The document provides an overview of Ewa Campbell's career in marketing spanning over 15 years, including roles leading marketing functions for various B2B and B2C companies and experience implementing digital transformations. It highlights her skills and expertise in areas such as inbound marketing, content marketing, social media, analytics, and team leadership. Examples of her work include scaling a major conference to increase attendance and implementing a fully integrated marketing campaign.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Patrick McAuley B2B Integrated Marketing Communications (2019)Pat McAuley
Creative, process-driven B2B communications leader focused on branding and revenue-driving marketing programs. Digital demand- and lead-generation. (Word format)
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
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Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Digital marketing evolves as quickly as technology. The field develops alongside new
advancements to keep pace with consumer behavior as it endeavors to be everywhere
potential customers are. Such a quickly changing landscape means that old jobs are being
replaced by automation technologies as new jobs are created. The double-digit growth rate1
in the field of digital marketing is a strong indicator of the health of the industry.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Patrick McAuley B2B Integrated Marketing Communications (2019)Pat McAuley
Creative, process-driven B2B communications leader focused on branding and revenue-driving marketing programs. Digital demand- and lead-generation. (Word format)
Email Marketing Strategy for Higher EducationInformz
This webinar is all about how to increase the reach of your messaging with email marketing, why having a multi-channel marketing strategy is important, and how to target the right person, with the right message, at the right time. You'll also learn tips for a successful emarketing program and examples from other schools.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Digital marketing evolves as quickly as technology. The field develops alongside new
advancements to keep pace with consumer behavior as it endeavors to be everywhere
potential customers are. Such a quickly changing landscape means that old jobs are being
replaced by automation technologies as new jobs are created. The double-digit growth rate1
in the field of digital marketing is a strong indicator of the health of the industry.
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Digital Team of WorldLine Brandex Group
IMP provides the most effective and measurable digital marketing solutions to build brand awareness, increase revenue and growth sustainably for organizations across sectors.
dominating the digital realm - your trusted digital marketing company.pptxDigital Upward
digital upward stands out as the premier digital marketing company in Gurgaon, offering unparalleled expertise in driving online success for businesses. with a focus on innovative strategies and cutting-edge techniques, digital upward empowers brands to thrive in the digital landscape. from strategic seo and ppc campaigns to engaging social media strategies and captivating content marketing, we tailor our services to meet the unique needs of each client. partner with digital upward today and elevate your digital presence to new heights.
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
1. A visual representation of my career
Connect with me on
Skills and
expertise
Key projects
About me Career history Other projects
Welcome
Looking for a
second opinion?
Ewa Campbell
2. Welcome.
I’m Ewa and I’m glad you stopped by – here’s my career story.
My marketing journey started in B2C where I was running
consumer campaigns for FMCG brands. Here’s where my passion
for brands and communities was originated. A few years later I
entered the B2B world, and never looked back. Throughout the
years I led the marketing functions of a wide variety of businesses,
ranging from start-ups, established companies to FTSE100.
As my career progressed, responsibilities started reaching
beyond traditional marketing — spanning technology, integrated
marketing and analytics, growth and measurable impact. I have
helped companies carry out digital transformations, implementing
the strategy, technology and operations that have allowed them to
increase customer value, improve their efficiencies, and open up
new business areas.
I am a practitioner and huge advocate of inbound marketing
methodology, utilising digital disciplines, such as SEO, content
marketing, social media marketing, SEM and PPC, email marketing
and automation, and account-based marketing.
My biggest passion has always been building, inspiring and
developing talented teams. I am committed to innovation, creativity
and diversity, and a firm believer that great teams can achieve
anything they put their minds to. In my spare time, I run a mentorship
program that helps junior marketers grow their careers.
I love sharing my knowledge and experience. I regularly speak at
industry events and participate in B2B marketing roundtables.
About me
Connect with me on
Ewa Campbell
15+ years
Expertise in B2B
and B2C markets
13+ years
Community/events/
subscription marketing
5+ years
Digital transformation
experience
10+ years
People
management
5+ years
Marketing
speaker
3x
Integrated marketing
tech implementation
3. Connect with me on
Ewa Campbell
Online/offline
marketing skills
Skills and expertise
2013 2014 2015 2016 2017 2018 2019 2020
Marketing technology & CRM management
Web development & CMS
Brand management
Community build & engagement
Demand generation
Content marketing & digital publishing
Multi-channel campaign management
SEO, PPC & analytics
E-marketing & automation
Social media management
Account-based marketing
Creative design
Advertising & PR
Budget management & planning
Team leadership
4. Connect with me on
Ewa Campbell
Skills and expertise
• HubSpot Software & CRM
• Salesforce CRM
• Microsoft Dynamics CRM
• ClickDimentions Automation Software
• Adestra Email Software
• Magento eCommerce
• Eventbrite
• EventsCase
• WordPress
• Webflow
• Moz Pro for SEO
• Hootsuite for Social Media
• Google Adwords
• Google Web Analytics
Technology skills
• Masters in Marketing Management
• Training IDM Diploma in Direct &
Digital Marketing
• Finance for Non-Finance Managers
Master Course
• HubSpot Marketing Software Certification
• Inbound Marketing Certification
• Content Marketing Certification
• All-New Social Media Certification
• Sales Enablement Certification
• Advanced Email Certification
• SEO Advanced Training
• Designing your Brand
• Google Analytics and PPC
• Master High-Impact Writing
• Executive Presentation Skills
Training and
courses
Personal characteristics
ANALYTICAL COMPETITIVE
GOAL-ORIENTATED
ACHIEVEMENT-DRIVEN
ACCOUNTABLE
SOCIABLE
TRUSTWORTHY
RESPECTED FOCUSED
INSPIRING
MOTIVATING
FRIENDLY
STRATEGIC FLEXIBLE TEAM PLAYER
VISIONARY
DEDICATED AMBITIOUS
PASSIONATE
DETERMINED
COOPERATIVE
PRODUCTIVE
LEADER
CREATIVE
COMPASSIONATE
LOYAL
COMMITTED
PROFESSIONAL
SELF-MOTIVATED
STRONG COMMUNICATOR
ENTHUSIASTIC
EFFICIENT
ORGANISED
5. Career history
Connect with me on
Ewa Campbell
CMO,
GovNet Communications
2019 – Present
GovNet runs exhibitions, conferences, forums and
training courses for the public sector attracting over
350k visitors annually.
Since joining GovNet, my objective has been to transform the marketing
practice from a traditional supporting function to a critical, agile and
data-driven practice that has a seat at the table.
I was responsible for GovNet’s digital marketing transformation - the
vision and roadmap of how digital media and technology will transform
customer brand experience and marketing communications across the
customer lifecycle. I also oversee the whole marketing function across 5
business units and 650 products, implementing marketing plans, sales
enablement strategies, and customer experience and retention programs.
Key achievements:
• Developed and Implemented a fully integrated sales and marketing
technology (HubSpot) and data solutions
• Introduced and implemented new inbound marketing strategies and
community programs
• Designed content-led campaigns that significantly improved lead
generation, engagement and conversion rates
• Implemented new customer insight strategies that produce clear
findings and recommendations for community building and effective
cross-channel communications with target audiences and customers
• Redesigned and launched new websites across all products
• Introduced new demand generation practices and tools
• Redesigned marketing reporting, ensuring demonstrable ROI on
marketing spend
• Introduced a Marketing Academy concept to both train and share
best practices amongst the teams
6. Global Marketing Director,
Internet Of Business
2018 - 2019
Internet of Business is a community of leading
enterprises representing multiple sectors brought
together through live events and a digital platform.
I was hired to drive and oversee the development of events marketing
and subscription strategies on a global level.
I managed marketing, editorial, delegate sales, web, CRM and technology
teams to implement programs and best practise that deliver brand
recognition and loyalty and increase company sales.
Key achievements:
• Developed a global marketing strategy introducing new digital
initiatives that achieved brand and commercial objectives
• Implemented fully integrated and high performing marketing
technology (HubSpot and CRM Dynamics)
• Developed CRM procedures and practices; responsible for
implementing GDPR compliant processes
• Redesigned content marketing, lead generation/management and
social media strategies to increase engagement, conversion rates,
and drive brand loyalty
• Led the editorial and content marketing teams to develop long-term
themes attracting attention and generating market awareness
and interest
• Developed the data and insight-driven CRM strategy to increase
customer conversion and retention
• Restructured multi-functional teams to enable successful new
strategy implementation
• Set up the company’s training academy and personal development
plans, driving innovation and best practice
• Owned and managed marketing and operational budgets
Connect with me on
Ewa Campbell
Career history
7. CMO,
LSX
2015 - 2018
LSX is a global expert network of senior executives
offering a programme of high-level conferences and
networking events, research and insight, and
bespoke initiatives.
I joined the leadership team at LSX to drive the overall business
marketing and community strategy, including brand management,
community acquisition and retention, events, virtual offering, inbound
and content.
I was responsible for implementation of new marketing technology,
automation programs, best practices and management of marketing,
data and content teams.
Key achievements:
• Developed and oversaw the implementation of the overall business
marketing strategy
• Set up the marketing, content and data functions from scratch
• Implemented and maintained marketing technology
(HubSpot and SalesForce)
• Owned community building initiatives to grow member and
customer base, and increase engagement levels through regular,
persona relevant content
• Managed the communication strategy for all inbound channels,
including social, email, blog, SEO and PPC, landing pages and
online advertising
• Optimised the marketing automation strategy including lead nurture
and conversion processes through email, content and social
• Built and managed the social media presence, identifying new ways
to engage and reach target buyers
• Developed and measured key metrics around the business, including
user acquisition, conversion rates, engagement rates, satisfaction and
renewal rates
• Set up a recruitment process, built teams and created structured
training and development programs
Connect with me on
Ewa Campbell
Career history
8. Connect with me on
Ewa Campbell
Key projects
Product awareness and growth
LSX World Congress has become a
premier conference for leaders in life
sciences investment, technology, business
and strategy. After joining LXS I was
responsible for scaling the event in its
second year. The key objectives were
to increase delegate attendance and
secure high delegate retention rate,
increase customer satisfaction and NPS
score, generate sales qualified leads
contributing to sponsorship revenue and
increase overall brand awareness.
I introduced a fully integrated marketing
campaign consisting of new inbound
activities combined with traditional
channels. Top results came from
combined efforts across e-Marketing,
direct mail, PPC and social media.
I introduced a content marketing
campaign that met the needs of each
target persona and their customer
journey stage, and utilised this to drive
awareness, engagement and generate
quality leads. I developed highly engaging
loyalty programs for different personas
consisting of all-year-round benefits and
on-the-day perks and initiatives.
I engaged in several PR and media
activities and utilised content techniques to
increase brand awareness as well as deliver
new delegates, speakers and sales leads.
I designed a separate content marketing
campaign to generate and nurture
sponsorship sales leads. I implemented
a number of lead capture tools across
the website and social channels and used
automation to keep the leads warm.
I integrated a personalised and fully
integrated video strategy into the sales
communication program. And I teamed
up with the sales group on optimising the
proposition and communication efforts
across the customer lifecycle.
Finally, I utilised the newly implemented
smart marketing technology (HubSpot)
to monitor engagement at every customer
touchpoint and optimise campaign’s
results and resources in real-time.
Results
350% increase in LinkedIn
engagement
63% enquiry form
submission rate
28% web traffic via social
media
39% delegate bookings from
event brochures
40+ positive PR coverage
pieces 10x website traffic on
previous year
3% increase in NPS score 11000+ new social media
followers
20+ premium content assets 3500+ new inbound prospects
26% retention rate 500+ qualified leads through
webinars only
27% contribution to
sponsorship revenue 20% shorter sales cycle
85% increase in delegate
sales 451% increase in sales qualified
leads
Campaign optimisation
Numbers
Brand awareness
17% delegate conversion
through automation
25% delegate bookings from
content assets
730% ROI on online advertising
1 fully integrated and
personalised website
9. Connect with me on
Ewa Campbell
Key projects
New marketing technology
implementation
Strategic planning and implementation
of a marketing technology roadmap was
one of my main objectives at GovNet. A
few key legacy challenges included a lack
of visibility with sales, lack of support
and system integration issues between a
number of legacy providers.
At the same time, I was in the process
of onboarding new inbound marketing
strategies and needed a platform to truly
connect various digital activities, so I also
looked into marketing automation that
would live on the same seamless platform.
After months of planning and testing,
GovNet successfully moved to HubSpot.
I worked with marketing and sales
Leaders to implement a measurable
lead generation strategy. We developed
different lead scoring for sales and
developed new processes around this,
including a clear follow-up strategy. To
drive inbound campaigns, we pulled
together lots of research on our key
personas and key accounts, and had the
entire company looking into inbound
best practices.
I worked with the teams on
implementing highly engaging content
marketing strategy to drive awareness,
engagement and conversion.
More sales qualified leads
After fully integrating all marketing and sales systems we started building
and defining lead scoring and grading for new accounts in collaboration
with sales. Increased efforts and quality in lead generation funnel gained
traction quickly, securing a 27% increase in new sales leads within strategic
accounts in the first 6 months. This more data-orientated approach
has fed into the ongoing evaluation to uphold quality, by using nurture
programs to push visitors to sales qualified leads and new customers.
Stronger client focus
Following implementation the new marketing function was working
with hundreds of different newsletters and a lot of content. The system
connected marketing efforts across all channels and provided a stronger
holistic view and influenced revenue on all activities. The sales team
reduced cold calling significantly and gained in-depth customer insight
that enabled smarter and more effective sales calls. The marketing team
members were able to optimise their efforts to maximise business impact.
Time to market and execution
The implementation enabled us to optimise resources, including saving
time by automating manual tasks, reducing marketing costs through
better-targeted campaigns and integrating with key marketing and sales
tools. The new system freed marketers’ time to think about the actual
campaign strategy rather than the execution. New marketing dashboards
reported on marketing influenced revenue which enabled teams to
maximise results and ROI.
Results
10. Connect with me on
Ewa Campbell
Other Projects
I’m passionate about
sharing my knowledge
and lessons learned with
other marketers. I regularly
speak at industry events,
such as European CMO
Summit, EventsEvents or
International Confex, and
take part in webinars/
roundtables/ discussion
panels.
I host the ‘Future of
Event Marketing’ Meetup
Group for the event
marketers interested in
the latest digital trends
and technology.
Knowledge
sharing &
networking
I run a ‘Super-Size Me!’
mentorship program
designed to improve
performance, influence
and careers of junior
marketing executives.
Mentoring and
scaling marketers
EventsEvents
Public speaking/
roundtables/
webinars
CMO Summit
Flume Chats
Together with Virgin StartUp I
guide entrepreneurs to help them
achieve business goals and realise
their potential.
Advising
Training
I provide businesses with the key stills and knowledge
to excel at driving virtual and hybrid events.
11. Connect with me on
Ewa Campbell
Looking
for a
second
opinion?
Ewa has an incredible depth
of understanding on all
marketing channels and the
tech needed to make a multi-
channel marketing strategy
a success. She’s awesome
to work with and I learnt so
much from her approach.”
James Tucker, Chief
Operating Officer, GovNet
“
Ewa is an absolute pleasure
to work with. We have
worked together for the
last 18 months to bring in
HubSpot and implement
an Inbound Strategy across
the Group. Ewa brought a
wealth of experience and
knowledge to the project
which ensured its success.
Ewa has built up a great
relationship with the entire
team at Digital 22 and we
look forward to working
together in the future.”
Caroline Sibley, Solutions
Manager, Digital 22
“
Ewa is the best marketing
manager I have worked with
in my career. A genuinely
creative individual who can
think outside the box to
over-deliver, she has been
key to strategy and growth
in the series this year. Her
work-ethic is unmatched
and her ability to transform
analytics and data into true
marketing insight is has
been very impressive. She is
especially skilled in driving
value via PR and social
channels.”
Dominic Halpin, Head of
Sales, Informa Tech
“
I had the privilege of reporting
into Ewa, an inspirational
leader and role model. Ewa is a
driving force behind marketing
innovation, quality strategies and
plans, best practice and success.
Her work ethic is unmatched,
and her ability to manage
multiple projects and teams is
awe-inspiring.
A marketing guru, a mentor
and a friend, Ewa is passionate,
kind, enthusiastic and incredibly
supportive. She is dedicated
to educating and uplifting
employees to enable all teams
over-deliver on targets and grow
into thought professionals in
their area. Ewa is exceptionally
generous, often giving up her
time to support my career and
development, always happy
to share her experience and
expertise. I feel incredibly
privileged to of had the
opportunity to work with and
learn from such an incredible
marketer. Given a chance, I
would work for Ewa again?
Absolutely! With Ewa on your
team, everything is possible.”
Caylee Donaldson, Head of
Marketing, Internet of Business
Ewa is the very definition of a marketing leader. I know
very few people with her drive, zest for success and
comprehensive knowledge of marketing tech. Combined
with a strong understanding of business requirements, Ewa
designed and led processes and solutions that have helped
IoB grow. She also created a constructive environment
that enabled productivity, innovation, and positive
communication. Ewa always tackles the most difficult
situations with a positive attitude and the end result in mind.
She has a rare ability to inspire others to share her vision
and drive teams to give 100% and deliver only the best.
Her patience and willingness to support have motivated
me to do the best job I can. She knows how to bring the
best out of her teams. I will miss working with Ewa. I wish
her every success in her life and hope our career paths
will cross again.”
Arpita Srivastava, CRM and Data Manager,
Internet of Business
“
As our CMO, Ewa was instrumental in developing the
marketing framework and processes for which our
business relied upon for the first 4 years of its existence.
Ewa helped build our direct marketing and content
marketing capabilities that are still with us today. Ewa’s
strong campaign management and reporting combined
with her analytical and creative mind ensured she was a
valued member of the central management team.”
Neil Darks, Chief Executive Officer, LSX
“
I started working with Ewa
over eight years ago, and
her work ethic, creativity,
commercial, organizational
and leadership skills are
rare to find. Ewa has
always been consistent in
her professionalism and
her drive to deliver above
and beyond, no matter
what project or challenge
she takes on. Ambitious
and decisive, at the same
time as understanding and
supportive, she is someone
that many have loved being
managed and mentored by.
Ewa is constantly looking for
opportunities to learn and
invests in her and others’
personal and professional
development, making her
someone who is always
ahead when it comes
to marketing strategies.
Kind, friendly and open,
any business is lucky to
have Ewa as part of their
leadership team.”
Lucy Ashton, Managing
Director, US, Internet of
Business
“ “