The document discusses plans to launch an Arabic-language how-to website called Ezzai.com. There is a large untapped market of 86 million Arabic-speaking internet users, but few existing websites provide comprehensive Arabic content. The proposed site will be the biggest Arabic how-to site, allowing users to learn new skills in their native language through articles and videos uploaded by both the company and community contributors. Market research in the form of surveys and interviews was conducted to better understand target customers. The idea was also presented at an entrepreneurship event where it received positive feedback. Competitors in the Arabic how-to space were identified and the site aims to distinguish itself by being more inclusive and community-focused.