When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Nuovi strumenti per il lavoro: Linkedin
Recruitment Trends
•Fabio Rezzoagli | Senior Enterprise Account Executive LinkedIn
WorkinProgress 3.0
Nuove competenze per nuove professioni, 20 Novembre 2014, Milano, Palazzo Lombardia, Milano
Workshop ETAss | Regione Lombardia
ETAss | Formazione e Consulenza Organizzativa
www.etass.it
Regione Lombardia
DG Sport e Politiche per i Giovani | SimulCampus Project
www.regione.lombardia.it
2011.06.30 scenari applicativi per il cloud computingMarco Parenzan
Abbattere i costi di gestione per le aziende è fondamentale in un periodo come quello attuale. Adottare una soluzione cloud comporta notevoli vantaggi per le piccole, medie e grandi imprese, permettendo di concentrarsi nella fase di sviluppo piuttosto che nella gestione dell'infrastruttura IT. Tra le soluzioni di questo tipo presenti nel mercato, Windows Azure, permette di sviluppare ed ospitare servizi nei Datacenter Microsoft. Basata sulle migliori tecnologie che l'azienda di Redmond possa offrire, risulta integrabile con molti strumenti noti agli sviluppatori (Visual Studio, .Net, java, PHP...) permettendo di creare,testare e pubblicare le applicazioni per poterle poi eventualmente integrare con altre già presenti.
Il cloud computing è uno dei trend tecnologici in maggior crescita, la cui diffusione procede di pari passo con la consapevolezza dei relativi benefici da parte delle imprese.
Ridurre i costi di investimento e di operatività, beneficiare di una infrastruttura enterprise senza implementarla ed amministrarla, usufruire di uno spazio fisico enorme per i propri dati e a basso costo: questi e molti sono i benefici del cloud computing.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Nuovi strumenti per il lavoro: Linkedin
Recruitment Trends
•Fabio Rezzoagli | Senior Enterprise Account Executive LinkedIn
WorkinProgress 3.0
Nuove competenze per nuove professioni, 20 Novembre 2014, Milano, Palazzo Lombardia, Milano
Workshop ETAss | Regione Lombardia
ETAss | Formazione e Consulenza Organizzativa
www.etass.it
Regione Lombardia
DG Sport e Politiche per i Giovani | SimulCampus Project
www.regione.lombardia.it
2011.06.30 scenari applicativi per il cloud computingMarco Parenzan
Abbattere i costi di gestione per le aziende è fondamentale in un periodo come quello attuale. Adottare una soluzione cloud comporta notevoli vantaggi per le piccole, medie e grandi imprese, permettendo di concentrarsi nella fase di sviluppo piuttosto che nella gestione dell'infrastruttura IT. Tra le soluzioni di questo tipo presenti nel mercato, Windows Azure, permette di sviluppare ed ospitare servizi nei Datacenter Microsoft. Basata sulle migliori tecnologie che l'azienda di Redmond possa offrire, risulta integrabile con molti strumenti noti agli sviluppatori (Visual Studio, .Net, java, PHP...) permettendo di creare,testare e pubblicare le applicazioni per poterle poi eventualmente integrare con altre già presenti.
Il cloud computing è uno dei trend tecnologici in maggior crescita, la cui diffusione procede di pari passo con la consapevolezza dei relativi benefici da parte delle imprese.
Ridurre i costi di investimento e di operatività, beneficiare di una infrastruttura enterprise senza implementarla ed amministrarla, usufruire di uno spazio fisico enorme per i propri dati e a basso costo: questi e molti sono i benefici del cloud computing.
Ogni condizione che turbi l’equilibrio del sistema individuo-professione-ambiente può essere un potenziale fattore di stress.
Gli stimoli che provocano stress possono essere fisici (shock elettrico, esposizione al freddo, a rumori, a campi magnetici), metabolici (riduzione dei livelli di glicemia),
psicologici (prova d’esame), psicosociali (lutto).
Stressor troppo potenti, frequenti e prolungati possono superare la possibilità di resistenza dell’organismo e di avviare un processo patologico. Ne sono un esempio il Disturbo Acuto da Stress, Disturbo post-traumatico da stress, lo Stress traumatico da incidente critico.
Descrizione delle caratteristiche, dei modelli di business, delle problematiche, della storia del Cloud Computing e come questa tecnologia potrà cambiare nel futuro il modo di fare business per le imprese
Web 2.0 means marketing 2.0: once marketers understand that the new Web 2.0-driven consumer empowerment trend is *good* for marketers, they will be able to add more value; this presentation tackles the drivers, presents case studies and prescribes strategies for marketers to move into the 21st century
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or FictionCorporate College
Tony Pietrocola from Tenth Floor Internactive in Cleveland Ohio presents "The Elusive Web 2.0 : Fact or Fiction" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. What is Marketing 2.0?
A Powerful Mix of New and Traditional Marketing Tactics
Social networks (e.g. Facebook, virtual worlds), gaming,
Social Media widgets, wikis, Blogs, Twitter, RSS, podcasting, videocasting
+ Traditional Marketing
Marketing 2.0
Scenario 1 Scenario 2
Event Webcast Search Banner Blog Video Twitter Print
Expense
Buzz
Conversion
Loyalty
Advocates
2 Source: New Language of Marketing 2.0, 2009
3. Why Now?
In a tough economic climate
The market has evolved Web 2.0 moves your clients to act faster
Web 1.0 Access information, purchase online
Awareness
Web 2.0 Share, Collaborate, Experience, Interest
Participate and Co-Create
Desire
Message Message
Marketing Marketing Action!
Goals Goals
Adaptive
Robust
Audience Audience
Parameters Profile
Audience Audience
3 Source: New Language of Marketing 2.0, 2009
6. Our Marketing 2.0 Strategy Delivers Results!
1 Delivered 41% leads from marketing
2 Achieved 15% YTY in new customers
3 Highest SWG conversion of leads to win
46% increase in leads from Web and
4 Impact event: lowest cost per lead
6
7. Tip #1: Recognize the new buyer: Generation ‘C’
Control
Content
Communicate
Creativity
Channel
Creative Class
Community
Connected
Co-Creators
Consumer 2.0
Conversation
A Vision Of Students today!
http://www.youtube.com/watch?v=dGCJ46vyR9o
7
8. Tip #2 – Always begin with the Goal in Mind!
What are your goals?
Engagement
I want xx people reading this blog by 2009
Education
I need to help x types of citizens understand y
Awareness
I want xx people to be aware of yy initiative
Knowledge
I want employees to be able to use our zzz to yyy
Areas of interest
I want to understand what employees/citizens/xx group want
from us
Leads/transactions
I want xx residents renewing their passports online by 2011.
8
9. Tip #3 – Use a Marketing 2.0 Framework
Framework for Implementing Traditional and Web 2.0 Marketing
Analyze the Market
Nail the Relevant
Strategy & Story
Go to Market…Socially
Energize the Channel
& Community
Leads and
Revenue
Scream!
9 Source: New Language of Marketing 2.0, 2009
10. New Research Methods: The Power of Social Media
Be Prepared to Monitor and Respond
BANTER tool to help identify and listen
to influencers and creators through blogs
and communities
10 Source: New Language of Marketing 2.0, 2009
11. Analyze the Market & Create the Strategy: Segmentation
Digital Citizens & General Population
Vital Stats
20% of employees at
large U.S. companies
now contributing to
Web 2.0
U.S. Consumer Online Attitudes Survey, IDC 2008. N=3000
US Census Bureau, 2000 Census Demographic Profile
11 Source: New Language of Marketing 2.0, 2009
12. Nail the Strategy and Tell the Story
Branded & Lightly Branded
12 Source: Intel, 2009 Source: New Language of Marketing 2.0, 2009
13. Go To Market … Socially
Value Proposition
Relationships
Influencer Value
Develop your value
proposition with your
customers
13 Source: New Language of Marketing 2.0, 2009
14. Go To Market … Socially
Building relationships drives business value
Customization
Value Proposition
Relationships
Co-Creation
Influencer Value
Collaboration
WebSphere Commerce
WebSphere Ilog
Over 10,000 conversations to date
14 Source: New Language of Marketing 2.0, 2009
15. Go To Market … Socially
The Wheel of Influencers Has Broadened
Value Proposition EMPLOYEES CUSTOMERS
Relationships
LOCAL
INVESTORS COMMUNITY
Influencer Value
COMPANY
ACADEMIC
PARTNERS
COMMUNITY
GOVERNMENT MEDIA
15 Source: New Language of Marketing 2.0, 2009
16. Energize the Channels and the Community
The New Technology Vessels
16 Source: New Language of Marketing 2.0, 2009
17. Revenue in Social Media Connections
Social networking affects your bottom line
Each person in your email address book
at work is associated with $948 in annual revenue
Knowing executives external
to project: $6,395 in revenue
per executive/project Multiple managers:
$98 less revenue/mo
per weak tie
Strong links to a manager:
$588 more revenue/mo
Full text: http://smallblue.research.ibm.com/publications/Utah-ValueOfSocialNetworks.pdf
17 Source: Value of Social Network -- A Large-Scale Analysis on Network Structure Impact to Financial Revenue of Information Technology Consultants, 2009
18. Energize the Channels and the Community - Education
Serious Gaming
Virtual Spaces
Social Networks
Blogs
Twitter
Vital Stats
Average age: 33
47% in 18-49 bracket
24% over 50
18 Source: New Language of Marketing 2.0, 2009
19. The Cast
19 Source: New Language of Marketing 2.0, 2009
20. Teachable Moments – Logan’s “Scavenger Hunt”
20 Source: New Language of Marketing 2.0, 2009
21. Energize the Channels and the Community - Education
21 Source: New Language of Marketing 2.0, 2009
22. Energize the Channels and the Community - Sharing
Virtual Event
Serious Gaming
Virtual Spaces
Social Networks
Blogs
Twitter
22 Source: culture-buzz.com, 2008 Source: New Language of Marketing 2.0, 2009
23. Energize the Channels and the Community - Sharing
Search Engine Optimization Internet Lead Generator
Position your site for optimal Transform your Web site
hits from top search engines from brochure-ware to
lead-generation powerhouse
Value: Value:
Increased traffic to your site Prospects access compelling
Ways to identify and capture leads content
These are prospects who are already Capture contact information for
looking for you! follow-up
23
24. Energize the Channels and the Community - Dialogue
SOA Social http://soasocial.com/
Vital Stats
50% of online Americans
use social networking services (SNS)
U.S. SNS users grew 10% last year
U.S. advertising spend on SNS will
double over the next four years
from $1.3 billion in 2008 to
$2.6 billion in 2012
Lotus Live
Lotus Connections
Sources: U.S. Internet Advertising 2008–2012 Forecast and Analysis: Defying Economic Crisis (IDC #212149, May 2008),
U.S. Online Consumer Behaviors Survey (August 2007), U.S. Consumer Online Attitudes Survey, (June 2008)
24 Source: New Language of Marketing 2.0, 2009
25. Energize the Channels and the Community - Dialogue
http://socialmediasandy.wordpress.com/
Serious Gaming
Widgets
Social Networks
Blogs
Twitter
25 http://smarterplanet.tumblr.com/ Source: New Language of Marketing 2.0, 2009
26. Energize the Channels and the Community – Dialogue
http://www.dell.com/twitter
Used for promotions, customer
Links to Other
service and community building Social Media
activities
Facebook
Who you follow RSS
Video
influences your
Idea Factory
followers Flickr
28 Twitter Streams
Boards
Blogs
8 Non-English
Geo-Specific
Tool Chest
Tweetscan.com / search.twitter.com – search Tweets for
company/keywords
http://dossy.org/twitter/karma/ - See who follows you and follow them
http://is.gd/ & http://bit.ly/ - shorten URLs to a bare minimum
Tweetlater.com/ - Schedule tweets & much more
TweetDeck.com/ - Breaks Twitter feeds into bite-sized pieces
26 Source: New Language of Marketing 2.0, 2009
27. Energize the Channels: Streisand Effect
Def. an attempt to censor or remove information that
backfires, causing the information to be widely
publicized
http://www.californiacoastline.org/streisand/lawsuit.html
quot;The Net interprets censorship as damage
and routes around it.quot;
John Gilmore
27 Source: Chris Muir – daybydaycartoon.com / Tampa Tribune / CaliforniaCoastline.org Source: New Language of Marketing 2.0, 2009
28. Leads and Revenue Campaign
Effectiveness
Show Me the Money! Response
Section
Management Section
Campaign
Analysis
Reports
Leads & VLR
Dashboards
The New Metrics
Install Base
Reports
Pipeline
Contribution
Section
28 Source: New Language of Marketing 2.0, 2009
29. Leads and Revenue
Show Me the Money!
Frequency of
relevant
conversations
Conversations
mention the
brand on
popular
communities
Conversions to
Relationships
relationships
to purchases
Source: Forrester Research
29
30. Putting it All Together – Basic Recipe
Goals Greater volume of leads through more web traffic
Improve conversion through positive experience
Traditional Tactics Add on Marketing 2.0 Tactics
Co-sponsor events Online polling to build agendas, Facebook and
LinkedIn profiles and groups help share information,
offers and encourage conversations around targeted
topics
Static web banners Blog feed banner
Newsletters Interactive signature, drive to widget download
Sponsorships
Microsite Video/Blog comments, user ratings of offers
Email blast to rented lists Register for mobile alerts
Sponsored webcasts Live chat, user-generated forum
30 Source: New Language of Marketing 2.0, 2009
31. Putting it All Together – Advanced Recipe
Goals: Greater loyalty through community collaboration
Improve conversion through positive experience
Traditional Tactics Add on Marketing 2.0 Tactics
SMEs speak or work peds at SMEs to post relevant comments, links,
events podcasts, links on existing community sites
User/Customer Group meetings Establish an online community
Set up a board of advisors (or Target specific focused blogs and
sales focus group to get communities to help influence sentiment and
feedback on your strategy or get feedback on positioning and products
test your messaging
Push branded messages Create two-way channel for your brand -
Facilitate creation of community generated
content - videos, podcasts and allow users to
remix & comment socially
31 Source: New Language of Marketing 2.0, 2009
32. Blogs and Education - Potential uses
Replacing standard class web pages
Professor-written blogs which cover interesting developments that
relate to the theme of the course
Organization of in-class discussion
Organization of intensive seminars where students have to provide
weekly summaries of the readings
Requiring students to write their own blogs as part of their grade
Henry Farrell, Crooked Timber
32 Source: New Language of Marketing 2.0, 2009
33. SlideShare – Potential Uses
Disseminating lecture material for revision purposes
Discuss lecture material using the comments feature to aid
understanding
As a student assignment assessing virtual presentation skills
Find other presentations on your topic - save reinventing the
wheel
Building up a body of resources over time on a particular
topic
Drawing together conference / seminar materials using a
common tag or keyword
33 Source: New Language of Marketing 2.0, 2009
35. Twitter and Potential Uses
Pointers to online resources based around a
course
Student reminders about deadlines
Breaking down barriers and getting to know
others over this quot;virtual water coolerquot;
Keeping up to date for you and students
Instant lecture feedback - are you Twittering
about this presentation?
35
36. 36 Source: New Language of Marketing 2.0, 2009
37. Top 5 Do’s to Marketing 2.0
1. Keep your eyes on Profit Generation
2. Remember Marketing is about intimate relationships
3. Leverage the power of Web 2.0
4. Understand the value of the Influencer
5. Tune your Marketing Mix
37 Source: New Language of Marketing 2.0, 2009
38. How to Order the Book
• Available Now
• Amazon.com
• Amazon Kindle
• Barnes & Noble
• Borders
• IBM Press Books
38
39. Resources
http://socialmediasandy.wordpress.com/
http://twitter.com/sandy_carter
http://www.soasocial.com/
Referenced media links
Motrim Moms ad: http://www.youtube.com/watch?v=BmykFKjNpdY
Moms backlash: http://www.youtube.com/watch?v=LhR-y1N6R8Q
Coke and Mentos experiment #137: http://www.eepybird.com/dcm1.html
IBM Virtual Data Center: http://www.ibm.com/3dworlds/businesscenter/us/en/
SOA Swap’d Video: http://www.youtube.com/watch?v=q_YRk-oWiVE
Intel Centrino user-created video: http://www.tudou.com/programs/view/O_AL46HULM8/
My Virtual Model: http://www.mvm.com/
SmartSOA Virtual Forum: http://www-01.ibm.com/software/solutions/soa/events/smart_soa_virtual_forum.html
Innov8 Intro: http://www.youtube.com/watch?v=EZnfBOoriaM
39
40. Lotus Education in Social Media
Lotus Education Twitter
Lotus Education User Group on LinkedIn
Lotus Training YouTube Channel
Lotus Training and Certification
40