What is Linked In?http://www.youtube.com/watch?v=ZVlUwwgOfKwLinked In for Students and New GradsVideo #1 http://www.youtube.com/watch?v=Ocp1MNpSkWsVideo #2 http://www.youtube.com/watch?v=tSdXxUx2UhMVideo #3 http://www.youtube.com/watch?v=dz6IhscoSMQVideo #4 http://www.youtube.com/watch?v=fslSlYE9VSsVideo #5 http://www.youtube.com/watch?v=H6Nsa-fG7FAVideo #6 http://www.youtube.com/watch?v=rigBMFiJRUY 2
Picture – Professional,current, relevantName – full nameHeadline – Key area; use upto 120 characters; chockfull of key words; readableIndustry – Make sure youchoose the right one!Recruiters filter on thisActivity – Share information,add value, get in front ofyour network!
Key Area of Your Profile!Never Leave It Blank!• Always include a summary in your profile• Use all 2,000 characters if you can – this helps with key word optimization• Tell stories• Share accomplishments• Break it up with headers, sub-headers and graphics if you’d like
This is a sample summary from one of my students in the CareerPlanning & Development Course at George Brown College.Great example! Well done!
It is important to include yourwork experience.• Include the companies you worked for• Fill in the dates you worked and location• Provide an overview of the work you did, including achievements, etc. – can be in bullet format or paragraphs• Make sure you use key words (which are searched!)• It should not be an exact duplicate of your resume but should have the recruiter wanting to reach out to learn more
• Key area on Linked In• You can choose pre- identified skills and expertise or create your own• If you see pre-identified ones that are close to yours, use them – they are found to be searched on more frequently• Ensure they are listed in the order of importance (you can move them around)• Endorsements
List all of your education and, if you’ve taken courses, list them aswell. As students, it’s a good idea to list the relevant courses youhave taken or are taking. These undoubtedly contain words thatemployers will search for and give potential employers a goodunderstanding of what you have been learning and studying.
You can join 50+ groups• Allows you to send a direct message to anyone in that group• Allows you to connect with anyone you share a group with• Allows you to post discussions, news and jobs.• Helps your visibility and brandJoin groups associated with yourexpertise, education, industryand target companies
Organizations Volunteer Experience & Causes Following (companies and people) Languages Projects Publications Honors & Awards Certifications
It is key to ask for recommendations and to make them for others Think about: ◦ Your managers ◦ Your co-workers ◦ People who worked for you ◦ People with whom you volunteered ◦ Anyone who can speak to your experience, skills, expertise, etc. www.CornerOfficeCoach.com
• Finish your profile in a strong way with Contact Settings• Give the reader a call to action• Providing an e-mail address can enhance the number of invitations to connect you receive
• Now that you have a fully optimized LinkedIn profile, get involved!• Contribute to conversations on LinkedIn through Status Updates, Groups, Questions and Answers• Every time you make a contribution, your profile appears next to your question, answer or comment
Go to “settings” Click on “edit public profile” Click on “customize your public profile” Make it your name!
Now get started and create your Linked Inprofile before our next classDon’t forget to invite me to connect!