Building a defensible link profile requires focusing on quality over quantity of links. The summary advises assessing current links and removing toxic links. It also recommends prioritizing valuable, editorially placed links from relevant sites over sheer volume of links. Monitoring links closely and being prepared for algorithm changes is important to maintaining a defensible profile.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
Imagine waking up one morning and finding your order file is empty. You check your website - everything is working properly, then you look at your analytics - No traffic. A little bit of searching and you discover that Google pushed out a Penguin refresh. You feel a knot in your stomach - is that the problem?
Even after Penguin is confirmed, the first reaction is often to deny the reality. Webmasters convince themselves that it must be a mistake. They can't believe they've broken webmaster guidelines. Surely their links can't be spam.
This slideshow explains:
How to tell if your website has been impacted by the Penguin Algorithm.
How to perform an effective link audit
How to prepare and upload a disavow file.
What to reasonably expect in terms of a recovery, including how long it will take and whether or not traffic and rankings will return.
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
Link Building tactics that are safe and effective for 2014 and beyond. Actionable and scalable Linkbuilding ideas presented at ClickZ Live in New York City April 3, 2014. #CZLNY
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.
Google Penguin Penalty: Diagnosis and RecoveryChuck Price
Imagine waking up one morning and finding your order file is empty. You check your website - everything is working properly, then you look at your analytics - No traffic. A little bit of searching and you discover that Google pushed out a Penguin refresh. You feel a knot in your stomach - is that the problem?
Even after Penguin is confirmed, the first reaction is often to deny the reality. Webmasters convince themselves that it must be a mistake. They can't believe they've broken webmaster guidelines. Surely their links can't be spam.
This slideshow explains:
How to tell if your website has been impacted by the Penguin Algorithm.
How to perform an effective link audit
How to prepare and upload a disavow file.
What to reasonably expect in terms of a recovery, including how long it will take and whether or not traffic and rankings will return.
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
Link Building tactics that are safe and effective for 2014 and beyond. Actionable and scalable Linkbuilding ideas presented at ClickZ Live in New York City April 3, 2014. #CZLNY
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
If you would like to take part in our free webinar about backlinks, save your seat here: http://try.positionly.com/webinar/backlinks-uncovered/
Also, if you would like to watch our webinar regarding backlinks, please visit, please watch the video: https://www.youtube.com/watch?v=l8fM5TwaaQk
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
Link building is a vital aspect of search engine optimization. But are you doing it wrong? Check out these 25 link building mistakes to make sure you are doing it right. If you got a mistake that you see out there in the trenches, feel free to leave a comment!
Getting high ranks on SERP is a wish of any site owner.
And link building is one of the approaches that help to grow positions and make a website visible to more people. There are so many tactics to choose from. Yet, you need to know the ones you should definitely avoid.
Here is a list of seven link building tactics you should get rid of. Don't use them if you don't want to fall under the search engine's penalties.
A brief guide to link building, what kind of links you should be looking for and the partnerships you should make. This presentation also offers an insight into what kind of links you should be avoiding.
Here we are describing about SEO, classifications of SEO, types of SEO, latest tips for SEO, and it's importance etc....Apart from this you will get information about link building, social bookmarking and the role of social media in SEO.
This is your one-stop shop for building links that will help you achieve top search engine rankings. This eBook covers everything from the basics to advanced Link Building, as well as how to avoid getting slapped by Google changes, creative link building tactics, untapped backlink sources... and much more.
You'll also learn about the methods I use to keep my website in the top 5.
You’ve spent countless hours searching for the right business. You finally stumbled across “Doing YouTube without making videos” and you know this is finally the answer you’ve been looking for.
You love the idea that it’s very lucrative, doesn’t cost any money to get started, doesn’t take much time to work on, it doesn’t require any technical skills or experience, and you don’t have to be on camera or use your voice.
Sasi Parthasarathy, Program Manager for Live Search at Microsoft talks about how search engines rely on link analysis as an important component for rank web pages at SES NY.
If you want to learn more about #Linkbuilding in #SEO this presentation is a good start. I tell you more about internal links, link detoxing, link earning, reputation and much more.
Similar to BlueGlassX - Building A Defensible Link Profile by Julie Joyce (20)
At BlueGlassX 2012 in Tampa, Director of Community for SEOmoz, Jennifer Sable Lopez, showed us how to grow and expand your audience into a dedicated community.
BlueGlass co-founder, Chris Winfield's presentation at Pubcon 2012 in Las Vegas, NV. Online competitive research can reveal a wealth of valuable intelligence about your competion and also about your industry as a whole. Learn what tools he can't live without and how you can best leverage them all!
Depending on your industry, local seo (search engine optimization) can be extremely competitive with the integration of local and Google Plus. This presentation reviews research and strategies for leveraging local relationships in order to obtain geo-specific links to help with local rankings and visibility.
9. Can This Link Hurt Me?
• Paid links aren’t the only dangerous links.
• Links that exist with no purpose other than to manipulate rankings can
be a problem whether they’re paid or free.
• Any link that invites closer inspection can be bad for your site.
• Link profiles that are low quality can be as worthless as having no links.
11. Run Away If:
• Site is full of content that doesn’t match its
URL or tag line (like all recipes on a finance
site.)
12. Penalized By Free
Links?? Yes.
• Out of the last ~10 link audits I’ve conducted for people who are
trying to get back into Google after cleaning up paid links, 8
profiles are still full of crappy free links.
• Most leftover links are from irrelevant low-level directories or
sitewide blogrolls. Some will blow your computer up.
17. If You Are Actually
Deindexed
• If you’ve been deindexed for bad links, you need to
clean up those links before you start building new
ones. Don’t submit a reinclusion request if you
have not cleaned up your links.
• Don’t think that falling in the rankings
automatically means you’re penalized.
• How can you tell which ones to clean up? If they
don’t look like editorially given links, either
nofollow them or have them removed.
19. First, Toss Out Toxins
• Analyze what you currently have. Link Research Tools and
Majestic are great for identifying your potentially toxic
links. If they aren’t sending you traffic, you may want to
get rid of them.
22. Grab Your Handles
• Use Knowem.com to check availability and
snag desired social media usernames on up
to 300 sites. (Yes it costs but it’s MUCH
easier than trying to buy your handles
later.)
23. Monitor EVERYTHING.
• Google alerts set up for brand, URL, important
usernames/email addresses, blogger names,
bloggers you watch to pitch to, competitors, titles
of content pieces, etc.
• Monitoring chunks of content is a good free
alternative to Copyscape so you can keep an eye
on scrapers and dupe content.
25. Do More Than Seasonal
Pushes
• $12196.34 spent on paid links for a
seasonal push. 85 links built, only 20% of
which were live 13 months later. Many links
were converted to competitors within 3
months of going live. Total cost including
labor was $25k.
29. Create and maintain a Do Not Contact
db. Add to it regularly.
If a blogger or webmaster doesn’t want to work with
you, do them the honor of leaving them alone. (Unless
you enjoy reading blog posts about how you’ve
spammed them.)
30. If a link looks sketchy,
ask to have it
nofollowed or removed.
**If you dropped links in comments over the years, don’t expect those webmasters to
happily do the extra work of removing your links though. Also remember that plenty
of webmasters WILL ask for payment to nofollow or remove a link so be prepared.
31. If you can’t get away from
metrics, look at social signals
and not just TBPR or linking
domains.
They can be a much better indicator of
value. It’s harder to fake social love.
32. Create a kick-ass link team who can do
their jobs without relying on tools.
33. OMG I
know.
Julie is
nuts.
Sorry. I had a
bad day.
Negative Mentions
• Negative mentions can be great defensible
links since most people won’t actively seek
those.
• Just make sure you respond to whatever
the complaint is.
36. Build Defensible
Content
• Evergreen content attracts links and attention.
• Write about topics that don’t change (much)
or create documentation and add to it
regularly.
• Yearly updates can be written and crosslinked.
40. Rolling Stone: 8585 links from 1428 linking domains.
5163 comments. Controversial topic.
41. Interviews and crowdsourced pieces
make for good content that generates
links and interaction from the participants
and those in their social circles.
43. Just Remember:
• Make sure you 301 any content when its
URL changes. Otherwise it’s ripe for
broken link building for someone else.
• If no one else is commenting, start the
conversation yourself.
44. Turn Any One-Off Into
A Series
• Series on a few sites may look more legitimate
than guest posts on 50 sites.
• Check your analytics...if a guest post sends you
great traffic, ask webmaster if you can write there
more frequently.
• Series cut down on discovery for new placements.
45. Don’t limit yourself to
online SEO sources like
keyword and social media
tools for content
inspiration.
46. Listen To NPR.
Wait Wait Don’t Tell Me sums up
the weekly news in a funny quiz
show that’s a lot more
entertaining than the actual
news.
47. Read Satire.
The Onion’s “American Voices”
and Latest News sections are
quick skims of what’s popular
enough to get parodied.
48. Watch Late
Night TV.
If Stephen Colbert and Jon
Stewart are talking about it, it’s
controversial.
49. Let Your Link Team
Build Something Fun
• A year ago we launched AvantGreensboro.com to give our team the full
website experience.
• Site now has ~20 writers, most volunteering time. Many are not my
employees and asked to contribute.
• Free reign on creativity has made them better at writing work-related
content and promoting it. Employee buy-in on anything makes everyone
happier.
50. Ensure Continued Visibility
In Case You Get Hit
• Do this BEFORE something bad happens.
• Remember that you could easily be collateral
damage in the next Google update.
51. Pursue Traffic From
Outside Google’s SERPs
• Other engines.
• Social media sites.
• Referrals from guest posts...both one-offs and series.
• Interviews.
• Direct hits.
• Reviews
• Local listings
54. What Makes a Great Link
Team?
Our two best link builders: one is in his early 20s and works from home 40 hours a
week in addition to taking a full load of online college classes.
The other one is a laid-off textile worker in his mid-50s who was unemployed for
years before we snagged him.
55. Don’t compose a team full of people who are all just
alike. Brainstorming is much better when people have
different ideas and experiences.
56. Hire people who were bartenders, waitresses, teachers,
college kids, retired workers, writers, artists, and/or
scientists. SEOs sometimes make horrible link builders.
63. If You’re Going To Buy Links
• Do so only after warning the client of the risks involved.
• If someone says she sunk her life savings into a site, don’t buy links for it.
• If someone sends you a list of all the sites he owns, dump it into a db and stay away.
• Make sure you report every detail of the links you buy and send it to the client every month.
• Don’t approach a site owner by immediately trying to buy a link for a named client. Get a feel
for whether they’re open to the potential before “outing” the client.
• Don’t monitor them in anyone else’s tool. Build your own so you can keep an eye on the links.
• If the site where you’ve bought links suddenly starts filling up with paid links, ask to have yours
nofollowed or removed.
• If you buy links for any client and it’s public knowledge, don’t put your other clients at risk by
naming them either.
• Be prepared to get thrown under a bus if the client gets caught. They’ll blame you and say they
had no idea what you were doing so deal with the fallout and move on.
64. Image Credits
• All images used were either my property or were
licensed under Creative Commons
Slide 2 video still of The Clash's Bank Robber video
Slide 3 http://commons.wikimedia.org/wiki/File:Space_Shuttle_Columbia_launching.jpg
Slide 4 http://commons.wikimedia.org/wiki/File:More_More_More_More_More_Production_-_NARA_-_534431.jpg
Slide 5 http://www.instructables.com/files/deriv/F63/KEP0/FHAVXWWB/F63KEP0FHAVXWWB.LARGE.gif
Slide 6 cartoon created on Pikton.com
Slide 8 http://commons.wikimedia.org/wiki/File:No-spam.svg
Slide 9 http://commons.wikimedia.org/wiki/File:Lion_teeth.JPG
Slide 15 http://commons.wikimedia.org/wiki/File:Old_Maid_2.jpg
Slide 18 http://commons.wikimedia.org/wiki/File:Cake_from_WHR℗.jpg
Slide 20 http://commons.wikimedia.org/wiki/File:Japanese_car_accident.jpg
Slide 22 Knowem image used with permission of Michael Streko
Slide 23 U.S. Navy photo by Mass Communication Specialist 2nd Class Rosa Larson
Slide 24 http://commons.wikimedia.org/wiki/File:Saddlebred_Stallion_in_Harness.jpg
Slide 26 http://commons.wikimedia.org/wiki/File:Robot_icon.svg
Slide 28 http://commons.wikimedia.org/wiki/File:Dots_Patterns.svg
Slide 29 http://commons.wikimedia.org/wiki/File:Katrina_Go_Away_sign.jpg
Slide 32 http://commons.wikimedia.org/wiki/File:Blindfold_Marathon.jpg
Slide 39 http://commons.wikimedia.org/wiki/File:Protest_0086.JPG
Slide 39 http://commons.wikimedia.org/wiki/File:War_protest.jpg
Slide 41 http://commons.wikimedia.org/wiki/File:Talk_face.svg
Slide 54 http://commons.wikimedia.org/wiki/File:Team_Sky.jpg
Slide 56 http://commons.wikimedia.org/wiki/File:Hutech_bartender.JPG
Slide 57 http://commons.wikimedia.org/wiki/File:Criminal_Silhouette_L.svg
Slide 58 http://commons.wikimedia.org/wiki/File:Wikimania_2005_-_geeks.jpg
Slide 58 http://commons.wikimedia.org/wiki/File:Grandma_Green.jpg
Slide 59 http://commons.wikimedia.org/wiki/File:Food_Reward.JPG
Slide 60 http://www.psdgraphics.com/file/bonus-icon-1280x1024.jpg
Slide 62 http://commons.wikimedia.org/wiki/File:Goals.jpg