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Experiential research diagram
- 1. Experiential engagement inspires advocacy. . . People Generally Remember Media Channel 10% of what they read Newspapers, Radio Read Magazines, E-mails 20% of what they hear Hear View Image 30% of what they see See Visual Watch Video TV Advertising, Video Programs 50% of what they hear & see Watch demo 70% of what they say & write Internet Participate in workshops Design Collaborative Lessons 90% of what Stimulate, Model or Experience a lesson they do Experiential Design/Perform/Participate in true immersion time source: Jack Morton Worldwide 03/07 Compiled for BAM by Zane Van Rooyen All copyright laws apply ©