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Lotus Education presentation with Sandy Carter
The document outlines the concept of Marketing 2.0, which combines new and traditional marketing tactics, particularly emphasizing the importance of social media and collaboration with consumers. It discusses the evolving marketing landscape in a tough economic climate and provides strategies for engaging modern buyers through personalized content and community building. The document also highlights metrics for success, the significance of influencer relationships, and practical tips for implementing effective Marketing 2.0 frameworks.
