
been created by third-party developers
Age slice
12-17
18-24
25-34
May
35+
2007
Sources: Facebook, comScore Media Metrix, eMarketer.com, faberNovel analyses
03.10.2007 – Facebook study 8
9. A feature of its users’ daily life
• More than half of active users return daily
• People spend an average of 20 minutes on the
site daily
• More than 6 million active user groups on the site
• Over 55,000 regional, work-related, collegiate and
high school networks
Activity and loyalty are two
key characteristics of the
Facebook community
Sources: Facebook, comScore Media Metrix, faberNovel analyses
03.10.2007 – Facebook study 9
10. International growth at a frantic pace
Facebook has developed a strong following in
English-speaking countries
A third of the Canadian population has
joined Facebook as of June 2007, a growth
of more than 3,000% in a year
The United Kingdom is the third largest
country with more than 5 million active
users, London being the largest network
on Facebook (1,105,515 members as of
Sept. 11 2007)
There is far less growth in Europe and Asia as
the website is only available in English
To act against knock-offs who took advantage of
Facebook’s lack of international compatibility, a
major localization initiative will be launched
soon: the website will be translated and therefore
accessible to users from other countries
Top to bottom : Facebook, Vkontakte (RU),
Sources: Facebook, comScore Media Metrix, faberNovel analyses Xiaonei (CHN)
03.10.2007 – Facebook study 10
11. A closer look at the European situation
Facebook’s growth in Europe mainly stems from the UK’s dynamism
Facebook has not had much success in Germany to date
Facebook has only secured a foothold in France recently but the results are showing
42,000 members in the France
Leading Social Networking sites ranked by European unique
network in June 2007, and
visitors
more than 127,000 now (Sept.
20th): a 300% growth! Total unique visitors (000)
This figure does not take into Property
% Origi
Jan 2007 July 2007
account the people that do not Change n
join networks, or only join
Total Internet audience 218,063 224,759 3% EU
school or business ones: the
site had almost 260,000 unique MYSPACE.COM 20,341 25,176 24% US
visitors in August 2007 Skyrock Network 11,327 13,785 22% FR
Observations by media agency
BEBO.COM 7,461 12,101 62% UK
KR Media France show that
the number of visitors kept
FACEBOOK.COM 2,066 10,795 422% US
increasing in the slow-traffic HI5.COM 6,979 9,554 37% US
summer months, hinting at an
PICZO.COM 7,557 8,035 6% US
explosive growth with the start
of the school year NETLOG.COM 8,140 7,450 -8% BEL
Sources: Facebook, comScore Media Metrix,
faberNovel analyses, KR Media France 03.10.2007 – Facebook study 11
12. A winning strategy : opening the platform
to third-party developers
Less than a month after its launch, the Facebook Platform had already
attracted more than 40,000 developers, and produced more than 1,500 new
applications
On Sept. 25th 2007, the top 44 applications represented almost 200 million
installations and had a total of more than 16 million daily active users
3,900 applications exist as of Sept. 11, 2007, while Facebook itself only offers
13
A ‘long tail effect applies to
applications: the top ones attract
millions of users but the numbers
quickly drop for others down the
list
A strategy which competitors will
have a hard time imitating
because of structural
differences: after the f8 launch,
LinkedIn announced it would open
itself to outside developers but the
necessary adjusments would take
Sources: Facebook, comscore Media Metrix, Adonomics,
nine months InsideFacebook, faberNovel analyses
03.10.2007 – Facebook study 12
13. Facebook applications are quickly
replacing specialized websites
Facebook is the n° 1 photo sharing application on the Web (more than 2.7
billion photos on the site and more than 14 million uploaded daily). The Photo
application draws more than twice as much traffic as the next three sites
combined (Photobucket, Yahoo! Photos, Webshots Community…)
There are three times more people invited through the Events application
than through a leading focused website such as Evite.com
The video application allows users to upload and record their own videos,
display them on their profile and send video messages
Facebook effectively provides a one-stop shop solution to its users
Sources: Facebook, comscore Media Metrix, faberNovel analyses
03.10.2007 – Facebook study 13
14. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 14
15. Key financials
Funding:
Fall 2004: $500,000 from Peter Thiel (a co-founder of Paypal)
May 2005: $13 million from Accel Partners
April 2006: $25 million from Greylock Partners, Accel Partners, Meritech Capital Partners and Peter
Thiel
According to the WSJ (Aug. 23rd 2007), Facebook is on track for $30 million in profit this year
on $150 million in revenue
Revenue model:
Display ads: accounts for most of its current revenue through an advertising outsourcing deal with
Microsoft (CPM 0,30 €)
Sponsorship: the sponsorship of groups seems to be the major potential source of future revenue
($300,000 for a 3 month presence, up 200% in June 2007 vs. February 2007), more than 150
companies are already present such as Nike, Victoria’s Secret, …
Gifts: limited edition gifts for sale at a low price ($1)
Valuation:
Facebook turned down a $1 billion purchase offer from Yahoo! In 2006
Microsoft is in talks to buy a stake of up to 5% in Facebook for $300 million to $500 million: the
company could then be valued at more than $10 billion (Sept. 25th 2007)
Sources: Facebook, Wall Street Journal, Valleywag.com, KR Media France, faberNovel analyses
03.10.2007 – Facebook study 15
16. Advertising deal with Microsoft offers
Facebook guaranteed revenues
The deal was signed in Aug. 2006 for a duration of three
years (just before Facebook became available to all
users)
It aims at creating an attractive combination for
advertisers
Facebook lets Microsoft provide search and advertising
listings to its users
Microsoft is able to post advertising banners and
sponsored links that appear on the left or the bottom
of Facebook pages
Facebook can benefit from the Microsoft adCenter
system, which allows advertisers to filter their targets
so that their ads are relevant
Clickthrough rates are low: 0.04% on average (while
Myspace rates are 0.10%)
A potential problem is the lack of relevance: conflicts of
image arose when ads from prominent British companies
appeared on the pages of the British National Party
A localized sales house would make it far easier for
French and European brands to tune in to Facebook
advertising
Sources: Microsoft, Reachstudents, BBC, KR Media France, faberNovel analyses
03.10.2007 – Facebook study 16
17. Facebook is offering new advertising
products
Facebook
Homepage Flyers
Sponsored
Stories
Sponsored
Groups
Advertising solutions tailored for all
kinds of situations
03.10.2007 – Facebook study 17
18. A low-cost and direct advertising solution
for users: Facebook flyers
Flyers let users make their own ads on Facebook at low prices
The price is based on how many times the Flyer is viewed
Flyers are displayed on the left side of Facebook pages, with the
possibility to:
Choose targets by both gender and age
Target specific colleges, and go further by specifying the education status desired
(undergrad, grad student, alumni)
Select regional networks you want your ad to be displayed on
Flyers Pro, launched in Sept. 2007, offer more more options:
Selection more precise (by location, sex, age, keywords, poltical views,
relationship status and workplace)
Specify how much you are willing to spend to advertise, by setting a maximum
price per click : the higher the price, the higher the chances your ad will be shown
Pricing is now CPC as opposed to CPM
Facebook’s lack of control has given rise to deceptive Flyers, launching
fake security warnings and prompting users to download various
softwares
Sources: Facebook, The Register, faberNovel analyses
03.10.2007 – Facebook study 18
19. New advertising solutions:
homepage sponsored stories
Firms can target what everyone is paying
attention to on Facebook: the users’ News
Feed, where a story about your product will be
displayed
Only one sponsored story is displayed at a
time, meaning advertisers will not be vying for
attention against other ads
A creative way of advertising: Clickthrough
Rates 10 to 20 times higher than simple
banner ads
Companies have the possibility to choose a
level of filtering:
Untargeted (Standard offer)
By gender or location ($2 premium)
By their favorite interests, activities or movies
(5$ premium)
Sources: Valleywag.com, faberNovel analyses
03.10.2007 – Facebook study 19
20. A recent source of revenue:
sponsored groups
As of Sept. 2007, 186 sponsored groups exist
on Facebook: the cost for a sponsored group
is $300,000 for 3 months (after a 200% price
increase!)
The group creates a branded, personal
environment where users can gather and
interact
From an advertising perspective, the brand
becomes a participant
Offers include packages and promotions to
help spread the word on the group
Most popular groups (10/09/07):
Apple Students: 424,135 members
PINK Victoria’s Secret: 345,728 members
NBA Finals Bracket-ball & Trivia Challenge:
122,854 members
Sources: Facebook, Valleywag.com, faberNovel analyses
03.10.2007 – Facebook study 20
21. Towards a Facebook economy:
Facebook applications development
With the launch of the Facebook platform, Facebook has been touted as an online Social
Operating System
Facebook’s first acquisition in July 2007, Parakey, was a web OS company
Facebook allows developers to build their own applications, and lets them keep all the revenues
generated from its exploitation
The success of an application is highly dependent on the application’s virality and its user base
Different ways of making money with an application:
Promoting third-party applications
Selling advertising space
Attracting sponsors
Selling online services
Selling products
Development of a real Facebook eco-system
Facebook app factories: Rockyou (superstar with the apps Horoscopes, X-Me and SuperWall),
Slide, AppFactory programme launched by VC Bay Partners, Social Media, 30boxes, AF83, …
Internal (in third party applications) ad networks have sprouted: Lookery, FBExchange,
RockYou, EggNetwork, Cubics, Appsaholic, …
In Sept. 2007, the $10 million fbFund was created by Facebook, offering grants ranging from
$50,000 to $250,000 to aspiring applications developers
Sources: Facebook, CNN.com, Rockyou, faberNovel analyses
03.10.2007 – Facebook study 21
22. Applications obey to certain rules specific
to Facebook
More and more renowned companies are developing their own Facebook application, in
order to reach a new audience
Designing and spreading an application on Facebook requires a particular expertise that
media companies seem to lack,
Their applications fail to draw massive amount of daily active users (26/09/07)
Even Yahoo!, a company that knows how to distribute media on the Web, had to turn to
application giant RockYou to redesign its application and attract users
Evolution of the Yahoo! Music Videos application
Whether the problem comes from design issues, the application’s content or a lack
of understanding on how to drive traffic to an application (viral spreading,
advertising), it seems that companies do not understand the Facebook platform yet
Sources: Facebook, InsideFacebook, Rockyou,
faberNovel analyses 03.10.2007 – Facebook study 22
23. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 23
24. Online communities navigate between
media and social sites
Media sites, where users mostly produce content
The objective for users is to increase their visibility as a brand, individual or company
The actors are specialized according to their role on the site: producers, consumers,…
A “portal” history with a common homepage for users, with little customization
Even when the sites are collaborative, the 1% rule applies (stating that only around 1% of users
actively contribute vs 9% comment and 90% only consume content : Flickr, Youtube, Wikipedia)
Social sites allow a better-balanced communication, where users produce and receive content
Users seek to keep in touch with people they care about
All actors publish content to an extent, but different types of influential people can be identified
“Connectors” who have wide social networks and act as hubs, “mavens” who are knowledgeable people, and
“salesmen” with high negotiation skills
“Hubs”,“gatekeepers” and “pulse takers”
Social sites offer a customizeable homepage and a way to keep track of your friends (feed, pulse,…)
One has access to a variety of media and platforms
Major online communities seem to converge on the social media scale
Yahoo Myspace
LinkedIn
Media oriented portals
Social oriented networks
Youtube
Sources: faberNovel analyses, Ben McConnell Facebook
(2006), Hitwise, Malcolm Gladwell, Dr Karen
Stephenson 03.10.2007 – Facebook study 24
25. The evolution of social networking sites
show they develop new functionalities
First generation Second generation Third generation
sites only let users sites can be seen as sites could represent
manage friends’ the first social the first social
lists networks media sites
There are mainly flat, They are centered around They allow multi-
single entry lists by an individual and his dimensional connections,
schools or classes you friends, and friends of real conversations
attended friends : they follow the 6 between users, in
degrees rule compliance with the social
Examples: Copainsdavant graph theory*
(FR), Classmates.com Examples: LinkedIn (US),
(US) Viadeo (FR), Xing (G) Examples: Myspace (US),
Facebook (US), Bebo
(UK)
*as exposed by Mark Zuckerberg
Sources: faberNovel analyses, Stanley Milgram (1967), Facebook
03.10.2007 – Facebook study 25
26. The nature of the conversation on Facebook shows why it is the
perfect example of the latest generation of social networking sites
The nature of conversations on
Facebook can be broken down:
In two types of messages: those
By the format, media or application
going in (received by the user) or
type used to send the message
going out (emitted)*
*the ratio between the two forming the conversation index
Analysis of a selection of students’ Analysis of a selection of 30+ years old bloggers’
conversation* conversation*
9% Wall posts in 3% Wall posts in
Tagged photos in
11% 34% Tagged photos in
39%
Gifts in
Gifts in Graffitis in
33%
Questions out
Pokes in
Videos out
20% Wall posts out Photos out
Tagged photos out Posted items out
1% Notes out
6% Status out 7%
1% 19% 1% Status out
15% 1%
* Figures used for these charts are for illustrative purposes. They are real, but are not statistically representative.
Sources: faberNovel analyses, panel of students and bloggers, data collected during 4 weeks, Aug/Sept 2007
03.10.2007 – Facebook study 26
27. Facebook provides the means for a real
conversation
The conversation is multi-media, with the use of words, drawings, pictures,
videos,…
The conversation is both verbal and non-verbal, through dedications (songs),
gestures (pokes), and emotions (gifts, feelings)
It can be either instantaneous (with chat applications and presence
indicators) or asynchronous (with wall posts, messages)
Exchange
The conversation takes place messages
between real personas (few using
common
hidden identities with avatars web tools
or nicknames) and without
outside intervention (no
moderation or censorship)
Manage Facebook lets
users have Share
It respects the users’ privacy if and
photos and
promote multi- videos with
they so desire: only 1 in 10 upcoming dimensional friends
events conversations
users changes his/her privacy
settings
Interact
using
applications
Source: faberNovel analyses
03.10.2007 – Facebook study 27
28. Measuring social media
The emergence of social media highlights the need for new metrics
Traditional metrics are limited New metrics could be
Activity metrics still apply in some way: Activation: # applications installed (FB), # votes (Digg
# unique users like), …
Visit frequency Engagement: this is the 1% rule, or the ratio # visits / #
content pieces posted, % of active users / total
Average time spent
« Conversation index »: the ratio between push / pull
# registered / active users actions, information emission / reception
% of returning users Virality: % growth of groups or applications, time elapsed
to reach maximum diffusion (in a typical Gauss diffusion
Bounce rate
curve)
As well as geo-socio-demographic metrics: Influence: # incoming links to a profile, ratio (# links +
Gender comments) / # friends, ratio # connection invites sent /
received
Age
Loyalty: % of surfing time, % posted content of a certain
Household revenue type (eg. Photo)
Geographical data Connections: average # friends, average # groups, #
broken (unfriended) or loose connections (non active)
And of course content metrics:
# photos / videos uploaded Relevance: % voice of a particular ‘advertiser’ in the daily
feed / pulse
# posted articles / comments
And more …
But they do not measure the real value of web2.0
platforms: the conversation that takes place between
individuals
Typical media approaches (based on ad impressions) are less and less pertinent
CRM approaches (eg. measuring LifeTimeValue) become more adapted
Source: faberNovel analyses
03.10.2007 – Facebook study 28
29. FaceBook users can be segmented by
the usage they do
Core users have a More recently professional
personal use uses appeared
Socialization and entertainment Multi-media publication and
applications feedback applications
#1 : iLike #6 : Flickr Photos #1 : Google Reader #6 : Upcoming
Shared Items Calendar
#2 : Graffiti #7 : Honesty Box
#2 : Twitter #7 : Blog Friends
#3 : Where I’ve #8 : Box.net Files
been #3 : Video #8 : Wordpress
#4 : Zoho Online #9 : SuperPoke! #4 : Kyte.tv #9 : Ustream.tv
Office
#5 : BlogTips #10 : Skypeme
#5 : Fantasy Stock #10 : The Friend
Exchange Match
Sources: faberNovel analyses, Techcrunch, Robert Scoble
03.10.2007 – Facebook study 29
30. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 30
31. Analysis of French students’ behavior on
Facebook
French students can be seen as early They mainly use the site to
adopters (in comparison to the rest of socialize, keep in touch with real life
the French population) of Facebook, as friends or renew old connections. Only
more than 50% of them have been on 13% believe they are more active than
the site for more than 3 months their friends.
A few key facts
about French
students
They do not display any real interest in
They are not really involved in user
applications: 78% add them on
groups, as 91% visit less than 5
invitation, but they do not browse for
groups on a regular basis, and 81% do
them. They use applications mostly
not post messages, photos or videos
for fun.
Sources: faberNovel analyses, faberNovel survey conducted on a restricted sample of
French students aged 20-25, Sept. 2007 03.10.2007 – Facebook study 31
32. Students see Facebook as a walled garden
Early signs show that they are
Students are apparently outspoken and
becoming cautious about possible
carefree on Facebook
privacy issues
They often use the Wall for short They keep personal
messages than can be likened to conversations private: 61% use
pokes their personal message box more
Wall messages
• Greetings
• Enquiring about what has happened
lately 58% are concerned about what
• Wishes on special occasions others may see on Facebook
They keep to their real life
connections
60% have not changed their • More than 75% have not added
strangers and do not plan on doing
privacy settings to restrict access so
to their profile • They trim their contact list to make
sure only people they know well are
inside
Sources: faberNovel analyses, faberNovel survey conducted on a restricted sample of
French students aged 20-25, Sept. 2007 03.10.2007 – Facebook study 32
33. Facebook in a work environment: threat
or opportunity?
Some companies have taken steps towards restricting their employees’ access to
Facebook
Students are “digital natives”, used to modern technologies and new means of
communication, and as such they would adapt quickly to the use of Facebook as a
working tool
Though students do not see Facebook as an useful work tool yet (54% of the
respondents), it should not be overlooked, as they lack perspective
Given the right incentive and
Turn
evolution of the platform, they Facebook
could adapt quickly and turn into a
Make productive
Facebook into a productive tool: advantageous tool
Nurturing connections that use of their
familiarity with
could be useful to their the website
company Understand
students’
Organizing themselves and behavior on
creating work groups dedicated Facebook
to a specific project
3 steps to turn Facebook into an
opportunity
Sources: faberNovel analyses, faberNovel survey conducted on a restricted sample of French students aged 20-25, Sept. 2007
03.10.2007 – Facebook study 33
34. Advertising and targeting students
on Facebook
The basic ads do not have much success
Low ClickThrough Rates (0.04% on average, one of the worst performing sites)
Students may be too busy interacting and neglect the ads displayed
A way to attract their attention could be to have them interact about the brand
71% have stated that they would not mind joining a sponsored group should the content
interest them
Classical web 2.0 relational approaches work on Facebook sponsored groups
Creating a group centered around users and their interests seems a good approach
Target lets students talk about their dorm room
The most popular group, « Apple students », offers them discounts on Apple products
Having them communicate on the brand
Launch several discussion threads and topics to let users react
If need be, use an evangelist that will address core issues, help build the community and provide
a human face for the brand
Develop a real interaction that will help the company grow and evolve
Sources: faberNovel analyses, faberNovel survey conducted on a restricted sample of French students aged
20-25, Sept. 2007, Reachstudents
03.10.2007 – Facebook study 34
35. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 35
36. Bloggers and Facebook : a love affair?
Most of the Top 100 most influential bloggers are already on Facebook
They are migrating They must learn
their core audience how to navigate the
to Facebook Facebook graph
Different rules apply:
Their profile pages and feeds - The conversation is not limited to
offer a centralized view of all the comments made on a blog post
content they produce: blog - Attracting attention is more of an
posts, podcasts, Twitter “tweets”, issue: their feed is merged with
Magnolia/del.icio.us tags,… others in their audience
- Their visibility diminishes when
their audience does not interact
with them (social graph algorithm)
Some use it
extensively, providing exclusive
content on Facebook (R. Scoble)
or engaging users in the creation
of an event (L. Le Meur’s Web3)
Their favorite tools are not all
available yet on Facebook:
- They rely on the key ones such
They are faced with an internal as: RSS blog
limit of 5,000 “friends” (not an feeds, Twitter, videos and photos
issue yet in France as the
phenomenon started only in - New ones have appeared that
June 2007) require learning and finetuning:
BlogFriend, Posted items, …
Sources: faberNovel analyses, Edelman 03.10.2007 – Facebook study 36
37. Analysis of 2 « heavy users » in France and in the US
provides some interesting user profiles to analyze
Robert Scoble (US) Natacha Quester-Séméon (FR)
• The former Microsoft blogging evangelist • Former journalist for newspapers
(Channel 9,…)
• Currently chief editor of the
• Currently VP of media development at MemoireVive.org blog, web content
PodTech.net, chief editor at Kyte.tv, author producer (i-Marginal), personal blog :
of the Scobleizer.com blog and lesimpertinents.com
ScobleShow video blog
• 291 friends on Facebook, an average of
• 5,000 friends (the maximum limit), an 34 blog posts a month (perso and pro) and
average of 70 blog posts a month and 7 20 tweets a week, more than 120 video
tweets a week, more than 325 video podcasts recorded
podcasts recorded in 2007 to date (Sept.
20th) • Main social applications used (outside of
Facebook): Twitter, Scoopeo, Fuzz,
• Main social applications used (outside of Ma.gnolia, Humanews, Flickr
Facebook): Powncer, Jaiku, Twitter,
Upcoming, Google Reader Shared Items
Beyond a certain reach, the audience/traffic of a typical blog is often linked to the
number of posts so it is crucial that bloggers find a more engaging way to interact
with their audience to create value and escape their natural production limit
Source: faberNovel analyses 03.10.2007 – Facebook study 37
38. These examples show two different approaches
for bloggers to monetize their audience
Two models
Communicator: Robert Scoble makes very strong
Activist: Natacha Quester-Séméon engages in
use of video, clogs users’ feeds with content and
discussions in the group she created, as well as on
only interacts in a “traditional” way with audience
other people’s walls
(responding to comments)
The objective is to develop a community and
The objective is to drive traffic to advertising
have some influence on the socio-political
supported areas (KyteTV, Scoble Show, …)
debate
Analysis of Robert Scoble’s conversation Analysis of Natacha Quester-Séméon’s conversation Wall in
5% 2% 5% Photo in
3% 6%
1% 2% Video in
15% 1% 12% Gift in
Note in
1% Wall out
Photo out
22% Video out
26% Note out
20% 11% Event out
Status out
Twitter out
Blog post out
4%
Link out
1% 20% 3% Discussion out
14% 14% 10%
2%
Sources: faberNovel analyses, data
03.10.2007 – Facebook study 38
collected during 4 weeks, Aug/.Sept. 2007
39. Summary
Facebook: key facts and figures
Facebook revenue model
Measuring social media: 2 business cases
University students: exchange and
collaborate
Bloggers: communicate and get feedback
Conclusion
03.10.2007 – Facebook study 39
40. A few points as a conclusion
The phenomenon is only starting and will be strongly influenced by the new applications
available
Privacy is an issue:
The concentration of information freely available through the platform and the free-for-all
mentality that enabled the creation of so many applications can be a threat to FaceBook’s
success
FaceBook provides the best privacy management tools available in the social media universe
But it has yet to be properly understood and used by new users, especially as business and
personal lives “collide” on FaceBook more than on other social networking sites
Brands and companies should learn how FaceBook:
Enables a new communication with their consumers:
Via sponsored groups for a real conversation ‘a la’ web2.0
Via clever advertising (feed, flyers ‘a la’ AdWords …)
Offers new collaboration and knowledge sharing opportunities:
Quickly spread successful ideas and recruit for projects or causes
Let users manage what they do not want to share instead of asking them to make an effort to
share
Source: faberNovel analyses
03.10.2007 – Facebook study 40
41. Special thanks to …
Bruno Kaufmann, Manager, new media and strategic planning KR Media France (a
media-planning and -buying agency part of WPP's GroupM), for his insights and data
Natacha Quester-Séméon (from MemoireVive.org) and Robert Scoble (from
Scobleizer) for their insights and authorization to « expose » their public conversation on
Facebook
Renaud Therry (junior consultant at faberNovel Consulting) for his extensive mastery of
online worlds and network of student friends
And to all Facebook experts worldwide who maintain blogs and websites, sharing
information and insights on FaceBook and social media:
Michael Arrington at TechCrunch US and Ouriel Ohayon at TechCrunch FR
Richard MacManus and the team at Read/Write Web
Jeremiah Owyang at Web-Strategist.com
Owen Thomas and the team at ValleyWag.com
Jesse Farmer and the team at Adonomics.com
Justin Smith and the team at InsideFacebook.com
Nick O’Neill and the team at AllFacebook.com
Patrick Amiel at Patamiel.com
Aziz Haddad at Mashable FR
03.10.2007 – Facebook study 41
43. Allow us now to introduce ourselves…
03.10.2007 – Facebook study 43
44. faberNovel’s activities are split into 3 units
Consulting XP Venturi
Strategy and organization for Experimentation and project Interal project development
growth and innovation management and investment
Assisting large groups on Strategic experimentation Venture capital, « excubation »
methodology, analysis and Reduction of innovation risks Investment and development
decision making of internal projects
Fast acquisition of key know-
how and skills Company creation assistance
Innovation consulting: Conception and development Capital shares offering
Innovation Strategy of innovative products and additional action leverage
Organization and innovation services
Functional specification
Change Management
Outsourced project
Knowledge Management
management
R&D portfolio management
Conception and business
validation
Evaluation and identification of
partners
Piloting and feedback
Galvanize innovative genes Carry out quickly Remain entrepreneur
03.10.2007 – Facebook study 44
47. If you want to know more on this subject,
do not hesitate to contact us…
42, boulevard de Sébastopol I 75003 Paris I France
Tel.: +33 1 42 72 2004 I Fax: + 33 1 42 72 2003
Web: www.fabernovel.com
E-mail: amaury.de.buchet@fabernovel.com
stephane.distinguin@fabernovel.com
pierre-yves.platini@fabernovel.com
03.10.2007 – Facebook study 47