Michael Price is an experienced digital media marketer with 15 years of experience leading social media strategies and teams. He has a proven track record of success, having increased ROI and key metrics for many brands. Some of his accomplishments include developing a strategy that increased ROAS for Rent-A-Center by 10.7x and leading initiatives that doubled social engagement. He receives strong recommendations that highlight his strategic skills, results-focused work, and ability to inspire and mentor teams.
Text 100 is a global PR agency with 28 offices and 500 staff. Though large, it prides itself on providing boutique-level service. The agency focuses on consistent methodology and measurement to deliver clear value and ROI for clients. Its Singapore office serves as the regional ASEAN headquarters, managing local and regional partners. The document discusses how social media has changed the role of PR and created new opportunities by facilitating conversations and providing insights into audiences. It outlines Text 100's approach to social media including listening, identifying influencers, engaging audiences, and measuring impact.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Manifest Social is a group of former heads of social media at some of the biggest brands in the world. We work on strategy and execution with large brands to solve big challenges and create new opportunities. Here we outline who we are and how we approach each project.
The document provides details about Juyeon Lee's portfolio, which includes projects showcasing her skills in constructing databases, analyzing data, and presenting information. The portfolio begins with the Ad Specialty Imports Project, where she constructed a database, captured meaningful information from raw data through analysis, and presented the information to support decision making. It also includes additional visual presentations created in Microsoft Publisher and PowerPoint, such as marketing materials and strategy presentations for Southwest Airlines and Google.
The digital marketing plan summarizes strategies to rebrand AllbyChaz's event planning business and customized products. Key recommendations include focusing on event planning and custom products separately from other services, conducting SEO optimizations like improving titles and meta descriptions, launching awareness and retargeting Google Ads campaigns around relevant keywords, and using social media platforms like Instagram, Facebook, and TikTok to build brand awareness and drive traffic. The plan provides performance objectives and sample social media content to help achieve marketing goals.
Singley + Mackie is a full-service digital agency located in Los Angeles that is dedicated to creating meaningful brand connections through paid, earned, and owned social media channels. They were named one of the top 100 global ad agencies for their knowledge of social media and Google in 2012. Their services include social media management, media buying, application development, video production, and analytics/reporting. They have done work for brands in over 10 countries across industries such as entertainment, CPG, and travel.
Bridgeway Case Study - marketing v3 -jeAbbey Peckis
The document discusses how Bridgeway transformed its marketing through a content marketing strategy. It established foundational processes, implemented a project management function for content marketing, and saw significant results including a 55% rise in sales requests, 42% rise in qualified leads, and 73% rise in content downloads. By creating valuable educational content through Bridgeway University and leveraging tools like Salesforce, the marketing team improved lead generation and better aligned with sales.
A case study created for the course, 203 Web Analytics, Postgraduate Social Media Program at Seneca College (April 2018). A social media team proposal for the company, Sysomos, a project collaboration with 5 other post-graduate students of the program. I was in charge of some slides and designed the presentation for the group.
Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
Text 100 is a global PR agency with 28 offices and 500 staff. Though large, it prides itself on providing boutique-level service. The agency focuses on consistent methodology and measurement to deliver clear value and ROI for clients. Its Singapore office serves as the regional ASEAN headquarters, managing local and regional partners. The document discusses how social media has changed the role of PR and created new opportunities by facilitating conversations and providing insights into audiences. It outlines Text 100's approach to social media including listening, identifying influencers, engaging audiences, and measuring impact.
We are the professional web design & development company in India
We specialize in providing services like web design & development, mobile application development, graphic design & e-commerce solutions to help start ups & small businesses in creating their brand identity. We market them by offering digital marketing, SEO and social media marketing services.
Manifest Social is a group of former heads of social media at some of the biggest brands in the world. We work on strategy and execution with large brands to solve big challenges and create new opportunities. Here we outline who we are and how we approach each project.
The document provides details about Juyeon Lee's portfolio, which includes projects showcasing her skills in constructing databases, analyzing data, and presenting information. The portfolio begins with the Ad Specialty Imports Project, where she constructed a database, captured meaningful information from raw data through analysis, and presented the information to support decision making. It also includes additional visual presentations created in Microsoft Publisher and PowerPoint, such as marketing materials and strategy presentations for Southwest Airlines and Google.
The digital marketing plan summarizes strategies to rebrand AllbyChaz's event planning business and customized products. Key recommendations include focusing on event planning and custom products separately from other services, conducting SEO optimizations like improving titles and meta descriptions, launching awareness and retargeting Google Ads campaigns around relevant keywords, and using social media platforms like Instagram, Facebook, and TikTok to build brand awareness and drive traffic. The plan provides performance objectives and sample social media content to help achieve marketing goals.
Singley + Mackie is a full-service digital agency located in Los Angeles that is dedicated to creating meaningful brand connections through paid, earned, and owned social media channels. They were named one of the top 100 global ad agencies for their knowledge of social media and Google in 2012. Their services include social media management, media buying, application development, video production, and analytics/reporting. They have done work for brands in over 10 countries across industries such as entertainment, CPG, and travel.
Bridgeway Case Study - marketing v3 -jeAbbey Peckis
The document discusses how Bridgeway transformed its marketing through a content marketing strategy. It established foundational processes, implemented a project management function for content marketing, and saw significant results including a 55% rise in sales requests, 42% rise in qualified leads, and 73% rise in content downloads. By creating valuable educational content through Bridgeway University and leveraging tools like Salesforce, the marketing team improved lead generation and better aligned with sales.
A case study created for the course, 203 Web Analytics, Postgraduate Social Media Program at Seneca College (April 2018). A social media team proposal for the company, Sysomos, a project collaboration with 5 other post-graduate students of the program. I was in charge of some slides and designed the presentation for the group.
Tool used: Microsoft Powerpoint
The analysis and logo use is only for academic learning purposes. Logos are copyrighted to Sysomos.
Micaela Musante is a senior marketing project manager with over 14 years of experience in social media marketing, traditional marketing, customer engagement, training, team leadership, and project management. She has worked with Fortune 500 companies and startups. She is skilled in developing marketing strategies, managing client relationships, and leading teams.
The document describes how Bridgeway transformed its marketing through a content marketing strategy. It established foundational processes, implemented a project management function for content marketing, and saw significant results including a 55% rise in sales requests and a 42% rise in qualified leads per month. The strategy involved developing educational content through Bridgeway University to build awareness and generate qualified leads for sales.
This document outlines smart goals and key performance indicators for JG Marketing Design's digital marketing efforts. It includes micro and macro conversion goals related to increasing engagement on social media platforms like Twitter and Facebook over time periods ranging from 1 to 9 months. Metrics mentioned include social media followers/impressions, email subscribers/open rates, website traffic from social media, and brand strategy guide downloads. The goals are meant to help measure success in brand awareness, lead generation, and sales. Key metrics highlighted for measuring business success include email subscriber growth, ROI, and number of leads generated from various tactics.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Strategy to Accelerate Your Business Growth with Social MarketingJeffrey White
The document provides an overview of developing a social media marketing program to accelerate business growth. It discusses traditional marketing methods and their limitations. The advantages of social media marketing are described, including building relationships and viral marketing. A strategy is outlined to utilize Facebook to acquire qualified prospects, encourage referrals, and convert prospects to customers. Methods are presented to achieve these goals through viral marketing techniques, developing email lists, and regularly interacting on Facebook. Metrics are suggested to measure the success of the program and evaluate its return on investment.
The document provides a situational analysis and digital marketing strategy recommendations for Paula Mitchell Group, a real estate firm. It analyzes the company's online presence and competitors. Key recommendations include participating in industry forums to position the company as a leader, blogging more frequently to increase traffic to the website, and optimizing the website for mobile use. The strategy aims to increase sales by 25% and website traffic by 25% by June 2015 through improved search engine optimization, social media promotion, and targeted digital advertising.
https://bloomerang.co/resources/webinars/
Carol Hamilton will outline a rigorous process that enables you to review your portfolio of programs and initiatives and make strategic decisions.
YourCompanyName proposes a social media marketing solution for InstadiumPromotions including strategy development, account creation and daily management across platforms like Facebook, Twitter and LinkedIn. The monthly fee of $0,000 includes consulting, content creation, community engagement and integration across all marketing channels. The 6-month agreement requires client involvement by providing new content and information to share on social media.
ParadigmNEXT is a digital marketing agency that provides services such as digital strategy, content creation, customer insights, search engine optimization, social media optimization, and website design. They take a unique blended approach of digital and traditional research to understand customers and help clients reach their goals. Their team of creative and technical specialists work together to effectively execute strategies. ParadigmNEXT focuses on building lasting customer relationships.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
This document provides details of the candidate's marketing experience and accomplishments:
- At Cisco, they developed a lead nurturing program using online content that generated $42.2 million in estimated pipeline in a single quarter.
- For NetApp, they oversaw the overall partner and advocate social media strategy, including social strategy and execution for events that earned over 1 million social impressions and thousands of blog post views per event.
- They developed marketing and content for a cloud-based recovery product for AWS that won a 2016 award for Best New Product/Service of the Year.
- While at Cisco, their programs averaged $10 million in estimated pipeline per quarter with partners, exceeding the ROI target.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
Lauren Searle is a seasoned marketer with over 10 years of experience in content development, marketing strategy, brand management, and client relationships. She has directly managed online and offline media to increase brand awareness and marketing response. Her skills include content marketing, social media, budgeting, copywriting, and data analysis. Previously she held roles as a Digital Media Manager, Product Marketing Manager, and Marketing Manager developing marketing plans and strategies to promote products and services.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
https://bloomerang.co/webinars-events/
Want to plan marketing activities that support your organization’s mission and programs?
In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.
Michael Price is an experienced business leader with 15 years of experience in business development, sales, digital marketing, and team management. He has consistently exceeded revenue goals by over 100% yearly through the sale of digital media and SaaS products. Some of his career highlights include managing a team of 20 people, selling over $2 million in SaaS solutions, and increasing a client's return on ad spend by 10.7x through a social media strategy. He has received strong performance reviews that praise his presentation skills, strategic thinking, and client relationships.
The document provides a summary of Costantino Marotta's skills and experience. It outlines his 8 years of experience in digital marketing across strategic, creative, technical, and analytical roles. It also details his experience managing large budgets and blue chip clients. Additionally, it lists his education background and key roles, including managing a team of 12 people and successfully creating and implementing strategies that drove over 2 million likes and followers for clients.
Micaela Musante is a senior marketing project manager with over 14 years of experience in social media marketing, traditional marketing, customer engagement, training, team leadership, and project management. She has worked with Fortune 500 companies and startups. She is skilled in developing marketing strategies, managing client relationships, and leading teams.
The document describes how Bridgeway transformed its marketing through a content marketing strategy. It established foundational processes, implemented a project management function for content marketing, and saw significant results including a 55% rise in sales requests and a 42% rise in qualified leads per month. The strategy involved developing educational content through Bridgeway University to build awareness and generate qualified leads for sales.
This document outlines smart goals and key performance indicators for JG Marketing Design's digital marketing efforts. It includes micro and macro conversion goals related to increasing engagement on social media platforms like Twitter and Facebook over time periods ranging from 1 to 9 months. Metrics mentioned include social media followers/impressions, email subscribers/open rates, website traffic from social media, and brand strategy guide downloads. The goals are meant to help measure success in brand awareness, lead generation, and sales. Key metrics highlighted for measuring business success include email subscriber growth, ROI, and number of leads generated from various tactics.
The document provides a digital marketing strategy plan for Environmental Doctor. It begins with defining Environmental Doctor's objective in digital marketing as building loyal customer relationships. It then analyzes Environmental Doctor's target market both in general and within the digital space. Specifically, it identifies Environmental Doctor's online audiences as residential "evangelists" like teacher Amy Jones, and commercial "industry thought leaders" that clients look to for advice. The plan will make recommendations on tactics like search engine marketing, social media, and website optimization to help Environmental Doctor engage these online audiences.
Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.
Strategy to Accelerate Your Business Growth with Social MarketingJeffrey White
The document provides an overview of developing a social media marketing program to accelerate business growth. It discusses traditional marketing methods and their limitations. The advantages of social media marketing are described, including building relationships and viral marketing. A strategy is outlined to utilize Facebook to acquire qualified prospects, encourage referrals, and convert prospects to customers. Methods are presented to achieve these goals through viral marketing techniques, developing email lists, and regularly interacting on Facebook. Metrics are suggested to measure the success of the program and evaluate its return on investment.
The document provides a situational analysis and digital marketing strategy recommendations for Paula Mitchell Group, a real estate firm. It analyzes the company's online presence and competitors. Key recommendations include participating in industry forums to position the company as a leader, blogging more frequently to increase traffic to the website, and optimizing the website for mobile use. The strategy aims to increase sales by 25% and website traffic by 25% by June 2015 through improved search engine optimization, social media promotion, and targeted digital advertising.
https://bloomerang.co/resources/webinars/
Carol Hamilton will outline a rigorous process that enables you to review your portfolio of programs and initiatives and make strategic decisions.
YourCompanyName proposes a social media marketing solution for InstadiumPromotions including strategy development, account creation and daily management across platforms like Facebook, Twitter and LinkedIn. The monthly fee of $0,000 includes consulting, content creation, community engagement and integration across all marketing channels. The 6-month agreement requires client involvement by providing new content and information to share on social media.
ParadigmNEXT is a digital marketing agency that provides services such as digital strategy, content creation, customer insights, search engine optimization, social media optimization, and website design. They take a unique blended approach of digital and traditional research to understand customers and help clients reach their goals. Their team of creative and technical specialists work together to effectively execute strategies. ParadigmNEXT focuses on building lasting customer relationships.
Social Media Marketing Plan methodologyDemand Metric
Use this methodology to create a social media marketing plan for your business. Get the associated tools & templates @ http://www.demandmetric.com/content/social-media-marketing-plan-methodology
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
This document discusses various ways that brands are using social media for marketing purposes. It covers listening to customers, building brand awareness, acquiring and qualifying new customers, and engaging in one-to-one conversations. The large user bases and high engagement on sites like Facebook and Twitter provide valuable data and marketing opportunities. However, the real value comes from how brands utilize this data to improve customer experiences through personalized and relevant content. Effective social marketing involves setting goals, building an audience, engaging fans, and using customer data for segmentation and personalization.
This document provides details of the candidate's marketing experience and accomplishments:
- At Cisco, they developed a lead nurturing program using online content that generated $42.2 million in estimated pipeline in a single quarter.
- For NetApp, they oversaw the overall partner and advocate social media strategy, including social strategy and execution for events that earned over 1 million social impressions and thousands of blog post views per event.
- They developed marketing and content for a cloud-based recovery product for AWS that won a 2016 award for Best New Product/Service of the Year.
- While at Cisco, their programs averaged $10 million in estimated pipeline per quarter with partners, exceeding the ROI target.
- Developing dynamic content for a multitude of industries while providing web analytics, SEO, web design, content marketing, social media marketing, and brand strategies to ensure products reach their target audience.
- Designing modern responsive websites and creative content including logos, banners, and engaging videos.
- Strategically using mobile and emerging technologies to raise brand awareness and resolve issues that may affect a marketing presence or productivity.
Lauren Searle is a seasoned marketer with over 10 years of experience in content development, marketing strategy, brand management, and client relationships. She has directly managed online and offline media to increase brand awareness and marketing response. Her skills include content marketing, social media, budgeting, copywriting, and data analysis. Previously she held roles as a Digital Media Manager, Product Marketing Manager, and Marketing Manager developing marketing plans and strategies to promote products and services.
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
https://bloomerang.co/webinars-events/
Want to plan marketing activities that support your organization’s mission and programs?
In this webinar, we share the process we use with our clients to create an effective and efficient marketing strategy.
Michael Price is an experienced business leader with 15 years of experience in business development, sales, digital marketing, and team management. He has consistently exceeded revenue goals by over 100% yearly through the sale of digital media and SaaS products. Some of his career highlights include managing a team of 20 people, selling over $2 million in SaaS solutions, and increasing a client's return on ad spend by 10.7x through a social media strategy. He has received strong performance reviews that praise his presentation skills, strategic thinking, and client relationships.
The document provides a summary of Costantino Marotta's skills and experience. It outlines his 8 years of experience in digital marketing across strategic, creative, technical, and analytical roles. It also details his experience managing large budgets and blue chip clients. Additionally, it lists his education background and key roles, including managing a team of 12 people and successfully creating and implementing strategies that drove over 2 million likes and followers for clients.
The document provides information on a marketing plan for Matrix Paradigm's Facebook page to promote a Neuro-selling technique event in Malaysia. It includes details on the current Facebook page traffic, objectives of increasing awareness and attendance, an advertising strategy focusing on content that meets psychological needs, and metrics for measuring success including Facebook Insights. It also recommends linking across social media platforms and developing a CRM to track customer behavior and stickiness over time.
Social Media Marketing Engage, Connect, Grow.pdfshripooja182899
This document provides an overview of social media marketing. It underscores the significance of social media in business growth and brand visibility. The presentation aims to highlight the key role of social media strategies and guide the audience through benefits such as increased brand visibility, enhanced engagement, and expanded reach. It also covers topics like setting SMART goals, content strategy, building an audience, social media advertising, analytics and ROI, case studies and best practices.
The document provides an overview of Ewa Campbell's career in marketing spanning over 15 years, including roles leading marketing functions for various B2B and B2C companies and experience implementing digital transformations. It highlights her skills and expertise in areas such as inbound marketing, content marketing, social media, analytics, and team leadership. Examples of her work include scaling a major conference to increase attendance and implementing a fully integrated marketing campaign.
Joshua Hensler is a seasoned professional with over 10 years of experience in social media strategy, management, engagement and analysis. He has worked as the Head of Social for Direct Energy Solar and as the Digital/Social Media Manager and Senior Copywriter for American Airlines/US Airways. His experience includes developing social media strategies, managing multiple social media platforms, analyzing social media data and metrics, content creation and optimization, and email marketing. He has consistently improved key social media metrics for his employers such as engagement, followers, click-through rate and conversions.
Communicate 2 provides contextual advertising and digital marketing services with the vision to help companies use technology to make advertising more effective. It offers end-to-end digital solutions including digital strategy, search engine marketing, search engine optimization, social media advertising, and analytics. Communicate 2 has over 80 professionals with a collective experience of 100 man-years working with large Indian and global clients.
Are you struggling to get your brand noticed on social media? Do you feel like your social media presence is lackluster, and you're not sure how to improve it?
It can be frustrating to put time and effort into your social media accounts, only to see minimal engagement and growth. You might even feel like you're falling behind your competitors.
As a social media marketing strategy consultant and growth hacker, I can help you take your social media presence to the next level. With my expertise, we'll develop a tailored strategy to grow your following, increase engagement, and ultimately, drive more sales.
My online portfolio showcases my successes in helping businesses just like yours achieve their social media goals. From developing compelling content to targeting the right audience, my approach is data-driven and effective.
List of main responsibilities and achievements at TeneoRyanHornby1
At Teneo, I develop relationships with C-suite professionals to win new business, manage key client accounts and ensure projects are delivered on time and on budget. I also build and maintain positive relationships with clients and internal teams. Through data analytics, I create and optimize successful digital marketing, influencer, PR and social media campaigns to meet clients' goals around traffic, sales, branding and education. I manage the creative process, set key performance indicators, and am responsible for clients' budgets and financial reporting.
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...BellPepper Marketing
From Engagement to Conversions: Elevate Your Brand with BellPepper Marketing - Unleashing the Best Social Media Marketing Agency. Discover the art of captivating your audience, optimizing campaigns, and driving conversions, as we unlock the full potential of your brand in the realm of social media.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Ronald Roccuzzo is an experienced digital media and advertising operations executive seeking a new opportunity. He has over 20 years of experience in digital advertising operations, managing high growth businesses and exceeding revenue objectives. Most recently, he was the Senior Partner and Director of Digital Investment and Implementation at GroupM, where he created and deployed digital rate cards and monitored spending.
Richard K. Brenner has over 15 years of experience in senior digital marketing roles. He has managed large paid search, SEO, social media, and programmatic advertising budgets for pharmaceutical, payroll processing, legal information, and utility companies. Brenner's expertise includes developing digital strategies, executing and optimizing online campaigns, and generating leads and sales through integrated digital marketing efforts.
The document discusses social media strategy and outlines the services of SPECK Media. It emphasizes the importance of having a social media strategy and participating in online conversations. SPECK Media's approach focuses on discovering customer insights and leveraging earned, owned and bought social media channels. Their process involves identifying social profiles, channels, tactics and developing a game plan and strategy. They aim to help clients achieve ROI through their strategic social media design process.
Phillip S. Williams_ Communications and Marketing Solutions Specialist 2018Phillip S. Williams
Phillip S. Williams is an experienced and innovative digital media professional with proven credentials in managing digital media marketing and communications for small to mid-sized businesses, start-ups/turnarounds. Connect on LinkedIn.
Chip Graham Portfolio of Work Experience Chip Graham
This document summarizes the marketing experience of an individual with over 20 years in various marketing roles including management, marketing strategy, digital marketing, sales, and business development. They have expertise in developing marketing plans, communication plans, and evaluating marketing initiatives for multiple business types and industries.
Results driven marketing professional who thrives in a team environment where positive customer engagement is the focus to drive sales and contribute to the company's bottom line. Analytic thinker who believes in developing and executing strategies derived from consumer insights and preferences, marketing research, analytics and data driven accomplishments.
Christy Ehlers has over 15 years of experience in marketing and customer relationship management. She is currently the Director of Marketing in Carrollton, TX, with a proven track record of developing and executing strategies to drive sales and increase customer loyalty and engagement across multiple industries. She has extensive experience developing omni-channel communication plans including email, social media, mobile, and digital campaigns.
The document provides details about the professional experience and skills of an individual. It summarizes as follows:
- The individual currently works as Brand and Digital Manager at Schneider Electric, having been promoted from an initial contract as Creative Services Manager. They previously worked as Director at a website development company for 17 years.
- Key responsibilities and skills include developing marketing strategies, raising brand awareness, managing digital channels and websites, stakeholder management, and people management experience.
- Work history details the roles and responsibilities in the current and previous positions, highlighting achievements like planning marketing automation and content strategies, governing new brand guidelines, and managing teams/projects.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
I am an accomplished and driven administrative management professional with a proven track record of supporting senior executives and managing administrative teams. I am skilled in strategic planning, project management, and organizational development, and have extensive experience in improving processes, enhancing productivity, and implementing solutions to support business objectives and growth.
5 key differences between Hard skill and Soft skillsRuchiRathor2
𝐓𝐡𝐞 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐁𝐥𝐞𝐧𝐝:
𝐖𝐡𝐲 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐁𝐨𝐭𝐡 𝐇𝐚𝐫𝐝 & 𝐒𝐨𝐟𝐭 𝐒𝐤𝐢𝐥𝐥𝐬 𝐭𝐨 𝐓𝐡𝐫𝐢𝐯𝐞 💯
In today's dynamic and competitive market, a well-rounded skillset is no longer a luxury - it's a necessity.
While technical expertise (hard skills) is crucial for getting your foot in the door, it's the combination of hard and soft skills that propels you towards long-term success and career advancement. ✨
Think of it like this: Imagine a highly skilled carpenter with a masterful understanding of woodworking (hard skills). But if they struggle to communicate effectively with clients, collaborate with builders, or adapt to project changes (soft skills), their true potential remains untapped. 😐
The synergy between hard and soft skills is what creates true value in the workplace. Strong communication allows you to clearly articulate your technical expertise, while problem-solving skills help you navigate complex challenges alongside your team. 💫
By actively developing both sets of skills, you position yourself as a well-rounded professional who can not only perform tasks efficiently but also contribute meaningfully to a collaborative and dynamic work environment.
Go through the carousel and let me know your views 🤩
2. Who is Michael Price?
Digital marketing practitioner with
15-years of experience:
1. Entrepreneur
2. Consultant
3. Brand
4. Agency
3. Expertise:
1. Proven industry thought-leader [Published]
2. Leadership: managed teams from 3 – 20
3. P/L ownership
4. Digital marketing strategy
5. Cross-channel (MMM, MTA) media planning
6. Cross-channel media optimization
7. Online and offline digital media activation
10. Position: Sr. Director, Social Media
Role and Responsibilities:
Manage a team of 20 Social Media Directors, Managers and Associate Media Buyers; Oversee all business
for the Southwest Region of the U.S. including P/L; Develop presentation materials and present to
executive leadership for new business and existing client upsells
✓ New business planning and pitching
✓ Drive revenue for client accounts through cross-channel media planning and optimization
✓ Team development and mentorship
✓ Internal QBR presentations (performance, financials, future outlook)
✓ Cross-Channel media planning and social channel specific MMM and MTA partner review and activation
✓ Maintain relationships with social media vendors and platform representatives
✓ Attend industry events to stay on the cutting edge of new ad tech products and platforms
✓ Serve as a media contact to provide industry updates and thought leadership on behalf of iProspect
11. iProspect Accomplishments Overview
• Led our Ft.Worth office to win-back our Abercrombie and Fitch client
• Hilton Hotels: 50%YoY ROAS (Return on Ad Spend) on Facebook
• Led all clients to positive Q/Q revenue growth
• Led an internal initiative to “right-size” our media departments with skilled data analysts, media
planners and media strategists
• Led our Southwest office to 2-consecutive quarters of P/L growth
• Featured in Digiday cover story:
Ad Buyers Prepare for Headaches After Facebook Cuts OffThird-Party Data
12. Performance Review:
“Michael was a valuable partner in supporting our shared client’s (Hilton Hotels and Resorts)
business growth and directing their social and digital strategy during a time of rapid digital / social
transformation within the client's organization.
Michael helped ensure that optimal use of the platform (media and creative best practices) was
prioritized, leading to the adoption of important learnings and best practices that resulted in strong
YOY ROI growth.
Michael was consistently fair, pragmatic and results-focused. I strongly recommend Michael for
leadership roles within ecomm/digital marketing and strategy.”
Grazia Sorice Ochoa | Client Partner,Travel
Facebook
13. Performance Review:
“I reported directly to Michael during our time together at iProspect.This was very fortunate for me,
because Michael's strengths made him one of the best managers I've ever worked for. One of my
first observations from our work together: Michael’s ability to bring his wealth of knowledge and
past experience to our projects through crystal-clear communication.That communication skill
helped me understand exactly what needed to be done and why.
Another observation from our work together: Michael works both smart and hard, attacking projects
in priority order with tenacity. His concentrated work ethic inspired me to approach my work in the
same way and gave me a shining example to follow.A final observation: Michael is a leader with
great people-sense.This allowed him to make tough calls decisively while remaining cognizant of
the effects on the company and empathetic to the impacts on the people. I highly recommend
Michael; he's a strong workplace asset and a good guy.”
Steve Bonino | Social Media Director (direct report)
iProspect
14.
15. Position: AssociateVice President, Media
Role and Responsibilities:
Manage and mentor a team of 12+ direct and indirect subordinates; develop social strategy for QSR,CPG,
beverage, retail, B2B, franchise and restaurant clients; lead and manage clients’ social media initiatives.
✓ New business planning and pitching
✓ Cross-channel media planning and budget allocation
✓ Develop effective integrated social media campaigns that drive measurable business results
✓ Define and track on-going social media activity as well as campaign performance
✓ Work side-by-side with our analytics team to evolve our measurement solutions through test and learn
trials with platforms, creative, copy, product selection, promotions and seasonal shifts
✓ Maintain relationships with social media vendors and platform representatives
✓ Develop Statements ofWork, pricing and resource pro-formas for new and established clients
✓ Serve as a media contact to provide industry updates and thought leadership on behalf of Ansira
16. Ansira Accomplishments Overview
• 20X increase in media dollars sold and managed 2015 – 2018 [Totaling $20,000,000+]
• Earned Ansira’s first Facebook Case Study as a result of developing and leading a strategy that
increased ROAS (return on ad spend) by 10.7X for Rent-A-Center – ultimately providingAnsira with
additional industry credibility in the field of paid social media strategy
• Developed Ansira’s social media strategy which aligned business objectives with each phase of the
marketing funnel with ad units optimized for a specific business outcome
• Developed Ansira’sValue-Driven Engagements program which increased social engagement for
Rent-A-Center 200% above target with zero increase in incremental ad dollars
• Led Ansira’s initiative for advanced segmented CRM social media targeting and lookalike modeling
• Led Ansira’s Creative Dept. to develop social creative that more than doubled social engagement
• Featured in Digiday Cover Story:
Facebook will remove advertisers’ other third-party data option, but loopholes, questions remain
17. Performance Review:
“I had the pleasure of partnering with Michael for 2 years while he was at Ansira.While we worked on
a number of accounts together, our partnership on the Rent-A-Center account was particularly
notable.
Michael’s visionary marketing acumen and expert project management skills enabled Rent-A-Center
to realize a dramatic increase in performance by shifting from an Engagement-focused strategy to a
Conversions-focused strategy. Michael’s willingness to take risks and his passion for driving results
makes him an incredible partner.”
Marcus Cumby | Product Marketing Manager, Delivery & Optimization
Facebook
18. Performance Review:
“Michael gave us a great strategy this year for social media.”
DeAnna Coffield | Sr. Marketing Manager
Coca-Cola
“Michael was instrumental in Rent A Center's introduction and growth in social media including
cutting our negative sentiment by over 50%. He thinks outside the box and brings forward creative
social strategies that Rent-A-Center was lucky enough to be able to test and learn from on a regular
basis. But more than that, Michael was a key strategic partner even beyond the social media space,
providing a framework to help move Rent-A-Center in the direction of "digital first". Michael is
exactly what a client wants as an agency partner and I sincerely hope our paths cross again one day.”
Anna Scott | Director, Digital Media
Rent-A-Center
19. Performance Review:
“I highly recommend Michael as a leader and visionary digital practitioner.We worked closely on
social media strategies for a multi billion dollar retail client. Michael's creativity and passion were
able to not only change perceptions, but also ring the register.”
Tim Pitt |VP, Marketing and Sales Strategy
Rent-A-Center
“Michael Price is one of the most articulate people I know.”
Tom Millweard | COO
Ansira
20. Results: Facebook Case Study
Through Facebook, we’re able to reach more consumers in
need in an efficient and effective way, enabling us to bring
our mission—to provide access to the best brands for
people’s homes for small, credit-free payments—to reality.
Because of this, we plan to continue building Facebook as
a key marketing channel to help us build brand awareness,
drive consideration and increase sales.
Jason Wall
VP of Marketing and Sales Strategy, Rent-A-Center
https://www.facebook.com/business/success/rent-a-center
23. Results:Value-Driven Engagements
Social Mention Sentiment
Overall Sentiment is automatically assigned by the Brandwatch tool to all social mentions across all platforms
including blogs, news sites,Twitter, Facebook,YouTube, and more
VDE program begins
24. Results: OnlineVideo
Script Storyboard Final Cut
My contribution: strategy, concept development, full script writing
Performance: 30% completed view-through rate
Average completed view-through rate = 15%
25. Position: Founder/Proprietor, I Can Be Society
Objectives:
✓ Develop social movement from the ground-up
✓ Partner with top social media influencers to endorse the brand, create content and promote the platform
✓ Monetize platform through merchandise promotions
Role and Responsibilities:
✓ Brand development: name, mission, objectives, web development, content development
✓ Develop monetization strategy
✓ Develop and execute social media strategy
✓ Influencer outreach
✓ Partnership development: media outlets
✓ Public relations
26. Results:
✓ 3 dozen+ organic (unpaid) partnerships established with top social media influencers
✓ Media partnership established with Sheknows media:
World’s largest women’s website network (source: comscore)
✓ Earned-media achieved:The Huffington Post, Sheknows.com, Sweetyhigh.com
✓ 10,000+ website social shares in the first 90 days
✓ 200,000+ social media engagements (video views, social shares, @ mentions) in the first 90 days
✓ 10,000,000 earned media impressions in the first 90 days
29. Mission: “Inspire people to pursue their passion as told
from the stories of people who have already done it.”
Who do you want to be? An
artist, author, entrepreneur,
entertainer, educator,
innovator, world changer?
Fill in the blank.
Content Platform Partnership
We tell stories and inspire
people to create their own.
30. 758,373 subscribers
56,673 fans
32,100 followers
81,100 followers At just 17 years old, she decided to start aYouTube channel to
share her love of make-up and fashion with others.
This is Liz Meghan
31. Liz: I.C.B.S.
• Huff Post article feature
• I.C.B.S. page development
• Product design
• Product purchase
• Order processing
• Order fulfillment
Content dev & promotion
We DecidedTo Partner
32. We told Liz’s story, spread her message of empowerment, and promoted a
co-branded wristband and autographed card combo.
Social Media Content:
Here’s What We Did
33. “Story telling + passion promoting works! Here’s what the people said…”
Here’s What Happened
34. Project Details:
Write and publish book
✓ Develop manuscript
✓ Edit manuscript
✓ Design book cover
✓ Secure endorsements
✓ Develop book trailer:
✓ Script and voice over
✓ Directing
✓ Production: pre, post, editing
✓ Secure media coverage
✓ Develop and execute marketing plan:
✓ Organization outreach
✓ Contests and giveaways
✓ Content marketing
What Next?
35. ✓ Media mentions:The Huffington Post (2x), Forbes (3x), Fox Business,The ChicagoTribune, Lifehack
✓ Endorsements from leading business influencers
“If you’re a Millennial wondering ‘what next’ in your life, this book is for you. Michael Price
has been there and done that, and offers his advice in a no-nonsense style readers will love.”
- Barbara Corcoran, star of ABC’s SharkTank
“In an era of new technology, a new economy, and new opportunities, Michael Price shows
us what it takes to create a life of meaning as part of a Millennial generation that is ready to
make a huge positive impact on the world.”
- Ryan Allis, Co-founder of iContact | CEO of Connect.com
“Use any and all resources – including this wonderful book, What Next?The Millennial’s
Guide to Surviving andThriving in the RealWorld – to study and practice as you create the
future you desire and deserve.To author Michael Price…Well done!”
- Dean & Cofounder of Paul Mitchell Schools | Author of BE NICE (OR ELSE!)
What Next? Results
36. Position: Sr. Marketing Communications Manager
Role and Responsibilities:
Define and implement social media campaigns, online programs and sponsorship content forVerizon
Telecom and its FiOS product.
✓ Execute and deliver integrated social media communications programs
✓ Implement and integrate social media programs into other mass market channels
✓ Manage external agency partners and other outside vendors (HBO, Showtime, Marvel, etc)
✓ Set objectives and track results to determine the effectiveness of all programs
✓ Project Management: CRM, eCRM Pay-Per-View program events (HBO, Showtime,WWE, UFC)
✓ Project Highlights:Quantum product launch, Game ofThrones Cross-Promotion, Iron Man 3, HGTV
Summer Moving Campaign, Crowdtap Community Management, #Showverwhelmed
37. “I worked closely with Michael as he managedVerizon'sYouTube channel, and he was my client at
YouTube/Google. He has great knowledge of social media and his pulse on the industry's
rapid changes especiallyYouTube. Results-driven and focused, he helped push new, innovative ideas
forward for major launches.”
Rachel Nearnberg | Account Executive
Google
“Michael was always a pleasure to work with. He had a positive & professional attitude, made
himself available when needed and met every key deadline. I knew our projects would be successful
when he was involved. I would look forward to a chance to work with him again.”
Brynn Todesco | Account Supervisor
McCann
Performance Review
38. “Michael was fantastic to work with. He is a digital marketer who gets it. He was key to establishing
a very positive and collaborative partnership with our agency. He knows how to align business
objectives with creative to craft an engaging story for consumers and was an effective advocate for
our team. Michael is very passionate about his work and is thoughtful in his approach. I would
recommend him anytime.”
Jay Idiodi | Account Director
Create Digital
“Michael is a strategic leader with a tireless commitment to driving results that make a real impact.
He’s always willing to consider out-of-the box ideas and is a forward-thinker. Michael leads by
example and is just an all-around awesome guy to have on your team.”
Sarah-Tyler Moore | Account Manager
Create Digital
Performance Review
39. “I had the pleasure of working with Michael last year on theVerizon FiOS business. Michael was an
incredibly collaborative teammate, who was always on-point and thoughtful in his work. I could
count on Michael to work through and troubleshoot issues, and stand up for the integrity of our
creative work.We brought social and digital campaigns to market in a competitive and fast-paced
market, and I appreciated Michael’s ability to remain calm under pressure.”
Kristen Ulwelling | Senior Consultant, LDP
VerizonWireless
Performance Review
40. Objective: develop an online game
and sweepstakes campaign with
media partner (HBO) to increase
customer sentiment, social media
engagement and social following.
Tasks:
✓ Project management
✓ Work with partner (HBO) to
develop game concept
✓ Cross-company management
✓ Route legal approvals
✓ Prize fulfillment management
Game ofThrones
41. Objective: incorporate the Iron Man 3 brand
intoVerizon social media marketing collateral
Tasks:
✓ Project management
✓ Work with agency partner to develop
social game and sweepstakes website and
social media elements
✓ Web analytics (Google) monitoring and
reporting
✓ Manage Blogger/P.R. outreach for social
game launch
✓ Route legal approvals
✓ Manage logistics of Iron Man suit armor
for company-wide events
Iron Man 3
42. Objective: develop a social media program
to highlight the biggest technology
evolutionVerizon FiOS has ever released –
FiOS QuantumTV
Tasks:
✓ Project management
✓ Develop social media strategy in
collaboration with agency partner
✓ Manage project deliverables between
agency partner,Verizon-internal and
influencer talent
✓ Route legal approvals
#Showverwhelmed
43. Position: Social Media Manager
Role and Responsibilities:
Manage brands and social media strategy for all company owned brands including: jOBS:Get Inspired
(StarringAshton Kutcher),The Crockin Girls,The Five Star Conference,The M Report, D News
✓ Incorporate social media strategy into company owned conferences, events and brands
✓ Monitor and analyze analytics of all web properties and social media activity
44. “Michael Price is one of the hardest-working, most determined, and savviest people I have had the
pleasure of working with.
He was employed by the Five Star Institute during my tenure as Director of Interactive Media. He
helped lead eight distinctive brands and their social media; endeavors as varied as mortgage and
default publications to the Steve Jobs biopic, Jobs, starring Ashton Kutcher and Internet cooking
sensations, the Crockin’ Girls.
Michael’s greatest strengths are his attention to detail, his analytical nature, and his unwillingness to
accept hurdles set before him.
He’s a born problem-solver and his tenacity and talent set him apart from the ever-growing business
and content marketing pack.”
Andi Miller | Director of Interactive Media
The Five Star Institute
Performance Review
45. Jobs Movie
Objective: develop social buzz for the Steve Jobs biopic: Jobs
Tasks:
✓ Develop social media strategy:
✓ User-generated fan art campaign and curation
✓ Shares (Apple stock) for shares (social shares)
✓ Social channel accounts management
46. Position: Digital Media Manager
Role and Responsibilities:
✓ Develop and manage social media and web content
✓ Purchase, monitor, and manage social media ad budget
✓ Co-create visual concepts for traditional media buys/P.R. (billboards, radio, print, tv)
✓ Consumer/business website conceptualization: Myalon.com / Alonbrands.com
47. Objective: re-develop the Alonbrands.com
corporate site from a simple 5-page
brochure site into a fully functional content-
rich environment for both prospects and
customers
Tasks:
✓ Site concept creation
✓ Site development coordination
✓ On-going content creation
✓ Content management
Web Content Development: Alonbrands.com
48. Objective: develop a consumer-oriented
website for contests, news, promotional
offers, etc
Tasks:
✓ Co-develop website concept, layout,
form, and function
✓ Manage site design and development
with graphic designer, site architect, and
web developer
✓ Develop site content, contests,
promotions and hidden “Easter Eggs” (as
shown in GAS N A FLASH) graphic above
✓ Manage and promote deals for 900 retail
locations
Web Content Development: Myalon.com
49. Objective: develop an interactive Facebook page filled with
contests, promotions, games, and exclusive giveaways
Tasks:
✓ Develop page concept and manage development with
agency partner
✓ Facebook advertising: demographics research, ad buying,
ad creation, ad placement, management and monitoring of
ads
✓ Facebook advertising R.O.I:
✓ .13% CTR | New fans gained per dollar spent: 1.6
✓ Stats in review: CTR considered “Optimal”
according to Quora.com
✓ Facebook game concept development integrated with
R.O.I. driven database campaigns
Facebook Page Development
50. Objective: develop a summer prize promotion to be
promoted and managed through our website and various
social media channels
Tasks:
✓ Determine prizes & promotions
✓ Manage social media interaction and communication
surrounding promotions
✓ Manage $120,000 gas and prize budget
✓ Coordinate prize delivery
✓ Co-create traditional media supporting the promotion
(billboards, radio ads, in-store signage, pump-toppers)
Summer Promotion
51. “Michael brought a wealth of knowledge and experience to this assignment and has been an invaluable
contribution to our creative team.
2011 was an establishing year for a new era of advertising and promotions at Alon Brands. Michael was key
in taking the reigns of a stalled web site project and getting that site complete and running. In addition he
implemented and grew a social media strategy that involved a summer promotional campaign where we
featured social media and mobile contests to give away $120,000 in gas and prizes.
In addition Michael has been an important part of launching a new fuel brand replacing the 50 year old
existing brand. His creativity, insight and experience has been an important part of determining our
digital/social strategy for the year ahead.
It is important to note that Michael has an impeccable work ethic. It is his standard practice to start work
early, be a self starter, and to be pro-active in his approach to the tasks at hand.”
Scott Shakespeare | General Manager – Branding, Promotions and Advertising
Alon Brands
Performance Review
52. Position: Digital Marketing Consultant, Proprietor
Role and Responsibilities:
✓ New business development
✓ Develop digital strategy and execution for clientele’
✓ Consultation: social media, digital media, seo, ppc, online brand reputation management
✓ Manage a team of freelance online marketing practitioners
✓ Drive brand awareness, engagement, website traffic, and achieve a visible social media presence
Note: non-disclosure agreements prohibit client case studies from being shared.
clients
Jolt Marketing Group
53. “Michael Price was employed as a social media consultant to Dexterity Media and many of our
clients brands including,The WizetradeTrade Group, BBVA Compass Bank, Ziering Medical Center,
andTibco Corporation.
As a social media consultant and social media analyst, Michael’s primary responsibilities included
social media planning, social media plan development, social media initiation, and social media
management.
It has been an extreme pleasure working with Michael. His creativity provides out of the box
solutions and his high level of dedication positions him as an excellent and loyal addition to any
company.
He is highly experienced and I give my personal recommendation.”
Anthony Zapata | President
Dexterity Media International
Performance Review
54. “When I first made contact with Michael I was quite taken with his professional and flexible
approach. My firm needed help and he not only was effective but also created a platform for my
future Internet growth.
Michael Price has an extensive background in online marketing. His talents include search engine
marketing, social media marketing, blog development, online reputation management, and many
more information technology related fields of marketing and management.
His company’s actions went way above and beyond expectations. His ability to find “the answers”
and keep up with technology, are what impresses me.
Michael’s passion for people and high level of integrity position him as a key asset to any company
project. His ability to raise and improve the self development of my staff has been key, so he delivers
in every way imaginable.”
Randy Stevens | President
RL Stevens & Associates
Performance Review
55. “I highly recommend Michael Price as a candidate for employment. Michael was employed byThe
Wizetrade Group as a consultant with Dexterity Media in 2008.
Michael has excellent organization skills, is very dependable and handled his tasks in an exemplary
manner. He was extremely reliable and was able to adjust to any changes we needed to make on the
spot. Michael was always available and could be contacted on a moments notice. He was very quick
to respond and take care of any issues.
Michael would be a tremendous asset to any organization and has my highest recommendation.”
John W. Akers | Online Content Coordinator
The Wizetrade Group
Performance Review
56. “Michael Price is a proven marketer; both online and in person. From our first contact, he showed a
true concern for the welfare of our shared client and possessed the knowledge and creativity to help
us all get where we needed to be.Throughout numerous projects, he showed immediate results
followed by constant improvement with an ability to communicate well with all levels of seniority
and technical ability.
Michael is an executor. Once the project scope has been defined and a direction established, he
moves quickly and efficiently to accomplish the primary objectives.Working with an obviously well-
managed team, he accomplished a tremendous amount of work in a short period of time and then
monitored the results, adapting to changes while moving forward.
Michael is a rare combination of IT expertise with strong interpersonal / managerial skills. He would
make a fine addition to any corporation with these needs.”
Steven A. Johnson, Sr. | President
Wet Cat Webs
Performance Review