Social media best practices
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This document provides guidance on using Facebook and Twitter for social media marketing. It discusses the differences between Facebook pages and groups, as well as content strategies for each platform. The key points are: - Facebook has over 500 million users who are highly engaged, checking daily - Pages represent brands and organizations, while groups can be about any topic - Pages have no member limits and push content to fans' feeds, while groups are limited to 5,000 members and only display content on their wall - Content on both platforms should engage users and promote sharing to create viral marketing
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Social media best practices
- 1. Social Media Best Practices
- 4. Facebook page/public profile A page is a Facebook profile for a brand (business, institution or public figure). Pages allow an organization to converse and interact with users as a single entity.
- 7. Content and posting patterns The goal is to arouse an action from subscribers. The action shows on the walls and news feeds of the page and the subscribers, which fosters viral marketing.
- 8. Content and posting patterns Establish a regular posting schedule. Identity the optimal amount of content. Variety works. Conversational tone. Use Web writing style, especially on the page wall. Become a participant.
- 9. Facebook username Personalize the page: http://www.facebook.com/username/ Public entities can promote a Facebook presence with a shorter URL. Requirements: > 25 fans, must be at least 5 characters long Periods are not counted: johndoe, john.doe are considered the same.
- 10. Updates Pages can send messages to either their entire fan base or a specific demographic. The messages will appear in the "Updates" tab of a user’s Inbox. Targetable demographics: Location, sex, age.
- 11. Sharing content Outside Facebook: All content has unique URLs that can be linked to. Inside Facebook: The share link facilitates posting on profile walls and within messages. Use the like link.
- 12. About Twitter Micro-blogging: 140 characters or less. Fresh content galore: Real-time searching. 14 million U.S. users (April 2009) More push than social: 10% of users account for 90% of the tweets (Harvard Business School).
- 13. Twitter tactics Use it as a pointing device. Link to more substantial content that lives behind a URL. Shorten URL with services like tinyurl, bit.ly, or ow.ly. Follow the information leaders. Utilize the #. Re-tweet: It’s efficient and adds value.
- 14. Twitter tactics Utilize the @. Follow the feed’s mentions. Check out the available Twitter tools.
- 15. Thanks