Music Video's 1

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Music Video's 1

  1. 1. Introduction to Music Videos<br />Pick a music video you like – you have 10 minutes ONLY<br />Produce a presentation on the video to feedback to the rest of the class. <br />The presentation must include the following:<br /><ul><li> 1 slide explaining what you think the PURPOSES of music video’s are in</li></ul>general.<br /><ul><li> 1 slide with the video on it to show the class – you’ll need to download the </li></ul>video using zamzar, keepvid or a similar programme.<br /><ul><li> 1 slide SUMMARISING the video in words – what happens, who’s in it, who</li></ul>are the ‘characters’?<br /><ul><li> 1 slide explaining who the band or artist is (some history, are they well</li></ul>yet, etc).<br /><ul><li> 1 slide explaining who the director is, what else they’ve done and any</li></ul>awards or notoriety/controversy the video has received.<br /><ul><li> At least 1 slide ANALYSING the imagery/plot of the video – what </li></ul>significance do certain moments, scenes, characters have.<br />
  2. 2. Purposes of a music video<br />I think its all about promotion, a music video can be a really clever promotional tool <br />on loads of levels. If a band or artist are quite new and unknown a really good or <br />really controversial music video can help to propel them into fame, for example OK <br />Go were relatively unknown in the UK until the third single from their second album <br />was released with a video of the band performing on treadmills. On the other hand <br />if it’s a band or artist who is already really well known a clever music video can<br />introduce them to a whole new audience, for example when Elton John released the <br />single I Want Love in 2001 he created controversy and interest around the single by <br />asking Robert Downey Jr.to perform in the video. At the time Downey Jr. was <br />serving a prison sentence for drug offenses and had to get special permission. Not <br />only did the controversy help publicise the song but also it introduced Elton John to a <br />new generation of audience.<br />I think this shows that on so many levels music video’s are about promoting, <br />advertising and marketing the band or artist to the public. It also creates another <br />avenue for the music industry to make money as they can charge channels such as <br />MTV and companies such as iTunes for the videos. <br />
  3. 3. ‘Doo Wop That Thing’ by Lauryn Hill<br />
  4. 4. ‘Doo Wop That Thing’ by Lauryn HillSummary<br />The video presents the singer performing the song in different <br />era’s – once in the mid-1960s and the other in the late-1990s <br />using split screen techniques. It is set and filmed in Washington <br />Heights, Manhattan, New York. <br />The video shows Lauryn Hill performing the song at what are <br />known in America as ‘block parties’. Traditionally ‘block <br />parties’ are held by the community for the community and in <br />Hill’s video the split screen is used to show both happening at <br />the same time but in different era’s. There are no particular <br />‘characters’ in it other than Lauryn Hill herself but there are lots <br />of extra’s in there who represent the two communities.<br />
  5. 5. Lauryn Hill<br />Lauryn Hill is an American artist who has been in the public eye since she was <br />young either as a musician or actress. She began her career as an actress and <br />appeared in American TV shows a films such as Sister Act 2 while she was still in high <br />school. She then became part of The Fugees, a hip-hop group made up of friends <br />she met at high school. The band enjoyed large successes in the early 1990s before <br />parting ways to try solo careers. It was during this time that Hill began to put <br />together her first solo album The Miseducation of Lauryn Hill which was released in <br />1998 to great commercial success and now considered a modern classic. The album <br />also enjoyed much critical success in the industry and Hill broke records at the 1999 <br />Grammy’s for this album by being the first woman ever to be nominated in 10 <br />categories in one year and the first woman to win 5 times in one night.<br />After all her successes Hill became disillusioned with the pressures fame brought her <br />and in 2000 she dropped out of the public eye all together to focus on other <br />projects and raising her six children with her partner Rohan Marley (son of Bob <br />Marley). Although she has released another album and reformed with The Fugees<br />since then she still avoids publicity to this day.<br />
  6. 6. BigTV!<br />BigTV! is the working name for film directors Andy Delaney <br />and Monty Whitebloom, they are also known for their <br />music videos. The duo are employed by DNA Inc, who are <br />a well known and respected music video and commercials <br />production company. Other videos the pair have directed <br />are; “Crazy” by Seal, “2 become 1” and “Mama” by The <br />Spice Girls, “Never Ever” by All Saints, “As” by George <br />Michael and Mary J Blige. <br />
  7. 7. Video Analysis<br />In terms of representation I don’t think there is too much to analyse with this video, <br />Lauryn Hill is ‘herself’ and the other people in the video are playing normal people <br />enjoying their block party. I do however think some analysis should be done when <br />it comes to the ideas behind the theme of the video. The theme seems to me to be <br />comparing or contrasting the past and present, hence the split screens portraying <br />two events from different time periods. I also think this neatly fits with the musical <br />styling of the song since it has quite a retro sound to it with the female harmonies. <br />It’s almost as if the directors are highlighting the musical influences of the 1960s in <br />the song by playing it out visually on the screen. I also think there might be a kind <br />of moral to the tale as it were by getting the audience to think about society and <br />how its morals have changed when it comes to women, men, relationships, families <br />and children across the decades depicted in the video. This also allows the directors <br />to link the visual with the lyrics of the song in which Hill talks about how men and <br />women treat each other and their relationships. <br />

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