Experiential marketing
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Marketing is shifting from passive to active approaches that create experiences for consumers rather than simply pushing messages. By focusing on quality over quantity and building relationships through experiential engagement, brands can inspire customer advocacy and positive word-of-mouth. The most effective marketing involves consumers directly in experiences, as people retain 90% of what they do as opposed to just 10% of what they read.
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The experiential marketing campaign "Color My Life" was designed to promote Mastercard and PayUMoney's payment solutions to schools and parents. It organized an art competition and exhibition for students, where the proceeds were donated to an NGO. The campaign aimed to encourage parents to use Mastercard for school fee payments and promote PayUMoney's payment gateway for schools. It engaged over 5,000 students and parents from 150 schools and helped promote the brands effectively.
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Experiential marketing.
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Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
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Dsa brand activation model how to measure your activation performance
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[Assignment 14.1][Brand Activation] Hung Van
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Experiential marketing
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2016 Experiential Marketing Trends
Some trends impacting marketing in 2016-- not saying all are special or never-seen-before, just sharing which trends we see being elevated to the next level this year. Some are "trendy" while others are cool but all are taking up a lot of our conversations these days with clients and agencies.
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Experiential marketing when done right by the experiential marketing company, it generates rewarding benefits. Here are some of the benefits of experiential marketing…
Smart targeting - how to increase footfall using the BIG DATA, behavioural sc...
1. The document discusses strategies for increasing footfall using big data, behavioral science, and the AIDA model of communication. It recommends understanding audiences using big data, crafting emotionally resonant messages based on the OCEAN personality model, and implementing a multi-step campaign over 3 months using AIDA to drive awareness, interest, desire and action.
2. Two case studies are presented: an IKEA campaign that used targeted Facebook ads and big data to increase store visits by 31% among some audiences, and a political campaign that used big five personality profiling to craft tailored messages.
Experiential Marketing For Beginners
Experiential marketing allows consumers to fully engage with brands using all their senses to provide memorable experiences that cut through advertising clutter. It finds consumers where they are most receptive and enables two-way interaction with brand representatives. This personal touch helps educate consumers and allows them to try products before buying, which research shows encourages purchases. Experiential marketing is an effective way to drive brand awareness, memorability, and adoption.
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Brand Activation
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Tuần này anh sẽ handle PR Session. Bên dưới là bài tập & nhóm nhé.
1. Liệt kê giúp anh 30 popular PR tactics với định nghĩa cụ thể từng tactic. (30%)
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Nhóm 1: Đình Giang + Thiên Vân + Thanh Vy + Văn Hiển
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Nhóm 3: Hậu Huỳnh + Trường Liêm + Ngọc Khánh + Đức Hiệp
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The Value of Experiential Marketing
The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience?
Experiential marketing.
The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.
Creative Plan - the Basics
This is an example of creative plan. We'll use BestBuy as our client. The thoughts and ideas you find on this site are merely my personal opinions and do not reflect the views of any brands, company or organization that I am affiliated with.
Brand activation - Do something awesome with people (English version)
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[Assignment 12.2][MOT vs SO] Hung Van
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Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
Dsa brand activation model how to measure your activation performance
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[Assignment 14.1][Brand Activation] Hung Van
Brand activation is a strategic process that brings a brand's spirit and promises to life through various experiences to influence consumer behavior and purchase decisions. It aims to change how consumers see the brand and act. There are three levers to pull the brand into real life: Buy - excite consumers to join, Play - make consumers feel relevant, Share - make consumers feel enjoyment. Effective brand activation identifies platforms that are brand-driven spaces where the brand can interact meaningfully with consumers, develops ideas across channels to achieve objectives, and uses channels to give integrated brand experiences. It should start from the brand vision and assess objectives at each phase of invitation, experience, and amplification.
Aida theory
AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.
The difference between PR and advertising. Helping students decide.
The document discusses the differences and similarities between advertising and public relations (PR). While advertising focuses on brand awareness and paid media like commercials and print ads, PR aims to build reputation and trust through earned media coverage. However, the lines are blurring as both fields create content, leverage owned media, and measure impact across traditional and social platforms. The document uses examples from companies like P&G, BP, and Century 21 to illustrate how advertising and PR strategies can overlap or be used together.
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Experiential Marketing
Este documento lista varios proyectos de campañas itinerantes, stands en ferias y eventos especiales realizados por una empresa. Incluye detalles sobre trailers itinerantes, stands 3D en ferias como Expodental y Salón del Automóvil, decoración de salas VIP, eventos en hoteles y discotecas, y publicidad en puntos de alto tráfico como estaciones de metro.
Experiential Marketing, Old Rules No Longer Apply
This document discusses experiential marketing and provides guidance on designing an experiential marketing strategy. It notes that experiential marketing is a return to community engagement. It advises understanding your target market, goals, and how to track progress. It then outlines questions to consider for different experiential marketing approaches like networking, meetups, webinars, workshops and events. The document concludes by assigning homework to define one strategy, document how it addresses common questions and roadblocks, and how progress will be tracked through goals.
Xzibit Experiential Marketing Presentation
The document summarizes XZIBIT Experiential Marketing's 20 years of experience telling stories for brands through business events, exhibitions, and brand activations. It provides creative services, production capabilities, and event management for launches, conferences, trade shows, and more. Recent examples highlighted include events for properties, retailers, hotels, and other companies.
Proximity Marketing Essentials by Leantegra
This presentation delivers in-depth information about Proximity Marketing, providing valuable answers to these questions:
- How to increase foot traffic?
- How to understand customer behavior?
- How to enhance client experience?
In addition, a reader will be able to understand how Proximity Marketing works, mainly by seeing the kind of devices (BLE beacons, gateways) that are required for the minimum installation and how they interact. It will be also quite useful to learn, what type of content can be delivered to smartphones and how to set up a Proximity campaign.
Along with that, one can find out more about the Leantegra's Campaign and Location Analytics providing not only a number of opened notifications, but the impact a marketing campaign renders on the customers' foot traffic behavior.
Last but not least, the presentation covers the ways to adopt this solution without a pre-installed business app via Eddystone-URL and Nearby.
Enjoy the reading!
ART - CHI Student Design Challenge
This document proposes an augmented reality theater experience called ART that aims to fully immerse audiences from the time they enter the theater until they leave. It involves five phases - preparation, buildup, initiation, climax, and wind-down - that transition audiences between real and augmented environments. Key aspects of the design include ART glasses that generate augmented reality and allow interaction, and an "experience room" related to the movie where audiences can interact with characters and environments before viewing the film. The goal is to provide a more engaging, social, and immersive experience than current theaters through emerging technologies like augmented reality and haptics.
ART Workbook-CHI Student Design Challenge
The document provides details about the primary and secondary research conducted to design an augmented reality theater experience. It summarizes observations from movie theaters and a children's museum to understand how people interact with immersive environments. It also outlines interviews with experts in film exhibition, production and experience design. The research explored technologies like augmented reality, haptics and perceptual computing to enhance immersion. Existing systems like virtual reality headsets and interactive movie theaters were examined. The goal is to use transmedia storytelling across multiple senses to fully immerse audiences in film experiences.
Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh
Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
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Customer Retention: Why Your Dog Would Make More Money Than You
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Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh
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Experiential research diagram
Experiential engagement inspires advocacy. The document shows that people generally retain 10-90% of information depending on the type of media and level of engagement. People retain the most - 90% - of what they do through experiential immersion and participation compared to 10% of what they read through static media like newspapers.
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XM uses experiential marketing to engage audiences through interactive brand experiences that elicit emotional responses. It aims to provide consumers with experiences of a brand or product in order to give them enough information to make an informed purchase decision, rather than just describing product features. Experiential marketing lets consumers experience benefits directly rather than just being told about them.
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A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
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This document discusses interactive marketing and how it differs from traditional marketing. Interactive marketing relies on conversations and interactions between brands and consumers to bring consumers to the brand. It focuses on building real relationships with consumers to gain insights. Interactive marketing uses technographics rather than just demographics to segment consumers based on their technology use. It discusses various online communication channels used in interactive marketing like search engine marketing, social networks, user generated content, email marketing and mobile. The role of marketers is shifting from one-way communication to creating and engaging with communities. Various tools of interactive marketing are outlined.
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inTV - How to harness the power of conversations - full presentation
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
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Michael Benson - Pazarlama Zirvesi 2012
1. The document discusses how to build and manage brand value. It provides an overview of brand valuation methodology and lists some top global brands.
2. To create brand value, companies must recognize the brand as important, make it the guiding principle for all business decisions, and manage it to build strength both internally and how it is perceived externally.
3. Key factors that contribute to brand strength include clarity, commitment, protection, responsiveness, authenticity, relevance, differentiation, consistency, presence, and understanding. Managing all touchpoints to consistently deliver an authentic brand experience is important for building value.
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Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
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PR Congress 2011 | Plenary 3 - To Buy is to Trust
The last session for Day 01 of the 18th National PR Congress last 22 to 23 September 2011 presented strategies and programs in which brands are able to gain the trust and confidence of their target markets.
Businesses have long realized the role of trust in building their brands – whether at the larger level of corporate brand-building or zooming into efforts to increase brand equity for products and services. Earning trust however has become more difficult for brands given the changing landscape in which brand-builders and target audiences are in.
Topic Presenter and Moderator:
Ms Susan Dimacali, President, DIMSU Consulting
Topic Discussants:
Ms. Linda Atayde
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SM Foundation
Ms. Sharina Domingo
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Mr. Paul Richards
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Experiential marketing
- 1. Marketing is changing Brands are being built around how consumers’ experience them
- 2. A changing approach PASSIVE ACTIVE Push Pull Quantity Quality Buy Impressions Create Experiences Grab Attention Give Attention Talk to Customers Listen Communicate Values & Build Relationships Benefits Source: www.expagency.biz
- 3. Experiential engagement inspires advocacy which leads to word of mouth.
- 4. Building Advocacy • Find the right people Influencers • Understand their motivations • Create experiences that engage Connections • Create experiences that inspire • Provide ways to spread the Tools message
- 5. What works 10% of what they READ READ Newspapers, Radio, 20% of what they HEAR Magazines & Email HEAR 30% of what they SEE VIEW IMAGE TV Advertising, Video Programmes 50% of what they HEAR & SEE WATCH DEMO 70% of what they SAY & WRITE PARTICPATE IN WORKSHOPS Internet 90% of what they DO EXPERIENCE A LESSON Experiential Marketing