This document appears to be a presentation on SEO best practices given by Patrick Stox. It introduces Patrick Stox and his background and experience in SEO. The bulk of the presentation provides tips, strategies, and examples for conducting keyword research, analyzing competitors, creating content, and optimizing websites for SEO success. Key points covered include using keyword tools to find topic and intent opportunities, analyzing competitor backlinks and content, developing content to match user intent and rank for related terms, and continually refreshing content to maintain rankings over time.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share:
– How to analyse a site’s existing internal linking structure using machine learning
– What machine learning techniques can you implement to help you create content clusters?
– How to find user-friendly, in-content linking opportunities
– How to prioritise and measure the impact of internal linking initiatives
Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential.
Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
How to convince even the pickiest editors to take SEO more seriously :: brigh...Ian Helms
Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
I Am A Donut: How to Avoid International SEO MistakesTom Brennan
Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022
Beyond the Basics – 5 Google Business Profile elements you might not know abo...Claire Carlile Marketing
You’ve added your name, address and phone number. You selected a category, you scribbled a quick description and you uploaded a few photos. JOB DONE. Well…no not really. Not if you’re looking to rank higher, and convert better! In this talk Claire will walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.
We must have equality by now? Why unconscious bias in the agency world is holding you back.
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men.
Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect.
This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet.
Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up.
With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould.
This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
E-commerce websites’ product listing pages contain untapped hidden potential. This talk is all about unlocking the magic of your listing pages by making the most out of filters and internal linking. Instead of being fixated on those landing page head terms, let’s turn our attention to the indexability of long-tail pages with high conversion. Whether you work in e-commerce or not, we’ll also cover how to embed yourself within Tech teams and analyse impactful changes.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share:
– How to analyse a site’s existing internal linking structure using machine learning
– What machine learning techniques can you implement to help you create content clusters?
– How to find user-friendly, in-content linking opportunities
– How to prioritise and measure the impact of internal linking initiatives
Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential.
Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
How to convince even the pickiest editors to take SEO more seriously :: brigh...Ian Helms
Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search.
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
I Am A Donut: How to Avoid International SEO MistakesTom Brennan
Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022
Beyond the Basics – 5 Google Business Profile elements you might not know abo...Claire Carlile Marketing
You’ve added your name, address and phone number. You selected a category, you scribbled a quick description and you uploaded a few photos. JOB DONE. Well…no not really. Not if you’re looking to rank higher, and convert better! In this talk Claire will walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.
We must have equality by now? Why unconscious bias in the agency world is holding you back.
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men.
Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect.
This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet.
Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up.
With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould.
This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
Presentation #1: Mark Gustafson, Founder of 900 Kings, Marketing Manager for Strala - Dominate Paid Search Results with Amazon's Help
Mark Gustafson, Founder of 900 Kings and Marketing Manager for Strala, spoke to us on how to deal with Amazon’s paid ads in SERP’s. Other than being obsessed with digital marketing and sharing his knowledge across r/PPC, OnlineGeniuses or #PPCchat, he loves hiking, pickleball, and eating exquisite food.
Presentation #2: Gil Hong, Director of Paid Media, NextLeft - Competitive PPC Intel. and Tools
Next, we were able to hear from Gil Hong, who visited us from San Diego, California. Gil is the Director Paid Media at NextLeft. Gil is a very experienced marketer, who has helped countless businesses, including Fortune 15 companies, get the best out of their digital marketing. Mark also shares his knowledge through speaking to other professionals at marketing conferences and helping on #PPCchat.
View the full recap here: http://www.utahdmc.org/blog/dominate-paid-search-january-2019
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
Wine retail business plan is very important for wine business for any states business. I tried to cover all the topics of Wine retail business plan. Hopefully this will help you a lot. You can visit my blog( https://www.accountingprime.com/) for more information or you can mail me for more information. This is all about my 5 years experience. Hopefully this will help you a lot.
This slide deck is from SLCSEM/ Utah Digital Marketing Collective's event on Wednesday, July 18, 2018, at 50 West Club in Downtown SLC featuring Robert Brady and Joe Martinez.
Learn More: http://www.utahdmc.org/
Presentation #1 by Joe Martinez
USING EVENT TRACKING TO CREATE INTENT-BASED
RE-MARKETING AUDIENCES
Who do you think is a more valuable lead? The person who visited a page or the person who started filling out a contact form and didn’t complete it? You probably will pick the second person because we get an understanding of what the user intended to do. This session will show you how you can track user activity on your landing pages to create intent-based remarketing audiences.
TAKEAWAYS:
-Where to go to set up event tracking?
-What kinds of actions can you track?
-New re-marketing strategies you can use immediately.
-How can you utilize these new audiences in search?
Presentation #2 by Rober Brady
I DON'T KNOW HOW TO USE SCRIPTS AND AT THIS POINT, I'M TOO AFRAID TO ASK
How a non-coder can take free AdWords scripts, tweak them and get killer efficiency gains on previously time-consuming, tedious tasks.
TAKEAWAYS:
- Understand basic script safety (nobody wants a T-1000 loose in their account)
-5 scripts (totally free) that you can start using in your AdWords accounts tomorrow
- Confidence to use them
Who Should Attend?:
Professional Internet Marketers
Savvy Sales Professionals
Marketing Directors, Managers, CMO's
PR and Communications Professionals
Business Owners
Anyone who wants to learn how to take marketing to the next level, and generate additional revenue for your business!
Revealing the True Costs and Building Blocks of B2B Lead GenerationSalesEngine
Lead generation is complex, and this webinar breaks down its components and their costs. Watch this presentation to learn:
How to build an end-to-end lead generation program, from database improvement through campaign execution
What personnel, skills, and technology are required to keep the program up and running
How much it will all cost you—including an examination of data costs, salary ranges, and the pricing of the top marketing automation platforms
SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds
Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.
Landscaping business plan is very important for Landscaping business. I tried to cover all the topics of Landscaping business. Hopefully this will help you a lot. If you need any help for your Business , You can knock me anytime.
SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...TrackMaven
See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Attendee Takeaways:
-- Tap Into Recent Purchasing Behavior Among Facebook Users
-- Get Creative With Life Events Targeting
-- Nurture Leads & Build Loyalty With Facebook Custom Audiences
-- Expand To A Lookalike Audience
-- Get Super Granular With Layered Targeting Options
-- Top social content creation, curation and amplification tools.
Mass Conversions | Product Mix | Conversion OptimizationRoland Frasier
The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business.
The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development.
Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template.
Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers.
The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
How to Dominate Local SERPs as presented by Mike Stewart - #RocksDigital MeetupRocks Digital
This slidedeck was presented at the #RocksDigital Meetup on January 26, 2016. The topic focus was how to dominate local SERPs.
You can visit http://rocksdigital.com/dominate-local-serps-mike-stewart to read the highlights on the Rocks Digital blog.
To learn more about Mike and his company, Status26, Inc. visit https://www.status26.com.
TADA CDDC8 Developing a Digital Marketing StrategyChristi Olson
What questions do you need to ask yourself as you develop your digital marketing strategy? How do you develop your digital roadmap and which channels should you participate in?
Similar to Raleigh seo-most-valuable-seo-presentation-patrick-stox (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. @patrickstox
Product Advisor, Technical SEO, &
Brand Ambassador at Ahrefs
• I write for Ahrefs blog but have written for many industry publications
in the past
• I speak at some conferences like this one, SMX, Pubcon, UnGagged,
TechSEO Boost
• Organizer for the Raleigh SEO Meetup (most successful in US) and
the Beer & SEO Meetup
• We also run a conference, the Raleigh SEO Conference
• Founder Technical SEO Slack Group
• Moderator /r/TechSEO on Reddit
• Helped define the role of Search Marketing Strategist for the US
Department of Labor
• Lead author for the SEO Chapter of the 2021 Web Almanac
Who is Patrick Stox?
11. @patrickstox
Combine CSV Files
1. Save files to a new folder
2. Get the path either by shift+right-click on the folder and “Copy as path” or
copy it from the address bar in the folder.
3. Open Command prompt.
4. Type cd, press Space, right-click and paste, then press Enter.
5. Type copy *.csv whatever-name.csv and Press Enter.
21. @patrickstox
Card Sorting Exercise
Add these topics to index cards.
Have those involved sort and have them sort them in a way that makes sense to
them.
This is a good way to get people to understand what pages you need to create
and what content may be included on those pages.
It’s training people to make pages and outlines for those pages.
33. @patrickstox
What Other Top Pages Talk About
More descriptive terms
Tasting notes
More food pairings
Tannins
Age
Varietals
Benefit:
Doesn’t have to include
searched terms
35. @patrickstox
The Data All Points The Same Way
What People Search = What Top Pages Talk About = What Top Pages Rank For
+ They match one or more of the main intents.
48. @patrickstox
Writing For Featured Snippets
Look for commonalities (likely what’s needed to be eligible)
Look for differences (why is one better than the other)
49. @patrickstox
Some Queries May Not Have More Than 1
But you can refine to a similar query / main intent like “what is x” and see what is
likely needed.
51. @patrickstox
Useful Content Features - Ecommerce
Q&As
Pricing
Reviews – with customer photos
Product selection
Facets (filters)
Description
Documentation
Return policy
Shipping info
Contact/support
52. @patrickstox
Useful Content Features - Local
Who you are – You, team, business
What do you do – services, processes, timelines, pricing
When are you open - hours
Why should I choose you – social proof like reviews or testimonials, USP
Where you are – location, map, directions
How do I contact you – phone #, email
53. @patrickstox
Who Do You Need To Write Great Content?
Job Knowledge
/ Insights
Research Good writer Editing
Expert ✔️ ❌ ❌ ❌
SEO ❌ ✔️ ❌ ❌
Writer ❌ ❌ ✔️ ❌
Editor ❌ ❌ ❌ ✔️
60. @patrickstox
What If I Wrote Everything Already?
Revisit current content.
Go narrow and deep and really own the niche. Credibility and Expertise.
Go wide. What related content might people be looking for?
Go into another vertical.
76. @patrickstox
Top Accountants From Different Cities
Keyword URL
accountant seattle https://www.seattlecpaprofessionals.com/
accountant las vegas https://llbcpa.com/las-vegas-small-business-accountant/
accountant chicago https://www.chicago-accountant.com/
accountant chicago https://cpa-in-chicago.com/
accountant chicago https://www.actgroupltd.com/
accountant los angeles https://www.johnweldoncpa.com/
accountant los angeles https://www.roberthalltaxes.com/business-services/accounting/
accountant tucson https://www.cpa-tucson.com/
accountant tucson https://www.cpatucson.com/
accountant tucson https://www.pinpointeaccounting.com/
accountant tucson https://beachfleischman.com/
accountant san diego https://www.regalgroupcpa.com/
accountant portland https://perkinsaccounting.com/
accountant portland https://www.orcpa.org/for-the-public/find-a-cpa
accountant philadelphia https://accountant-philadelphia.com/
accountant philadelphia https://www.daletaxservice.com/
accountant philadelphia https://taxprofessionalphiladelphia.com/
accountant tampa https://www.waterscpagroup.com/
accountant tampa https://www.rgcocpa.com/
accountant tampa https://www.zachcpa.com/
accountant tampa http://jrosencpa.com/
accountant tampa https://www.taxaccountantsoftampabay.com/
78. @patrickstox
Combine Files
1. Windows Button + R
2. Type cmd and click ok
3. I open the folder where I saved the files in File Explorer and click the address
bar to copy the path
4. Back in Command Prompt, type “cd “ and then press ctrl+v to paste the
copied path
5. Type copy *.csv whatever.csv
79. @patrickstox
Data Cleaning
1. Insert > Table
2. Insert Column next to Referring Domain to add Count
3. In the Count Column, add the formula =COUNTIF(B:B,[@[Referring
Domain]])
80. @patrickstox
Data Cleaning
4. Copy the numbers in the Count column and paste in the same place as
values.
5. Data > Remove Duplicates based on the Referring Domain
6. Data > Sort by Count > Largest to Smallest
98. @patrickstox
Links Without Mentions
Content Title Content URL Author
Elmiron drug linked to vision problems in women https://www.wral.com/elmiron-drug-linked-to-vision-problems-in-women/193138
How Giving Tuesday impacts the Triangle https://abc11.com/society/how-giving-tuesday-impacts-the-triangle-/5732175/
Michael Perchick
5 Best Divorce Attorneys in San Antonio 🥇 https://kevsbest.com/divorce-attorneys-in-san-antonio/
Elevating Others Scholarship at Pennsylvania State University Fayette, Eberly Campus (Penn State Fayette) | Uloop
https://fepsu.uloop.com/scholarships/view.php/1079951447/Elevating-Others-Sch
Whitley law firm new bern nc http://myphamsandy.com/cne0zhw/whitley-law-firm-new-bern-nc.html
‘Air hunger’ opinion a factor in $1.5M settlement – North Carolina Lawyers Weekly
https://nclawyersweekly.com/2014/03/18/air-hunger-opinion-a-factor-in-1-5m-se
David Donovan
103. @patrickstox
Screaming Frog Process
1. search site:whatever.com term
2. Settings > Search Settings, change to 100
3. Inspect > go to Console tab, see attached code and change the domain to your own
copy and paste the results and you have a list
4. Screaming Frog: In Configuration > Spider > Advanced tab click "Always Follow Redirects"
5. Screaming Frog: In Configuration > Custom > Search, choose ”Contains" and add in your targeted
term or phrase to make sure it exists on the pages.
6. Screaming Frog: Paste URLs and run to get the list of pages that contain the keyword
7. Screaming Frog: When finished, copy these URLs from the custom tab for your filter, now we check
if the link already exists.
8. Screaming Frog: In Configuration > Custom > Search, change to ”Does Not Contain" add the end
part of the URL/URLs that you want to build the links to.
You probably don't want the whole URL because we use relative paths sometimes. This supports
regex, so you can match multiple pages.
Upload your URLs to crawl them, then export that final list when it finishes the same as you did
previously.
Code snippet for 3:
urls = $$('a');for (url in urls) {
var string = urls[url].href,
domain = "whatever.com",
google = "google.com",
search = "search?",
cache = "webcache";
if ( string.indexOf(search) <1 &&
string.indexOf(cache) <1 &&
string.indexOf(google) <1 &&
string.indexOf(domain) >=0 ) {
console.log ( string );
}
109. @patrickstox
Links To Your Site, But Broken
Websites change over the years and often there are links going to pages that no
longer exist.
Redirects take users and bots to the current pages. They reclaim that lost value.
112. @patrickstox
Automated Redirect Matching
Fast using URLs, but not accurate if URL structures changed
https://www.searchenginejournal.com/map-404-urls-at-scale-sentence-
embeddings/338555/
Match on full text is much slower but more accurate.
120. @patrickstox
Catching Errors / Changes – Before Launch
Unit test: does the code work
Integration test: does the code work together
Regression test: something changed
122. @patrickstox
Technical Automation – On Page
Find error > write rule to fix error
https://developers.cloudflare.com/workers/runtime-apis/html-rewriter
Have a bunch of pages marked noindex that you want indexed? Write a rule.
Want to change nofollow to follow? Write a rule.
Want to rewrite titles and meta descriptions? Write a rule.
https://www.searchenginejournal.com/titles-meta-descriptions-automatically-
python-javascript/360108/
***Disclaimer*** Change in normal systems if you can