Facebook is a social networking site that allows users to create profiles, connect with friends and share photos, videos, and interests. It started in 2004 for college students and is now widely used. Key features include profiles, photos, groups, events, and applications. Though originally for students, half of users are now outside of college. It has over 50 million active users and growing rapidly. Students are heavily represented but others are joining. Facebook can be addictive due to its constant updates and ability to stay connected with others. Some downsides include overuse and privacy/stalking issues.

1. Facebook
Done by:
Supervised by:
AIT MOUSSA Hayat
ALAOUI MDAGHRI Fatima Zahraâ M. BERRADA
CHIHANI Mouna

2. What is Facebook?
• Facebook is a social networking site designed
to connect users.
• Sites such as MySpace and Friendster are
similar, but Facebook is generally considered
the leading social networking site among
college students.
• Facebook allows individuals to create profiles
that include personal interests, affiliations,
pictures, and virtually anything else a user wants
to post.

3. What is Facebook?
• Information entered in a profile links that user
to others who have posted similar information.
• Other connections are more structured, based on
user-created groups that typically have
descriptive titles, such as “Feminists are fun!”.

4. What is Facebook?
• “The Facebook is an online directory that connects
people through social networks at schools.”
(Facebook.com)
• “Part huge chat room, part diary, and part dating service,
the Facebook site allows college students to post their
photos and tell about about themselves – sometimes too
much” (Messenger).
• “A huge online yearbook”.
• It is both a noun and a verb.

5. A little of History
• Originally called thefacebook, Facebook was
founded in February 2004 by former-Harvard
student Mark Zuckerberg (while at Harvard)
who ran it as one of his hobby projects.
• Within months, Facebook and its core idea
spread across the dorm rooms of Harvard where
it was very well received.

6. A little of History
• Soon enough, it was extended to Stanford and
Yale where, like Harvard, it was widely endorsed.
• It subsequently expanded to other Canadian
colleges, then to European and Asian colleges.
• Before he knew it, Mark Zuckerberg was joined
by two other fellow Harvard-students - Dustin
Moskovitz and Chris Hughes - to help him grow
the site to the next level.

7. A little of History
• Only months later when it was officially a
national student network phenomenon,
Zuckerberg and Moskovitz dropped out of
Harvard to pursue their dreams and run
Facebook full time.
• In August 2005, thefacebook was officially called
Facebook and the domain facebook.com was
purchased for a reported $200,000.

8. A little of History
• Since September 11, 2006, it has been available
for any email address globally, but the interface
was in English only.
• On May 24, 2007, Facebook launched the
Facebook Platform (f8) which provides a
framework for developers (anyone) to create
applications that interact with core Facebook
features.

9. A little of History
• In its early days, Facebook faced an extremely
threatening lawsuit from ConnectU, a very
similar social network which also shares its roots
back to Harvard, and whose founders alleged
that Mark Zuckerberg stole source code while he
was in their employment.
• As a result, it almost got shutdown. But
Zuckerberg denied the allegation and the lawsuit
was dismissed.
• Facebook has also been host to other issues…

10. What about Business & Funding?
• Fall 2004: $500,000 from Peter Thiel (a co-
founder of Paypal)
• May 2005: $13 million from Accel Partners
• April 2006: $25 million from Greylock Partners,
Accel Partners, Meritech Capital Partners and
Peter Thiel.

11. What about Business & Funding?
• Revenue model:
- Display ads: accounts for most of its current revenue
through an advertising outsourcing deal with Microsoft;
- Sponsorship of groups: major potential source of future
revenue ($300,000 for a 3 month presence, up 200% in
June 2007 vs. February 2007), more than 150 companies
are already present such as Nike, Victoria’s Secret, …
- Gifts: limited edition gifts for sale at a low price ($1).

12. What’s the facebook for?
Keep in touch with your old friends and meet new
ones:
- Private and public messaging options;
- Keep tabs on what your friends do via their News feed;
- Find former schoolmates using the search Feature;
- User groups let you discuss with others who share your
interests.

13. What’s the facebook for?
Keep them informed about what you do:
- Update your status;
- Share your pictures, blog messages and videos;
- Promote events you are organizing or planning to
attend.

14. What’s the facebook for?
Access a wealth of applications made for all
purposes:
- Fun, interactive applications;
- Applications that let you publish content (photos,
videos, notes,…);
- Applications linked to other platforms.

15. What’s the facebook for?
Retain your privacy:
- Control what strangers and friends
may see and read about you.

16. Main features
Facebook Profiles:
A typical Facebook profile consists of a number of
different sections, including Information, Status,
Friends, Friends in Other Networks, Photos, Notes,
Groups, and The Wall.
Most of the sections are self-explanatory but some
are specific to Facebook.

17. Main features
Facebook Photos:
Users create albums which they can assign limitations to
(e.g. visible to my friends only) and upload photos within
them.
The album is then put into their profile, and other users
have the ability to see and comment on them.
Facebook also gives the feature to share the photos or send
them with a simple web link. What’s more, users can also
order prints online through a simple integrated interface.

18. Main features
Facebook Groups
Users can create new ones or join and participate
in existing ones. This is also displayed in their
profile and is a good indication of hobbies and
interests a person might have.
There are two kind of groups, a normal group
and a secret group, which isn’t shown on the
profile.

19. Main features
Facebook Events:
Another Facebook success is their ‘events’ feature,
which provides the ability to organize, be part of,
and plan for events.
This feature has been extremely successful when it
comes to organizing parties.
Along with organizing and joining events, users
can also invite and recommend others to an event.

20. Main features
Facebook Developers:
As of August 2006, Facebook developped the offer
called Facebook Developers.
This essentially gives anyone access to Facebook’s
internals and lets programmers create widgets,
tools and projects based around Facebook.

21. Main features
Facebook Notes:
Facebook’s most recent addition launched in late
August. The service allows users to write a
Facebook blog. All notes are displayed in the user’s
profile, and other members can add comments.
The service allows HTML to be included in the
posts, although JavaScript and Flash are disabled.

22. How can we start?
• To create a profile, users—current students,
alumni, faculty, or staff—must have an e-mail
address in the domain of an institution that is
affiliated with Facebook.
• Once you establish an account, you can update it
as often as you like, adding or changing
information including pictures, favorites, and blog-
type entries.
• Users build networks of “friends,” people who
have agreed to be added as friends to users’
profiles.

23. How can we start?
• You can browse profiles based on criteria such as
age, relationship status, or major or search the
database for people you already know and contact
them through private messages or public notes on
their profiles.
• You can also send group announcements, such as
a message about a political rally to all users at a
particular institution who identify themselves as
politically liberal.

24. The evolution
• Less than a month after its launch, the
Facebook Platform had already attracted
more than 40,000 developers, and produced
more than 1,500 new applications.
•3,900 applications exist as of Sept. 11,
2007, while Facebook itself only offers 13.

25. The evolution

26. The evolution
• Facebook is a favorite among students, but
half of Facebook users are now outside of
college.

27. The evolution

28. The evolution
Facebook has developed a strong following in
English-speaking countries:
- A third of the Canadian population has joined
Facebook as of June 2007 (a growth of more than
3,000% in a year).
- The United Kingdom is the third largest country
with more than 5 million active users, London being
the largest network on Facebook (1,105,515
members in Sept. 11 2007).

29. The evolution

30. The evolution
More than 50 million active users on Sept. 25th
2007.
• Growth: 270% between June 2006 and June 2007.
• The number of active users has doubled since
Facebook expanded registration to include users
outside US campuses in Sept. 2006.

31. The evolution

32. The evolution

33. Who’s using it?
Although some faculty and staff have profiles,
most Facebook users are students. Because social
networking sites constantly create connections
among users, the appeal is broad.
Jazz aficionados, women in science, aspiring
veterinarians and many others have built groups
of friends on Facebook. Others are starting to use
Facebook also.

34. Who’s using it?
At some institutions, following an incident such as
a party that got out of hand, campus police have
found information or photos on Facebook that
incriminate the students responsible.
Some employers look up students on Facebook to
get a fuller picture of the applicants.
In general, Facebook users can be segmented by
the usage they do:

35. Students & Facebook

36. What students say about
their addiction
“Sometimes I’ll sign-off Facebook and just stare at the login
screen like a cocaine addict looking at the edge of his coffee
table, thinking to myself, ‘Well, I’ve really got nothing
better to do right now,’ and then I sign right back on”.
“To tell you the truth, I am on it all the time…the first thing
I do the second I step in my [dorm] room is Facebook.
When I had to write my 10-page paper last night, I literally
checked it maybe every 15 minutes.”
“I was one of those people who thought, ‘What do I need
this for?’ but now it’s addictive. I check it at least twice a
day”

37. Why is Facebook so addictive?
“The unquenchable desire to see [their] list of friends
expand to outrageous proportions” (Whitall, 2005).
- Keep in touch with old friends from Centre and other
schools
- Daily creation of new groups that fit people’s interests
or amusement
- See how many personal messages/wall posts you are
getting from your friends
- Viewing other people’s pictures & the new features
Facebook continually adds.
- Searching for new people who have recently joined
whom you might know or want to meet

38. Why is Facebook so addictive?
• It’s the coolest thing to be doing right now.
• People are already on the internet (it’s like
checking your Messenger)
• Facebook.com has become our social law for
definitive information on our classmates, crushes
and high school peers we haven’t spoken to in
who-knows-how long” (Whitall, 2005).

40. Why is Facebook so addictive?
• Facebook provides the means for a real
conversation:
-The conversation is multi-media;
-The conversation is both verbal and non-verbal,
through dedications, gestures (pokes), and
emotions (gifts);
- It can be either instantaneous (chat) or
asynchronous (wall posts, messages);

41. Why is Facebook so addictive?
• Facebook provides the means for a real
conversation:
- The conversation takes place between real
personas (few hidden identities with avatars or
nicknames) and without outside intervention (no
moderation or censorship);
- It respects the users’ privacy if they so desire
(only 1 in 10 users changes his/her privacy
settings).

43. What are the downsides?
• Addiction
• Simulated interaction
• Stalking
• Advertisement of illegal and/or
inappropriate things
• Beyond Centre: The job search process

44. Some tips for you !!
• Tip 1: Do not spend more than 25 minutes a day on Facebook.
– What ends up happening is you combine reality and “facebook
reality”.
• Tip 2: Do not put any information that you don’t want
computer geeks to take advantage of.
– Just by having your email address and a picture online makes the rest
of your life pretty accessible to the entire school.
– Don’t make it any easier by putting your phone number.

45. Some tips for you !!
• Tip 3: Refrain from updating your site too often.
–People tend to notice this if the date changes every day, and all that
means is that you’re spending too much time on the computer. Big social
faut pas.
• Tip 4: Don’t create or join groups of which you wouldn’t be
proud to tell your mother you’re an “active” member.
–Being a member of “Drink irresponsibly…or Don’t Drink at All” or “It’s
cool to get wasted and not show up to class” isn’t going to help you out in
the social ‘scene’, it’s just gross.

46. Some tips for you !!
• Tip 5: Don’t request friendship of people you don’t know.
–If you want to be friends with someone, send them a message first.
• Tip 6: Don’t post messages on the walls of people you don’t
know.
• Tip 7: If you’re going to put a picture of yourself on Facebook,
make sure it’s the best one you can find.
• Tip 8: Don’t initiate (or respond to) chain mail. That went out
in the 7th grade.

47. Thank
you!!!