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                                                                           50 WAYS TO GET
                                                   	
  
                                                                             MORE OUT OF
                                                                              LINKEDIN
	
  
       25.Don’t	
  include	
  any	
  contact	
  information	
  you’re	
  not	
  comfortable	
  
          having	
  your	
  contacts	
  see	
  
       26.Don’t	
  post	
  anything	
  you	
  wouldn’t	
  want	
  fellow	
  colleagues	
  –	
  
          current,	
  former,	
  future	
  –	
  to	
  know.	
  It	
  is	
  for	
  professional	
  
          relationships	
  
       27.Only	
  invite	
  those	
  you	
  know	
  and	
  trust	
  
       28.If	
  someone	
  invites	
  you	
  to	
  connect	
  and	
  you	
  really	
  don’t	
  want	
  to,	
  
          archive	
  the	
  request	
  
       29.Offer	
  helpful	
  stuff	
  and	
  services	
  –	
  build	
  reputation	
  
       30.Ask	
  questions	
  relevant	
  to	
  your	
  field	
  
       31.Answer	
  questions	
  relevant	
  to	
  your	
  field	
  
       32.Introduce	
  colleagues	
  
       33.Use	
  it	
  to	
  learn	
  more	
  about	
  your	
  professional	
  network	
  
       34.Put	
  your	
  LinkedIn	
  contact	
  details	
  on	
  your	
  email	
  signature	
  
       35.Don’t	
  leave	
  negative	
  feedback	
  
       36.Don’t	
  spam	
  
       37.Don’t	
  gossip	
  
       38.Create	
  a	
  company	
  profile	
  
       39.Be	
  social	
  –	
  get	
  involved	
  –	
  it	
  is	
  no	
  use	
  being	
  on	
  a	
  social	
  network	
  if	
  
          you	
  are	
  antisocial	
  
       40.Set	
  aside	
  time	
  –	
  log	
  in	
  once	
  or	
  twice	
  a	
  week	
  (unless	
  you	
  are	
  
          managing	
  a	
  group	
  in	
  which	
  case	
  most	
  days!)	
  	
  
       41.Ensure	
  you	
  set	
  up	
  contact	
  preferences	
  when	
  you	
  join	
  a	
  group	
  
       42.Selectively	
  invite	
  people	
  from	
  your	
  address	
  book	
  
       43.Ask	
  people	
  to	
  recommend	
  you	
  
       44.Check	
  for	
  updates	
  on	
  the	
  Home	
  page	
  
       45.Use	
  your	
  connections	
  to	
  sort	
  contacts	
  	
  
       46.Stay	
  connected	
  to	
  people	
  –	
  drop	
  them	
  a	
  note	
  from	
  time	
  to	
  time	
  
       47.Connect	
  with	
  Mark	
  Withers	
  
       48.Connect	
  with	
  Ad	
  van	
  der	
  Rest	
  
       49.Join	
  the	
  CIPD	
  Thames	
  Valley	
  Group	
  
       50.Join	
  the	
  Interim	
  Management	
  -­‐	
  IIM	
  Group	
  
          	
  




Mark	
  Withers,	
  Mightywaters	
  Consulting	
  &	
  	
  
Ad	
  van	
  der	
  Rest,	
  Interim	
  Human	
  Resources	
  Director	
  &	
  Consultant	
  	
  
 
                                                               50 WAYS TO GET
                                            	
  
                                                                 MORE OUT OF
                                                                  LINKEDIN
	
  
       1. Fill	
  out	
  your	
  profile	
  completely	
  	
  
       2. The	
  headline	
  and	
  the	
  summary	
  are	
  the	
  ‘engine	
  room’	
  –	
  get	
  the	
  
          right	
  message	
  across	
  
       3. Make	
  it	
  clear	
  what	
  you’ve	
  done	
  in	
  your	
  career	
  –	
  and	
  what	
  you	
  
          want	
  to	
  do	
  
       4. Show	
  what	
  you	
  are	
  passionate	
  about	
  and	
  what	
  you’ve	
  learned	
  
          from	
  each	
  job	
  
       5. Don’t	
  stray	
  from	
  the	
  truth/embellish	
  
       6. Remember	
  that	
  LinkedIn	
  is	
  not	
  a	
  digital	
  CV	
  –	
  keep	
  it	
  focused!	
  
       7. Use	
  the	
  right	
  photo	
  –	
  people	
  do	
  business	
  with	
  people	
  
       8. Continually	
  update	
  and	
  refine	
  your	
  profile	
  and	
  your	
  network	
  
       9. Touch	
  base	
  with	
  a	
  few	
  contacts	
  each	
  week	
  
       10.Use	
  widgets	
  to	
  integrate	
  other	
  tools,	
  such	
  as	
  importing	
  you	
  blog	
  
          entries	
  or	
  Twitter	
  stream	
  into	
  your	
  profile	
  
       11.Grow	
  your	
  network	
  by	
  joining	
  industry	
  and	
  alumni	
  groups	
  related	
  
          to	
  your	
  business	
  
       12.Update	
  your	
  status	
  with	
  examples	
  of	
  recent	
  work	
  
       13.Link	
  your	
  status	
  updates	
  with	
  your	
  other	
  social	
  media	
  accounts	
  
          (but	
  beware	
  of	
  reverse	
  engineering	
  –	
  your	
  business	
  clients	
  may	
  
          not	
  want	
  to	
  know	
  about	
  social	
  updates	
  from	
  Facebook	
  or	
  Twitter)	
  
       14.Use	
  the	
  search	
  feature	
  to	
  find	
  people	
  by	
  company,	
  industry	
  and	
  
          city	
  
       15.Research	
  your	
  prospects	
  before	
  meeting	
  or	
  contacting	
  them	
  
       16.Share	
  useful	
  articles	
  and	
  resources	
  that	
  will	
  be	
  of	
  interest	
  to	
  
          customers	
  and	
  prospects	
  
       17.Avoid	
  hard-­‐sell	
  tactics	
  
       18.Write	
  honest	
  and	
  valuable	
  recommendations	
  for	
  your	
  contacts	
  
       19.Request	
  LinkedIn	
  recommendations	
  from	
  happy	
  customers	
  willing	
  
          to	
  provide	
  testimonials	
  
       20.Set	
  up	
  to	
  receive	
  LinkedIn	
  messages	
  in	
  your	
  Inbox	
  so	
  you	
  can	
  
          respond	
  right	
  away	
  
       21.Use	
  key	
  words	
  to	
  help	
  others	
  find	
  you	
  
       22.State	
  how	
  you	
  prefer	
  to	
  be	
  contacted	
  
       23.Make	
  it	
  straightforward	
  for	
  people	
  to	
  contact	
  you	
  
       24.State	
  what	
  you	
  would	
  like	
  to	
  be	
  contacted	
  about	
  



Mark	
  Withers,	
  Mightywaters	
  Consulting	
  &	
  	
  
Ad	
  van	
  der	
  Rest,	
  Interim	
  Human	
  Resources	
  Director	
  &	
  Consultant	
  	
  

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50 Tips to get more out of LinkedIn

  • 1.   50 WAYS TO GET   MORE OUT OF LINKEDIN   25.Don’t  include  any  contact  information  you’re  not  comfortable   having  your  contacts  see   26.Don’t  post  anything  you  wouldn’t  want  fellow  colleagues  –   current,  former,  future  –  to  know.  It  is  for  professional   relationships   27.Only  invite  those  you  know  and  trust   28.If  someone  invites  you  to  connect  and  you  really  don’t  want  to,   archive  the  request   29.Offer  helpful  stuff  and  services  –  build  reputation   30.Ask  questions  relevant  to  your  field   31.Answer  questions  relevant  to  your  field   32.Introduce  colleagues   33.Use  it  to  learn  more  about  your  professional  network   34.Put  your  LinkedIn  contact  details  on  your  email  signature   35.Don’t  leave  negative  feedback   36.Don’t  spam   37.Don’t  gossip   38.Create  a  company  profile   39.Be  social  –  get  involved  –  it  is  no  use  being  on  a  social  network  if   you  are  antisocial   40.Set  aside  time  –  log  in  once  or  twice  a  week  (unless  you  are   managing  a  group  in  which  case  most  days!)     41.Ensure  you  set  up  contact  preferences  when  you  join  a  group   42.Selectively  invite  people  from  your  address  book   43.Ask  people  to  recommend  you   44.Check  for  updates  on  the  Home  page   45.Use  your  connections  to  sort  contacts     46.Stay  connected  to  people  –  drop  them  a  note  from  time  to  time   47.Connect  with  Mark  Withers   48.Connect  with  Ad  van  der  Rest   49.Join  the  CIPD  Thames  Valley  Group   50.Join  the  Interim  Management  -­‐  IIM  Group     Mark  Withers,  Mightywaters  Consulting  &     Ad  van  der  Rest,  Interim  Human  Resources  Director  &  Consultant    
  • 2.   50 WAYS TO GET   MORE OUT OF LINKEDIN   1. Fill  out  your  profile  completely     2. The  headline  and  the  summary  are  the  ‘engine  room’  –  get  the   right  message  across   3. Make  it  clear  what  you’ve  done  in  your  career  –  and  what  you   want  to  do   4. Show  what  you  are  passionate  about  and  what  you’ve  learned   from  each  job   5. Don’t  stray  from  the  truth/embellish   6. Remember  that  LinkedIn  is  not  a  digital  CV  –  keep  it  focused!   7. Use  the  right  photo  –  people  do  business  with  people   8. Continually  update  and  refine  your  profile  and  your  network   9. Touch  base  with  a  few  contacts  each  week   10.Use  widgets  to  integrate  other  tools,  such  as  importing  you  blog   entries  or  Twitter  stream  into  your  profile   11.Grow  your  network  by  joining  industry  and  alumni  groups  related   to  your  business   12.Update  your  status  with  examples  of  recent  work   13.Link  your  status  updates  with  your  other  social  media  accounts   (but  beware  of  reverse  engineering  –  your  business  clients  may   not  want  to  know  about  social  updates  from  Facebook  or  Twitter)   14.Use  the  search  feature  to  find  people  by  company,  industry  and   city   15.Research  your  prospects  before  meeting  or  contacting  them   16.Share  useful  articles  and  resources  that  will  be  of  interest  to   customers  and  prospects   17.Avoid  hard-­‐sell  tactics   18.Write  honest  and  valuable  recommendations  for  your  contacts   19.Request  LinkedIn  recommendations  from  happy  customers  willing   to  provide  testimonials   20.Set  up  to  receive  LinkedIn  messages  in  your  Inbox  so  you  can   respond  right  away   21.Use  key  words  to  help  others  find  you   22.State  how  you  prefer  to  be  contacted   23.Make  it  straightforward  for  people  to  contact  you   24.State  what  you  would  like  to  be  contacted  about   Mark  Withers,  Mightywaters  Consulting  &     Ad  van  der  Rest,  Interim  Human  Resources  Director  &  Consultant