Council Consulting is a digital marketing training consultancy built to blur the lines and bridge the rift between the Agency and the Client.

1. COMPANY PROFILE & SERVICES

2. ABOUT COUNCIL CONSULTING
Council Consulting is a digital marketing training
consultancy built to blur the lines and bridge the rift
between the Agency and the Client.

3. ABOUT COUNCIL CONSULTING
Through comprehensive, engaging and holistic training methods we help:
Brands strengthen in-house capabilities to conceptualise and sustainably manage digital
marketing campaigns and optimise their digital presence
Agencies work with Clients to develop measurable digital goals and build a robust digital
framework to achieve business goals through a holistic understanding of the vast digital
marketing eco-system
Individuals arm themselves with essential digital marketing knowledge and know-how

4. OURTRAINERS
Cheak Hong Ian - Lead Consultant
Cheak Hong Ian leads Council Consulting, and loves helping
companies build a sustainable, scalable online ecosystem to
reach their audiences with useful, engaging and decision-
making content, anytime and anywhere.
A Mass Communication graduate and ACTA certified trainer
with 9 years of experience in writing and digital marketing, Cheak’s clients range from
SMEs to MNCs, including brands like Emerson, Bata, Julie’s Biscuits, NCS and Singapore
Media Academy.
He works closely with upper to top level management to initiate campaigns reaching
millions of people within Singapore and throughout the Asia Pacific region, while
training their employees to sustain and grow these initiatives.

5. SOME OF OUR CLIENTS

6. SOMETOPICS WE COVER
Digital Marketing Strategy
• Identify suitable platforms to showcase
products and services
• Plan for creative strategy & campaign
optimisation based on Google
Analytics findings
• Develop brand voice and persona

7. SOMETOPICS WE COVER
Search Engine Marketing
• Identify relevant high traffic keywords
and corresponding monthly search
volumes within specific locations
• Write SEM ad copy catered to high
traffic keywords with compelling CTAs
• Differentiate between content that
should go into ad copy, callout
extensions, site link extensions,
structured snippet extensions

8. SOMETOPICS WE COVER
Display Advertising
• Differentiate betweenTopic,
Placement, Keyword, Demographic,
Remarketing,Affinity Audiences and
In-market AudiencesTargeting
• Build a responsive display ad with Ad
Gallery on AdWords
• Pass the Google AdWords Display
Advertising Exam

9. SOMETOPICS WE COVER
Social Media Marketing
• Develop a comprehensive social
media content calendar
• Identify and target suitable social
media networks to develop based on
target audience
• Create Boosted Post and Multi-Image
Ads on Facebook and Instagram

10. CLIENT REVIEWS
Cheak has an amazing understanding of how
to develop a marketing strategy. We broke
even in two months and Cheak played a
pivotal part in making this happen.
If you need to know where to put your
marketing funds, look no further, Cheak is the
man.
Christopher Hwang
Founder,The Golden Duck Co. & Impressionist Pte. Ltd.
“
”

11. CLIENT REVIEWS
Cheak was our digital marketing consultant who oversaw and
planned the digital marketing strategy for the company.
After I joined as a fresh graduate, I quickly picked up the skills of
search engine marketing, display advertising, social media
marketing and email marketing under his guidance. I learnt how
to optimise our marketing strategy and campaigns to meet the
company's business goals.
He also encouraged me to explore other opportunities on how
things could be done better. I learnt plenty from Cheak during
my on-job training and it was a pleasure to work with him.
Dorcas Ang
Marketing Executive, FortyTwo Pte. Ltd.
“
”

12. CLIENT REVIEWS
Cheak is a results-oriented and performance-
driven vendor who is detailed and responsive
to his clients needs and business.
Our campaigns have increased by over 100%
in terms of our efforts in Google AdWords and
overall digital presence of the school after
engaging him as our consultant.
Michelle Zhang
Head of Recruitment & Marketing
Informatics Education
“
”

13. CLIENT REVIEWS
A very passionate and talented techie who
possesses great knowledge of digital business.
Able to understand, grasp and answer client
briefs thoroughly with great detail, supported
by market intelligence and analysis.
Marketing-savvy and copy-driven campaigns
are Cheak's unique strengths.
Patrick Goh
Director, APG Advertising
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14. PREPARED BY
CHEAK HONG IAN
CHEAK@COUNCILCONSULTING.SG
+65 8180 7108
COUNCIL CONSULTING PTE LTD