1. The document provides an introduction to the AS Level Media Studies course, outlining the key concepts, topics, and assessments students will cover. 2. It explains the three questions that make up the MS1 exam, which focuses on analyzing unseen media texts, representations, and audience responses. 3. It also describes the MS2 coursework assignment, which requires students to complete pre-production research, a media production, and reflective report on their work.

1. CW Introduction to MS1 22/09/2015
AS Level Media/MS1
Media Representations and Receptions
22/09/2015 Term 1, Lesson 1 1
Learning Objective/ Outcome Level
All: will understand the key concepts and topics for their AS course
1
Most: will identify their weakness and strengths in their Media work
2
Some: be able to apply some media theory from previous learning
to your area of study
3

2. AS Media Studies
What will I study?
• Representation
• Genre
• Audience
• Textual Analysis
22/09/2015 Term 1, Lesson 1 2

3. 22/09/2015 Term 1, Lesson 1 3

4. What is the MS1
Topic?
• This is the exam paper you will sit in the Summer
– 18th May 2016
• It consists of 3 questions
• 40 marks, 30 marks, 30 marks = 100 marks total
• It is worth 50% of your AS Grade
• 2 hours 30 mins
22/09/2015 Term 1, Lesson 1 4

5. Question 1 : Analysis
(20 mins for analysis and 45 mins for essay)
• You will be asked to analyse an unseen media text
• Either a still image or moving image text
• The different formats you can get include…
• Advertisements (TV, Radio or Print)
• DVD Covers
• CD Covers
• Newspaper front pages
22/09/2015 Term 1, Lesson 1 5

6. • Magazines ( including comics)
• Radio sequences
• Film Extracts
• TV extracts
• Music Videos
• Websites (print outs)
• Computer games extracts
22/09/2015 Term 1, Lesson 1 6

7. Question 1
• You will be asked to comment on 3 of the
following aspects…a general analysis
1) Genre conventions – what you expect them to
include and whether they do what you expect
2) Narrative construction – how it tells a story
(narrative theories applied)
3) Visual, Auditory and Technical Codes (how used
and why used - effect)
4) Language used and modes of address
22/09/2015 Term 1, Lesson 1 7

8. Question 2
(35 min per question)
• These questions will either focus on
REPRESENTATION or AUDIENCE.
• Audience:
• Discuss the target and secondary audiences
• Analyse the media text – showing how it appeals
to the audience/s
• Write on issues linked to audience – using
audience theories and your own 2/3 case studies22/09/2015 Term 1, Lesson 1 8

9. Question 2
• Representation:
• Recognise and analyse different representations
in the media text
• Analyse 1 representation in the media text in
detail (visual, technical and auditory codes)
• Discuss how the group have been represented in
the media
22/09/2015 Term 1, Lesson 1 9

10. Question 2
• The representation can focus on 1 of the
following ….
• Gender (Men or Women)
• Age
• Ethnicity
• National Identity
• Regional Identity
• Issues
• Events
22/09/2015 Term 1, Lesson 1 10

11. Question 3
(35 minutes per question)
• This is a general question requiring your own
examples and you can use the stimulus
media text too
• Again the focus will EITHER be
REPRESENTATION or AUDIENCE
22/09/2015 Term 1, Lesson 1 11

12. Question 3
• Audience:
• How one text can attract many different
audiences
• Defining different audiences (target and
secondary audiences)
• How media texts construct and position
audiences
• How different audiences can respond
differently to the same text
22/09/2015 Term 1, Lesson 1 12

13. Question 3
• Representation:
• Recognising and analysing the representation in the
stimulus material – use of visual, auditory and technical
codes
• What representation is and its link to ideology
• To go beyond the representation – who constructed it?
What purpose it? What effects it has or aims to have on the
audience?
• Be aware of issues around representation – stereotypes
(good/bad) how built? Mediation and ideology.
22/09/2015 Term 1, Lesson 1 13

14. MS2 - Coursework
• This unit is designed to enable candidates to
demonstrate knowledge, understanding and
skills in media production processes through
research, planning, production and
evaluation.
22/09/2015 Term 1, Lesson 1 14

15. MS2
Content
• Candidates will be required to produce three
pieces of linked work. These will comprise:
1. a pre-production reflecting research and
demonstrating planning techniques
2. a production which has developed out of the pre-
production
3. a report of 1200 - 1600 words.
22/09/2015 Term 1, Lesson 1 15

16. MS2
• The production tasks must enable candidates
to demonstrate competent technical skills.
Pre-production
• Pre-production tasks must be undertaken individually but may be set on a
whole class basis.
• Pre-production work will focus on the research and planning skills needed
to create media productions.
• Pre-productions may, for example, involve research into comparable
products, key aspects of the appropriate industry relevant to the pre-
production as well as research into the target audience.
22/09/2015 Term 1, Lesson 1 16

17. MS2
Production
• The production must develop out of the pre-production planning.
• Your Industry is print-based.
• Productions must be produced individually and must contain at least two
pages of original material.
• The majority of the images within the production should be originated by
the candidate.
22/09/2015 Term 1, Lesson 1 17

18. MS2
Report
• The pre-production and production must be accompanied by a report of
1200 – 1600 words. This report must be completed individually and will
include:
– a discussion of the most significant research findings which informed the pre-
production
– a brief justification of the target audience for the production
– an evaluation of the production which highlights its strengths and weaknesses
through, for example, a comparison with existing media products.
• The report may be submitted in one of the following formats:
– an illustrated report
– an essay
22/09/2015 Term 1, Lesson 1 18

19. • Become more familiar with media texts you would
not normally consume – newspapers, news reports,
any genres you would not normally be familiar with
• Read around the subject – Media supplements in
newspapers, text books and dedicated websites
• Be up to date with news and current affairs
What can I do to help
myself?
22/09/2015 Term 1, Lesson 1 19

20. 1. Textual Analysis
2. Representations
3. Audience Response
What is Media Studies
all about?
22/09/2015 Term 1, Lesson 1 20

21. What is ?
Working with the
person next to you,
mind map your ideas
in your book.
CONNECT

22. ‘Media’ is 4 different formats.
What do you think a media text is?
DISCOVER

23. What is media?
Media Texts
A media text is the final
product that we
use/read/watch.
For example: NME magazine
is a media text.
Q: Can you think of an example of a
media text for film?
DISCOVER

24. What is media?
Media Platforms
Media platforms are the format that the media text is
produced in.
For example:
Eastenders is produced in a TELEVISION format.
TV is the PLATFORM
There are several different platforms.
Q: What platform is Harry Potter produced in?
What platform is The Sun newspaper?
What platform does Facebook use?
DISCOVER

25. • You are now going to learn about the final 2 forms
of media individually and in silence.
• Read through your sheet.
• Note down the meaning of Media Institutions or
Media Technology.

26. What is media?
The term ‘media’ means many different things.
Media Institutions are big companies that make things
such as TV, Films, Magazines and the Internet.
An example would be Google.
Q: Can you think of any Institutions for the film
industry or TV industry?
DISCOVER

27. What is media?
Media Technology This refers to the equipment that
you use to access and make media.
For example:
We access websites through computers and through
mobile phones. We can also make media (film and
edit) using some phones too.
Q: How many ways can you access film and TV?
DISCOVER

28. Students that have explored MEDIA
TECHNOLOGY have 3 minutes to explain it to
your partner.
• LISTEN.
• MAKE NOTES.
• ASK QUESTIONS IF YOU DO NOT
UNDERSTAND.
DEVELOP

29. Students that have explored MEDIA
INSTITUTIONS have 3 minutes to explain it to
your partner.
• LISTEN.
• MAKE NOTES.
• ASK QUESTIONS IF YOU DO NOT
UNDERSTAND.
DEVELOP

30. Consumption
• When we talk about audiences accessing Media texts, we talk
about them CONSUMING media
• Media Consumption is an important factor in Media Studies
• Have a look at following article –
http://www.themediabriefing.com/article/the-way-we-were-10-
ways-uk-media-consumption-has-changed-in-the-last-decade
22/09/2015 Term 1, Lesson 1 30

31. Look at the images on the following slide
Can you split them into the four categories
correctly?
MEDIA TEXTS MEDIA PLATFORMS MEDIA
TECHNOLOGY
MEDIA
INSTITUTIONS
DEVELOP

33. Once you have arranged the list, create a table
in your book and list some more examples
under each category
Media
Technology
Media
Platforms
Media
Institutions
Media Texts
DEVELOP

34. Pit stop!
Can you explain what MEDIA TECHNOLOGY IS?
DELIGHT
Can you explain what a MEDIA TEXT IS?
Can you explain what a MEDIA PLATFORM IS?
Can you explain what a MEDIA INSTITUTION IS?

35. Homework
• Keep a Diary of your own PERSONAL Media Consumption
• This can be anything use watch, read, play or visit over a 24
hour period
• Make sure to note down time started and spent on each
text/platform
• Due Date: 18/09/2015
22/09/2015 Term 1, Lesson 1 35
Develop

36. Plenary
• Quick Key Terms Check:
22/09/2015 Term 1, Lesson 1 36
Celebrate
Technology
Text