This document advertises an experiential workshop on informal learning facilitated by Jay Cross. The 4-week workshop involves 5 interactive video conversations to help participants understand informal learning, experience collaborative work and social networks, and integrate learning into their workflow. The workshop aims to help participants improve performance by over $100,000 and implement informal learning projects. It is designed for decision-makers and innovators and will be personalized for each group of up to 9 participants.

1. Experiential Workshops for Decision-Makers, Fall 2012
Learn Informal Learning Informally
with Jay Cross
Contents More information:
• Workshop in Brief jaycross.com/informal
• Testimonials
• Jay Cross
• Informal Learning Center

2. Learn
Informal Experiential Workshops for Decision-Makers, Fall 2012
Learning
Informally Learn Informal Learning Informally
with Jay Cross
Four weeks Objectives
Five interactive video conversations with Jay By the close of the workshop, you will be able to…
Limit of nine participants ■ understand what informal learning is, how it
Hands-on experiential learning works, why it’s important
Benchmark your organization against peers ■ experience collaborative work, community-
building and social networks hands-on
Focus on a $100,000+ project for your company
■ integrate learning into workflow
Review successful implementations elsewhere
■ see what other organizations are doing
■ spot the fakes, e.g. “managing informal...”
You receive a copy of Informal Format ■ improve performance by >$100,000
Learning and the Several hours/week over four weeks ■ prepare business case for an informal project
Working Smarter Fieldbook. Collaborate with a self-organizing team ■ estimate business impact and sell concept
Join a community of practice for leaders ■ implement, manage change, do cost/benefit
Tweet, blog, link, bookmark, narrate, and record
This is not a course. It’s
more like Outward Audience Fees
Bound meets Oxford. Decision-makers, designers, CLOs, innovation $1,250 per person
You learn by doing.
leaders, and others who want to accelerate $950 for NGOs and government
learning in their organizations. $3,000 for team of three
Timing
We start when nine people have enrolled
(August? September?) More information
Group may decide to split workshop into two two- jaycross.com/informal
week sessions

3. Hi!
If the experiential workshop intrigues you, get
in touch. Until we have a quorum (nine
participants), I’m quite flexible about the
duration, workload, and objectives for the
event. Since there will be a maximum of ten of
us, we can personalize things to your situation.
There won’t be a set curriculum. I have lots in
mind but we’re going to go with what works
Jay Cross for you. At least half of our live sessions will be
devoted to questions & answers.
Timing is flexible, too. We could do things every
other week. Or we could spent two weeks
together instead of four. I’d prefer to kick
things off in August 2012.
Since I’m essentially the product, you need to
check me out if you don’t know me. I’ve posted
http://about.me/jaycross most of my LinkedIn recommendations and my
Skype: jaycross bio on the pages that follow for you to look at.
jaycross@internettime.com
1 (510) 528-3105

4. “Jay is one of those rarities who, after you spend time with him “Jay is one of the most forward-thinking innovators in the world
“Jay is a true thought leader and polymath. He has the ability to
you feel much better, smarter; insights just naturally emerge. He of learning today. I had the opportunity to have Jay support
grasp the concept of your business situation quickly and
brings out the best in you. I had the pleasure of spending a few one of our "Innovation Summits for Learning" at Eaton
efficiently then ruthlessly challenge your pre-conceptions and
days in Melbourne with Jay and was immediately stuck by his University a few years ago and his ideas, input, and
assumptions before leading you blinking into the light of new
deep knowledge of informal learning, his generosity to share recommendations fit our goals perfectly (i.e, to generate new
ideas. If you want someone to help you create learning
what he knew, his ability to ask great questions to get you learning approaches and practices). His work on informal
organizations then Jay is the man to call. The depth and breadth
thinking, and perhaps most importantly, his ability to work with learning has always matched my vision in a way unlike many
of experience of his partners in the Internet Time Alliance is
you as a peer in a way where tremendous progress can be others I have worked with. Jay is an outstanding presenter,
unparalleled and the whole experience of working with them is
made in no time flat. If you get a chance to work with Jay just teacher, and consultant. I would highly recommend Jay to any
fun from start to finish.”
grab it with both hands.” organization or individual seeking to take their understanding
Shawn Callahan, Founder and Director, Anecdote Pty Ltd Hugh Greenway
and strategies around learning to the 'next level.'”
“Over the years, Jay has become an enduring source of Terry Farmer, Eaton
“Jay is world class. His blended knowledge of organizational
transformation, learning, and technology is rare, if not inspiration for me in the field of development and future-proof
organizations. You'll find that Jay looks past the fads of today “There are some people that have a profound, positive impact
impossible, to find but dynamic when applied to new ideas and
and the obvious of tomorrow and disrupts into a sensible and on the practices of corporate L&D. Jay Cross is one. He is
change initiatives. He is an engaging presenter but what I enjoy
sustainable future beyond that. Working with Jay will provoke synonymous with the term "informal learning" and has helped
most are the times I get to spend time listening and in dialogue
you for the better.” numerous learning organizations realize significant business
with him. His 40 years of experience in the sector shine through.
outcomes by embracing informal learning. He walks the talk
Anyone who gets to spend any decent time with Jay should feel Bert De Coutere, Business Area Manager, IBM Global Business
too - whether an impromptu talk on Skype or a profound blog
honored.” Services
post. There are also some people in this industry that have
Mark Dowds
had a profound impact on me. Jay Cross is that guy.”
“Two words come to mind to describe Jay Cross: enthusiastic
“Jay’s title at Internet Time is “Chief Unlearning Officer,” which and imaginative. While somehow always rooted in the real world, Janet Clarey, Senior Analyst, Bersin & Associates
succinctly summarizes his ability to look at common challenges Jay Cross has the ability to see what others cannot, and dream
in uncommon ways. I’ve known and worked with Jay for more farther on them than most other people I have met, especially in “Working with Jay was a real eye-opener for Intel's learning
than 30 years (when we were both stuffing 5.25 floppy disks into the e-learning space. He brings a sense of excitement to his organization! Well ahead of his time, Jay offered us break-
IBM PCs), and have benefited from his sharp insight on knowledge, which is deep and plentiful.” through ideas and a reality check on what the future had to
business in general, out-of-the box approach to adult learning, hold for us if we did not evolve our learning and development
Jill Duffy, Senior Editor, Association for Computing Machinery
and keen sense of effective marketing. If you’re looking to model. Marrying a unique vision with deep business skills, Jay
(ACM)
expand your thinking about learning and development strategy speaks the business speak from a place firmly rooted in the
(and how to implement it), your best move is to connect with future. Think you know how learning and business results tie
“Jay is the one of the people I rely on to help me think outside
Jay…right now.” together? Think again! I'd highly recommend Jay as someone
the box, to test out new learning and development strategies and
Paul Hennessey, Vice President, Marketing, Omega that can both advise/consult and facilitate a robust, energetic,
ideas, and to confirm social media trends and issues. His fresh
Performance inspiring conversation that will help your organization create
and unique perspective, combined with his years of experience,
an actionable future.”
are priceless!”
“I've been lucky enough to spend time with Jay exploring and Allison Anderson
developing ideas and solutions to improve the performance of Eric Davidove, Senior Director - Learning and Development
organizations. Jay has a unique ability to look at systems and CoE, Yahoo! “Jay is a hoot. He's smart and provocative. I think it would be
perceived wisdom and help you create a new perspective. His fun AND valuable to spend a few days with him and other
insights, experience and desire to make sense of organizations “Jay has a wonderful ability to push the envelope, challenge colleagues. Oh, and don't forget lunch at Chez Panisse!”
and improve performance are refreshing and if you've got a thinking, facilitate new, creative ways of looking at the world and Allison Rossett, Professor, San Diego State University
chance to work with Jay I'd encourage you to grab it with both how we learn.”
hands.” Elizabeth Valentine, Chief Executive, Aviation, Tourism and
Peter Casebow, CEO, Good Practice Ltd Travel Training Organisation (Inc)

5. “Jay Cross is a leading figure in the world of learning and “I have worked with Jay on and off over the last 25 years. He is “I met Jay while working as Director of Education & Training for a
innovation. When it came time to talk about informal and the "go to" person for anything I want to know about the future division of Intel. He was a thought leader for a new think tank
formal learning in my recent book, I went straight to Jay's of learning and how to implement it. Jay's grasp of people and focusing on talent management and development. Jay was
work for quotes and context. It's always an intellectual trends makes him an invaluable partner in exploration of the responsible for synthesizing divergent content of the think tank
opportunity to meet with Jay and talk through the critical organizational unknowns around learning and knowledge and and challenging the members (all senior players in our
management issues of the moment. Valuable and a key partner in taking the risk to move into what was profession) to think anew about the direction of our
productive ideas are always the result.” unthinkable---and soon will be a necessity in your business.” organizations. If you want to be challenged intelligently and
Terri Griffith, Professor, Santa Clara University Claudia Bloom-Darby, First Vice President and Senior creatively, Jay is incredible to work with. This is not the slick,
Consultant, Omega Performance well-marketed entertainment you get from companies like Covey
“Jay Cross is a mastermind thinking innovator and or Blanchard, which fit well new leaders. Jay delivers for
someone who can see, much before everyone else, new “Jay has significantly influenced my thinking over the past 10 experienced leaders new ideas, not cliches. I highly recommend
ways and strategies to learn, organize and manage more years or more. He’s a connector of ideas and people. When Jay.”
effectively. I recommend Jay wholeheartedly to any you connect with Jay, you feel like you are connecting with an Marc Porter
corporate company, education or non-profit organization as entire network. He is always generous to share his knowledge
someone who can deeply listen before giving strategic and connect you with others. Spending time with Jay always “Being at the edge of new ideas and having the courage to
advice. And if you are looking for someone with whom to leaves you wanting more. He blends time tested theories with explore the unknown is the essence of what Jay Cross can
get away from the office to explore the future, co-develop future trends to give you a unique perspective that is hard to provide. In 2005 we were just getting weak signals that the use of
change strategies and brainstorm fresh new approaches find. Jay is truly a pioneer in our field. I highly recommend Jay.” open source technologies might be coalescing into a movement.
and ideas Jay may be indeed an excellent option to try Dennis Callahan, Training Director, Travelers Some of us had experimented with blogs and wikis. Few of us
out.” had a presence personally or professionally as a result of those
Robin Good, Publisher - Editor in Chief, MasterNewMedia “Jay is one of a small number of people who's thinking has experiments. With Jay's insights and an online unconference, I
consistently played an ongoing part of my own professional was thrust into a new way of thinking, acting and engagement
“Jay is a brilliant thinker and is the absolute best at what he development. His work on the relationship between informal that has lasted till today. Jay can offer specific solutions. But his
does. I always welcome the opportunity to work with him. I and formal learning is now a core element of my own thinking strength is in the pull he continually sustains that invites you to
particularly value the breakthrough perspective he brings and practice. I would wholeheartedly recommend Jay to think beyond the known to unexplored possibilities. It is his
to any project, his impeccable sense of integrity and anyone who is looking to be challenged and developed by unique value proposition.”
attention to detail, and his wonderfully robust capacity for someone with tremendous experience and knowledge of Loretta Donovan, Founder, Worksmarts Group
collaboration and teamwork.” learning and development.”
Amy Lenzo, Director of Global Communications, The Mark Berthelemy, Learning Solutions Architect, Capita “Jay Cross to me is a very special person: As a real Maverick, he
World Cafe Community Foundation Learning & Development is a Mentor to me, an eye-opener helping me to gain insights
from new perspectives. As a Master, walking his talk, he is a
“I edit the international academic journal, On the Horizon, “Jay was one of the first people I met in the training industry model worthwhile attempting to copy. And he is also a charming
http://www.emeraldinsight.com/oth.htm. As editor and once I started my company and he was one of the first people person to have an interesting conversation with, where he openly
international consulting futurist, I have found Jay's thinking to help us grow by connecting us to the important people in shares all his experience, knowledge and wisdom - even more
of relevance to our readership which spans presidents of learning and development. Early in our history, he wrote an fun, if at the same time you can have lunch or dinner with him.
universities and corporations to policy analysts in both the article on Enspire and we carried it around to clients for years. If you have got a chance meeting him in person: Do not miss it! If
public and private sectors, internationally. Both in his Apart from the fact that he's a fellow Harvard Business School you do not have this chance: Read his books, follow his posts,
writings and in conversations, we find Jay's creative grad, I endorse Jay because he's wicked smart, a like-minded watch his webcasts and participate in his webconferencing
thinking insightful and supportive of emerging ideas.” contrarian, and exceptionally well connected. One of the few events. I promise you, it will be an inspiring experience. Even
great independent thinkers our industry has to offer.” more though if you are looking for something, where you feel a
Tom Abeles, president, sagacity, inc
Bjorn Billhardt, CEO, Enspire Learning need for change - be it your business, your personal working
experience or the way you are facilitating learning for others.”
Urs Frei

6. “Jay is a pioneer in the field of learning, a pioneer who “Jay is a thought leader, guru, gourmet, wine lover, informal “I had the pleasure working with Jay on several projects
believes in taking the Conestoga across wild ranges learning expert - in short a polymath. The Internet Time Alliance is since the mid 2000.
himself. That is, he not only has a sense of where the most his brain child. It collects, curates, and disseminates the learning Jay is a great storyteller, challenger of the known/
interesting leading edges of learning are, he experiments of hundreds. If you have a need to know what is state of the art - assumed and champignon of forward thinking.”
with them. He walks the talk as much and as often as he or edgy - or beyond that, Jay and his network know. He has a Etay Gafni, Owner, BrightAct LLC
can. wide array of contacts and is globally aware, with a keen sense of
what works and does not work in learning. “Jay Cross is an old friend and e-learning expert
Those experiences, plus his informed intuition, equip Jay to "extraordinaire". This digital age has no secrets for Jay,
communicate a very useful point of view to organizations He has spent his life trying to improve - in fact, reinvent - the tools who surfs, blogs and twitters 24/7 – or so it seems. He
and individuals alike who need to understand how to work and processes we are all subjected to in the hope we learn balances his digital ventures with trips to his favorite
smarter. I've worked with Jay in multiple setting and find something. If you spend an hour with Jay you will learn more than cities on the continent and I for one am always delighted
him constantly asking great questions, experimenting with a month with most people. He can add real value to your to see Jay on this side of the Atlantic, when he comes to
new forms and formats, and convening groups of skilled organization and his contacts and network is large, deep, and Berlin to share his latest insights with old and new friends
practitioners in these areas. You will learn a great deal varied. Highly recommended.” at Online Educa.”
working with Jay.” Kevin Wheeler, Founder and Chairman, Future of Talent Institute Rebecca Stromeyer, Owner, ICWE
Jerry Michalski, Founder, The REXpedition
“Jay Cross is the C-Man. Jay C's all. He is at once comrade, “Jay is a real gem: he's a true visionary but also
“One cannot talk with Jay for any length of time and not confidant, close colleague, collaborator, co-learner, co- fundamentally practical. He's completely professional, but
come away with new perspectives, frames, and insights. conference coordinator (with me), and companion. You will find is also a nice guy with a wicked sense of humor! He's on
Jay's fresh perspectives are transformative. The way one him highly contemplative, clever, curious, constructive, my short list of top people.”
views the world determines what one sees as relevant. conscientious, concerned, courageous, and concerned for you! Clark Quinn,
Once you learn a different way to view the world, new Call on him often. I constantly and consistently do just that.”
patterns of relevance emerge and new ideas appear Curtis Bonk, Professor, Indiana University “Jay is one of the most courageous personalities I've
everywhere!” ever encountered, especially in a field where self-
John Adams, Gadfly, NextNow “Jay Cross is 110% dedicated to the pursuit of knowledge and interested cowardice is pretty much the rule. His clarity of
making positive contributions to corporate education. He has vision on all things relating to learning in the corporate
“I've been to Jay's house, where the Internet Time Lab is been there and done that long before "eLearning" got so popular, world is only matched by his commitment to helping
rooted. More importantly, I've had the pleasure of Jay's well before CBTs but definitely after the Gutenberg Bible and the others make it work. He cuts through nonsense with
company on several occasions, in and out of the house. I printing press. Jay has told me some wonderful stories of his incredible speed and precision. He's so good at seeing
value Jay highly both for his professional thought experiences in what he calls the "early days" of corporate and describing processes that work and don't work that
leadership and for his personal attitude. He's really good at education. Though Jay has a great deal of experience he is still most people in the field admire his contributions and then
combining advice based on his solid experience and future re-inventing himself, current and relevant in his thought spend their time finding safe ways to protect the status
outlook with catalyzing your own thoughts. The perfect leadership. quo, which guarantees their livelihood.
partner for clarifying strategic opportunities.”
Herwig Rollett, Head of Research Cooperation, Know- Last year I asked Jay to come and present to an internal learning Is Jay a revolutionary? Only in his long-term vision. For
Center community within Cisco Systems. Jay made the time for our the rest his focus is on the nuts and bolts of human
request and provided us with an excellent overview of informal relations, which is what transfer and development of
“I often wonder if original thinkers still roam the earth. Then learning. I've known Jay for 10+ years and I consider him to be knowledge is all about.”
I recall a prognosticator from the Berkeley area with part of the inner circle of learning experts in our industry.” Peter Isackson, Director, Didaxis
decades of limpid thoughts on informal learning; Jay Cross Milo Dodds
is an original thinker with an important message. Find a
way to connect with him, your thinking is certain to change.”
Charles Fred, Founder & CEO, The Breakaway Group

7. http://www.jaycross.com/wp/about/

8. Visit the
Informal Learning Center
Please forward this
prospectus to someone
who might benefit from the
workshop.