Uploaded byMaurice Maas
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Brand Activation Strategy - BottomUp InsideOut
The document outlines Maurice Maas's brand activation strategy, which focuses on meaningful interaction between brands and consumers to create conversation value and brand advocacy. It emphasizes facilitating experiences for consumers centered around their latent concerns through getverstising (pull marketing) rather than interruptive advertising. The goal is to spread ideas virally by making brands relevant and memorable through these experiences.
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