The experiential marketing campaign "Color My Life" was designed to promote Mastercard and PayUMoney's payment solutions to schools and parents. It organized an art competition and exhibition for students, where the proceeds were donated to an NGO. The campaign aimed to encourage parents to use Mastercard for school fee payments and promote PayUMoney's payment gateway for schools. It engaged over 5,000 students and parents from 150 schools and helped promote the brands effectively.

1. Experiential Marketing Campaign

2. An impeccable campaign by Redwing solution ‘Color My Life’,
a Mastercard and PayUMoney initiative. The USP of the
campaign was its innovative association with a social cause .
In order to generate the engagement, the campaign was
mainly designed for Street Children.
Campaign USP

3. Objective
• Promoting benefits and encouraging the use of
Mastercard by Parents for paying the school fee
• Building a strong relationship to promote the
payment gateway solution provided by PayUMoney
for schools
• PayUMoney, a partner of Mastercard, is a unique
payment gateway which offers schools to build
various modules for receiving payment and for
invoicing purpose. Hence, encouraging the platform
usage.

4. Why This Campaign ??
The purpose of the campaign required
active participation not only by schools
but also by the parents .

5. Target reach

6. Engagement Snapshot
•An online Art Competition, including both painting and photography, was organized for
the students of various participating schools.
•All the students had to do was to enroll themselves online and had to submit a fee of just
Rs. 100.
•School students participated in the painting and photography competition and the best art
pieces were loaded online.
•This competition was then followed by an exhibition (cum sale) of the top 50 Art pieces.
•The money generated by this campaign was then donated to Dr. Kiran Bedi’s NGO, India
Vision Foundation which is based out in New Delhi.
•Thus, a campaign which was involved kids and was for the kids. This campaign was also a
huge success and Redwing Solutions bagged a lot of appreciation for this initiative.

7. COLOR MY LIFE – CREATIVE SHOWCASE

8. Color My Life – Web site

9. Color My Life – Promotion Creatives

10. Color My Life – Brochure Creatives

13. Art Pieces by Participants

14. Art Pieces by Participants

16. End to End Deliverable
Redwing Solutions managed end to end solution
for the campaign which included :

17. Success Story
• Participation by 150 schools
• Reach of 10,000 plus Parents
• Active participation from 5000 + parents and students
• Effective brand promotion
• Co promotion with Hindustan Times helped the event success

18. Golden Memories of the Event

22. At Redwing, we believe to create an experiential marketing
niche in the digital space and we continuously build upon
this and deliver what we believe in.

23. THANK YOU !