1. Catherine M. Keller
757-344-5385
Newport News, VA 23601 catalyst009@yahoo.com
Marketing Manager / Account Manager
Results driven marketing and account manager with 10 years of increasingly responsible experience in
driving product strategies and execution. A sophisticated understanding of marketing, finance and web
technologies for marketing strategies enabling full spectrum strategies that increase sales, and market
shares. Experienced in spearheading high impact tactical strategies that increase market dominance
and develop product branding.
CORE COMPETENCIES
SalesSocial Media Knowledge Customer Relationship Management
Data AnalyticsAnalytical Problem SolvingCritical ThinkingPersuasion
Communications and SpeakingActive ListeningBudget Management and Cost Controls
Customer Loyalty and Retention  Vendor Relationship Management  Media Relations
Staff Development and Leadership  Strategic Market Planning and Execution
EXPERIENCES AND ACHIEVEMENTS
Dr. Clark’s Center for Weight Loss Success (CFWLS),January 2011 – Current
Sales & Retail Manager / Marketing Consultant
Responsible for the management of the retail division of CFWLS from brick and mortar to e-stores.
Developed marketing goals, programs, ideas and concepts for numerous marketing activities and
engagements.
 Create and assign sales goals across retail, medical, surgical, and fitness divisions.
 Implemented product launch events.
 Increase online sales through the re-development and streamlining of e-store websites.
Used Infusion soft for the redevelopment.
 Foster strong customer relationships through rewards programs.
o 300% increase in membership. 500 members in two months growing to 1500 in 6
months.
 Provided consultations on incorporating social media (Face book, Twitter, and LinkedIn)
in marketing plans.
 Fostered medical and non-medical relationships and referrals as the project coordinator
for B2B campaigns.
 Developed B2C and B2B relations through health focused trade shows.
 Increased sales in off-peak hours utilizing text messaging marketing campaigns.
Harry Laibstain Rare Coins, 2007 to 2010
Marketing Director / Consultant Sales
Managed all aspects of marketing from evaluating research data to developing advertising campaigns
and coordinating trade shows. Consulted and implemented sophisticated web strategies to increase
marketing reach and productivity.
 Analyzed research data on customers, market conditions and competitor information to
formulate strong marketing campaigns and design demographic reach.
 Create and implement marketing projects for new and existing product lines.
 Monitored, evaluated and delivered reports on the productivity and results of marketing
activities.
 Served as a liaison between media, advertising and company.
 Collaborated with sales departments to develop annual strategic marketing plans.
 Incorporated social media into the marketing strategies.

2. Catherine Keller Resume, Page 2
 Consulted on webpage design, wire construction, and copy.
 Integrated the latest web, email and database technologies to enhance personal
marketing campaigns.
 Developed information gathering tools and strategies such as; web analytics, search
engine marketing and online surveys.
 Fostered customer relationships and enhanced customer retention strategies to produce
one million dollars in sales in 2009-2010.
 Implemented Customer Relationship Management (CRM) tools and strategies through
database analysis.
Schlesinger’s Steak House and Opus 9 Chop House, 2006 to 2007
Marketing Director
Develop and implement marketing plans for all campaigns, managed print and in-house marketing and
developed companies brand image.
 Used direct marketing and e-marketing to increase B2B and B2C bookings.
 Responsible for all aspects of successful print productions and distributions, and direct/in-
house marketing campaigns.
 Worked towards building company image through collaboration with media and
advertising companies.
 Identified growth opportunities through the analysis of specified business strategies.
 Managed and negotiated the marketing budget.
 Increased bottom line profits using touch marketing.
Cowboy Syd’s Restaurant 2003 to 2006
General Manager
Managed overall operations and staff of Cowboy Syd’s restaurant.
 Level 1 certified, Court of Master Sommeliers.
 VA Health Department Certified Food Manager.
 Served as staff trainer in safe food handling, crisis management, leadership training and
Training for Intervention Procedures (T.I.P.S)
 Utilized recognition and rewards to boost morale and subsequently sales.
 Served as the wine program manager, fostering vendor relationships and reducing cost
ordering, managing wine inventories and developed wine lists.
 Enhanced customer satisfaction practices to increase sales.
 Evaluated staffing and customer volumes to reduce operating costs and staff more
effectively.
 Balanced daily receipts, cash drawers, and petty cash.
 Managed and consulted on marketing and web page design.
Education
EMarketing eCommerce Graduate Certificate, University of Virginia, Anticipated completion 2013.
Bachelor’s Degree in Government/Pre Law, College of William and Mary, 2000
Associates Degree in Liberal Arts, Thomas Nelson Community College, 1998