How To Find, Connect And      Engage Top Talent With          Social Media                           Summer 2011          ...
Know Your Goal   Potential Goals              Social Strategy   – Hire for a specific job     – Social Policy   – Creating...
Know Your Audience                        Communication                            Communication                          ...
Know the Medium       Facebook                          LinkedIn                  18-24                            18-24  ...
Know the Medium1009080 7060 5040                    Facebook 30                   LinkedIn20 10 0                  Source:...
Facebook vs. LinkedIn      750 million users on Facebook       100 million users on LinkedIn                              ...
Company vs. Talent       100        90        80        70        60        50                                   Companies...
Recruiting with  Facebook
Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page                           Key Fea...
Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site
Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site...
Searching Facebook
Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site...
Facebook PPC Ads
Facebook Ads               Headline: 25 characters               Body Copy: 135 characters               Clean, clear & co...
Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site...
Recruiting with   LinkedIn
LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile                    ...
LinkedIn PresenceRecommendations                           Key Feature       Silver     Gold    Ability to lock down conte...
LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile• Increase awareness...
LinkedIn Ads
LinkedIn Targeting Options
LinkedIn Targeting Options
LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile• Increase awareness...
Don’t Forget• About:   – Craigslist   – Local community sites and blogs   – Flikr   – Employee blogs
Out of the Box: Get Social with Ads
Mobile As Social  Strategy
Tech Trends Mobile Phones             5B Mobile Phones & 6.9B People                         # of                         ...
Mobile is Social• People spend over 700 billion minutes per month  on Facebook Mobile• More than 200 million active users ...
How Mobile Can Help Recruiting• Shifting demographics in workforce – Baby boomers leaving workforce,  Gen X and Gen Y (Mil...
Candidates Use Mobile Devices forJob Searches• In many emerging markets (e.g. India and Africa) mobile  internet access ha...
Mobile Recruiting Tools Mobile-optimized websites – Easy access from familiar interface, simple and inexpensive to deploy....
Mobile Optimized Career Sites
Apps Your Candidates are Using
Mobile Job Board Apps
Company Specific Career Apps              Kenexa Confidential   40
Mobile Recruiting Toolsof the Trade •   Text Messaging/SMS      – Send text message to candidate’s mobile phone      – (jo...
Emerging Mobile Technologies
Emerging Mobile TechnologiesGroup Texting Service
Emerging Mobile TechnologiesColor: Capture Photos Video AndText From Nearby Phones
Emerging Mobile TechnologiesYobongo: Chat With People Nearby In Their Geo Area
Facebook Adds More Apps                          Beluga: Group messaging                          Beluga helps groups of f...
Wrapping Up Fire, Aim, Ready
How to Find, Connect and Engage Top Talent with Social Media
How to Find, Connect and Engage Top Talent with Social Media
How to Find, Connect and Engage Top Talent with Social Media
How to Find, Connect and Engage Top Talent with Social Media
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How to Find, Connect and Engage Top Talent with Social Media

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How to Find, Connect and Engage Top Talent with Social Media

  1. 1. How To Find, Connect And Engage Top Talent With Social Media Summer 2011 To us, business is personal. Abby Euler Sheila DohertyTwitter: @KenexaEmpBrand Twitter: @ SDohertyKenexa
  2. 2. Know Your Goal Potential Goals Social Strategy – Hire for a specific job – Social Policy – Creating awareness about – Social Media Fit our company – Editorial Calendar – Attract college students – Marketing – Create a talent pipeline – Training – Hire for a job family – Support Logistics – Showcase employees – Reporting
  3. 3. Know Your Audience Communication Communication Preferences Obstacles • Telephone/cell phone (talking) • Social networking sites • Face to face • Blogging Baby Boomers • Fax • Texting 1946-1964 • E-mail • Instant messaging • Group/team meetings • E-mail • Face to face communication • Cell phone • Formal letter writing Gen X • Text • Team discussions 1965-1978 • Blogging • Difficulty with communicating up or down a • Instant message generation • Online forums • Text • Face to face conversations Gen Y • Social networks • Telephone conversations 1979-1997 • E-mail • Professional or even casual letter writing • Instant message Source: WriteSpeakSell.com
  4. 4. Know the Medium Facebook LinkedIn 18-24 18-24 25-34 25-34 35-54 34-54 Source: Facebook/LinkedIn.com
  5. 5. Know the Medium1009080 7060 5040 Facebook 30 LinkedIn20 10 0 Source: Facebook/LinkedIn.com
  6. 6. Facebook vs. LinkedIn 750 million users on Facebook 100 million users on LinkedIn :25 minutes :09 minutes Percentage of active users Source: Facebook/LinkedIn.com
  7. 7. Company vs. Talent 100 90 80 70 60 50 Companies 40 Talent 30 20 10 0 LinkedIn Facebook Twitter Source: Jobvite.com
  8. 8. Recruiting with Facebook
  9. 9. Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page Key Feature Facebook Page Facebook Group Hosting a discussion   Discussion wall and forum   Add applications  X Messaging to all members   Visitor statistics  X Public video/photo exchange  “Related” event creation and invitation  X Promotion with social ads  X Source: Facebook.com
  10. 10. Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site
  11. 11. Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site• Build talent pipeline with Facebook search
  12. 12. Searching Facebook
  13. 13. Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site• Build talent pipeline with Facebook search• Increase awareness with Facebook Ads
  14. 14. Facebook PPC Ads
  15. 15. Facebook Ads Headline: 25 characters Body Copy: 135 characters Clean, clear & concise
  16. 16. Facebook PresenceRecommendations• Create a Page or add a Careers Tab to an existing page• Engage with users on Career Site• Build talent pipeline with Facebook search• Increase awareness with Facebook Ads• Vigilant management of Facebook Page & Ads
  17. 17. Recruiting with LinkedIn
  18. 18. LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile Source: LinkedIn.com
  19. 19. LinkedIn PresenceRecommendations Key Feature Silver Gold Ability to lock down content editing   Detailed Analytics   Jobs targeted to audience   Target page content to audience X  (up to 5) Content refresh   Ads to drive traffic to site X  Ads appear on your company’s pages X  Source: LinkedIn.com
  20. 20. LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile• Increase awareness by using PPC Ads by LinkedIn Headline: 25 characters Body Copy: 75 characters Clean, clear & concise
  21. 21. LinkedIn Ads
  22. 22. LinkedIn Targeting Options
  23. 23. LinkedIn Targeting Options
  24. 24. LinkedIn PresenceRecommendations• Consider a Careers Page instead of a Group or just a Company Profile• Increase awareness by using PPC Ads by LinkedIn• Vigilant management of Career Page & Ads• Consider LinkedIn licenses for recruiters
  25. 25. Don’t Forget• About: – Craigslist – Local community sites and blogs – Flikr – Employee blogs
  26. 26. Out of the Box: Get Social with Ads
  27. 27. Mobile As Social Strategy
  28. 28. Tech Trends Mobile Phones 5B Mobile Phones & 6.9B People # of % of Rank Country Mobile Phones Population Population - World Over 5 billion 6,909,500,000 1 China 896,200,000 1,341,000,000 67.10 2 India 826,930,916 1,210,193,422 69.19 3 U.S. 302,947,098 310,866,000 96.00 4 Russia 220,550,000 142,905,200 151.90 5 Brazil 215,000,000 190,732,694 110.51 6 Indonesia 168,264,000 237,556,363 73.10 7 Japan 107,490,000 127,370,000 84.10 8 Germany 107,000,000 81,882,342 130.10 9 Pakistan 105,151,871 171,901,000 63.20 10 Nigeria 90,583,306 140,000,000 64.70 Source: bbc.co.uk
  29. 29. Mobile is Social• People spend over 700 billion minutes per month on Facebook Mobile• More than 200 million active users accessing Facebook through mobile devices –twice as active as non-mobile users.• Visits to social sites is now the 4th most popular online activity – ahead of personal email• Time spent on social networks is growing at 2x the overall internet rate
  30. 30. How Mobile Can Help Recruiting• Shifting demographics in workforce – Baby boomers leaving workforce, Gen X and Gen Y (Millennials) – Technology reliance among demographics• Globalization – how to reach talent in emerging markets• Ongoing war for skilled talent• HR and talent acquisition staff reductions
  31. 31. Candidates Use Mobile Devices forJob Searches• In many emerging markets (e.g. India and Africa) mobile internet access has far outstripped fixed line access• In the UK, mobile internet will soon account for half or more of all internet access• New recruiting mobile sites• Used at work for job searches to avoid corporate firewalls• While on the go: commuting to work, at home while watching TV, etc.
  32. 32. Mobile Recruiting Tools Mobile-optimized websites – Easy access from familiar interface, simple and inexpensive to deploy. Allows users to search for jobs, apply to jobs, upload resume and link to the co’s social media websites. Apps – good for organization’s with strong brand recognition. App download required. Mobile job boards - Recruitment websites like CareerBuilder for access to job postings, etc. (3% of their page views)
  33. 33. Mobile Optimized Career Sites
  34. 34. Apps Your Candidates are Using
  35. 35. Mobile Job Board Apps
  36. 36. Company Specific Career Apps Kenexa Confidential 40
  37. 37. Mobile Recruiting Toolsof the Trade • Text Messaging/SMS – Send text message to candidate’s mobile phone – (jobs, job fairs, interviews, etc) – Reaches a global talent pool – Real-time – Opt-in, voluntarily • QR Codes – Quick Response Codes – barcode-like squares that can be scanned with the camera on mobile device • Drive candidates to careers website • Apply to jobs • View corporate videos • Include QR codes anywhere careers website appears – brochures, business cards, presentation, handouts, job postings
  38. 38. Emerging Mobile Technologies
  39. 39. Emerging Mobile TechnologiesGroup Texting Service
  40. 40. Emerging Mobile TechnologiesColor: Capture Photos Video AndText From Nearby Phones
  41. 41. Emerging Mobile TechnologiesYobongo: Chat With People Nearby In Their Geo Area
  42. 42. Facebook Adds More Apps Beluga: Group messaging Beluga helps groups of friends stay in touch on the go. Use it to plan events, share updates and photos. Snaptu - allows users to volunteer their location to friends
  43. 43. Wrapping Up Fire, Aim, Ready

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