SIFE UK TRAINING WEEKEND EMPLOYABILITY SESSIONHow to improve your employability through social media November 2011Jackie Balchin – Online Marketing Exec, TARGETjobs
Why social media and recruitment?• 91% of surveyed employers use social media to screen applicants. (Reppler, survey of 300 recruiters, 2011). , )• 75% of those surveyed will use Facebook, 53% Twitter and 48% will use Linkedin.• 69% of employers surveyed by Reppler, responded that they have rejected candidates based on what they found on their social media pages.• 89% of surveyed employers use social media for recruitment activities. (Jobvite Survey 2011)• 80% of those surveyed will use Linkedin, 50% Facebook and 45% will use Twitter. y , Rejection reasons: Applicants lied about their qualifications, inappropriate comments, inappropriate photos, posting negative comments about previous employers, employers demonstrating poor communication skills. skills
Good news, get yourself hired ,g y• Social media can play a part in getting you hired• 68% of employers have employed because of what they found on social media platforms; i.e. good personality traits, demonstrating that you would be a good fit with the organisation.• 65% have successfully hired using social media (Jobvite Survey 2011)• “Using social media is the number one way of p g y putting y g yourself in front of employers.” David p y Macfarlane, GTI Recruiting Solutions
What can you doBecome anonline Identifypersonality lit Comment Profile Share Connect
Identify Where do you want to represent yourself? Profile Consider your online image y gConnectC t Engage with the online community Share Build your knowledge and reputationComment Become a source of content and information
Identify Choose your network depending on your desired online image g A ‘friendly’ network: an opportunity to show soft skills y pp y and your personality. Professional network: opportunity to upload your CV and be more professionally interactive. Up-to-date news network (making noise): opportunity to listen to what is being said, and become a source of information. information
Profile Know your privacy settings• Facebook is making a lot of changes make sure you check the privacy settings regularly• Make full use of the new ‘Lists’ options to publicise statuses that you want the public to see, Lists i.e. employers, and privatise those that the public or certain friends, family, wouldn’t want to see.• Make sure your default privacy settings are good and set to only friends, in case you forget to select a list.• Make yourself searchable – employers do like being able to find you.• Ensure only your friends can see posts by other friends on your wall/timeline as you can’t control what your friends may put on your wall, but you can control who sees it, (not the public).Tip: Sign out of Facebook and search yourself and see what your page looks like, if you see anything inappropriate then change your privacy settings!
Profile A chance to build your online personality• Where you studied or are studying• Your current job, (if applicable)• Volunteer work• Your Yo r interests• About you• Languages you may know• Any favourite quotes (professional, maybe taken from a popular book)• Include some public photos - carefully selected• Publish correct information – and ensure spelling is correct
Profile Twitter and LinkedinMake the most of the short bio Fill in every box:• Include: what you are Work, internships, volunteer work.studying/studied, interests, and what t d i / t di d i t t d h t Ensure it is in chronological orderyou are looking for. (Job-wise) and check your spelling.• Use a photo of yourself, not Add specific skills as well asg pgraphics, or p , or scenery. , pets, y transferable skills. t f bl killEmployers want to see you. Make full use of theGood Profile: recommendations feature – ask forMSC Student at University ofy recommendations from your tutors, y ,Edinburgh, proud University of St. past employers, internships, etc.Andrews Graduate, news junkie, (this is a free reference for futuremusic lover, film trivia enthusiast. employers to read).
Connect Don’t limit your circle of connections• By building your connections you build your personality• Use groups, companies, professional bodies, etc that you connect with to paint a picture of you interests and develop your online personality further further.• Connect to highlight hobbies, personal preferences and personality. These connections don’t have to be limited to strictly professional, can be things such as running clubs, magazines, (within reason), food blogs, etc. To connect: ‘Like’ brand pages, join groups Join groups, like company pages. Follow employers and their relevant feed, many have multiple feeds, follow groups, trade press, alumni groups, etc.
Share Become a source of knowledge• Become a hub of information• Reinforces that you are really interested in your industry of choice, your hobbies etc.• Effective way to build up your own knowledge and to start networking networking. Like or share posts made by brands Update your status, like peoples announcements, groups announcements Re-tweet and mention news, company announcements, industry announcements
Comment Have a professional voice and opinion• Move from a passive social media user to a proactive user• Have a voice, a professional voice. Leave constructive criticism on employers, professional bodies, talent pool networks pages, ask questions or even answer questions on their pages. pages Leave comments in groups, answer/ask questions, start new discussion topics. Mention company/group with a question, or response to their tweet question tweet. Get involved in conversations using relevant hashtags.
Become an online personality • Expand beyond the main social Identify media platforms. • Leave constructive Lea e constr cti e feedback or post ne s on news forums, blogs Comment Profile • Have your own blog – if you really have something to say, this shows initiative, planning, creativity and commitment to a project. • Upload videos on YouTube link to your social media profiles, Share Connect • Use channels available to you to your advantage, make them work for you!Remember: 68% of employers have employed because of something positivefound on social media platforms.
Useful ResourcesProfessional Bodies Talent PoolsACCA – global body for ICAEW- Professional membership Fresh MindsProfessional accountants org in accountancy and finance finance. Bright FuturesBCS – The Chartered Institute for ICE – Institution of Civil Engineers Brightest MindsIT. Linkedin – student andCIM – Chartered Institute of IET – Institution of Engineering and recent grads groupMarketing Technology. Europe’s largest groupCIMA – Chartered Institute of of professional engineers andManagement Accountants.M tA t t technicians. techniciansCIPFA – Chartered Institute of RIC – Royal Institution of CharteredPublic Finance and Accountancy SurveyorsCIPD – Chartered human The Law Societyresources and developmentprofessional body.
Thank You If you have any questions please get in touch. Follow us on Twitter @targetjobsuk Facebook: www.facebook.com/targetjobs2011,2011 GTI Media