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Section a unit_2


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Section a unit_2

  1. 1. Section A: Unit 2 Defining Personal Branding
  2. 2. Personal branding is about standing out from the crowd “Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers and build self- confidence.” Dan Schawbel – Personal Branding Guru We will use this quote as a starting point for developing our definition of personal branding “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
  3. 3. Personal Branding Definition A processDifferentiate yourself Stand out from the crowd • Enhance recognition • Establish reputation and credibility • Advance career Unique value proposition • Build self-confidenceConsistent message Specific goal and image
  4. 4. Personal branding is a process Personal branding is a four step process: • Uncover Uncover your uniqueness • Create Create your unique personal brand • Communicate Have a consistent message and use various platforms to communicate this message • Maintain Always update and maintain your brand You need to take several actions in order to develop your brand. You also need a strategic plan for developing your brand.
  5. 5. Personal branding is about standing out from the crowd Do “market research” Your “sweet spot” or competitive advantage What people want most What your What you do competitors best Self-discoveryWhat do other struggle withgraduates nothave“If you want to be known for everything, you will be known for nothing.” - Anonymous
  6. 6. Personal branding is about finding your unique value propositionThis is the answer to… “Why should a company hire me and not someone else?” or “Past, current, prospective employers hire me because…” Create a unique value proposition that: • Is in-line with your market’s challenges and desires • Communicates the unique contribution that you will be able to make Your unique value proposition should differentiate you and communicate your excellence
  7. 7. Personal branding is a consistent messageand image that achieves a specific goal Set a specific goal or objective Personal Branding Verbal or non-verbal message Achieve goal or objective
  8. 8. Personal branding is about enhancing your recognition
  9. 9. Reputation and Credibility
  10. 10. SummaryPersonal branding is:• Uncovering your authentic self• Using your uniqueness to advance your career• NOT about putting on a mask "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." Tom Peters in Fast Company, 1997
  11. 11. That’s it for the “admin”…Now you can take the first steps in creating your personal brandThe next step:Click on the Brand-O-Meter quiz to assess where you are increating your personal brand