Learn to generate your own buyer and seller leads for next to nothing using Facebook Advertising. Watch the recorded webinar at http://learn.marketleader.com/display/learning/Facebook+Advertising+for+Real+Estate+Pros

1. Bob Stewart
Facebook Advertising
to Generate Prospects
forYour Business
@activebob

2. Bob Stewart
Community Evangelist
ActiveRain
@activebob
facebook.com/arbobstewart

3. Why Spend the Next
60 Minutes with Me?

4. 3 Pillars of
Facebook
Advertising

5. Ad Copy Ad Targeting Landing Page

6. Ad Copy
Biz Page
Lead In (Text)
Image
Headline Text
Newsfeed Link
Description

7. Ad Copy
Biz Page
Lead In (Text)
Image
Headline Text
Newsfeed Link
Description

8. 3 Types of Ads

9. Images:
Load up to 6 images
Facebook will
optimize to show the
best performing image

10. Ad Targeting
FindYour Slice of the 180,000,000
Person Facebook Pie

11. Landing Pages

12. Landing Page
Obvious what
they should do
Eliminate clicks
Relevant to the
Target

13. 4 Primary Types
of Landing Pages
Seller Landing Page
Listing Landing Page
Property Search Page
Market Insider Page

14. Property Results Page

15. Listing Landing Page

16. Seller Landing Page

17. Market Insider Landing Page

18. Some Example Ads
Targeting Sellers
AreYou Still
Upside Down?

19. Some Example Ads
Targeting Sellers
Home Prices are
Up X% in (City)

20. Some Example Ads
Targeting Sellers
(with a buyer)
Your New
Neighbors?

21. Some Example Ads
Targeting Buyers
High Demand
(rare) Type of
Properties

22. Some Example Ads
Targeting Buyers
(with a listing)
Live By Some
Place

23. Some Example Ads
Targeting a Specific
Type of Buyer
You could Own
for the same
amount you rent

24. Some Example Ads
Targeting People in
the Market
Keep updated on
the local real
estate market

25. Questions?