James Brenchley is a driven and dynamic marketing manager with over 8 years of experience. He enjoys originating fresh ideas with energetic teams and strategically implementing those ideas. He has a proven record of delivering strategic marketing plans that align sales and increase profits. He is passionate about continuous learning and has expertise in various marketing skills and techniques including branding, leadership, market research, SEO, social media, and photography.

1. JAMES BRENCHLEY
MARKETING MANAGER
‘Everything you do, do it with passion’ is the best piece of life advice I’ve received. It was
from a successful, retired Argentine businessman travelling alone. His simple words stuck
with me and I feel fortunate to profoundly enjoy my chosen career. Originating fresh ideas
with a team of energetic people and making strategic steps to turn those ideas into a reality
is what excites me. I am a driven, dynamic marketer with natural creative flair. My hunger
for continuous learning has provided a well rounded knowledge of marketing skills and
techniques. Professionally, I have a proven record in delivering well-thought-out strategic
plans, aligning marketing with sales departments to increase profits, leading people,
and managing the identity and future direction of a company brand and its sub brands.
PROFILE
EXPERTISE
IN NUMBERS
8 Years £150k+ 25%Marketing
experience
Annual marketing
budget
Average
email displays
Strategy
Branding
Leadership
Market Research
SEO
Sales Presentations
Creativity
Copywriting
Email Marketing
Social Media
Content Management
Competitor Analysis
Advertising
Directing Photoshoots
EXPERIENCE
(KFF) Kent Frozen Foods from January 2008 to present
Marketing Coordinator (2008-2011) | Marketing Communications (August 2011)
: Continually develop & maintain company brands
Set the business tone of voice | Consistency of message | Differentiation strategies |
Maintain a consistent company image | Brand positioning | Research and analysis
: Manage public relations, advertising & sponsorship
Work with external PR agency Elliots to target publications | Magazine advertising |
Sponsorship of associations, organisations and events to raise the business profile
: Manage & develop printed publications
Work with both internal designers and an external brand agency | Manage several product
guides and promotional literature from the initial creative stage to completion
: Plan, organise & oversee the running of exhibitions
Identity sales opportunities | Stand design with external builders Holdsworth Design |
Sales leads management | Advertising and PR | Oversee the running of exhibitions
: Budget & control spending
Analyse spend vs potential return | Work within allocated marketing budget | Negotiate prices
: Analyse the market to identify trends
Monitor competitors, changes in consumer trends and external impacts such as legislation
: Direct photographic shots
Work with a team of chefs and professional photography company Captured Image
: Plan & update website content
Write relevant and engaging content for a target audience | Create an annual content plan |
Storyboard and direct video content including corporate video with videographers IMA group
: Manage search engine marketing to boost website traffic
Effective key word copywriting | Work with web developers on website performance |
Title tags and meta descriptions | Rich media content | Regular content updates
: Analyse & monitor competitors
Monitor competitor websites and social media activity | Read industry magazines and
distribute information to relevant departments | Recommend how to react if required
: Implement email marketing campaigns
Campaigns to target customer segments | Database management | Split testing | Analysis
: Plan & manage social media
Form strategy | Select relevant channels; Twitter, YouTube and Pinterest | Manage customer
feedback | Monitor competition | Lead generation | Gather industry news
: Present new products & marketing initiatives
Lead brand workshops and presentations | Present product launches to sales teams,
managers and directors | Present market research findings | Present sales strategies
: Copywriting & proof reading
Write engaging copy with purpose and attention to detail | Sign off copywriting | Proofing
QUALIFICATIONS
CIM Professional
Marketing Diploma
CIM SEO Optimisation
CIM Copywriting
CIM Twitter
CIM Facebook
MET Two Day Intensive
Film Making
BA/BSc Business &
Computing Degree
SKILLS
Social Media Channels
InDesign
Photoshop
Illustrator Basic
Premiere Pro Basic
Microsoft Office
Google Analytics
Content Management
WordPress
Hootesuite
Email Marketing Sytems
ATTRIBUTES
Passionate
Creative
Commercially Aware
Analytical
Fast Learner
Good Communicator
Team Player
Well Mannered
Dynamic
Attentive
30%+Average
promotional
sales uplift

2. : Mini MBA in Marketing - Marketing Week (MW)
Commencing September 2016
: Cinematography Masterclass: Start Shooting Better Video - Udemy
January 2016
: Two Day Intensive Film Making - MET Film School
May 2015
: Take & Make Creative Photos - Gavin Hoey (Professional Photographer)
April 2014
: Advanced SEO - Chartered Institute of Marketing (CIM)
May 2013
: Search Engine Marketing - Chartered Institute of Marketing (CIM)
March 2013
: Hands-On Twitter - Chartered Institute of Marketing (CIM)
February 2013
: Hands-On Facebook - Chartered Institute of Marketing (CIM)
February 2013
: Web Design Course - Excel with Business Web (EWB)
September 2012
: Principles of Copywriting - Chartered Institute of Marketing (CIM)
September 2012
: Professional Diploma in Marketing - Chartered Institute of Marketing (CIM)
2008-2009 West Kent College, Tonbridge, Kent
: Market Planning (B)
: Market Research (B)
: Marketing Communications (B)
: Marketing Management in Practice (C)
: Business Studies & Computing Degree (BA/BSc) 2:1 award
2002-2005 Canterbury Christ Church University, Canterbury, Kent
EDUCATION
: Year 3
Multimedia (Authorware, Photoshop)
Business Information Systems (Sage, Excel, Access)
Strategic Management
Business Ethics
Service Management
: Year 2
Marketing
Web Design (Dreamweaver, Photoshop, FrontPage, HTML, XHTML, JavaScript)
E-business
Management & Leadership
Database Development (SQL)
: Year 1
Introduction to Marketing
Programming
Advanced Software Tools (Excel, Access, Word, PowerPoint & HTML)
Accounting
: A Levels
2000-2002 Towers Sixth Form, Ashford, Kent
: Information Technology (A)
: Business Studies (AB) (Double)
: Leisure & Recreation (C)
: GCSES
1998-2000 Towers Secondary School, Ashford, Kent
: Nine GCSES including English (B), English Literature (B), Mathematics (C),
Information Technology (B), Design & Technology (B), Science (CC) Double
VOLUNTARY
The Blackthorn Trust is
a charity which offers
medical care, specialist
therapies and
rehabilitation through
work placements in the
Blackthorn Garden.
The charity offers help
to people with mental
or physical health
difficulties or learning
disabilities.
My involvement with
the charity includes
promoting fundraising
events, design work,
logo redesign and
working in the café in
my free time.
PERSONAL
Boxing
Gym
Football
Adventure
Reading
Travel
Photography
Meditation
Films & Documentaries
Blogging
CONTACT
jamesbrenchley
@hotmail.com
O7545090056
LinkedIn
brenchleymarketingexpert
@