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Atari Experiential Marketing Campaign
This document outlines experiential marketing strategies for Atari to build its brand presence. It discusses gaining insight into consumer culture, creating unique brand experiences, and providing dynamic interaction. Specific strategies proposed include partnering with Tesco stores to showcase games over 35 weeks, and setting up interactive game displays and promotions at university campuses across the UK. The goal is to get consumers to engage with the Atari brand through sensory experiences. Cost estimates are provided for the Tesco strategy.
![[Assignment 14.1][Brand Activation] Hung Van](https://cdn.slidesharecdn.com/ss_thumbnails/assignment14-150605055723-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
