This document discusses search engine optimization (SEO) and internationalization. It begins by defining SEO and outlining key SEO processes. It then emphasizes that SEO must be linked to an overall web strategy and marketing goals. The document also covers international SEO considerations like multi-lingual sites, geo-targeting, and domain structure options for international markets. It stresses the importance of including necessary language signals and not relying solely on automated translations.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
Enterprise Ireland presentation - International seo and content June 2018John Caldwell
Enterprise Ireland eBusiness Event Presentation - June 2018
International SEO, Content Clustering, PPC versus SEO, Find out how search engines work. SEO Tools - Hub5050.com - abcdigital.ie , creatorseo.com
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document, including plain XML, SVG and XUL.Let you can learn here to enrich your web designing by applying css technique
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
dical Sonography program, delves into the innovation and the future of precision medicine. Innovation in precision medicine is vital for early detection and prevention of diseases based on an individual’s
Read More
You’ve got your site, done your research, got feeds coming in but you still aren’t making enough to retire to the south of France. In fact, you don’t seem to be pulling the traffic and... nope, you just aren’t ranking. But your site is HUGE and should be ranking – why isn’t it?
This session will look beyond SEO 101 to the specific issues affiliates face with large sites, product feeds, architecture and optimization. By examining beyond the basics, this session will build on existing knowledge about SEO to help those with larger, more complex sites requiring more bespoke solutions to rank well and beat the ‘affiliate penalty’.
With topics covered ranging from uniqueness, madlib, linking, and monitoring to site architecture, vertical selection, roadblocks and more, this session is going to be crammed full of interesting tips, tricks and insight.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including image search, local search, video search, academic search,[2] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies[4]
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can also be applied to any kind of XML document, including plain XML, SVG and XUL.Let you can learn here to enrich your web designing by applying css technique
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Tin180.com là trang tin tức văn hóa lành mạnh. Các nội dung chính: xã hội, thế giới, thể thao, văn hóa, nghệ thuật, khoa học, thế giới số, đời sống, sức khỏe, cư dân mạng, kinh doanh, ô tô, xe máy, chuyện lạ, giải trí
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Similar to Be found on the web | Clinton Dickerson - Creator SEO (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. Internet marketing
• SEO – Search Engine Optimisation
• PPC – Pay Per Click Advertising
• CRO – Conversion Rate Optimisation
• Social Media
• Blogging
• Videos
• Website ……
4. SEO – Typical definition
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search
engine's "natural" or un-paid ("organic") search results.
http://en.wikipedia.org/wiki/Search_engine_optimization
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
http://searchengineland.com/guide/what-is-seo
5. SEO – Modified definition
It all starts with Strategy…
SEO is a set of processes that can be used to optimise the natural ranking of a
website or web page in order to achieve a defined Search / Marketing Strategy
The strategy can include:
• Targeting a particular market
• Optimisation for a chosen country or countries
• Focussing on a region
• Emphasising particular products
• Etc…
The real power of SEO can only be realised when it is linked to the
web strategy
6. Key - SEO is a process or a set of processes used to achieve a goal
Website and competition audit
Identify opportunities
Analyse (Google Analytics)
Website reach
Website conversion
Develop plan
Document baseline
Implement changes
Analyse (Google Analytics)
7. How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from
websites already in their database
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically
updates this content
Search engines search their own databases when a user enters in a search to find related documents (not searching web
pages in real-time)
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and
ranking factors
Spiders read text and nothing else
12. The Golden Triangle
When it comes to getting your website found and then converting your traffic
into leads and sales, you should take The Golden Triangle very seriously.
14. Hummingbird, Knowledge Graph and Carousel
Yet another game changer…
This layout drags your eye to the top of the page.
Knowledge Graph
Google Carousel
22. One thing in common for all search engines
• Ranking algorithm – its just a complex formula….
= 2a+0.7b+12c+9d+2(a-b+d)-1.5e+2f …………..
• Google has more than 250 items in its algorithm
• The algorithms are different for different Search
Engines
• The algorithms are kept secret – there are some good
clues though
• The algorithms keep changing
1 Search terms in the HTML title tag
2 Search terms in the HTML body copy
3 Search terms in bold typeface
4 Search terms in header tags
5 Search term in anchor text in links to a page
6 PageRank of a page (the actual PageRank, not the toolbar PageRank)
7 The PageRank of the entire domain
8 Quality of link partners
9 Type of backlinks that bring anchor text juice for search terms
10 The speed of the web site
11. Search terms in the URL - main URL and page URLs
12. Search term density through body copy (About 3 - 5%?)
13. Fresh content
14. Good internal linking structure
15. Age of the domain
16. Links from good directories
17. Image names
18. Image ALTs
19. Reputable hosting company
20. Diversity of link partners too
21. Geo located search results
22. Rate of new inbound links to your site
23. Relevance of inbound links
24. 301s, 404s, 414s etc
25. Duplicate title/meta tags
26. Participation in link schemes
27. Quantity of backlinks
28. Quantity of linking root domains
29. Quality of linking root domains
30. Link distance from higher authority sites
31. Outgoing followed links from back linked pages
24. Strategy
Target audience, Regions, Language, Culture…
what
why
whowhere
when
As with any strategy, the process starts with questions about what you want to achieve
25. Good SEO Framework – Search Pyramid
Social
Link Building
Keyword Research &
Targeting
Accessible Quality Content
You have to get
these right first
Before you get
these right
28. Main aspects of Internationalisation
• Multilingual sites
• URL structure
• Language selection
• Auto-translation
• Character encoding
• Meta tags, “rel-alternate-hreflang” links
• Geo-targeting
• URL structure (ccTLD)
• Server location
• Webmaster tools
• Meta tags
• Use “rel-canonical” and “rel-alternate-hreflang”
29. Trading internationally
• Common situations:
• one country, several languages
• one language, several countries
Google detects the language on a per-URL basis. Each language version must be on a separate URL
that Googlebot (the spider) is able to crawl for all versions.
30. Can we control Language and Geo-targeting?
• Ways to control Language and Geo-target
• Domain and URL structure
• Webmaster tools
• Physical server locations
• Web page content
• Meta tags
• Visitor location
31. Domain and URL Options for Trading Internationally
• Domains by Country (ccTLD)
• creatorseo.co.uk
• creatorseo.fr
• creatorseo.de
• Sub-domains or Domain name alias
• us.creatorseo.com
• fr.creatorseo.com
• de.creatorseo.com
• Sub-directories by country/language
• creatorseo.com/us/
• creatorseo.com/fr/
• creatorseo.com/de/
• One language, several countries
• creatorseo.com/es/
• mycompany.com/es-pu/ (Peru)
• mycompany.com/es-mx/ (Mexico)
Each domain is a unique entity
• Management overhead
• Separate CMS for each domain
Very well targeted
Good for ranking in each country
A single CMS can be used
• Cheaper and easier to implement
• Less technical resource needed
Directories contribute to the relevancy of
the parent domain
User experience should be evaluated
Automated redirection can be difficult
32. Translation – Automatic Translations!?
• Google offers automatic translations
• Sometimes this can conflict with your own translation but can be turned off
• These translations are not always accurate
• If you use automated translation
• They must be blocked from indexing – failure from doing this can lead to the site being
penalised (for auto-generated content – violates Webmaster Guidelines)
There is no SEO benefit from automated translations and there are potential pitfalls if not
implemented correctly
34. Don’t forget to include the necessary language signals
• Meta language tag
• <meta http-equiv="content-language" content="en-gb">
• <meta http-equiv="content-language" content="en-ie">
• HTML language / country definition
• <html lang="en-gb">
• Link element to different language-locales pages
• <link rel="alternate" href="http://example.com/en-ie" hreflang="en-ie" />
• <link rel="alternate" href="http://example.com/en-ca" hreflang="en-ca" />
• <link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
• <link rel="alternate" href="http://example.com/en" hreflang="en" />
• Block automated translations in robots.txt
35. Geo-Targetting
• Domain
• Generic top level domains (gTLD) like .com, .net, .org etc.
• Use Google Webmaster tools and sub-directories to target a specific geographic location
• Otherwise signals like IP address, page information etc. are used by Google
• Country coded top level domains (ccTLD) like .ie, .co.uk, .us etc.
• Already associated with a geographic location – can’t change this
• Server
• Server Location where the website is hosted
• On Page information
• Address
• Links to the page
• Google Places
37. Competition
• Once you are considering different regions, you need to
• Identify your competition in each region
• Understand why they may be ranking higher than you
Once you have a defined strategy and goals…
SEO is about beating your competition in the targeted locations
38. The web is an open system
www.creatorseo.com
• Site map
• Errors
• Ease of access for
search engines
Site SEO
Design/navigation
• Choose the right terms
• Which terms per
landing page?
• Consistency
Landing page and
keywords • Relevancy
• Quality over quantity
• SEO and conversions
Links to your site
You can find a lot of information by studying your competition in order to beat them
40. PPC versus “Organic” SEO
Pay-Per-Click “Organic” SEO
Ranking based on Spend
Results in 1-2 days
Not much skill needed
Easy to target “local” markets
More costly per conversion
Easier to compete (if you have the
money)
Ranking lost when you stop paying
Ranking based on Merit
Results can take weeks to months
High degree of skill needed
Complex to target local markets
Overall cheaper conversion cost
Difficult to compete in a
competitive market
Ranking persists (asset)
41. Which one?
• You shouldn't be limited to SEO or PPC.
• Integration is the best approach. Each has different strengths and weaknesses.
43. Audience
• Know your audience
• Cultural
• In Mediterranean counties
- Internet use is driven more by social factors rather than anything else,
• where Nordic countries rely on the internet for more pragmatic, functional purposes.
• Language
44. Strategy needs to consider Technology
Desktop
Mobile
Browser
Operating System
47. Localise content
• Use local addresses and contact information
• Add local case studies/ testimonials
• Include names and images
• Customise content for each country or market
• More relevant, increases local link building opportunities, and decreases duplicate content
• Currency
• Use the local currency
48. Basic requirements
A web site is a bit like an advert!
• Clear purpose
• Easy to use / intuitive
• High impact
- you have only 4-6 seconds to impress!
• Optimised for visitors
• Understand the target audience
• Easily found by the target audience
• Content must be dynamic and interesting
49. Design and usability
• Different countries prefer different design aesthetics
• Recreating your website in a different language may not be enough
• Get feedback on your site from locals in your target country
51. Tools – Geo-location
• Register each site with
• Google Webmaster Tools
• Bing Webmaster Tools
• Google Places – Google My Business
• Bing Places – Bing Business Portal
54. Guidance
• Create useful page titles
• Use informative URLs
• Provide relevant page descriptions
• Add your business to Google Places
• Manage your site links (get rid of bad links)
55. Guidance
• Have a clear Value Proposition
• Make sure that there is a Call to Action
• Present relevant content
• Consider the user experience
56. Things to watch out for – SEO
• Prevent Spelling, stylistic, or factual errors
• Be cautious of duplicate content
• Don’t let adverts detract from the main content
• Don’t present articles that are too short or lacking in helpful specifics
• Make sure that the main content above the fold
57. Some Final Tips – Internationalisation
• Use a local mailing address
• Include the correct meta tags
• Send website visitors to the right domain
• Check the site Speed in each location
58. Recap – Internationalisation
• Country Top Level Domain's automatically associated to country
• Use Webmaster tools for subdirectory based websites
• Try to host the site in the country
• Use cross-domain canonical links
• Link cross-domain Analytics accounts
60. Major Google Updates
• Panda 4.0 — May 2014
• Hummingbird — August 2013
• Penguin 2 — May 2013
• Penguin — April 2012
• Panda 3 — November 2011
• Panda 2 — April 2011
• Panda/Farmer — February 2011
• Caffeine (Rollout) — June 2010
61. Major Google Updates
• Caffeine (Rollout) — June 2010
Google web index update – improved search speed and user experience
• Panda — February 2011
Crack-down on low quality sites and duplicate content. More focus on authority
and trustworthiness
• Penguin — April 2012
Tighter focus on implementation of Google Webmaster Guidelines and crack-
down on black-hat SEO (less bad-links)
• Hummingbird — August 2013 (Fast and precise)
Completely new algorithm release – focus on semantic search and includes
Google Knowledge Graph and geo-locating
• Panda 4.0 — May 2014
Even more focus on the quality of the content
Bottom line: In terms of search, Google is trying to improve the user experience and ensure that
searches lead to the most pertinent results from the best source
62. Panda 4.0 – It’s mainly about Quality
• Conclusion I. “Content Based Topical Authority
Sites” are given more SERP Visibility compared to
sites that only cover the topic briefly.(even if the
site covering the topic briefly has a lot of generic
authority). More articles written on the same
topic increase the chances for the site to be
treated as a “Topical Authority Content Site” on
that specific topic.
• Conclusion II. Sites with High User Interaction
measured by shares and comments got a boost.
• Conclusion III. Thin Content and Automatic
content is de-ranked, even if it is relevant.
• Conclusion IV. Sites with clear navigational
structure and unique content got boosted.
Matt Cutts