2. 1. History
2. Facebook as an
emerging technology
3. Competitors
4. Privacy
concerns/issues
5. Discussion
3. Social networking site
Launched February 2004
Initially limited to Harvard students
Spread to Ivy League, Stanford, and Boston
area colleges
All college students
High school students
Anyone aged 13 and over
4. Facebook's
mission is to
give people the
power to share
and make the
world more
open and
connected.
5. Mark Zuckerberg
College
roommates/fellow
students
Eduardo Saverin
(business aspects)
Dustin Moskovitz
(programmer)
Chris Hughes
(graphic artist)
12. Content Syndication: submitting
articles, press releases, RSS
feeds, through social search
engines and news aggregators
Social Ads: integrated alerts
through feeds to target users by
characteristics, such ad
age, gender, location and interest
Social Network Pages: create a
profile or group to represent a
business, brand, or product. May
be customized to leverage the
viral strengths of Social Networks
22. •Who actually reads the
Privacy Policy during sign up?
•Age Restriction
• Gives Facebook permission
to give outside sources your
information
•Option to hide information
24. 1. All friends can see your activity
2.People are able to go back into your history
3. Facebook can track what you are doing when
you are logged out
4.Publicly shares your friend list
5.Who really has access to what you
are posting?
6. Ability to connect Facebook to
other sites
Mark Zuckerberg:Wrote Facemash in 2003 (predecessor to Facebook) during his Sophomore year at HarvardComparable to Hot or not: used pictures from houses putting two next to each other asking the user to choose the hotter personHe did this by hacking into Harvard’s computer network to get the houses’ dormitory id imagesShut down a few days later by Harvard’s administration Zuckerberg charged w/ breach of security, violating copyrights, and individual privacy all charges dropped)Incorporated in 2004 and operations were moved to Palo Alto California
Called “the facebook”: in 2005 dropped “the” from its name after purchasing the name facebook.com for $200,000Connecting friends and family online no one is writing letters anymorePurpose used to be exclusivity (harvard)Global aspect of facebook – every country is using it
More than 845 million active users, 2.7 billion daily likes and comments Continuously change their format innovation, new timelineCurrently the most popular social networking siteNever have to worry about forgetting your friend’s birthdays
