Building Your Business With Google January 2011
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The document provides an overview of a class on building a business with Google. The class aims to educate students on the topic, build confidence, and inspire action. It discusses creating and marketing a website, including using Google AdWords and Google Analytics. The document also provides a list of resources and tips for setting up a website, including questions to consider before building a site.
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Building Your Business With Google January 2011
- 1. Building Your Business With Google Instructor: Noah Boswell of Look To The Right Internet Marketing & Martin Brossman of Coaching Support The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Inspire you to take ACTION! Begin writing down what you want from the class. You will be asked when the class begins .
- 2. Success Time Line Had Current Broken Website Started Advertising on AdWords First Order and Calls in First Week First $10,000 Week First $10,000 Day First $40,000 Day New Website 4 months 8 Months 9 Months
- 4. How you see a website http://www.sbcspeakers.com/ The computer where Where your web code is: Has a unique IP # 198.105.232.4 . Starts with index.html D omain N ame S ystem (or S ervice or S erver ), an Internet service that translates domain names into IP addresses. Web code is send from the hosting site to be interpreted by your web browser.
- 5. Website vs. HTML Web page / blog The HTML code
- 8. BLOG vs. Regular Website…Do you know the difference? Both have to have a Domain Name, URL, WWW…… www.LookToTheRight.com www.SponsorAnExotic.com
- 11. Google Keyword Tool SPYFU.com WordTracker.com KeywordSpy.com
- 12. How much interest exists for your product? http://www.google.com/trends
- 17. Marketing Your Web Site: The Two Sides of Google Sponsored = Paid
- 18. www.AdWords.com
- 22. Web Designer (Broad Match) “Web Designer” (Phrase Match) [Web Designer] (Exact Match) -Free (Negative Match)
- 23. Confirm, Continue to Sign Up, Pay $5
- 28. Local Searches, Results with Map and Locations of Business
- 32. New! VERY NEW!
- 36. Other CSE’s (Comparison Shopping Engines) Shop.com Shopping.com Shopzilla.com Buy.com Nextag.com Overstock.com
- 37. www.PayPal.com
- 48. Get to know other Bloggers – Ask them what they are doing ?
- 60. Lets Go Live To Review Google Products Keywords Twitter Blogging My Favorate Resources Seobook.com MattCutts.com/blog
- 65. Thank You for Coming! Now… - Review what you wanted - Class Evaluation - Fill out our form
- 66. Web resources: www.GoDaddy.com – Low price web site and hosting. www.PayPal.com – Way to receive and send money safer than a credit card over the Internet. www.cj.com – “ Online advertising channels of affiliate marketing and managed search.” www.AdSense.com – “Money from relevant ads on your website.” www.WorldWideBrands.com – on-line wholesalers www.Camtasia.com – Video Screen Recorder www.LuLu.com – Print on demand for text, video or audio with store front. www.gotomeeting.com – on-line meeting and GoToWebinar – web training . www.everythingoutlet.com – Source for FrontPage and DreamWeaver. www.VeryAffordableWebsites.com – Easy way to build your own website. http://smallbusiness.yahoo.com - Yahoo own temple drive website. www.homestead.com - Another build your own website from templates. geocities.yahoo.com – Free website with ads www.linkytown.com – Free with limitations, pay for features www.turnkeywebsiteinfo. com - $499 website. www. prostores.com – Resource for having a web store. www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.FastPitchNetworking.com/promo & www.Linkedin.com – Two Business Networking website. www.StumbleUpon.com – To find websites in a unique way and more. www.blogger.com & www.wordpress.com – Two free blogging sites. www.squarespace.com - works well with Mac – Low cost blog & web template oriented www.feedburner.com – advanced / free for promoting your blog. www.mybloglog.com – A place to network with other bloggers. www.spyfu.com - Find out how much money your competition spend on web marketing. www.zoomrank.com / /www.keywordspy.com - Keyword search tools www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) www.craigslist.org - free place to buy / sell items and services. eBay.com – online auction Contact the instructor at: Martin Brossman Martin@CoachingSupport.com (919) 847-4757 My coaching web site: www.CoachingSupport.com My podcast: www.Inquireonline.info Noah Boswell www.LookToTheRight com 1-844-826-8620 Other courses offered at the community college: sbcspeakers.com www.SlideShare.net/LookToTheRight Examples: createbusinessgrowth.com – Example of a blog inquireonline.info – Example of a podcast FindingOurFire.com – Example of books and audio from Lulu.com
Editor's Notes
- D omain N ame S ystem (or S ervice or S erver ), an Internet service that translates domain names into IP addresses. Because domain names are alphabetic, they're easier to remember. The Internet however, is really based on IP addresses. Every time you use a domain name, therefore, a DNS service must translate the name into the corresponding IP address. For example, the domain name www.example.com might translate to 198.105.232.4 .
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