Have you ever wondered what it would be like to travel to an exotic location without getting on a plane? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. It is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea. Explore more on this..!!

2. EXPERIENTIAL MARKETING
“Experiential Marketing is a concept of creating
experience that integrates logic, emotions, thought
process and connect with the consumers”
Engagement + Activation of senses = BUILDING EMOTIONS

3. SENSES OF
EXPERIENTIAL MARKETING
Real time interactions
• Personal touch - Instant
communication to stand
out in clutter
• Two way - Provide knowledge
and ask for queries
To Try
• Trial and introduction
• Engagement

4. DIGITAL STRATEGY
• Use of electronic forms to promote a
product or service started gaining
momentum when the powers of
internet were introduced to the world
• Challenging marketers to innovate
because most of target audiences are
living on their phone screens and
depend on it for any type of information
• It is the need of the hour to integrate
digital marketing but keep in mind that
union is till led by the brand strategy

5. WHY DIGITAL MARKETING
• Maximum exposure for the brand
• Flexibility to the Campaign
• Low cost of change
• Does not depreciate at
the same rate as others
• Power of social sharing can be utilized

6. DIGITAL INTEGRATION IN
EXPERIENTIAL MARKETING
• Marketers always look to explore the ways to keep up with the
ever-evolving environment
• Today, everyone is aware about the
significance of technology by providing
an easy way out of most predicaments
• Digital integration is the next
big thing to keep a sync with
the recent developments

7. 10 REASONS TO USE EM
Memorable media
Engage all senses
of users
Consumers love
to experience
Changes brand
perceptions
Increase sales
Opportunity to gain
personal feedback
Conveys complex
messages
Word of Mouth media
Makes receptive to
other forms of media
Significant number of free
media impressions and
multiplies its value

8. HOW IT WORKS..
Experiential Marketing interrupts the purchasing
funnel which has been seen as a prevalent model for
decision making process of consumers
Contemplation
Preparation
Action

9. ERA OF INTEGRATION
The need of integration of different components of digital
marketing is required to make efficient strategy in long term.
Mixing of digital channels for experiential marketing should
be based on:-
- Target audience
- Brand strategy of organization
- Research and trend analysis
- Long term marketing objectives

10. Need of the hour is not mere
digital marketing but..
“INTEGRATED DIGITAL MARKETING”

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