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LinkedIn Boot Camp:        Making It Work For You                   June 6, 2012North Shore Community College JULIA CLAIRE...
SOCIAL MEDIA RULES You   get out of social media what you put  into it. It is not a silver bullet  (sorry). It’s free –...
LINKEDIN             BEST PRACTICES •   What is LinkedIn?      • LinkedIn is the world’s largest professional        netwo...
LINKEDIN             BEST PRACTICES •   What is LinkedIn?      • LinkedIn is the world’s largest professional        netwo...
LINKEDIN            BEST PRACTICES •   How do people use LinkedIn?     •   Network professionally     •   Post and find jo...
LINKEDIN             BEST PRACTICES •   What makes it     different?      • Facebook is like         the local pub or     ...
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LINKEDIN            BEST PRACTICES •   Completing your LinkedIn Profile     • Go to menu bar, select Profile, drag down to...
LINKEDIN         BEST PRACTICES   2) Personalize your Headline.   Job seekers, use “Talented [Your Profession]     Seeking...
LINKEDIN            BEST PRACTICES   Headline Tips!   •   Value proposition – how do you provide       value?   •   Target...
LINKEDIN               BEST PRACTICES   3) Write a great Summary.   •   Use key words (think SEO).   •   Do not cut & past...
LINKEDIN                BEST PRACTICES   4) Add Work History      to the Experience      section.   •   Be brief!   •   Sh...
LINKEDIN              BEST PRACTICES   5) Post statuses.   •   NOT like Facebook. Share resources and be       professiona...
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LINKEDIN             BEST PRACTICES   6) Customize your LinkedIn URL.   •   Use your name not your company!   7) Customize...
LINKEDIN               BEST PRACTICES   7) Ask for Recommendations.   •   Personalize the message.   •   Ask for specifics...
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LINKEDIN         BEST PRACTICES   Grow your Network!   • Request connections – use a short,     personalized message.   • ...
LINKEDIN         BEST PRACTICES   Connect with care.   • Recruiters, salespeople – advantageous to     connect generously....
LINKEDIN   BEST PRACTICES                            20
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LINKEDIN   BEST PRACTICES                            22
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LINKEDIN        BEST PRACTICES   Sample profiles   Pam Moore   John Haydon                                 24
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LINKEDIN              BEST PRACTICES   Using Groups wisely   •   Remember the social media rules!   •   Choose Groups care...
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LINKEDIN              BEST PRACTICES   Explore LinkedIn applications.   •   Amazon’s Reading List application   •   SlideS...
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LINKEDIN             BEST PRACTICES •   Completing your Company Page     1) Connect your employees.     2) Include basic i...
MORE RESOURCES•   My blog –    www.jcsocialmarketing.com•   Mashable – www.mashable.com•   HubSpot – www.hubspot.com•   So...
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LinkedIn Boot Camp

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LinkedIn Boot Camp

  1. 1. LinkedIn Boot Camp: Making It Work For You June 6, 2012North Shore Community College JULIA CLAIRE CAMPBELL, MPA 978-578-1328 JCAMPBEL04@NORTHSHORE.EDU
  2. 2. SOCIAL MEDIA RULES You get out of social media what you put into it. It is not a silver bullet (sorry). It’s free – like a puppy is “free”. Less is always more. Quality over quantity. 2
  3. 3. LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs 3
  4. 4. LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Network professionally • Post and find jobs 4
  5. 5. LINKEDIN BEST PRACTICES • How do people use LinkedIn? • Network professionally • Post and find jobs • Answer questions • Build thought leadership • Remember names 5
  6. 6. LINKEDIN BEST PRACTICES • What makes it different? • Facebook is like the local pub or family reunion • Twitter is like a fast-paced newsroom • LinkedIn is like a trade show or conference 6
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  8. 8. LINKEDIN BEST PRACTICES • Completing your LinkedIn Profile • Go to menu bar, select Profile, drag down to “Edit Profile” 1) Include your full name and image. 8
  9. 9. LINKEDIN BEST PRACTICES 2) Personalize your Headline. Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. 9
  10. 10. LINKEDIN BEST PRACTICES Headline Tips! • Value proposition – how do you provide value? • Target audience – whom do you provide value for and who will read this? • Unique selling point • Keywords 10
  11. 11. LINKEDIN BEST PRACTICES 3) Write a great Summary. • Use key words (think SEO). • Do not cut & paste the “about” page of your website. • Show people how awesome you are! 11
  12. 12. LINKEDIN BEST PRACTICES 4) Add Work History to the Experience section. • Be brief! • Short, short bullet points. • DO NOT cut and paste your resume. • Try to avoid jargon – make it accessible. 12
  13. 13. LINKEDIN BEST PRACTICES 5) Post statuses. • NOT like Facebook. Share resources and be professional. 13
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  15. 15. LINKEDIN BEST PRACTICES 6) Customize your LinkedIn URL. • Use your name not your company! 7) Customize your Website URLs. • Free Beer! Free Download! White Paper! My New Book! Etc. 15
  16. 16. LINKEDIN BEST PRACTICES 7) Ask for Recommendations. • Personalize the message. • Ask for specifics (jog their memory). 16
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  18. 18. LINKEDIN BEST PRACTICES Grow your Network! • Request connections – use a short, personalized message. • Be helpful. • Offer advice. • Connect others. 18
  19. 19. LINKEDIN BEST PRACTICES Connect with care. • Recruiters, salespeople – advantageous to connect generously. • Some people are picky. • It’s up to you! 19
  20. 20. LINKEDIN BEST PRACTICES 20
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  22. 22. LINKEDIN BEST PRACTICES 22
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  24. 24. LINKEDIN BEST PRACTICES Sample profiles Pam Moore John Haydon 24
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  29. 29. LINKEDIN BEST PRACTICES Using Groups wisely • Remember the social media rules! • Choose Groups carefully – you can join 50 • Choose the ones that have the largest concentration of your ideal client or customer • Smaller groups yield better results. • “Most Popular Discussions” • Schedule time to visit each group at least once a week • Turn off email notifications if too overwhelming • Follow the group rules and etiquette 29
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  31. 31. LINKEDIN BEST PRACTICES Explore LinkedIn applications. • Amazon’s Reading List application • SlideShare (presentations) • WordPress (blog posts) • Any number of others! Add sections to your profile (but avoid clutter). • Showcase volunteer experience • Projects • Foreign language • Test scores 31
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  33. 33. LINKEDIN BEST PRACTICES • Completing your Company Page 1) Connect your employees. 2) Include basic information. 3) Post jobs. 4) Post Products & Services. 33
  34. 34. MORE RESOURCES• My blog – www.jcsocialmarketing.com• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner – www.socialmediaexaminer.com 34

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