What's in your listing packet?
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In this Power Hour learn new ideas on how to make your listing packet stand out and leave a lasting impression. Watch the recorded webinar at http://bit.ly/1z7ZXRH
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What's in your listing packet?
- 1. My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails What’s in Your Listing Packet? Alyson Engelbrecht Trainer & Instructional Designer
- 2. What Your Client’s Think Is she going to find the right buyer? (15%)j I hope we can get this sold in time (20%) I hope the house is priced right (19%) I hope she knows how to market my home (25%)
- 3. Aspects of Your Listing Packet My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails CMA Marketing Materials Tips & Information
- 4. My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails Before We Get Started • Do you have your: 1. Cover Letter 2. Photo of property Image courtesy of Patrisyu at FreeDigitalPhotos.net
- 5. Your CMA Comparative Market Analysis
- 6. What’s In a CMA? My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails • Definitions • Purpose of the report • Comparables: - Sold - Listed - Pending - Map Views • Tax assessors info • Fair Market Value
- 7. My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails Consider Adding… • Handwritten comments on the comparables: • Pricing • Sales • Days on Market • Map layout • Summary graph of your analysis • Estimated Sellers Net Proceeds
- 9. In Your Marketing Center • Sellers Guides • Postcards / Flyers
- 10. In Your Marketing Center • Social Media Plan
- 11. Did You Know? • You can add custom content to your marketing center
- 12. What About Other Marketing? • Single Property Websites • Community blogs • Community / Neighborhood websites
- 13. Tips and Info.
- 14. My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails Buyers…Of course! • Who is your buyer??? • Where do buyers come from? • Price / time & perceived value graph What do Sellers Want?
- 15. Show Them Your Buyers
- 16. Helping Your Sellers Prepare My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails Give them Articles: • How do showings work • Importance of: • Curb Appeal • Staging • How your brokerage/franchise helps you sell homes
- 17. Drive Home Your Value My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails • This is your interview - Stats on purchase price for agent listed vs FSBO - How commissions work - Your marketing strategy - Your job - Your philosophy - Your support after the sale - Summary of why you are the right agent for the job
- 18. Have Your Best Listing Year Yet My Home Alerts: Automated listing alert emails Real Estate Information & Newsletters: Marketing Emails • Prepare materials in advance • Check out the Sellers Guide • Use our check list or create your own • Get creative and stand out
- 19. Radiating Referrals Join us Next Week! 10:00am Pacific, 1:00pm Eastern To Register: Learn.MarketLeader.com Learn the #1 reason you are Not getting referrals Discover how your Social Media Strategy should be connected to your referrals Identify how Market Leader helps you engage clients to generate more referrals
- 20. Questions? Want More? Fill out the survey to receive class notes! Visit Learn.MarketLeader.com
Editor's Notes
- Traditional = Offline Online = Online
- It’s easy to forget that every listing appointment is essentially a Job Interview. You need your resume and confidence that you are the right person for the job. - Your cover letter should state your intention and it should also thank the client for giving you the opportunity to be their agent
- What’s in your CMA? Explanation of a CMA How it helps the seller Comparables including Sold, Listed, Pending Tax Info Assets and Liabilities that = the Fair Market Value
- What’s in your CMA? Explanation of a CMA How it helps the seller Handwritten commen
- Love them or hate them, these are all authority websites in the eyes of the consumer and the search engines. It would only make sense to be involved with them in some form or fashion. Site Stream
- Love them or hate them, these are all authority websites in the eyes of the consumer and the search engines. It would only make sense to be involved with them in some form or fashion. Site Stream
- Choose whether to invest time or money Then choose what lead sources will help you meet your goals Stay top of mind with past clients to win more referrals Track and measure results If it works, do it more and better It not, make adjustments If it’s working, do it more and do it better If it’s not working, make adjustments
- Choose whether to invest time or money Then choose what lead sources will help you meet your goals Stay top of mind with past clients to win more referrals Track and measure results If it works, do it more and better It not, make adjustments If it’s working, do it more and do it better If it’s not working, make adjustments