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Agenda
• Introduction to Guide Creative
• Why upgrade to Wordpress with Guide Creative
• DIY Forms with eTapestry
• Our Strategic Design Process
• Top Ten Best Practices
• Wordpress Theme Galleries
• Ongoing services
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Who Is GUIDE Creative?
• Creative on Purpose
A strategic, creative spin to nonprofit’s missions to extend reach
and create a bigger impact.
• Team of Design and Nonprofit Experts
Backgrounds in branding, web strategy, marketing, graphic
design, content strategy, and ex-nonprofit professionals.
• Exclusive for Nonprofits
We only work with nonprofit organizations. We know how to
create designs that broaden reach, inspire action and mobilize
audiences.
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Our People
Our team is committed to your mission. With over 20 years of experience in the industry, we
understand nonprofits better than anyone and we’re able to leverage this expertise to help
you meet your organization’s goals through our uniquely tailored creative services.
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Our Promise
• Design for your mission
• Design for your audiences
• Design for impact & user experience
• Solve challenges through design
• Create lasting impressions
• Inspire action through design
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WordPress is an open-source content management
system that powers millions of websites from all over
the world.
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Why upgrade to WordPress with
Guide Creative ?
Guide Creative believes that the WordPress platform is the
best open source solution to meet the needs of our nonprofit
customers
Ease of use for our customers
Stability
Active community of users
Freely available resources
Open source
• Extended functionality through plugins
• Customizable
• Flexible
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A prescribed, flexible and scalable way to
showcase your mission, interact with your
audience and inspire action online, that fits
within your budget and can be up and
running quickly.
WordPress® For Nonprofits
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“55% of the 1 million most visited sites that are run
on a content management system are run on
WordPress” – W3Techs, 2012
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Guide Creative and eTapestry Together – The
Integrated Solution for Your Website
DIY Forms – Embed Template
•Donations
•Event Registration
•Contact Form
•Volunteer Registration
•Membership Sign-up
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“Your website does not exist as a boutique just
to show off information about your
organization. Instead, it’s actually a tool that
you have employed to mobilize your
audience...”
- Raheel Gauba
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Keep the audience in Mind
Focus on your audience needs
• Who are your audience groups and who is most important?
• What do they care about – need, goals and aspirations?
• How do they interact with you on and off your website?
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Meet users where they are
• In less than one year mobile will be the #1 way your audience will access
your website … Are you ready?
Keep the audience in Mind
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“The Web is a world of first impressions, and
quick ones at that. Users form an opinion of a
website within the first few seconds of loading
it.”
- Jason Gross
“The Role of Design in The Kingdome of Content, www.smashingmagazine.com
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Have a Focused Homepage
Prioritize Content
• Wireframes are key for visual hierarchy
• Remember YOUR goals
• Remember your AUDIENCE’S goals
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Pass the 3-second test
• Is your homepage scannable, understandable, intuitive
in 3 seconds?
Have a Focused Homepage
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“Design your website around your organization’s
actions and purpose. Make the mission
statement clear as day.”
- Blake McCreary
“Non-Profit Web Design.”
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Share Your Mission
Tell your story clearly & make it actionable
• 60% of all donors check out an organization’s website before donating -
tell them why they should give…quickly before they change their mind
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Share Your Mission
Show your story … visually
• Infographics, typography, links, video, imagery,
photography
• The style should fit your voice and brand
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“Regardless of what your content actually says,
the design around it controls what the users
see first and how their eyes move across the
sections of the page.”
- Jason Gross
“The Role of Design in The Kingdome of Content, www.smashingmagazine.com
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Use Compelling Imagery
• Engage with eye contact … Make a personal connection
• Show real stories of impact to gain credibility
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“User-centric design has become a standard
approach for successful and web design. After
all, if users can’t use a feature, it might as well
not exist.”
- Vitaly Friedman
“10 Principles of Effective Web Design”, www.smashingmagazine.com
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Ensure ease in Navigation
Navigation Systems should be intuitive and precise
- Provide multiple interaction paths
- Ensure context for users who come in through search or links
- Does it take two-click or less for key tasks?
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“Assuming that you’ve written a brilliantly
persuasive page, it’s still next to worthless
without a strong call to action…”
- Brad Shorr
“Five Copywriting Errors That Can Ruin a Company’s Website,”
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Include clear, bold calls to action
Remove all obstacles to action from anywhere
“Apply Now” should take them directly to application.
Calls to action should be clear and compelling
Never say “click here”
Say for example “visit us“
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“Stewardship comes down to being able to show
donors how their dollars were used and what
impact their contributions had.”
- Cynthia Gomez
“What Is Stewardship for a Non-Profit?” www.eHow.com
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Showcase Your Stewardship
60% of donors visit a nonprofit’s website before making a gift.
- Show the impact (eg. stats, infographics)
- Be transparent (eg. share your annual report)
- Say “Thank you”
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“…You need to remember that the Internet is a
dynamic place, and make sure your site is
constantly changing as well.”
- Randall Mains
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Keep Your Content Fresh
Always have something new to offer to your users
- Utilize automatic feeds
- Add dates to content posted to the homepage
- Gather user-generated content
Timely
Upcoming
Events
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“Integrating the social experience into your
organization’s web site will help promote the
channel, engage supporters, and provide a
constant source of dynamic content …”
- Melanie Mathos & Chad Norman
“101 Social Media Tactics for Nonprofits: A Field Guide.” John Wiley & Sons, Inc.
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Be Social
Social media and viral sharing are highly
valuable tools in contributing to web site
traffic and brand exposure
- Make it easy to connect, interact and
contribute
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“Many of today’s most successful websites are
interactive, meaning they allow people to
participate in the content in some way.
- Randall Mains
Strategic Web Communication Principle #4: Interactivity” blog.pathmakermarketing.com July 12, 2009
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Provide a Personal Touch
Through Interactive Media
Allow users to consume information in multiple ways
- Your audiences’ preferences for consuming content varies, just as their
browsing and navigation styles do. Users want to consume information in
various media channels and formats.
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Ongoing Services
Go Live and Beyond
• Urgent Care
Assurance that we will keep your site working the way we built it
• Resources
DIY knowledgebase, archived webinars, tutorials and premium content directed
specifically to non-profits
• Ongoing Education
Premium quarterly webinars for valuable insight and practical application
• One On One
We find ways to make your site even better than the day it went live
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The Chronicle of Philanthropy
Statistics
• “Three out of four donors born from 1979 to 1994—a
generation often referred to as “millennials”—said they
were turned off when a nonprofit’s Web site had not been
updated recently”
• “Six in 10 said they wanted nonprofits to share stories
about successful projects and programs and appreciated
information about an organization’s cause and the people
it serves.”
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Resources and Next Steps
• Get In Touch! Rachel.Rzepkowski@guidecreative.com
• Assess Your Site!
www.guidecreative.com/topten
• Check us out on Facebook and Twitter!
• Guide Creative Design Portfolio:
http://www.guidecreative.com/work
• Guide Creative Services:
http://www.guidecreative.com/skills/#core
