1.  General
 Developing and implementing the annual marketing plan to meet agreed company
objectives
whilst keeping careful control and management of the annual marketing budget.
 Inbound Marketing
 Build and manage a rich content/editorial calendar that attracts a qualified
audience to our owned properties (including blog posts, whitepapers, ebooks,
reports, webinars, infographics, etc.).
 Grow new leads, including marketing-qualified leads, by converting site traffic
through calls-to-action, landing pages, and lead generation content (including
offers).
 Optimize our marketing automation and lead nurturing processes through email,
content, and social channels.
 Establish closed-loop analytics with sales to understand how our inbound
marketing activity turns into customers, and continually refine our process to
convert customers.
 Social Media Marketing
 Build and manage the company’s social media profiles and presence, including
Facebook, Twitter, LinkedIn, and additional channels that may be deemed
relevant.
 Create shareable content appropriate for specific networks to spread both our
brand and our content.
 Monitor and engage in relevant social discussions about our company,
competitors, and/or industry, both from existing leads and customers as well as
from brand new audiences.
 Run regular social promotions and campaigns and track their success (e.g. Twitter
chats, LinkedIn discussions, etc.).
 Work alongside other marketers and content marketers to help distribute content
that educates and entertains our audience and supports marketing goals.
 Drive consistent, relevant traffic and leads from our social network presence.
 Explore new ways to engage and identify new social networks to reach our target
buyers.
 Track, measure, and analyze all initiatives to report on social media ROI.
 Content Marketing
 Create 1-2 free resources each month to drive leads, subscribers, awareness,
and/or other important metrics (examples include ebooks,
whitepapers, infographics, guides, templates, etc.).
 Blogging on an on-going basis to support and promote your offers and to attract
site visitors through search, social media, and email subscribers.
 Grow our subscriber base by providing them with regular, helpful content that’s
aligned with their needs and interests.

2.  Collaborate with designers, product marketers, sales professionals, and external
influencers and industry experts to produce relevant content that meets the needs
of both key stakeholders and our audience.
 SEO
 Manage both on-page SEO and off-page SEO for the company.
 Collaborate with content marketing and blog contributors to create high-quality
content around important, relevant terms.
 Manage and improve organic search engine performance and goal-setting based
on click through rates, traffic, and conversions.
 Stay up-to-date with the latest trends and changes with SEO and major search
engines.
 Email Marketing
 Grow our email list organically, not through bought or rented lists.
 Manage various email campaigns, including the template designs, calls-to-action,
and content used in our email sends.
 Segment lists based on behaviors like past email engagement and website
interactions (content downloads, site page visits, etc.).
 Measure results and optimize the lead nurturing workflows for these segments to
convert leads into customers.
 Work to minimize list decay and unsubscribes while increasing the productivity of
our email sends.
 Develop documentation and road maps for processes, A/B tests, and promotions
that succeed through email.
 Product Marketing
 Together with the product team, educate both internal and external stakeholders
about our product features and their benefits.
 Create product content (e.g. sales enablement documentation, case studies,
product videos, website copy, blog posts, Quora/forum responses) to articulate the
benefits of our products to the world.
 Assist members of our sales team on calls with prospects when appropriate to
provide deeper dives into the product.
 Speak and present both internally and externally to promote the story of our
product.
 Measure and optimize the buyer journey as it relates to product feature adoption
and usage.
 Paid Marketing
 Manage the strategy and setup of all paid campaigns.
 Measure and optimize our paid marketing using vendor-specific dashboards,
Google Analytics, and marketing analytics reports.

3.  Research and test partnerships with new vendors to expand our reach and/or lower
our cost-per-acquisition.
 Collaborate with marketing teammates to maintain a consistent brand voice and
message across all paid programs.
 Craft landing pages and lead generation forms for our content to distribute
through relevant paid programs.
 Stay up-to-date with digital marketing trends and potential new channels and
strategies to keep us ahead, including updates to social media marketing,
attribution, and programmatic media buying.
 Public Relations/Media Relations
 Connect with influential media outlets and journalists to place stories about
company news and other initiatives.
 Assist with event planning, including working with vendors, event coordinators,
and design teams for on-site collateral.
 Create content regularly to grow the company’s footprint (press releases,
corporate announcements, and creative content like SlideShare presentations).
 Collaborate with prominent members of the company, including executives, to
craft and pitch press releases and thought leadership columns.
 Establish a sustainable, strategic approach to PR based on adding value to media
outlets and event managers, not just asking for it.
 Marketing Operations
 Manage technical aspects of key marketing systems (marketing
automation, CRM) used to generate, distribute, and report on leads.
 Establish and maintain scalable processes that ensure best practices in campaign
and lead management.
 Create and maintain metrics reports on marketing and sales activities,
effectiveness, and business impact.
 Analyze marketing and sales data to develop insights and make recommendations
on areas for optimization.
 Monitor and maintain data quality within the marketing database.
 Evaluate new technologies and add-on applications to improve and optimize
marketing team performance.
 Sales support
 Assisting sales teams in developing, engaging and preparing effective client
presentations and proposal documents
 Identifying case study opportunities and work with the sales team to drive these
through
to client sign off.
 Overseeing the development of company brochures, stationery and general
branded
marketing products.

4.  Team Management
 Handling Market Research and Event Management Team.
 Managing designers and developers for creating newsletter template, email
marketing templates, website landing pages, Collateral development and blog
content.
 Events
 Identifying opportunities for market reach through exhibitions, conferences and
thought leadership events and decide on the most effective approach.
 Managing and co-ordinating all activities including stand design, suppliers,
products,
staffing, couriers, build-up and break-down as well as being available to support
on the
day.
 Internal communications
 Updating internal digital signage with relevant information, oversee quarterly
company
newsletter and assist in developing a creative and impactful presentation at the
annual
company meeting.
 Brand management
 Successfully maintaining a consistent brand image ensuring all activity is carried
out
according to the company brand guidelines.
 Proof-reading and branding quality control across all areas of the business.
 Lead generation
 Managing supplier marketing funds and where appropriate running joint lead
generation campaigns.
 Using CRM to track leads and report on ROI from all events, online campaigns
and other marketing activities.