Social Media Features & Community Building
•Download as PPT, PDF•
0 likes•395 views
A look at social software in terms of developing relationships, message distribution, and peer to peers community building.
Report
Share
Report
Share
![AGENDA ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Content Marketing Strategy: Steal This Model
A brief look at the content marketing strategy model I use for myself and clients. A more in depth description of the process is here: http://www.startupgrowthguy.com/content-marketing-strategy-steal-model/.
Facebook
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages do not show admin names and have no limits on fans, while groups display admin names and are limited to 5,000 members. Content on pages should aim to provoke action from subscribers and establish a regular posting schedule using a conversational tone.
Social Media Best Practices Facebook And Twitter
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages have no limits on fans and push content to their newsfeeds, while groups are limited to 5,000 members and only display content on their wall. Twitter is used by over 14 million US users for microblogging of 140 characters or less, and brands can use it to point to more substantial content through shortened URLs and by following information leaders.
Facebook edgerank
EdgeRank is Facebook's algorithm that determines what content appears in a user's news feed. It scores content based on three factors: the affinity between the user and content creator, the type of interaction (like, comment, share), and how recently the interaction occurred. Understanding these factors, such as posting engaging content that generates likes and comments, can help marketers improve the visibility of their company pages on Facebook.
Artez Writing for the Web: Adapting the traditional press release for online ...
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Working Differently: Building Community With Facebook Fan Pages
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
Seo report tier4web
The document provides recommendations for optimizing the website http://tier4web.com for search engines. It includes an analysis of the current on-page and off-page optimization, as well as proposals to improve areas such as keywords, meta tags, links, social media presence, and content. Specific tactics recommended include optimizing titles, descriptions and images, creating social media pages, posting regular blog content, submitting to directories, and developing backlinks through article posting and social sharing.
Social Media
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Recommended
Content Marketing Strategy: Steal This Model
A brief look at the content marketing strategy model I use for myself and clients. A more in depth description of the process is here: http://www.startupgrowthguy.com/content-marketing-strategy-steal-model/.
Facebook
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages do not show admin names and have no limits on fans, while groups display admin names and are limited to 5,000 members. Content on pages should aim to provoke action from subscribers and establish a regular posting schedule using a conversational tone.
Social Media Best Practices Facebook And Twitter
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages have no limits on fans and push content to their newsfeeds, while groups are limited to 5,000 members and only display content on their wall. Twitter is used by over 14 million US users for microblogging of 140 characters or less, and brands can use it to point to more substantial content through shortened URLs and by following information leaders.
Facebook edgerank
EdgeRank is Facebook's algorithm that determines what content appears in a user's news feed. It scores content based on three factors: the affinity between the user and content creator, the type of interaction (like, comment, share), and how recently the interaction occurred. Understanding these factors, such as posting engaging content that generates likes and comments, can help marketers improve the visibility of their company pages on Facebook.
Artez Writing for the Web: Adapting the traditional press release for online ...
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Working Differently: Building Community With Facebook Fan Pages
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
Seo report tier4web
The document provides recommendations for optimizing the website http://tier4web.com for search engines. It includes an analysis of the current on-page and off-page optimization, as well as proposals to improve areas such as keywords, meta tags, links, social media presence, and content. Specific tactics recommended include optimizing titles, descriptions and images, creating social media pages, posting regular blog content, submitting to directories, and developing backlinks through article posting and social sharing.
Social Media
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Incorporating Social Into Your Webinars #socinar
The document discusses how to create social webinars by integrating social media features. It defines a webinar as an online conference that allows limited interaction between presenters and audiences. Webinars can help increase brand awareness and engagement when viewers share information on their social networks before, during and after the event. The document provides tips on how to encourage social sharing, such as using consistent hashtags and sharing links on Twitter, Facebook, LinkedIn and other sites.
Leveraging Social Media for SEO (Search Engine Optimization)
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Facebook timelines-for-pages by dave woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
Top 7 Popular WordPress Plugins for Successful Blogging
This document discusses 7 popular WordPress plugins for bloggers. It describes each plugin, including Contact Form 7 for contact forms, Yoast SEO for search engine optimization, WPML Plugin for translations, Mailchimp for email marketing, Social Icons for social media links, Jetpack for site maintenance and security, and Wordfence Security for firewall protection. Each plugin is evaluated based on price, documentation, support and extendibility. In total, the plugins help bloggers boost security, SEO, translations and user communication.
Facebook timelines-for-pages
The document provides information about changes to Facebook pages in 2012 with the introduction of Timelines. Key points include:
- Timelines will become mandatory for all pages on March 31, 2012 with no default landing pages.
- New features include cover images, profile pictures, apps display, pinned posts, milestones and more.
- Pages must have profile pictures 180x180 pixels and cover images 851x315 pixels that represent their brand well without calls to action.
- The activity feed is the new wall and admins can edit posts and disable posting for specific fans.
Facebook Timeline for Business
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
Facebook Insights
This document provides an overview of Facebook Insights, which is an analytics tool for Facebook Page owners. It allows Page owners to monitor key metrics about their audience and how people interact with their Page. The dashboard provides data on metrics like new page likes, daily active users, post views, and post interactions. It also provides more detailed breakdowns of audience demographics and interactions with specific page posts. The goal is to help page owners understand their audience and optimize their page to increase engagement.
Facebook Timeline for Pages
1. Facebook introduced timeline profiles for pages in February 2012, which became mandatory for all pages by March 31, 2012. The new format removed default landing pages and increased custom page widths.
2. Key elements of timelines included a large cover image, profile picture, about section, app display, pinned posts, milestones, and activity feed for user engagement. Proper use of these elements was important for representing brands and driving user interaction.
3. Admin controls like the activity log and settings panel provided insight and customization options to manage the page experience within the new timeline format. Pages had to adapt to the changes or risk falling behind competitors on the platform.
Facebook Fan Page Promotion
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
Maximize Demosphere XXIV
This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.
Social Media Marketing
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
Twitter marketing for brands
Twitter is a popular social media platform, with 15 million users in India comprising 3% of Twitter's global user base. Most Twitter users in India (over 80%) are male. The document provides tips for brands to effectively use Twitter for marketing purposes, including setting up a brand profile, customizing the profile page, engaging with audiences, creating sharable content using images and hashtags, scheduling posts, measuring impact, and responding to users. It emphasizes using images, polls, questions, hashtags, exclusive deals and responding to users to increase engagement.
Uwex facebook
The document discusses Facebook and how businesses can leverage it. It provides statistics on Facebook's growth and demographics. It then discusses privacy settings, how apps and websites can access user information, and how businesses can set up fan pages and use metrics and insights. It also covers the Open Graph API and types of engaging content like polls and contests. It emphasizes setting clear goals and being willing to adjust strategies for businesses to effectively use Facebook.
How to use links in a blog
Links are connections between webpages that allow readers and search engines to navigate between sites. They can be internal, linking to other pages on the same site, or external, linking to outside pages. Links are found throughout blogs in navigation, content, sharing buttons, sidebars, and more. Creating relevant, contextual links that add value for readers can help search engine optimization and build relationships with other bloggers. Pictures and other media also require descriptive alt text links to be search engine discoverable.
Blogging For Business
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
Facebook, YouTube & Face2Face
The document provides tips for using various social media platforms for business purposes. It discusses using Twitter, Facebook, YouTube, and a service called Face2Face to syndicate content across networks. It recommends writing posts on Face2Face and then using Twitterfeed to share those posts to a Facebook page and Twitter to expand reach. Creating a YouTube channel is also suggested to embed videos on websites and blogs.
Social Media and Web 2.0 Fundamentals Webinar
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Social Media for Real Estate and Insurance Professionals
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
Presentation Gj By Ryan R
Geometric Jones, a geometry teacher, finds an old book in his library about a 3-D temple containing shape keys and an ancient shape script. The book contains a map showing where to find the circle, triangle, and square keys. Geometric Jones travels to each location, overcoming obstacles to retrieve the keys. He then uses the keys to open the temple door. Inside, he must avoid spikes and a rolling boulder to reach the script. However, when he exits the temple, he discovers the script is torn and pages are missing from his book.
Yes Virginia, There is a Way
I AM the way the truth and the life. Jesus' claim was exclusive. Truth matters.
This is the first of two parts of a series on John 14:6.
In a world of inclusivism and pluralism, Jesus' claim still demands a response.
Telecenter 2.0 and community building
The document discusses how telecenters can become nodes within communities and leverage the internet to enhance existing community networks. It argues that telecenters should focus on developing digital literacies to help community members participate online and promote inclusion. This involves enhancing networks, including marginalized groups, and supporting members to build legitimacy and reputation so they can fully engage with the community.
Social Media Strategy from the ground up
Simple advice on how to plan your social media strategy. Too many businesses focus on "media" and too few focus on "social". This short presentation says in plain language that the focus needs to be on social engagement and mobilization of your consumers.
More Related Content
What's hot
Incorporating Social Into Your Webinars #socinar
The document discusses how to create social webinars by integrating social media features. It defines a webinar as an online conference that allows limited interaction between presenters and audiences. Webinars can help increase brand awareness and engagement when viewers share information on their social networks before, during and after the event. The document provides tips on how to encourage social sharing, such as using consistent hashtags and sharing links on Twitter, Facebook, LinkedIn and other sites.
Leveraging Social Media for SEO (Search Engine Optimization)
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Facebook timelines-for-pages by dave woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
Top 7 Popular WordPress Plugins for Successful Blogging
This document discusses 7 popular WordPress plugins for bloggers. It describes each plugin, including Contact Form 7 for contact forms, Yoast SEO for search engine optimization, WPML Plugin for translations, Mailchimp for email marketing, Social Icons for social media links, Jetpack for site maintenance and security, and Wordfence Security for firewall protection. Each plugin is evaluated based on price, documentation, support and extendibility. In total, the plugins help bloggers boost security, SEO, translations and user communication.
Facebook timelines-for-pages
The document provides information about changes to Facebook pages in 2012 with the introduction of Timelines. Key points include:
- Timelines will become mandatory for all pages on March 31, 2012 with no default landing pages.
- New features include cover images, profile pictures, apps display, pinned posts, milestones and more.
- Pages must have profile pictures 180x180 pixels and cover images 851x315 pixels that represent their brand well without calls to action.
- The activity feed is the new wall and admins can edit posts and disable posting for specific fans.
Facebook Timeline for Business
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
Facebook Insights
This document provides an overview of Facebook Insights, which is an analytics tool for Facebook Page owners. It allows Page owners to monitor key metrics about their audience and how people interact with their Page. The dashboard provides data on metrics like new page likes, daily active users, post views, and post interactions. It also provides more detailed breakdowns of audience demographics and interactions with specific page posts. The goal is to help page owners understand their audience and optimize their page to increase engagement.
Facebook Timeline for Pages
1. Facebook introduced timeline profiles for pages in February 2012, which became mandatory for all pages by March 31, 2012. The new format removed default landing pages and increased custom page widths.
2. Key elements of timelines included a large cover image, profile picture, about section, app display, pinned posts, milestones, and activity feed for user engagement. Proper use of these elements was important for representing brands and driving user interaction.
3. Admin controls like the activity log and settings panel provided insight and customization options to manage the page experience within the new timeline format. Pages had to adapt to the changes or risk falling behind competitors on the platform.
Facebook Fan Page Promotion
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
Maximize Demosphere XXIV
This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.
Social Media Marketing
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
Twitter marketing for brands
Twitter is a popular social media platform, with 15 million users in India comprising 3% of Twitter's global user base. Most Twitter users in India (over 80%) are male. The document provides tips for brands to effectively use Twitter for marketing purposes, including setting up a brand profile, customizing the profile page, engaging with audiences, creating sharable content using images and hashtags, scheduling posts, measuring impact, and responding to users. It emphasizes using images, polls, questions, hashtags, exclusive deals and responding to users to increase engagement.
Uwex facebook
The document discusses Facebook and how businesses can leverage it. It provides statistics on Facebook's growth and demographics. It then discusses privacy settings, how apps and websites can access user information, and how businesses can set up fan pages and use metrics and insights. It also covers the Open Graph API and types of engaging content like polls and contests. It emphasizes setting clear goals and being willing to adjust strategies for businesses to effectively use Facebook.
How to use links in a blog
Links are connections between webpages that allow readers and search engines to navigate between sites. They can be internal, linking to other pages on the same site, or external, linking to outside pages. Links are found throughout blogs in navigation, content, sharing buttons, sidebars, and more. Creating relevant, contextual links that add value for readers can help search engine optimization and build relationships with other bloggers. Pictures and other media also require descriptive alt text links to be search engine discoverable.
Blogging For Business
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
Facebook, YouTube & Face2Face
The document provides tips for using various social media platforms for business purposes. It discusses using Twitter, Facebook, YouTube, and a service called Face2Face to syndicate content across networks. It recommends writing posts on Face2Face and then using Twitterfeed to share those posts to a Facebook page and Twitter to expand reach. Creating a YouTube channel is also suggested to embed videos on websites and blogs.
Social Media and Web 2.0 Fundamentals Webinar
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Social Media for Real Estate and Insurance Professionals
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
What's hot (18)
Leveraging Social Media for SEO (Search Engine Optimization)
Leveraging Social Media for SEO (Search Engine Optimization)
Top 7 Popular WordPress Plugins for Successful Blogging
Top 7 Popular WordPress Plugins for Successful Blogging
Social Media for Real Estate and Insurance Professionals
Social Media for Real Estate and Insurance Professionals
Viewers also liked
Presentation Gj By Ryan R
Geometric Jones, a geometry teacher, finds an old book in his library about a 3-D temple containing shape keys and an ancient shape script. The book contains a map showing where to find the circle, triangle, and square keys. Geometric Jones travels to each location, overcoming obstacles to retrieve the keys. He then uses the keys to open the temple door. Inside, he must avoid spikes and a rolling boulder to reach the script. However, when he exits the temple, he discovers the script is torn and pages are missing from his book.
Yes Virginia, There is a Way
I AM the way the truth and the life. Jesus' claim was exclusive. Truth matters.
This is the first of two parts of a series on John 14:6.
In a world of inclusivism and pluralism, Jesus' claim still demands a response.
Telecenter 2.0 and community building
The document discusses how telecenters can become nodes within communities and leverage the internet to enhance existing community networks. It argues that telecenters should focus on developing digital literacies to help community members participate online and promote inclusion. This involves enhancing networks, including marginalized groups, and supporting members to build legitimacy and reputation so they can fully engage with the community.
Social Media Strategy from the ground up
Simple advice on how to plan your social media strategy. Too many businesses focus on "media" and too few focus on "social". This short presentation says in plain language that the focus needs to be on social engagement and mobilization of your consumers.
Evaluation
The document discusses the process of creating a digipack for a pop promo DVD. It describes how the student used media technologies like Final Cut Pro, Photoshop, and Apple Macs for filming, editing, and designing the DVD cover, magazine advertisement, and disc packaging. Feedback from audiences caused the student to simplify the designs and link the different pieces more cohesively with consistent colors and images. The student learned important skills in filming, editing video, and designing promotional materials through this project.
Research defense expenditure in finland to 2015 market sizing and forecasts...
This document provides a summary and link to a report titled "Research Defense Expenditure in Finland to 2015 - Market Sizing and Forecasts: Market Profile" published by Aarkstore.com. The report provides an overview of the Finnish defense industry, including a breakdown of spending from 2006-2010 and forecasts from 2011-2015. It also analyzes market opportunities, procurement trends, and strategies for foreign companies to enter the Finnish defense market.
Paid Online Content
The document discusses the results of a global Nielsen survey on consumers' willingness to pay for online content. Some key findings include:
1) The vast majority (85%) of consumers surveyed prefer that content remain free online, though willingness to pay varies by content type.
2) Consumers are most willing to pay for content they normally pay for offline like movies, music, games and TV shows. They are least willing to pay for user-generated content.
3) For content to be paid for online, consumers believe it must be significantly better than free alternatives and that payment systems must be easy to use.
4) There is no consensus on the best payment model, but many consumers favor
Milk that data
The document discusses how businesses can better utilize and profit from their data. It covers analyzing data from online and offline sources to gain insights. Specific areas discussed include using web analytics, social media monitoring, email marketing data and running multivariate tests. The goal is to understand customer behavior and priorities to improve marketing efforts and business performance. Regular data collection and analysis is recommended to inform strategic decisions.
Viewers also liked (8)
Research defense expenditure in finland to 2015 market sizing and forecasts...
Research defense expenditure in finland to 2015 market sizing and forecasts...
Similar to Social Media Features & Community Building
3dcart Social Media Merchants Webinar
This document provides tips for using various social media platforms to promote a business. It discusses setting goals for social media use and offering incentives to drive engagement. Key platforms covered include Facebook, Twitter, Google+, and general best practices like listening to conversations, engaging with customers, and building valuable followings through reciprocity and relevant content. Measurement of social media effectiveness is also emphasized.
3dcart Social Media For Merchants Webinar
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
Social Media Marketing
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
Facebook and Twitter
The document provides an overview of a training course on using Facebook and Twitter for business. It discusses setting up business pages and profiles, developing content strategies, and analyzing metrics like reach and engagement. Tips are provided on managing profiles, integrating platforms, and leveraging trends to market a business on social media.
Social Media for Business: Designing Your Strategy
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Designing for Social Media
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessINNsights Internet Marketing
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.CC_Social_Media_Kit_9-11-15
This document provides guidance on using social media, specifically Facebook and Twitter, to promote a dealership. It includes definitions of key terms for each platform and steps for setting up pages and accounts. The document also offers tips on posting engaging content, interacting with customers, and analyzing social media performance. The high-level purpose is to help dealerships better utilize social media for marketing and customer service.
DCTC's Seminar Social Media Marketing
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
A Complete Social Media Marketing Guide
In this presentation, we have discussed some social media guide lines for all those who are working in professional domain.
Designing for the Social Web: Integrating Social Media into Web Design
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Telemarketing for Independent Reps
Rep Nexus offers telemarketing services to support independent representatives' sales cycles and long-running campaigns. Services include identifying and qualifying prospects, developing customer loyalty programs, and closing sales. Rep Nexus utilizes highly-trained sales specialists and can handle any phase of the sales process for clients.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Social Media B2B Get Started Guide
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellers
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Bootcamp slideshare2 25-11cf
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
11 06-14 capabilities-deck
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
Corporate Social Content Strategy
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
How you can make Mossimo look as trendy as True Religion
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
Similar to Social Media Features & Community Building (20)
Social Media for Business: Designing Your Strategy
Social Media for Business: Designing Your Strategy
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
Designing for the Social Web: Integrating Social Media into Web Design
Designing for the Social Web: Integrating Social Media into Web Design
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellers
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellers
How you can make Mossimo look as trendy as True Religion
How you can make Mossimo look as trendy as True Religion
Recently uploaded
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Apps Break Data
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Leveraging the Graph for Clinical Trials and Standards
Katja Glaß
OpenStudyBuilder Community Manager - Katja Glaß Consulting
Marius Conjeaud
Principal Consultant - Neo4j
"Choosing proper type of scaling", Olena Syrota
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Session 1 - Intro to Robotic Process Automation.pdf
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Recently uploaded (20)
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Session 1 - Intro to Robotic Process Automation.pdf
Session 1 - Intro to Robotic Process Automation.pdf
Social Media Features & Community Building
- 1. SMEI October 14, 2009.