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Earning more from your blog
- 5. Bloggers Seminar Maximizing Earnings Sean Riley, CEO of AD:DYNAMO
- 6. Why Blog? Shits & Giggles Enhance public profile Drive traffic to your primary business Revenue stream
- 7. FACT #1: Cover relevant themes that have significant interest Search volumes on keywords are a great indicator to help you tailor your Blog to globally relevant topics that will serve sufficient traffic. https://adwords.google.com/select/KeywordToolExternal www.alexa.com
- 8. FACT #2: Be aware of your competition Your blog may be great, but the competition may be better. Understand your competition & the reasons for their success. www.alexa.com
- 9. FACT #3: Go Global Without targeting a global audience your blog will, in all likelihood, never serve as a significant revenue stream.
- 10. Monetization +Automated Revenue Stream +Instant Revenue +Complements CPM for unsold inventory - Earnings not comparable to CPM +Best Revenue -Sales & Back Office Requirements +Potentially Good Revenue -Blog loses independence
- 11. Earning Trends
- 12. Ad Setup Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads) Image ads perform better than text ads If you have multiple channels on a page, set some to text, some to image to ensure variety Text ads with no border perform better
- 13. Ad Sizes Larger ad channels perform better: Consider reducing advertising channels but making them bigger. 160x600 & 160x600 on the right does particularly well. 468x60 text with no border embedded in the middle of your Blog Post does very well
- 14. Are my ads performing? A page CTR of 0.12% is the industry average for contextual ads Unique users have a huge impact on earnings: traffic alone is not a good measure.
- 15. Site Targeted Advertising Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month. AdGator does qualify & through this relationship your blog can be a named channel. +
- 18. The Future Mobile Advertising Introduction of CPA advertising International advertisers Live CPM Marketplace launches 1 March
- 19. Thank You
Editor's Notes
- REGISTER YOUR OWN DOMAIN NAME
- Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
- Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
- Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.
- Bloggers have been awarded the same rights as journalists. Carry this responsibility ethically.