Hello! If you're looking for a partner to create experiential, brand-connected marketing opportunities that will engage, entertain & educate your audience, you've come to the right place!
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Last week we kicked off the launch of our new brand campaign at RingCentral headquarters in Belmont, CA. It was an event filled with music, food and fun, bringing together our valued team of people that makes our company great. This brand campaign marks a new chapter for RingCentral, and it was wonderful to see the enthusiasm and camaraderie of our team as they came together to celebrate FITE, our company core values of Focused, Innovative, Trusted, and Empowering. I'm so proud of the RingCentral team for everything we have already accomplished, and I look forward to all that is to come.
Experiential marketing best practises fluid@ICEEfest2014Fluid
Bridging the divide between the virtual and the physical - a look at experiential marketing best practises and the future of interactive digital media consumer experiences
We are living in a time, where new digital marketing tools & platforms emerge at an ever increasing rate, fueled by crowd funded startups and major corporations competing to develop the next new game changing device or technology.
At the same time, the online audience is becoming increasingly fragmented and ever harder to engage with.
Brands today tend to engage with audiences focusing on the volume of target audience impressions. Experiential marketing involves engaging with consumers in a manner that enables them to feel the brand versus just simply being exposed to it.
An experience has much more impact than exposure. We are used to pushing out messages and telling stories. Now we ask our audience, for the first time, to become part of those stories, enabling us to create a deeper and more genuine connection with them.
In a recent national US survey, eighty percent said they prefer brands that "do more to interact" with them over those that "just advertise" to them. Seven out of 10 shoppers say they'll share a brand experience through social media and other means of sharing. Four in 10 say they'd "like" a brand on Facebook, and one in four will post comments on a social networking site.
Welcome to the new world of experiential marketing, where the old rules no longer apply. When it comes to engaging with consumers, it’s becoming increasingly evident that there’s no substitute for a real experience.
This is a great time to be in interactive digital media. With such a wide array of tools at our disposal the possibilities are endless.
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
In addition to producing experiential marketing activations for PayPal and ExactTarget, the PBJS SXSW team visited as many booths, buses, domes, lounges and parties as we had energy for. Here's what worked, what failed and where we saw opportunities for improvement.
Observations on Experiential Marketing by Philip Horvath, INos at #GIMWAmit Grover
Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.
Strategy & Marketing Proposal - Sport Event (soccer)Jonathan Donado
Strategy and Marketing Proposal for sports organizations/ companies or professionals interested in promoting a soccer/ sports event. It provides highlights and business insights of the main components to organize, promote and manage a sports event. It addresses issues such as Social Media or Public Relations initiatives. It is an Executive/ General Management overview or presentation.
By Jonathan Donado
MBA - IESE
Senior Executive Fellows (SEF) - Harvard University
Linkedin: https://www.linkedin.com/in/jonathandonado/
Marketing / Sports / Soccer / Futbol / Business / Startup / Contractor / Freelance
Last week we kicked off the launch of our new brand campaign at RingCentral headquarters in Belmont, CA. It was an event filled with music, food and fun, bringing together our valued team of people that makes our company great. This brand campaign marks a new chapter for RingCentral, and it was wonderful to see the enthusiasm and camaraderie of our team as they came together to celebrate FITE, our company core values of Focused, Innovative, Trusted, and Empowering. I'm so proud of the RingCentral team for everything we have already accomplished, and I look forward to all that is to come.
Experiential marketing best practises fluid@ICEEfest2014Fluid
Bridging the divide between the virtual and the physical - a look at experiential marketing best practises and the future of interactive digital media consumer experiences
We are living in a time, where new digital marketing tools & platforms emerge at an ever increasing rate, fueled by crowd funded startups and major corporations competing to develop the next new game changing device or technology.
At the same time, the online audience is becoming increasingly fragmented and ever harder to engage with.
Brands today tend to engage with audiences focusing on the volume of target audience impressions. Experiential marketing involves engaging with consumers in a manner that enables them to feel the brand versus just simply being exposed to it.
An experience has much more impact than exposure. We are used to pushing out messages and telling stories. Now we ask our audience, for the first time, to become part of those stories, enabling us to create a deeper and more genuine connection with them.
In a recent national US survey, eighty percent said they prefer brands that "do more to interact" with them over those that "just advertise" to them. Seven out of 10 shoppers say they'll share a brand experience through social media and other means of sharing. Four in 10 say they'd "like" a brand on Facebook, and one in four will post comments on a social networking site.
Welcome to the new world of experiential marketing, where the old rules no longer apply. When it comes to engaging with consumers, it’s becoming increasingly evident that there’s no substitute for a real experience.
This is a great time to be in interactive digital media. With such a wide array of tools at our disposal the possibilities are endless.
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
In addition to producing experiential marketing activations for PayPal and ExactTarget, the PBJS SXSW team visited as many booths, buses, domes, lounges and parties as we had energy for. Here's what worked, what failed and where we saw opportunities for improvement.
Observations on Experiential Marketing by Philip Horvath, INos at #GIMWAmit Grover
Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.
Presentation for Experiential Marketing Heuristics. Notes to come, which is really where our best content is. Our heuristics are explicitly designed for websites of cultural institutions or other non-profit websites that are looking (and we condone!) to implement these strategies.
We owe a lot to Berndt Schmitt, David Armano, Matt Webb for this presentation, and recommend them for much, much more in-depth conversation here.
What Is Experiential Marketing, and How can we use it to increase the audience base of potential customers? Improvised the scale of the basic campaign and drive successful results.
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...LinkedIn Talent Solutions
Experiential marketing is a form of advertising that helps consumers experience a brand. Learn from PwC how to strengthen your company’s brand as an employer of choice by creating easy to execute experiences and programs that give candidates insight into your organization’s culture.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Some trends impacting marketing in 2016-- not saying all are special or never-seen-before, just sharing which trends we see being elevated to the next level this year. Some are "trendy" while others are cool but all are taking up a lot of our conversations these days with clients and agencies.
The What,Why and How of Experiential MarketingJrny
‘A brand relevant two-way communication
between consumers and brands delivered face-to-face
or remotely.’ - Exp Marketing
The 101 guide for Experiential marketing.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
Populous Media Partners - Capabilities PresentationPopulous Media
Populous Media Partners is a cross-platform marketing agency that specializes in social media, mobile marketing, public relations and branded entertainment.
We focus on the strategic development and creative implementation of campaigns that generate awareness, influence opinion, build brand consideration, and drive purchase intent. We combine emerging technologies with traditional marketing tactics to maximize results for our clients … online, in-store, or in business-to-business environments.
Welcome to Glow Marketing! We are excited to introduce our creative team, offering a unique and fresh approach to branding and crafting impactful campaigns.
Distinguishing ourselves from the multitude of digital marketing agencies, we stand out as a devoted team of seasoned creative professionals. Our pride lies in delivering unparalleled creative brilliance, custom-crafted for each client.
Formed in 2000, we have a proven track record and have collaborated with brand icons and celebrities such as Apple, Mercedes, Coca-Cola, and Tyra Banks, underscoring our commitment to achieving stellar results. We prioritize quality over quantity, ensuring a refreshing and tailored experience for your brand.
We provide a scalable spectrum of services encompassing creative strategy, photography, illustration, copywriting, and design – all strategically executed for optimal impact. From orchestrating photoshoots to transforming creative components into unforgettable campaigns, our meticulous process guarantees excellence in every phase. Whether it's enhancing your brand's visual identity or captivating customers through inventive campaigns, our expertise helps brands BE REMEMBERED.
Check out our deck and book a time to discuss how we can help you reach your goals with fresh ideas and creative development.
https://calendly.com/glowchandra/meet-with-chandra
How to Engage Consumers in the Digital Age - Jolla Tablet Crowdfunding Case S...Tim McDonald
The "build it and they'll come" days are over. Today even the best products need clever marketing to cut through the clutter and survive. This presentation is from a talk I did in Helsinki. It is about why and how brands can engage consumers through digital marketing to involve them in product creation. The main principles are around starting with why and shifting focus to content marketing. There's a case study on Jolla Tablet (The World's First Crowdfunded Tablet), that explains how Jolla did one of the biggest crowdfunding projects ever raising over $2.5M USD.
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
WSM are ppecialists in sports and entertainment marketing with a Global reach – executing client projects on all 5 continents. We are the choice of brands, governing bodies, talent and media for those who want to harness the power of sport and entertainment to commercial advantage.
Our culture is 110% client focused working as an extension of your team with a creative & integrated approach throughout and supportive of peoples’ needs, both clients & staff.
Above all we're totally committed and enjoy what we do.
Similar to Introducing NFM Group Experiential Marketing and Advertising - Pittsburgh (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
3. Agency OverviewNFM
We’re
the
NFM
Group;
a
diverse
and
seasoned
team
of
specialists
with
more
than
100
years
of
collective
experience.
We
understand
that
every
idea
is
only
as
good
as
its
execution.
By
becoming
a
valued-‐extension
of
our
clients'
marketing
departments,
we
employ
time-‐tested
tactics
to
create
unforgettable
campaigns.
5. Agency OverviewNFM
Employee
Engagement
Our
team-‐building
events
foster
appreciation
for
the
company,
fellow
coworkers
and
the
brand.
Visual
Design
We
uncover
the
personality
of
a
brand
to
aptly
communicate
its
message
visually.
Media
Planning,
Buying
On
average,
our
media
buys
exceed
the
industry
standard
by
25
percent.
Sports
Sponsorships
and
Promotions
We
have
negotiated
and
invested
hundreds
of
millions
of
dollars
in
sports
sponsorships.
Vendor
Development
Programs
Our
VDPs
have
averaged
sales
increases
of
22
percent
for
our
clients.
Experiential
Marketing
We
create
powerful,
memorable
and
engaging
events
for
our
clients.
Promotions
We
ignite
customer
loyalty,
establish
and
strengthen
relationships
and
ultimately
drive
greater
profitability.
Grand
Openings
We
bring
experience
of
running
over
4,000
grand
openings
since
1986.
Celebrity
Engagement
We
have
nearly
30
years
of
high-‐profile
relationship
experience
at
our
clients'
disposal.
Hiring
Events
We
generate
high-‐volume,
experiential
hiring
events,
where
clients
can
interview,
hire
and
engage
employees.
7. Agency OverviewNFM
Sears
• At
a
glance
• Grand
openings
and
reopenings(over
2,100)
• Celebrity
appearances
and
activation
(over
3,000)
• Product
and
department
launches
• Sports
sponsorships
and
promotions
• Brand
strategy
• Media
planning
and
buying
• Experiential
events
and
promotions
• Creative
design
and
production
• Employee
engagement
events
and
promotions
• Register-‐to-‐win
/
sweepstakes
• Case
in
point
Sears
NFL
Workshop
for
Women:
We
facilitated
a
partnership
with
the
NFL
through
local
team
sponsorships
then
created
a
national
in-‐store
promotion
supported
by
radio
and
television.
The
promotion
culminated
at
Super
Bowl.
Thousands
of
women
entered
throughout
the
country
at
Sears
locations.
Over
1,200
winners
were
hosted
by
celebrities
to
participate
in
an
instructional
football
workshop
taught
by
NFL
players
and
coaches.
The
season-‐long
promotion
yielded
approximately
a
300%
return
on
investment
for
our
client.
The
good-‐will
fostered
between
Sears,
the
NFL
and
their
female
fan
base
was
priceless.
9. Agency OverviewNFM
LUKOIL
• At
a
glance
• Full
service
• Grand
openings
(over
350)
• Celebrity
appearances
and
activation
(over
300)
• Credit
card
launch
• Sports
sponsorships
and
promotions
• Media
planning
and
buying
• Brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
LUKOIL’s
Three
Cars
in
Three
Months:
We
created
a
summer-‐long
promotion
with
Philly’s
top
radio
stations,
strategically
selected
to
target
three
distinct
demographics
of
the
gasoline
industry.
Each
radio
station
hyped
the
register-‐to-‐win
promotion
that
was
activated
digitally
and
at
site
level.
We
leveraged
the
promotion
to
include
added-‐value
media
and
the
cost
of
the
vehicle
giveaways.
Over
100,000
entries
were
submitted,
gas
sales
increased
dramatically
and
LUKOIL
Credit
Card
applications
saw
a
drastic
increase.
LUKOIL
received
a
395%
return
on
their
investment
for
this
particular
promotion.
11. Agency OverviewNFM
• At
a
glance
• Grand
openings
and
reopenings(over
400)
• Celebrity
appearances
and
activation
(over
1,000)
• New
market
launches
• Sports
sponsorships
and
promotions
• Media
planning
and
buying
• Brand
strategy
• Experiential
events
and
promotions
• Seasonal
events
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Branded
hiring
events
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Giant
Eagle
Cookies,
Ready
to
Dunk!:
Setting
a
world
record
for
dunking
cookies:
who
knew
that
was
even
a
thing?
We
felt
it
was
the
perfect
vehicle
to
launch
Giant
Eagle’s
line
of
store-‐branded
packaged
cookies,
while
generating
major
social
media
activity
and
press
attention.
We
developed
a
lunchtime
event
to
attempt
to
break
the
Guinness
World
Record
previously
set
at
1,796
people.
A
unique
social
media
hashtagwas
used
and
an
integrated
marketing
campaign
was
launched.
At
the
end,
2,152
Pittsburghers
set
a
new
world
record.
The
event
was
a
trending
topic
on
Twitter
and
Facebook,
it
made
front-‐page
news,
and
sales
and
coupon
redemption
rates
exceeded
expectations
within
the
first
week.
13. Agency OverviewNFM
• At
a
glance
• Brand
strategy
• Product
launch
• Social
media
engagement
• Creative
design
and
production
• Sports
sponsorship
and
promotion
• Celebrity
activation
• Case
in
point
What
would
you
do
for
a
#KlondikeThrowback?:
Piloted
in
Pittsburgh
(the
city
where
Klondike’s
was
introduced),
we
partnered
with
two
other
hometown
favorites,
Giant
Eagle
grocery
stores
and
the
Pittsburgh
Pirates.
We
released
a
series
of
short
videos
featuring
a
variety
of
Pirates
players
and
personalities
who
were
each
asked
the
question
“What
would
you
do
for
a
Klondike
Bar?”
Their
comical
responses
were
posted
weekly.
Fans
were
encouraged
to
share
what
they
would
do
for
a
Klondike
bar
using
the
#KlondikeThrowback for
the
chance
to
win
exclusive
prizes.
We
kicked
it
off
with
a
themed,
in-‐store
media
event
and
an
integrated
media
campaign.
The
launch
of
the
promotion
generated
immediate
local
media
attention,
and
product
sales
exceeded
expectations
from
the
first
week.
15. Agency OverviewNFM
• At
a
glance
• Grand
openings
(over
40)
• Chain-‐wide
events
(1,149
store
participations)
• Brand
strategy
• Creative
design
and
production
• Experiential
events
and
promotions
• Social
media
engagement
• Case
in
point
Total
Wine
&
More
Discovery
Series:
We
helped
to
build
and
execute
Total
Wine’s
first
national
retail
promotion,
the
“Discovery
Series”.
This
year-‐long
schedule
of
themed,
in-‐store
experiences
featured
wines,
spirits
and
craft
beers
from
several
national
and
international
regions.
A
consistently
branded
experience
was
activated
at
each
location
that
included
product-‐specific
promotional
materials,
tastings
and
educational
events.
Store
participation
reached
100%,
sales
increased
across
the
board
among
featured
products
and
the
promotion
was
extended
for
a
second
year.
17. Agency OverviewNFM
• At
a
glance
• Grand
openings
(14)
• Celebrity
appearances
and
activation
(over
250)
• Chain-‐wide
events
(over
100
store
participations)
• New
market
launches
• Brand
strategy
• Experiential
events
and
promotions
• Seasonal
events
• Creative
design
and
production
• Social
media
engagement
• Employee
engagement
events
and
promotions
• Branded
hiring
events
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Destination
Market
District
– Find
Your
Foodie
Career:
A
massive
store
opening
=
a
massive
need
for
new
employees
(over
1,000,
in
fact!).
We
created
a
themed
hiring
event
that
brought
the
brand
to
life
with
music,
lighting,
videos
and
décor.
We
added
merchandise
displays,
wrapped
vehicles,
celebrity
guest
speakers,
cooking
demos,
sampling
and
entertainment
to
make
the
event
as
distinctive
as
the
brand
itself.
Costumed
brand
ambassadors
promoted
event
hashtags to
encourage
social
media
participation.
The
above
theme
was
carried
into
a
team-‐member
engagement
celebration
the
week
before
the
store
opening
for
an
evening
of
dinner,
motivation
and
praise.
The
hiring
event
generated
a
3:1
applicant-‐to-‐offer
ratio,
attendance
topped
expectations
by
50%
and
earned
media
value
exceeded
the
cost
of
the
event.
19. Agency OverviewNFM
• At
a
glance
• Full
service
• Grand
openings
(1,100)
• Celebrity
appearances
and
activation
(over
500)
• Sports
sponsorships
and
promotions
• New
market
launches
• Brand
redesign
and
brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Come
to
the
Sun:
Stock
earnings
were
decreasing,
oil
prices
were
rising,
market
competition
was
fierce...all
seemed
rather
gloomy.
So
we
asked
customers
to
“Come
to
the
Sun”,
a
strategic
marketing
strategy
that
was
developed
and
launched
to
reimage
and
rebrand
Sunoco.
Focused
on
the
customers
demand
for
cleanliness
and
service,
the
campaign
included
sports
marketing,
direct
mail,
bus
wraps,
radio,
television,
out-‐of-‐home,
community
tie-‐ins
and
store
signage.
A
30%
increase
in
overall
sales
ultimately
increased
stock
value
and
heightened
brand
awareness.
NFM
also
received
several
creative
achievement
awards
for
this
campaign.
21. Agency OverviewNFM
• At
a
glance
• Full
service
• Grand
openings
(1,100)
• Celebrity
appearances
and
activation
(over
500)
• Sports
sponsorships
and
promotions
• New
market
launches
• Brand
redesign
and
brand
strategy
• Experiential
events
and
promotions
• Creative
design
and
production
• Register-‐to-‐win
/
sweepstakes
• Community
relations
• Case
in
point
Shades
for
a
Buck:
With
more
than
1,000
newly
rebranded
and
reimaged
fuel
and
convenience
locations
throughout
the
US,
Sunoco
needed
to
invite
consumers
throughout
the
country
to
“Come
to
the
Sun”.
In
the
spirit
of
goodwill
we
created
a
summer-‐long
sales
promotion
in
which
customers
could
purchase
sunglasses
for
one
dollar
from
Sunoco.
A
percentage
of
the
proceeds
supported
various
local,
regional
and
national
environmental
causes.
Sunglasses
sales
exceeded
projections
by
27%
and
we
received
an
Addy award
for
the
radio
creative.
23. Agency OverviewNFM
Celebrity Engagement
• At
a
glance
• Michael
Jordan
• Martha
Stewart
• Emeril
Lagasse
• Rachael
Ray
• OJ
Simpson
• Dick
Clark
• Betty
White
• Whoopi
Goldberg
• Mariah
Carey
• Paula
Abdul
• Mario
Batali
• …and
about
1,900
more
• Our
Approach
Celebrities
are
powerful
marketing
tools.
Quite
simply,
we
know
how
to
use
them.
They
can
stand
alone
as
the
beacon
of
your
brand,
or
they
can
be
the
chain
that
links
together
all
of
the
components
of
your
marketing
mix.
We’ve
strategically
aligned
over
2,000
celebrities
with
our
client’s
brand
initiatives
over
the
past
29
years
in
every
way
imaginable.
We
manage
all
aspects
of
celebrity
engagement
from
relationship
development
to
contract
negotiation
to
travel
coordination.
26. Agency OverviewNFM
• 84
Lumber
Classic
• A&L
Motors
• APLUS
Mini
Markets
• Asbury
Heights
Senior
Living
• AVB
-‐ Associated
Volume
Buyers
• Brookside
Lumber
• Call
for
Action,
Inc.
• Canon
U.S.A
• Catholic
Charities,
Inc.
• CBS
Multimedia,
Inc.
• Christian
Leaders
Fellowship
• Cleveland
Cavaliers
• Coca-‐Cola
• Co-‐Go’s
Convenience
Stores
• Dick’s
Sporting
Goods
• Diocese
of
Pittsburgh
• Duquesne
Dukes
Basketball
• East
Haven
Development
• FOX
Sports
Net
Pittsburgh
• General
Electric
• Frito-‐Lay
Challenge
for
Children
• Giant
Eagle
Supermarkets
• GetGo Cafe’s
and
Fuel
Stations
• Getty,
Inc.
• Graybar
Electric
• Jennerstown Speedway
• J.J.
Gumberg
• Johnsonville
Sausage
• Infinity
Radio
Group
• Interep Radio
Stations
• K-‐Mart
• Lennox
Industries,
Inc.
• LUKOIL
Oil
Company
• Market
District
• Matsushita
• Meadows
Race
Track
• MGR
Resources
• National
Pork
Board
• Phar-‐Mor
• Pittsburgh
Penguins
• PNC
Bank
• Prestige
Bank
• Robert
Wholey &
Co.
• Rosedale
Technical
Institute
• Rusmur Floors
• Sandcastle
Waterpark
• Scrubology Inc.
• Sears,
Roebuck
and
Co.
• Simon
DeBartolo
Group
• Smithfield
Foods
• Specialty
Tradeshows
• St.
Francis
Health
System
• Sunoco
Northeast
• Sunoco
MidAmerica
• Sunoco
Food
markets
• Three
Rivers
Optical
• Total
Catholic
Education
Conference
• Total
Wine
&
More
• Trebuchet
Consulting
• United
Paramount
Network
Channel
19
• University
of
Pittsburgh
• United
States
Marine
Corps
• Veka,
Inc.
• Western
Pennsylvania
Lutheran
Synod
• YMCA
28. Agency OverviewNFM
How do we make it work?
Consistency.
Every
NFM
campaign
ends
distinctively,
but
we
get
there
using
the
same
proven
process
that
has
sustained
our
business
for
nearly
30
years.
Understand
•We
work
with
our
clients
and
do
independent
research
to
fully
understand
your
goals
before
we
proceed.
Execute
•Our
team
employs
the
unique
information
from
step
one
to
create
a
one-‐of-‐a-‐kind
campaign.
Measure
and
Report
•We
let
our
clients
know
their
exact
return
on
investment.
29. Agency OverviewNFM
Who makes it happen?
Our
finely
tuned
orchestra
of
full-‐service
marketing
professionals
consists
of
project
managers,
event
and
media
experts,
writers
and
designers
who
are
passionate
about
personal
performance
but
driven
by
client
success.
But
enough
about
us.
We’d
love
to
get
to
know
you.
30. Agency OverviewNFM
The information contained in this document is confidential property of NFM Group and is intended solely for the use of the named addressee(s). Access, copying or re-use of the information
herein or any of the creative concepts, media / marketing proposals, or information contained therein by any other person is not authorized without the expressed written consent of NFM.
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