Experiential engagement inspires advocacy. The document shows that people generally retain 10-90% of information depending on the type of media and level of engagement. People retain the most - 90% - of what they do through experiential immersion and participation compared to 10% of what they read through static media like newspapers.

1. Experiential engagement inspires advocacy. . .
People Generally Remember Media Channel
10% of what they read Newspapers, Radio
Read
Magazines, E-mails
20% of what they hear Hear
View Image
30% of what they see
See Visual
Watch Video TV Advertising, Video
Programs
50% of what they hear & see
Watch demo
70% of what they say & write Internet
Participate in workshops
Design Collaborative Lessons
90% of what Stimulate, Model or Experience a lesson
they do Experiential
Design/Perform/Participate in true immersion
time
source: Jack Morton Worldwide 03/07 Compiled for BAM by Zane Van Rooyen
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