This document provides information about a company called Hydrae that offers web and digital services including social media marketing, web and mobile application development, SEO, and content creation. They aim to help businesses improve communication, sales, and online presence. The document describes their services and processes in developing digital strategies and technologies, and provides several case studies of projects they have completed for clients.

2. Everyone says that you have to listen
and talk, but no one ever asks you how
to do it or why.
We help you to make social media work
for your business.
Do you want to talk?"

3. WHAT WE DO!
We want to help you to improve your business results:"
• By maximizing communication with your clients
through website, mobile applications and marketing
online."
• By developing the relationship between you and your
clients, providers and employees in order to maximize
the benefits of social media."
• By promoting the teamwork and motivation of your
employees and users through the use of collaborative
communities and social networks."
• By achieving the best positioning, visibility and
relevance of your activities on the web, using SEO
and SEM techniques; as well as social media and
web nets."
• By increasing your company sales, implementing
online stores and making every activity simple at each
stage of the value chain."
3

4. WEB and MOBILE APPLICATIONS!
Experience has shown us that the most effective solutions are the
simplest solutions. But, experience has also shown us that simple
isn’t necessarily easy because it requires a combination of
experience and technological know-how in the right doses, at the
right time. "
• We know how to ask questions and listen to users so that we
can understand your company’s needs and they way
applications are used."
• We know how to use technology as a strategic lever:"
• To facilitate improvements and make new business
opportunities possible."
• To pilot implementation while managing quality and time
restraints."
• To focusing energy and time on the activities that will
bring about big impact results in any project
implementation."
• We know how to select the ideal technology for each project and
client, by evaluating past experiences, the necessary support
and evolution of existing technologies, integration requirements
and forecasts for future scalability. We are not married to
software/hardware manufacturers or the latest technological fad."
• We know how to test, test and test applications again; as well as
to provide an agile and effective support model for our clients."
!
WordPress · PHP Dev. · Responsive Design ·
SocialEngine · Joomla!
4

5. SEO and WEB ANALYTICS"
In many cases, the traffic directed by search engines represents
more than 80% of total traffic. That is why good positioning is
fundamental to any company’s online presence."
Achieving desired positioning in SEO requires a detailed and
constant effort:"
• Continuously organize and tag contents"
• Improve technical architecture of web site pages"
• Create quality contents that attract and engage the user"
changes that our clients should undertake to improve SEO
results. "
SOCIAL MEDIA PLAN!
The traditional media’s (press, radio and TV) ability to influence
continues to decline, making room for social networks to take
their place. Social Media Networks are becoming the most
influential and interactive communication vehicle among their
users and clients. That is why it is important to design a
Marketing & Communication Strategy with them at the forefront:"
"
In addition, positioning on the internet is dynamic. It depends on
many factors and we must study the analytical tool results to
identify problem areas and to understand user behaviors and
trends. Our analysis of these results will help use to recommend
•
•
•
•
•
Brand presence and image"
Communication and interaction with users"
User support"
Capturing and recruiting"
Etc."
5

6. PLATFORMS!
The success of touchscreen smartphones and tablets once
again demonstrates that users want simple, fun and dynamic
interfaces with their consumer electronics. We help our clients
to improve the visual quality and application interfaces of their
desktop and mobile applications:"
• User Experience Design"
• Graphic Website Design"
• Mobile App Design!
CONTENTS!
The user interface is the first thing that the user values, but let’s
not forget that the user also demands quality contents that are
relevant, inspired and that connect him to his interests and likes."
“Listen with both ears, and speak with one mouth.” "
We must listen to understand our clients and users. Only when
we listen can we participate in a conversation, share our
knowledge and influence results."
• Monitoring and follow-up methodology for topics. Frequency
!
!
!
!
!
and optimal publishing recommendations."
• Blog and social media content development: Our subject
matter experts and writers create content that is perfectly
adapted to specific media (web, blog, Facebook, Twitter,
etc.)."
6

7. WHO WE ARE!
We are a network of expert enthusiasts in consulting and
information technology. Our network is filled with subject matter
experts in various areas including:"
• Information Architects"
• Graphic Designers"
• Interface Experts"
• Analysts and Programmers"
• SEO and Web Analytics Experts"
"
Over the last 20 years we have worked on many projects
applying our recipe for success: Creativity + Enthusiasm +
Attention to detail in project execution."
"
Our teams have deep experience in technology and managing
web projects:"
• Integrating the web completely with your business"
• Personalizing solutions to meet your needs"
• Social Media Experts, Community Managers and Journalists"
"
"
• Promoting and “energizing” diverse services"
• Implementing support protocol and follow-up"
7

8. REFERENCES!
HR Mobile App. Acciona Jobs!
We designed and developed first mobile App. for
Acciona HR."
Acciona Jobs offers a searching tool for all job
positions in Acciona worldwide."
It is also a communication tool showing corporate
information and it challenges to the users with a
compatibility test with the Acciona corporate
values."
This mobile App. has been developed for IOS and
Android platform."
8

9. REFERENCES!
Mobile App. for Osborne / Seagram 's Gin.!
This mobile application is a part of the Seagram’s Gin
branding campaign."
Vintage phone is an old style phone dialer, with an old
fashioned rotary dialer and its sounds and feeling."
"
The application has been developed for the iPhone and
Android platforms"
"
Multi-channel Strategy!
With the aim of promoting the deploying of Vintage
Phone App. we developed a multi-channel strategy
(Facebook and Twitter), supported by an specific landing
page. "
The landing page design is optimized using an A / B
Testing for obtaining highest conversion."
9

10. REFERENCES!
Marketing online for Parkinson Madrid:!
Parkinson Madrid used to organize special events to promote
the organization’s activities. We helped Parkinson Madrid aims
with an online marketing campaign based on:"
• A special landing page for the event “Parkinson: A daily
challenge”"
• A Facebook campaign"
• The Landing Page to to create engagement and to obtain a
high click rate on the user information form; as well as to
convert visitors into fans and followers on Facebook and
Twitter."
"
Obtaining these results:"
• Increase the reach and impressions for the target audience."
• Create awareness for the street marketing events."
• Direct traffic to the organization’s website."
• Gain new followers and friends on Twitter and Facebook"
10

11. REFERENCES!
Social Media Plan!
Design and deployment of the Social Media Plan for
Fundetec. SM Plan defines and organizes the variety issues
related to social media platforms, focussing on business
aims and developing user’s awareness and engagement."
"
Online Communication Strategy!
Concept design, content architecture and website
developement."
Strategy definition for content creation and maintaining."
Tagging and SEO configuration."
Fundetec’s new website had three major challenges:"
• The integration of social media platforms."
• To create value around the original content that Fundetec
publishes periodically."
• We used responsive design for Fundetec web site, making
it available for visualization on various platforms including,
tablets, smartphones and desktop personal computers."
11

12. REFERENCES!
Promoting Acciona Corporate online University
Library !
This aim of this project is obtain awareness and new
online library users."
We designed a brand new idea: showing in common
places (cafeteria, aisles, etc.) wall adhesive panels with
the image of a physical library, the books showed on
the library are online courses with QR codes."
We developed an mobile App. for capturing and
managing the user's subscription to the courses."
12

13. REFERENCES!
Communication Strategy for the Art Center CAM2!
We helped CA2M designing the comunication strategy
with a new web portal."
As an Art center CA2M has to offer an atractive and
modern graphic design. CA2M has a huge archive of
images and vídeos and very active creating new
contents and events."
So, we designed a content management platforma
with a robust and flexible user and group management
through roles and management system workflow to
organize and control tasks."
We integrated an Event Management Platform for
allowing the dissemination and organization of all
CA2M event activities, providing a powerful tool for
visitors to register for these activities, and, at the same
time, offers tools to the administrators for management
and monitoring."
13

14. REFERENCES!
14

15. www.hydrae.net
info@hydrae.net
6 Chinthurst Mews, CR5 3AY Coulsdon, Surrey |Tel: 01737553188 · 0753 900 9479
Doctor Arce 14, 28002 Madrid |Tel: +34 917 610 250