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The document analyzes the rise and development of Facebook since its founding in 2004, highlighting its rapid growth to become the second largest social networking site with over 42 million active users by September 2007. It discusses Facebook's revenue model primarily focused on advertisement sales, along with the introduction of a platform for third-party applications that propelled user engagement and interaction. Additionally, it emphasizes Facebook's expanding global reach and demographic changes as it transitioned from a university-based platform to a broader audience.















































