Patrick McAuley is an experienced B2B marketing leader with over 15 years of experience leading communications strategies and integrated marketing programs. He has held leadership roles such as Chief Strategy Officer and Director of various marketing functions where he has delivered measurable business results such as increased brand awareness, qualified leads, and sales. McAuley has a proven track record of transforming brands and driving growth through strategic marketing initiatives.

1. PATRICK McAULEY
patrickmcauley71@gmail.com
773-575-5741
linkedin.com/in/patrick-mcauley
Creative, process-driven B2B communications leader focused on branding and
revenue-driving marketing programs for global organizations.
Strengths • Team leadership • C-suite counsel • B2B communications strategy • Digital marketing •
Integrated marketing planning & budgeting • Lead/demand generation • Brand & message strategy •
Research • Public relations • Search • Trade shows • Creative problem solving
WORK EXPERIENCE
CHIEF STRATEGY OFFICER
Boomm B2B Marketing, La Grange, IL 2017 – present
Align communications strategies with organizational business objectives, and direct tactical programs
that meet KPIs. Using proven methodologies and processes, plan and manage integrated programs
focused on digital channels for optimal outcomes and cost-efficiency.
• Plan, budget and manage global comms programs, including digital media/martech (search,
programmatic, CRM), account-based marketing, social, content marketing, lead-generation and
-nurturing marketing automation workflows, and PR
• Support strategic global business initiatives with go-to-market programs targeting buyers by
geography, industry segment, job profile and persona
• Lead full transformation of a technology brand to a modern solutions-selling communications
platform, working directly with management and agency teams — for increased brand equity and
250% growth in qualified leads
• Lead brand and marketing programs, including positioning, messaging, and creative development;
media, social and PR strategy; and new identity, website, lead-gen, and sales support materials
DIRECTOR OF ACCOUNTS, BRAND MARKETING COMMUNICATIONS
Mobium, Chicago 2012 – 2017
Led direct-report and matrix teams to develop and execute integrated communications programs with
measurable, business-building results. Turned VOC research insights into new brand platforms that
connect with B2B buyers to drive growth.
• Generated +16% Net Promoter Score (NPS) increase, from 4% to 20%, through brand building and
integrated communications

2. • Raised unaided brand awareness from zero to 6%, and nearly quadrupled aided awareness from
8% to 30%, with six-week digital campaign (programmatic digital advertising, direct mail, email,
video ads, brand creative)
• Achieved second-best monthly e-commerce product sales through SIC- and geo-targeted demand
generation campaign leveraging programmatic advertising, direct mail, and email workflows
• Increased customer & prospect website engagement by 81% in six months via site redesign and
digital advertising campaigns
• Grew lead generation and conversion rates by more than 25% by PPC/native search optimization,
targeted digital display advertising and automated content marketing
• Drove multimedia communications (programmatic digital, account based marketing, direct mail) that
led to +$100,000 in buyer commitments over three-month new product launch
• Optimized custom production of global sales support materials for South America, Europe and
China at 20% cost reduction
ACCOUNT GROUP DIRECTOR, INTEGRATED B2B MARKETING PROGRAMS
Laughlin Constable Inc., Chicago 2005 – 2012
Planned, managed and executed B2B integrated marketing communications programs including
advertising, digital, media, PR, direct mail, collateral, special events, creative services, and production.
Mentored and developed staff of direct reports.
• Grew product brand awareness from zero to more than 65% via global brand-building efforts and
communications
• Increased product sales by 30% in EMEA, India and China through co-op advertising and marketing
program for global distributors
• Delivered 700% increase in authorized product service through addition of website dealer locator
tool and promotional campaign
• Grew North American product sales by more than 400% over a six-year period through fully
integrated brand communications, including website development, online user rewards club, social
media marketing, off- and on-line events, and motorsports program promotion
• Delivered new brand name and positioning for channel-sold commercial product line that opened
new income stream
DIRECTOR OF PUBLIC RELATIONS
Grant/Jacoby, Chicago 2000 – 2005

3. Led communications department with P&L responsibility. Integrated customer and employee
communications programs for a mix of B2B and consumer brands. Wrote press releases and
developed successful media relations strategies.
EDUCATION
B.A., JOURNALISM / MASS COMMUNICATIONS
Iowa State University