2. S cenario
Your car is currently full of junk; the paint is
coming off and it’s falling apart...
It looks something like this
3.
4. You want to revamp it, so it
looks something like this….
5.
6. Plan the revamp
Consider:
• What is important about the current state?
• What do you want for the future state?
• What needs to happen in order to get to the future state?
Use this same thinking and planning process for your personal
brand.
The activity sheet, “Revamp your personal brand,” can help you
with this process.
7. The outcome of this exercise is to determine where your personal
brand is now, where you want to be and the steps you need to
follow to get there….
8. Things to think about:
1. Who are you? How authentic is your current personal brand?
2. How would you introduce yourself to your dream company’s CEO
if you only had 30 seconds?
3. How confident are you about your personal brand?
4. Do your CV, e-mail signature, voicemail, online profiles and
networking cards communicate your personal brand effectively?
5. What does your online image look like?
