Winterize Your Business
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We asked the ActiveRain community what their top strategies are for winterizing their business, and they answered! Watch the recorded webinar at http://learn.marketleader.com/display/learning/Winterize+Your+Business+-+Top+Tips+From+Agents
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Winterize Your Business
- 1. Winterize Your Business Top Tips from Agents Jenn Tervo Customer Success Trainer
- 2. The Plan for Today… • Top strategies to stay top of mind this season • Ideas to help eliminate “valleys” in your business • Healthy habits to boost your business all year long • Questions
- 3. Meet Our Special Guest Bob Stewart Community Evangelist
- 5. Why “Winterize”? • Winterizing is getting your business ready for the season • Preparing your business for the off-season is crucial • Keep going strong and put any downtime to good use
- 6. Is this your busy time of year?
- 7. What We Learned The Crowd has Spoken…
- 8. Tis the Season… • Holiday Cards • Hand-Written Notes • Calendars • Thank-you Letters • Cookie Tins • Postcards
- 10. Update Your Info • Give Facebook a facelift (personal & business) • Spruce up your LinkedIn profile • Refresh your marketing Info • Perhaps time for a new headshot?
- 12. Evaluate and Plan • Start Your Business Plan: − Budget Planning − Set Your Goals − Year/Quarter Review − Market Review
- 13. Get Social • Community Events • Office Events • Charity Drives • Tailgate Parties
- 14. The Standouts The Top ActiveRain Entries…
- 15. The Four “E” Approach • Evaluate − Where your business & referrals come from • Experiment − Try something new (social group, charity, farm area) • Escalate − When something works, do more and better • Encounter − See people; get face-to-face
- 16. Debunk Slow Market Myths • Evaluate market & sold data • Review data several times to commit it to memory • Be able to prove it’s still a good time to sell • Hone in your focus during this time: − Expireds − FSBO’s − Farm
- 17. Boost Your Productivity • If you do experience a slow-down, take advantage of it! • Use any lulls to organize your schedule • Block time to work your sphere: − Update your database − Make phone calls or texts − Connect via email Facebook • Leave a day open to “catch up”
- 18. Be More Proactive • Perfect time to market to potential spring sellers • Foster referrals; connect with past clients • Identify new sources to tap into − Condos or apartments − A new demographic − Pick a new area to farm − An underserved niche
- 19. Focus on Fall Buyers • Spring listings that didn’t sell = Motivated sellers • Focus on working your buyer pipeline • Let your fall buyers take advantage of the season • Adjust your efforts to boost fourth quarter sales
- 20. Time to Hit Those Mailboxes! • Stay top of mind with valuable information • Once-a-month mailers to your sphere: − Market reports − Colorful graphs & charts − Stories or anecdotes about the area − Sold data − Helpful hints
- 21. Connect Face-to-Face • Reach out and make connections: − Sphere − Past clients − Potential new business • Schedule a minimum of 2 connections per week − Coffee or lunch − Make it about them
- 22. Have a Business Plan • Create your business and marketing plan: − Yearly − Quarterly − Monthly • Map out your advertising plan & practice the three A’s: − Anticipate − Adapt − Adjust
- 23. “Sensory Stage” Your Listings • Sound: − Play holiday music in the background • Smell: − Light pumpkin, pine, or cookie scented candles • Taste: − Bring fresh baked goodies or serve mulled cider • Touch: − Add soft throws, fluffy pillows, or shaped hand soaps • Sight: − Use seasonal colors and holiday décor
- 24. Grow Your “Vendor Sphere” • Realtors are an excellent source of referrals • Grows niche made up of Realtors Put it to work: • Work with vendors to grow your vendor sphere • Boost your partnerships and expertise!
- 25. Five Steps for Success 1. Complete business plan by December 2. Identify where your leads came from (and didn’t) 3. Update and clean-up database, as well as campaigns 4. Develop marketing plan from steps 1-3 − Identify mailers for the quarter − Include monthly phone calls 5. Visit with past clients
- 26. In a Nutshell…
- 27. Prepare for a Great 2015!! • Not your slow season? You can still implement!! • Use the fall and winter to prepare your business − Market to your sphere − Clean-up your databases − Update your profiles − Unsubscribe from emails − Do your business plan − Get social
Editor's Notes
- Welcome to today’s power hour! I’m thrilled to introduce to you today’s topic– our seller lead conversion plan. This was created with one goal in mind… your success. Many of you have asked us for help in converting these leads into appointments. So, this is our response… a simple yet powerful plan of attack to convert more sellers into appointments. Today’s class is a follow-up to last week’s class on the strategy behind the seller lead conversion plan. This class– as advertised is purely a live demonstration of how to implement this new plan into your Market Leader system. Because 90% of this class is a live demo, there won’t be any slides available to download. However we are recording this– so you can have the recording as a resource to you later if you need it.
- Jenn
- Different markets have different downtimes Whenever your “slow-down” may occur, implement!
- Mailing lists Sphere/Social CRM contacts
- http://activerain.trulia.com/blogsview/4506597/fall-and-winter-marketing-for-excellence
- http://activerain.trulia.com/blogsview/4502722/new-year-s-plans-come-early-for-real-estate-agents
- http://activerain.trulia.com/blogsview/4503167/2014-isn-t-over-yet-
- http://activerain.trulia.com/blogsview/4505666/crowdsourcing-challenge Still a good market They can still get a great price for their home
- http://activerain.trulia.com/blogsview/4505296/finish-strong-and-start-early
- http://activerain.trulia.com/blogsview/4505482/crowdsourcing---keep-up-the-exposure- THIS IS RELEVANT CONTENT
- http://activerain.trulia.com/blogsview/4504748/crowdsourcing-----planting-seasonal-seeds-for-future-harvest-
- http://activerain.trulia.com/blogsview/4501028/crowdsourcing---no-need-for-valleys-in-your-business
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- http://activerain.trulia.com/blogsview/4499489/fish-where-the-fish-are-and-end-of-year-project-list---crowdsourcing
- http://activerain.trulia.com/blogsview/4497939/how-i-prepare-for-fall-and-winter-business