Brand activation is a marketing process that brings a brand to life for consumers through various brand experiences. It involves creating an activation idea based on a brand activation platform - a space in consumers' lives where the brand can interact in a meaningful way. The objectives are to enhance brand image/equity, provide unique brand platforms to gain maximum exposure, and activate brands distinctively to induce brand trial. The process involves developing a brand brief, selecting an agency, executing activities across different media channels, and evaluating the agency's performance. Key considerations for agencies include strategic and creative power, transparency, responsiveness, cost-effectiveness, and management of project costs and resources.
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty-three slides is here to help you to strategize, plan, analyze, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Activation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all-inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
Leveraging Secondary Brand Association to build Brand Equity. Brand Association is very essential to build brand equity as it helps the audience to recall about the brand. For example, Close up reminds us about fresh breathing.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
Leveraging Secondary Brand Association to build Brand Equity. Brand Association is very essential to build brand equity as it helps the audience to recall about the brand. For example, Close up reminds us about fresh breathing.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
Developing a go-to-market strategy is an essential step for any successful business, in order to bring together all the key areas that define the public face of their company (such as its marketing strategy, sales procedures, distribution methods, and so forth).
SMART C Beverage, Marketing PresentationYsabel Camus
This was an Integrated Marketing Campaign made for a Ready to Drink Beverage called, Smart C+. This presentation was named the best strategy by the marketing director of the brand.
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
My recollections on Brand Activations and my career in it based on my experiences and also on my research, shared to graduate students of DLSU - Manila.
Customer Acquisition - Choosing The Right ChannelsOndango
The most difficult task for a startup is not building the product but selling it. We will review a framework to determine which customer acquisition channels to choose depending on your vision, your product, your pricing strategy and your target group. We will also go through the most common acquisition channels and discuss do's and don'ts.
What Is Experiential Marketing, and How can we use it to increase the audience base of potential customers? Improvised the scale of the basic campaign and drive successful results.
A brand positioning summarises the complex package of rational and emotional benefits and personality traits that drive stand-out, choice and forge enduring customer relationships. If products are people then brands should be friends or lovers. This mini presentation summarises The Marketing Directors' approach to brand positioning. For help to build your brand, call us on +44(0) 1628 400699 or pop into our Marlow or London office.
Pro Creative has been helping small and medium sized businesses grow and gain market share through innovative and affordable strategies and out of the box thinking, backed by a sound market analysis. Find out more!
3. Promotion…
Promotion includes all communication and selling
activities to persuade future prospects to buy the
product. Promotion decisions include:
■Advertising
■Media Types
■Message
■Budgets
■Sales promotion
■Personal selling
■Public relations
■Direct marketing
6. “A marketing interaction
between consumers and the
Brand Activation is the
brand, where consumers can
understand the brand better core marketing process
and accept it as a part of their through which we bring a
lives.” brand to life - consumer
LIFE! - through a variety of
“A marketing interaction between brand experiences.
consumers and the brand, where
consumers can understand the brand
“Brand activation is a
better and accept it as a part of their
lives.” process that starts with a
very lucrative idea of making
your targeted consumers to
“Brand Activation a relatively new
"term" in the industry. It's pretty simple
try your product and it ends
really; it's all about bringing the
with the repeat purchase by
spirit of brands to life the same consumers
7. for this reason!
the term "brand activation" has entered the
lingo in the current marketing scenario, and is
revolutionizing advertising…..
Brand activation is not a theory; it is a
practical and logical form of integration that
enables a company or its brand to focus on
delivering activities, rooted in the fabric of the
brand, that engage with customers.
.
8. Radio Channels
Television Magazines (50+)
Mobile/SMS
Newspaper Cable TV
Web Online Point of Sale
Integration of Media
Billboards Word of Mouth
Instore / Onstore Out of Home
merchandising
Events/Sponsorship
Sampling
PR
Road Shows Direct Marketing
Cinema
9. Attack Plan
Event Marketing
Outdoor media
Float drives SPV operations
Instore Promotions Channel Marketing
Stall operations Support
Merchandising
10. objectives
enhance brand image & equity
provide brands with unique brand
platforms through which they can gain
maximum mileage for their product.
activate brands in a revolutionary way of
standing out of the clutter and obtaining
differentiation and competitive edge.
Enhance and induce brand trial to
specific target market.
11. platform
A physical or emotional space in
consumers’ lives that enables the
brand to interact in a distinctive and
meaningful way.
activation idea
Creative theme derived from the
Activation Platform, that can
work across channel-specific
activities, to achieve the brand’s
marketing and communication
objectives
15. Getting the right
agency on-board..
Execution Power
Account Management
Strategic Power
Transparency
Responsiveness & speed
Creative Power
Cost effective
17. evaluation..
Punctuality
Quality of Human Resource/Staff (Briefing, Appearance, Skills)
Activity Communication and Reporting
Field Supervisory Controls
Geographic knowledge of town/area of the Agency
Timely Maintenance (Re-action time on Props, stalls etc)
Support (Field Issue Handling / Flexibility)
Coordination with Company Field Staff, Distributor, Warehouse.
Consistency of field Staff as agreed.
Ethical Practices
Proactive approach towards the project
Relationship of Agency towards Field activity Staff. (payments, food, logistics, etc)