Op4.Com Case Study
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The document describes the origins and plans of OP4.com, a website aimed at teenagers that was launched in 2000. The co-founders wanted to create a positive online community for teens to chat, email, and share content. They hired two web design firms to help build the site but faced challenges from competitors that already had large teenage audiences. Despite initial enthusiasm, OP4.com went out of business a few weeks after its launch party due to these competitive pressures and other weaknesses.
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Op4.Com Case Study
- 1. OP4.com: Our Place 4 Everything Eric Niemiller & Zach Evans
- 8. Types of Web Sites
- 15. A Tale of Two Design Firms
- 22. Bolt.com “… a leading web and wireless platform for 15 to 24 years olds that provides cutting-edge communications tools that enable young adults to interact in a relevant, member-created environment.”
- 23. iTurf.com “… the premier direct marketer to this demographic group” (teenage girls and young women).
- 24. Alloy.com “… media, direct marketing and marketing services company targeting Generation Y, the more than 60 million boys and girls in the United States between the ages of 10 and 24.”
- 25. Snowball.com “… the Internet’s leading information and entertainment destination for teen and young adult gamers.”
- 30. Overruns and Deficiencies 26% 239% 214% Small 35% 202% 182% Medium 58% 230% 178% Large Content Deficiencies Time Overruns Cost Overruns Company Size
- 31. Success by Project Size
- 38. OP4.com – The Update
- 40. OP4.com – The Picture Picture caption: “A launch party for OP4.com—a hot new web portal for teens. It went out of business a few weeks later.”
- 41. Questions?
Editor's Notes
- OP4.com had just secured a half a million dollars in private placement financing
- OP4.com originally considered the content on Bolt.com as “teenage inappropriate” Bolt.com now calls itself “a leading web and wireless platform for 15 to 24 years olds that provides cutting-edge communications tools that enable young adults to interact in a relevant, member-created environment.”
- Originally bought by Delias, which was recently (within the past few months) was bought out by Alloy.
- Alloy, Inc. is comprised of several sites: Alloy.com Delias.com CCS.com Danscomp.com CollegeClub.com CollegeXpress.com EStudentLoan.com Privatecolleges.com Also has a media and marketing arm named 360 Youth, which “integrates the assets and experience of the largest and strongest college and teen marketing companies including MarketSource Corporation, CASS Communications, YouthStream Media, Market Place Media and others…”
- Bought by IGN.com IGN.com has positioned itself as “the Internet’s leading information and entertainment destination for teen and young adult gamers.”
- Extensive searches on Google.com, Google.ca, Yahoo.com, Yahoo.ca, and the web site of the Toronto Star yielded only one article and one picture