This document provides exam guidance for a 2.5 hour print media exam: - Students should spend 10-20 minutes analyzing and making notes on stimulus materials before answering questions. - Question 1 focuses on textual analysis of media texts and their visual codes, layout, and genre. Students must analyze purpose and effect, not just describe. - Question 2 may have multiple parts and focus on representation or audience, requiring students to discuss their own media examples in detail. - Question 3 also focuses on representation or audience, requiring in-depth discussion of 2-3 of students' own media examples across different forms and formats.