SlideShare a Scribd company logo
first,
thank
you all.
You inspire me every, single day.
Before we
begin…
…just want to set the
tone
what I am:
✅ Technical SEO Manager
✅ Content Creator
✅ Growth & efficiency obsessed
what I am not:
❌ a Python developer
❌ a machine learning expert
❌ an ‘expert’
❌ a ‘guru’
“I have
no idea
what I’m
doing”
- Ruth Everett
- Britney Muller
- me
what I will talk about:
✅ Challenges of ML in SEO
✅ Processes to overcome them
✅ Tools & resources to kickstart
your journey
what I will not talk about:
❌ textbook definitions - we can
all google things
❌ ‘Every SEO needs to learn
Python’
❌ ‘ML is the future of SEO’
Enough about me…
Let’s talk about
you.
@lazarinastoy | #WTSFest
Waking up
on a
Monday...
@lazarinastoy | #WTSFest
You look
at your
schedule.
@lazarinastoy | #WTSFest
Another one
of those
weeks.
36.3%
of SEOs spend
most of their
time on keyword
research*.
33.4%
of SEOs spend most
of their time on
on-page
optimisations*.
Despite all
the tools we
have at our
disposal…
…most
processes are
fairly manual.
And even
when a new
tool comes
along…
@lazarinastoy | #WTSFest
We
struggle
to find
time.
But I’m here to
argue there are
other factors at
play here.
01.
Common challenges in
getting started with ML in
SEO
1. Limiting beliefs
might be
holding you
back.
Recognise any
of these?
You have to be
a
expert
to start
Python
Coding
Maths
Data
Science
”
You have to
know what
each ML
algorithm
does to start
”
You need to
have plenty of
free time to
learn from
scratch to start
”
It is
to start
difficult
unattainable
scary
unnecessary
”
What to do
Waiting To
Get Started?
Search machine
learning in 10
minutes. Follow
along.
Start small but do
something today.
Awaiting
Perfect
Conditions?
Struggling or
Tried and
Failed?
Build a habit and
track your
progress.
Start small and
remain consistent.
cut scope or
change direction.
Start small to get
back into it.
@lazarinastoy | #WTSFest
What to do
Waiting To
Get Started?
Search machine
learning in 10
minutes. Follow
along.
Start small but
something today.
Awaiting
Perfect
Conditions?
Struggling or
Tried and
Failed?
Build a habit and
track your
progress.
Start small and
remain consistent.
cut scope or
change direction.
Start small to get
back into it.
@lazarinastoy | #WTSFest
2. Lack of
context might
be obstructing
your progress.
Often you might
hear things like…
@lazarinastoy | #WTSFest
Just think about
things to
automate.
”
But to automate things,
you need to know
what’s possible,
especially in
time-constrained
circumstances.
@lazarinastoy | #WTSFest
otherwise it turns
into this…
@lazarinastoy | #WTSFest
@lazarinastoy | #WTSFest
The beauty of this
quote is lost when
your day-to-day
looks like this…
@lazarinastoy | #WTSFest
@lazarinastoy | #WTSFest
@lazarinastoy | #WTSFest
Often, there is no
need to reinvent the
wheel, especially as
a beginner.
@lazarinastoy | #WTSFest
You don’t need to
know a ton of
theory.
@lazarinastoy | #WTSFest
You don’t need
end-to-end,
custom-built,
automated
solutions.
@lazarinastoy | #WTSFest
You don’t need
to spend a ton
of time.
Aim to drive value
and have fun with
the process.
@lazarinastoy | #WTSFest
Knowing
● what model to use
● how to find and implement it
quickly
● how to drive value via ML
is the perfect way to
start.
02.
When to search for ML in
SEO
Let’s start
with the
basics.
Task
characteristics
Supervised
Unsupervised
Clustering
Dimensionality
reduction
Regression
Classification
@lazarinastoy | #WTSFest
You have
labelled data
to validate
results
You don’t
have a way
to validate
results
Find patterns and group
based on similarity
Simplify or transform your
data
Make predictions
Split into groups, based
on existing classes
@lazarinastoy | #WTSFest
Beyond the basics
You might find
something like
this…
@lazarinastoy | #WTSFest
@karenhao
Data
characteristics
Is your input data:
Textual
Numeric
Image-based
Solution
characteristics
@lazarinastoy | #WTSFest
Is this task
mission critical?
✅
❌
Don’t rely
on AI.
(seriously)
@lazarinastoy | #WTSFest
Must the results
remain
consistent
every time?
✅
❌
Don’t rely
on AI.
(yeah,
really)
@lazarinastoy | #WTSFest
Must the results
remain easy to
understand and
relay to the
stakeholder?
✅
❌
Don’t go
into the
deep.
(skip deep
learning)
@lazarinastoy | #WTSFest
Is it okay that
simply on
average the
output
outperforms
existing
methods?
✅
Okay,
then.
Take a
look at ML
options.
insights complexity accuracy
scalability assets
(data)
resources
bottom
line
Assess using
multiple factors
@lazarinastoy | #WTSFest
Let’s put
this into
context…
03.
How to find suitable ML
tools?
Keep queries
specific to data,
task, and solution.
Find a model or procedure that
makes best use of historical
data comprised of inputs and
outputs in order to skillfully
predict outputs given new and
unseen inputs in the future.
-Jason Brownlee
”
A model or procedure that
automatically creates the most
likely approximation of the
unknown underlying
relationship between inputs and
associated outputs in historical
data.
-Jason Brownlee
”
A typical
on-page
optimisation
project might
include
mini-projects
like…
@lazarinastoy | #WTSFest
1. Writing Meta
Descriptions
● Input data? Textual (page content).
● Supervised or unsupervised? Unsupervised
○ It is transformational (Page content to Page Summary
in less than 160 characters)
○ It can also be generative (write them from scratch)
● Is it mission critical? No.
● Different results okay? Yes.
● Explanation of process needed? Not really.
● Outperforms average methods? Yes, much faster.
Python script meta descriptions
Python script unsupervised machine learning text summarisation
2.Title / H1
Optimisations
● Input data? Textual (page content).
● Supervised or unsupervised? Unsupervised
○ It is transformational (Page content to Page Summary
in less than 60 characters)
○ It can also be generative (write them from scratch)
● Is it mission critical? Hm, debatable (ask HMRC 👀)
● Different results okay? Again, debatable.
● Explanation of process needed? Kind of.
● Outperforms average methods? Yes, much faster. Not
better.
Python script python script title optimisation
3. Image Alt tag
Generation
● Input data? Image
● Supervised or unsupervised? Supervised
● Generative
● Is it mission critical? No
● Different results okay? Yes.
● Explanation of process needed? Not really.
● Outperforms average methods? Yes, much faster.
Python script image alt text caption generation machine learning
But might also
involve…
● Predicting traffic / revenue based on
presence of keyword in the title/ h1 to get buy
in on proposed changes
● Updating internal links
● Researching keywords for new content
updates
● FAQ schema implementation
“Surely a
script can’t do
all that?!”
No.
But a few can.
Bottom
line?
Adding value doesn’t
necessarily mean a
fully-automated,
autonomous solution.
Incremental
improvements
can lead to a
compounding
effect.
@lazarinastoy | #WTSFest
Leaving time for revenue- &
career-advancing projects:
● Leadership
● Growth Strategy
● User Personas
● Personalisation
● Scalable content
systems
● …
@lazarinastoy | #WTSFest
Fired up?
🔥
get ready to practice
1 2
3 4
Install Anaconda
and pip. Set up
Colab.
Install the
main ML
libraries
Then get on
with your role
as per usual
Get your foot
through the
door with some
daily practice
@lazarinastoy | #WTSFest
and when you
encounter a task
that matches
some of the
characteristics we
discussed…
Deconstruct each task you
encounter
Assess whether ML is the correct
approach to solve the problem
Adjust (prepare) or gather your
data (if needed)
Build or test scripts,
libraries and tools.
Assess results.
Scrutinise the output.
Compare, if possible.
Document the journey.
Build your deliverable.
@lazarinastoy | #WTSFest
04.
What is possible in a
short time-frame?
Quick
wins,
no code
Keyword
Clustering
@LeeFoot | @britneyMuller
Entity
Extraction
Srishti Gupta
Topic Modelling
GPT-3
● Content generation
● Email writing
● Product Descriptions
● FAQ Generation
@DataChaz | @cyberandy
Best
practice
tips
05.
Find a
buddy.
Like-minded people or
an ML-focused SEO tribe
can be a mindset
game-changer.
Find the right tribe.
@lazarinastoy | #WTSFest
Set reasonable
expectations.
Managing
expectations about
what ML can and can’t
do will help you know
when to apply it.
@lazarinastoy | #WTSFest
Don’t let
limiting beliefs
keep you from
experimenting
✨
collaborate. build
relationships.
Ask for help when needed, developers or more
experienced SEO builders would be happy to help you
@lazarinastoy | #WTSFest
Test, test, test.
Test scripts every day. Dissect,
analyse, understand them.
Find what you like and dislike
about them.
Note best practices.
Building will become easier
after.
CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon, infographics & images by Freepik and illustrations by Storyset
Read the talk re-cap & drop any Qs
in the comments 🔥:
lazarinastoy.com/beginners-guide
-to-machine-learning-for-seos/
CREDITS: This presentation template was created by Slidesgo, including icons
by Flaticon, infographics & images by Freepik and illustrations by Storyset
Check out the ML for SEOs collection
on GitHub (scripts, notebooks, and
tools):
github.com/lazarinastoy/beginners-
guide-to-machine-learning-for-seos
A beginner's guide to machine learning for SEOs  - WTSFest 2022

More Related Content

What's hot

Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Sophie Gibson
 
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxBrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
JosephineHaagen
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
Martin Hayman
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
Michael Van Den Reym
 
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfBrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
Steven van Vessum
 
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XLGoogle Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Tom Pool
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
🇺🇲 🇬🇧 Kara Thurkettle
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022
Andrew Charlton
 
How to control googlebot
How to control googlebotHow to control googlebot
How to control googlebot
Serge Bezborodov
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
Felipe Bazon
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
Simon Lesser
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
Steven van Vessum
 
How to put together a search strategy for a new category
How to put together a search strategy for a new categoryHow to put together a search strategy for a new category
How to put together a search strategy for a new category
Amir Jirbandey
 
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdfCreating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
Richard Lawrence
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to Know
SallyR7
 
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successBrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
Dylan Fuler
 
How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...
Oban International
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
Indigo Tree Digital
 
Python For SEO specialists and Content Marketing - Hand in Hand
Python For SEO specialists and Content Marketing - Hand in HandPython For SEO specialists and Content Marketing - Hand in Hand
Python For SEO specialists and Content Marketing - Hand in Hand
Dido Grigorov
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
Sara Moccand-Sayegh
 

What's hot (20)

Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
 
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxBrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfBrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
 
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XLGoogle Sheets For SEO - Tom Pool - London SEO Meetup XL
Google Sheets For SEO - Tom Pool - London SEO Meetup XL
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022
 
How to control googlebot
How to control googlebotHow to control googlebot
How to control googlebot
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
How to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performanceHow to leverage indexation tracking to monitor issues and improve performance
How to leverage indexation tracking to monitor issues and improve performance
 
Improving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File InsightsImproving Crawling and Indexing using Real-Time Log File Insights
Improving Crawling and Indexing using Real-Time Log File Insights
 
How to put together a search strategy for a new category
How to put together a search strategy for a new categoryHow to put together a search strategy for a new category
How to put together a search strategy for a new category
 
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdfCreating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf
 
Crawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to KnowCrawl Budget: Everything you Need to Know
Crawl Budget: Everything you Need to Know
 
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successBrightonSEO April 2023 Similar AI: Automation recipes for SEO success
BrightonSEO April 2023 Similar AI: Automation recipes for SEO success
 
How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
Python For SEO specialists and Content Marketing - Hand in Hand
Python For SEO specialists and Content Marketing - Hand in HandPython For SEO specialists and Content Marketing - Hand in Hand
Python For SEO specialists and Content Marketing - Hand in Hand
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
 

Similar to A beginner's guide to machine learning for SEOs - WTSFest 2022

Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
LazarinaStoyanova
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
LazarinaStoyanova
 
10 mistakes when you move to topic-based authoring
10 mistakes when you move to topic-based authoring10 mistakes when you move to topic-based authoring
10 mistakes when you move to topic-based authoring
Sharon Burton
 
10 Mistakes When Moving to Topic-Based Authoring
10 Mistakes When Moving to Topic-Based Authoring10 Mistakes When Moving to Topic-Based Authoring
10 Mistakes When Moving to Topic-Based Authoring
dclsocialmedia
 
"Content First." Presentation - 2014 MSU IT Conference
"Content First." Presentation - 2014 MSU IT Conference"Content First." Presentation - 2014 MSU IT Conference
"Content First." Presentation - 2014 MSU IT Conference
Trevor Barnes
 
Become a Better Engineer Through Writing
Become a Better Engineer Through WritingBecome a Better Engineer Through Writing
Become a Better Engineer Through Writing
Kristina Fox
 
It's Not Just About Code
It's Not Just About CodeIt's Not Just About Code
It's Not Just About Code
Dan Pickett
 
Informal talk at pict
Informal talk at pictInformal talk at pict
Informal talk at pict
Mayank Jain
 
Performing Technical Keyword Research for a NEW Website
Performing Technical Keyword Research for a NEW WebsitePerforming Technical Keyword Research for a NEW Website
Performing Technical Keyword Research for a NEW Website
From The Future
 
How to Use Social Media for Recruiting
How to Use Social Media for RecruitingHow to Use Social Media for Recruiting
How to Use Social Media for Recruiting
Claravon Group
 
The right path to making search relevant - Taxonomy Bootcamp London 2019
The right path to making search relevant  - Taxonomy Bootcamp London 2019The right path to making search relevant  - Taxonomy Bootcamp London 2019
The right path to making search relevant - Taxonomy Bootcamp London 2019
OpenSource Connections
 
Creative Recruiting Strategies: How To Find Female Software Developers
Creative Recruiting Strategies: How To Find Female Software Developers Creative Recruiting Strategies: How To Find Female Software Developers
Creative Recruiting Strategies: How To Find Female Software Developers
Proactive Talent
 
Agile Topics - Explained Simply - Practical Agilist.pptx
Agile Topics - Explained Simply - Practical Agilist.pptxAgile Topics - Explained Simply - Practical Agilist.pptx
Agile Topics - Explained Simply - Practical Agilist.pptx
Brian Link
 
Unlocking the Power of ChatGPT
Unlocking the Power of ChatGPTUnlocking the Power of ChatGPT
Unlocking the Power of ChatGPT
Kristine Schachinger SEO and Online Marketing
 
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
Paul Thompson
 
I'm Graduating Soon. Help! How Do I Get into the Tech Field?
I'm Graduating Soon. Help! How Do I Get into the Tech Field?I'm Graduating Soon. Help! How Do I Get into the Tech Field?
I'm Graduating Soon. Help! How Do I Get into the Tech Field?
Tessa Mero
 
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
Peter Gfader
 
How to review a pull request
How to review a pull requestHow to review a pull request
How to review a pull request
rouanw
 
How i got interviews at google, facebook, and bridgewater (tech version)
How i got interviews at google, facebook, and bridgewater (tech version)How i got interviews at google, facebook, and bridgewater (tech version)
How i got interviews at google, facebook, and bridgewater (tech version)
Tomiwa Ademidun
 
UT_Analytics_Meeting
UT_Analytics_MeetingUT_Analytics_Meeting
UT_Analytics_Meeting
Nate Valentin
 

Similar to A beginner's guide to machine learning for SEOs - WTSFest 2022 (20)

Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
10 mistakes when you move to topic-based authoring
10 mistakes when you move to topic-based authoring10 mistakes when you move to topic-based authoring
10 mistakes when you move to topic-based authoring
 
10 Mistakes When Moving to Topic-Based Authoring
10 Mistakes When Moving to Topic-Based Authoring10 Mistakes When Moving to Topic-Based Authoring
10 Mistakes When Moving to Topic-Based Authoring
 
"Content First." Presentation - 2014 MSU IT Conference
"Content First." Presentation - 2014 MSU IT Conference"Content First." Presentation - 2014 MSU IT Conference
"Content First." Presentation - 2014 MSU IT Conference
 
Become a Better Engineer Through Writing
Become a Better Engineer Through WritingBecome a Better Engineer Through Writing
Become a Better Engineer Through Writing
 
It's Not Just About Code
It's Not Just About CodeIt's Not Just About Code
It's Not Just About Code
 
Informal talk at pict
Informal talk at pictInformal talk at pict
Informal talk at pict
 
Performing Technical Keyword Research for a NEW Website
Performing Technical Keyword Research for a NEW WebsitePerforming Technical Keyword Research for a NEW Website
Performing Technical Keyword Research for a NEW Website
 
How to Use Social Media for Recruiting
How to Use Social Media for RecruitingHow to Use Social Media for Recruiting
How to Use Social Media for Recruiting
 
The right path to making search relevant - Taxonomy Bootcamp London 2019
The right path to making search relevant  - Taxonomy Bootcamp London 2019The right path to making search relevant  - Taxonomy Bootcamp London 2019
The right path to making search relevant - Taxonomy Bootcamp London 2019
 
Creative Recruiting Strategies: How To Find Female Software Developers
Creative Recruiting Strategies: How To Find Female Software Developers Creative Recruiting Strategies: How To Find Female Software Developers
Creative Recruiting Strategies: How To Find Female Software Developers
 
Agile Topics - Explained Simply - Practical Agilist.pptx
Agile Topics - Explained Simply - Practical Agilist.pptxAgile Topics - Explained Simply - Practical Agilist.pptx
Agile Topics - Explained Simply - Practical Agilist.pptx
 
Unlocking the Power of ChatGPT
Unlocking the Power of ChatGPTUnlocking the Power of ChatGPT
Unlocking the Power of ChatGPT
 
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
SEO is Evolving Faster Than Ever - survive and take advantage of all the rece...
 
I'm Graduating Soon. Help! How Do I Get into the Tech Field?
I'm Graduating Soon. Help! How Do I Get into the Tech Field?I'm Graduating Soon. Help! How Do I Get into the Tech Field?
I'm Graduating Soon. Help! How Do I Get into the Tech Field?
 
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
You Can't Be Agile If Your Testing Practices Suck - Vilnius October 2019
 
How to review a pull request
How to review a pull requestHow to review a pull request
How to review a pull request
 
How i got interviews at google, facebook, and bridgewater (tech version)
How i got interviews at google, facebook, and bridgewater (tech version)How i got interviews at google, facebook, and bridgewater (tech version)
How i got interviews at google, facebook, and bridgewater (tech version)
 
UT_Analytics_Meeting
UT_Analytics_MeetingUT_Analytics_Meeting
UT_Analytics_Meeting
 

More from LazarinaStoyanova

WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdfWTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
LazarinaStoyanova
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
LazarinaStoyanova
 
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
LazarinaStoyanova
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
LazarinaStoyanova
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...
LazarinaStoyanova
 
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data StudioMeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
LazarinaStoyanova
 

More from LazarinaStoyanova (6)

WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdfWTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
 
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...
 
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data StudioMeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
 

Recently uploaded

一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
1tyxnjpia
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Márton Kodok
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
TeukuEriSyahputra
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
Vietnam Cotton & Spinning Association
 
Sample Devops SRE Product Companies .pdf
Sample Devops SRE  Product Companies .pdfSample Devops SRE  Product Companies .pdf
Sample Devops SRE Product Companies .pdf
Vineet
 
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
nyvan3
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
taqyea
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
Cell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docxCell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docx
vasanthatpuram
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
tzu5xla
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
lzdvtmy8
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
eoxhsaa
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
slg6lamcq
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
ywqeos
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
ihavuls
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 

Recently uploaded (20)

一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
一比一原版(Sheffield毕业证书)谢菲尔德大学毕业证如何办理
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
 
Sample Devops SRE Product Companies .pdf
Sample Devops SRE  Product Companies .pdfSample Devops SRE  Product Companies .pdf
Sample Devops SRE Product Companies .pdf
 
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
Cell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docxCell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docx
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
一比一原版多伦多大学毕业证(UofT毕业证书)学历如何办理
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
 
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)伦敦商学院毕业证如何办理
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 

A beginner's guide to machine learning for SEOs - WTSFest 2022