Social media tools include Facebook, LinkedIn, Twitter, Flickr, and YouTube. Facebook allows users to connect with friends and share updates. It has over 300 million active users, many outside the US. LinkedIn is a professional networking site with over 50 million users that allows users to create resume-like profiles. Twitter allows users to share short messages and see updates from followed accounts. Flickr is a photo sharing site hosted photos. YouTube is a video sharing site where users can view, comment on and share videos. These tools can help organizations engage audiences and monitor discussions.

1. Social Media Tools

2. Types of Social Media 2 Purely Social Content-sharing Microblogging

3. Facebook Most visited social network worldwide Over 300 million active users About 70 percent of Facebook users are outside the United States Fastest growing demographic is those 35 years old and older Purpose: Users add friends and send them public or private messages, and update their personal profiles to notify friends about themselves.

4. The Facebook Fan Page Free profile for an organization, product or public figure Engage target audience with announcements, photos, videos, event invitations, links, surveys Fans can leave messages and comment on postings Challenge: Keeping fans engaged

5. Benefits of Facebook Potential to reach millions and gain instant feedback Fan page postings appear in all fans’ personal feeds Multiple fan pages can showcase several components of an organization Target a specific or broad audience Facebook ads: advertise fan pages and more 5

6. UPMC on Facebook 6 Patient comments:

7. LinkedIn Simple, career-focused social network More than 50 million registered users, spanning about 200 countries Users create profiles similar to resumes and connect with current and former colleagues Popular for job seekers and recruiters

8. Benefits of LinkedIn Profiles are public and searchable in Google Employers can list jobs and search for candidates Users can upload documents and post information about upcoming meetings and events A company executive can create a searchable online presence with little risk

10. 55 Million monthly visits

11. Each user has a personal timeline, or a live feed of posts from other accounts they subscribe to

12. The public timeline includes messages sent by all users

14. Twitterview Twitterview: An interview that takes place publicly on Twitter, allowing users to follow the conversation in real time and post questions Hashtag: #kidsflu

16. Trending topics provide story ideas for journalists

17. Media outlets post links to stories

18. All tweets are public, searchable

19. Journalists can quickly research public opinion on a topic

21. Flickr A photo-sharing social network Hosts more than 4 billion images Owned by Yahoo! Commonly used as a photo repository for bloggers Users can upload, organize and share photos Photos can be assigned key words to improve search function ‘Explore’ feature showcases photos by date, popularity, and most interesting 14

22. Benefits of Flickr Provide access to official photo content for bloggers and other citizen journalists Use Creative Commons licensing to place restrictions on photo usage Photos can be found through Yahoo! and Google image search engines 15

23. YouTube A video-sharing social network 1 Billion views per day Owned by Google Users can rate, comment on, or share videos by email or posting them to other social networks. Videos with high ratings and view counts are easier to find through search and video recommendations Ultimate goal: “Go viral”

24. Benefits of YouTube An additional resource for media, bloggers and others to view and download video content Contribute to your organization’s reputation by creating one or several official YouTube Channels Embrace positive videos Filter out negative videos

25. UPMC on YouTube